There are a huge number of different factors that need to be addressed in order to successfully optimise your website for your chosen keywords within the search engines. The majority of these factors are well-known and are almost always monitored, but there are also additional, lesser known elements that you can address in order to enhance your exposure.

1. Dashes within domain names are not SEO-friendly…

In my place of work, we have conducted a number of experiments with our websites to determine once and for all whether dashes have a negative impact upon search engine positioning. …

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Any good SEO campaign will begin with:-

• Keyword research
• On page analysis
• Competitor analysis

Arguably the most overlooked element of these early SEO campaign stages is the competitor analysis.

What often surprises businesses when beginning a search engine optimisation campaign is this competitor analysis. For a start, it’s often the case that the companies you might traditionally consider your competition are not competing with you in SEO terms. The companies who are competing with you for search engine rankings could be completely different companies and some you have never even previously heard of. For the purposes of this, we’ll consider …

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Long tail keywords refer to the terms of less popularity or competition but which you can make use of to start ranking for and to quickly generate traffic and sales. The use of carefully-chosen specific keywords shows a deeper desire to buy on the part of the customer and this advantageously leads to higher sales conversions which is the objective. People who look for specific information are more apt to become buyers.

The long tail in keyword research is primarily an expanded form of a central, generic, and high-volume keyword phrase to create a number of …

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1. You should aim for high PageRank Links: Myth.

   Of course you want links for high PR pages, but low PR pages also count. In fact, it will look more natural for Google if you have backlinks from a range of PR pages.

2. Links that aren’t relevant don’t count – Your backlinks have to be “relevant” or theme-related to your website: Myth.

   Links from pages with content related to yours are better, sure, but that doesn’t mean links from non-related won’t count.

3. Links that aren’t indexed don’t count: Myth.

   Google crawls a new page, decides the page isn’t worth indexing but …

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