You have spent countless hours along with blood, sweat, and tears, working on your new website. You have done it! Your site is up, functioning, and wonderful! Now what? How do you get people to come to it? One important aspect is link building. When it comes to link building, or in other words, getting people to link to your site, there are several strategies. So which should you use? And which should you avoid, if any?
Safe Link Building Strategies To Use
1. Guest Blogging
Guest blogging is my personal favorite method for link building. To me, it is the method that makes the most sense, and is most honest. Sure, your “buying” a link to your website, but not with money. It’s better than money; it’s content! You get to go out into the online community of your niche, share your expertise, reach a larger audience, drive traffic back to your own site, and you get a link. Sounds pretty good right? Not only are you greatly benefiting, but you’re also helping a fellow blogger. You’re providing their site with fresh, original content, which greatly helps them as well. It’s a win-win.
Directories are always an option for link building. They can be very powerful. However, in my opinion, they are boring. Also, how often are people actually going to find your link hidden in a directory? Don’t get me wrong, it definitely has it’s value, especially for SEO (search engine optimization) purposes, but I feel guest blogging is more valuable. If you don’t have time to write articles for someone else’s site, then yes, consider directory submissions. You should be submitting your site to directories anyways.
A Word of Caution
Don’t go out and outright buy links. This is looked down upon, and you can be penalized by search engines such as Google, Yahoo, and Bing if they catch on to the fact that you are paying other websites to link back to you. The risks aren’t worth it. Devote that money to content creation, either for your site, or for guest blogging. It will be much more valuable.
About the guest author:
Ryan Chaffin is an Internet fanatic. After learning what it takes to make a website at age 14, he discovered within himself a passion for the Internet including social media, search engine optimization (SEO), blogging, website design, and website production. You can also find Ryan on Twitter (@ryanchaffin).
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