Link juice is the currency of Google. In other words, it’s the secret sauce that allows you to beat your competitors for rankings in Google. Sure, there are some other factors that Google uses to calculate rankings, but link juice is by far the most important aspect of dominating Google.

Search engines view links as referrals. If someone’s linking to you, that means they value your site and find your content to be worthwhile. Therefore, the more people that recommend you, the more comfortable search engines feel recommending you also. On a similar note, by adding …

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Internet marketing means the use of the Internet to advertise and sell goods and services.

It includes:

• Banner and Text Advertising
• Social Media Marketing
• Email Marketing
• Interactive Advertising
• Affiliate Marketing
• Search Engine Marketing
  • Search Engine Optimization
  • Pay-Per-Click Advertising

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines on the organic search results.

SEO may target different kinds of search, such as:

• Image search
• Local search
• Video search

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website for search engine reanking involves basically 2 processes:

• On-page optimization, which consists …
  

  

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