Although email marketing gets a bad press, this is mainly due to marketers using it in nefarious ways.  As spam was an early technique to reach unsuspecting internet users quite easily, it was heavily abused, and an unsolicited email remains an unwanted visitor that savvy internet users rarely pass a glance over before quickly depositing them in the trash bin.

However, the increased command of automatic spam controls, principally led by Google’s Gmail, has led to email users regaining power over their email inboxes, and in turn this has led to a renaissance in email marketing.  …

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by Thomas Doane | Content-Manager at SmallBox Web Design

As of last week, Google’s Algorithm has developed a modicum of literary taste. Their new ‘Reading Levels’ feature grades the text of websites to filter search, according to whether the prose contained in the search results is ‘basic,’ ‘intermediate,’ or ‘advanced’.

In order to use the reading filter, click in to advanced search on Google’s Home Page.

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In the first part of this article we talked about the first steps to take when taking your small business online. We talked about how a website isn’t something to create and then ignore, but that it takes a lot of care and work to build a valuable website.

In Part Two I’m going to cut through the SEO clutter and explain in the simplest terms possible how to get your site ranking well.

How to Rank
So you’ve got your website and you’ve done some reading on SEO and you either don’t understand it or you’re …

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If you’re a small business owner and you haven’t already taken your business online you probably know that you need to, but you’re likely turned off by the complexities that come with owning/managing a website.

How do I get my site to rank in Google? I’ve heard of SEO but it’s so complicated, what should I focus on? What’s the first step? I get emails from companies all the time pitching their services, which (if any) one should I trust? Should I even hire an SEO company?

These are all questions …

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The world of small business is a tough one, as many owners compete for their market’s interest. Setting up a website for your small business is the smart way to go about reaching those customers. The internet is the marketing platform of the future. If you do not build a website you will always be at a significant disadvantage over companies that embrace going online. The great news is that you do not need to know how to make a website in order to actually build one. Demand has created a niche market for a …

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As we come to the end of 2010, the season for the release of this year’s internet marketing statistics and forward looking estimates for 2011 and beyond is upon us.

The most eye-catching forecast statistic I’ve seen so far comes from MagnaGlobal -  and its not the raw numbers which catch the eye, it’s the comparison of online advertising with traditional media.

MagnaGlobal’s analysis projects “that spending on internet marketing will increase to $117 billion (£74.3 billion) globally by 2013, meaning it will be bigger than newspaper marketing for the first time. No wonder print magazines and …

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So you want to start a web site who’s core is the content for your readers. With this type of web site, the content is the most important thing that you can produce, because it is what is going to keep your readers coming back and it is what is going to lure in new readers. There are many different uses for content in the online world, and on-site content is not the only thing you need to be thinking about here – although it is probably the most important part of your content campaign.

You …

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You have spent countless hours along with blood, sweat, and tears, working on your new website. You have done it! Your site is up, functioning, and wonderful! Now what? How do you get people to come to it? One important aspect is link building. When it comes to link building, or in other words, getting people to link to your site, there are several strategies. So which should you use? And which should you avoid, if any?

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No matter what expertise level you have when it comes to SEO, you’re going to find that without links, you’re not going to rank for much. While there are many great ways to get links, it sometimes helps to think outside of the box. When you do this, you’re going to find that you can draw some great links.

While great content will always draw links all the time, you will also find that these 6 tips below should draw some great incoming links as well, if done right.

1. Talk with a local newspaper: …
   

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What would you do to create higher income? Do not you want to choose the right way in promoting your business? It is very important for you to plan your strategy carefully. Therefore, the result would make you able to expand your business to the next level. Within this article there would be some inspirations for you who want a better way in promoting your business.

Why do not you use the Internet to promote your business? The use of internet within our life is almost twenty four hours. Therefore, you could use the Internet marketing …

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