Monetizing Your Website- Which Will Work For You

Making money from your site, for some may sound like a dirty business, for the Mommy bloggers out there who just want to share their thoughts, opinions and ideals with the world making money from their site may be inconceivable, but the fact of the matter is that even though they are blogging for the love of it, their hosting provider or domain registrar won’t really care, they still want to get paid , so even though you may be blogging just because you enjoy it, shouldn’t your blog at least pay for itself?. Then there is the other end of the spectrum where professional marketers only blog to make money. Here are some ideas on how you can monetize your blog!
Many books, articles and ebooks elaborate steps on how to achieve this. Some of these include:
·    Increasing the number of loyal customers
·    Higher traffic of a targeted clientele
·    Multiple income sources to reduce risks of lower profits
However, this is easier said than done. Numerous steps have to be adopted to achieve these results. Each of these have to be adopted up to a certain level and all the tips have to be used in moderation and in the right blend for best results. It is pointless spending all of one’s time and energy on a single strategy and expect phenomenal results. Some of these include:
·    Advertising– Websites can make money by placing advertisements of other products. Webmasters can earn huge profits simply by placing ads on their sites and revenue is generated on a per click basis or a per-month basis. The bottom line is that money rolls in.
·    Affiliate programs- this probably one of the most well-documented forms of monetizing your site, If your website helps to increase their sales, all the targeted traffic from your site wins you a percentage of the profits that company earns from sales to visitors you sent that company.
·    Product reviews – Websites and online businesses require expertise and a constant upgrade of knowledge and information. Webmasters often become authorities in their field of business and understand the nuances of the trade they are involved in. This qualifies them to write product reviews for those which fall in their field. You could also try writing product reviews and post them on well known high traffic sites, and express your views about the product. Chances are that readers who trust your views may turn to your website as well.
·    Accepting consultancy assignments– once your credentials as an authority on your field have been proved, you could also advise new entrants or struggling webmasters on how to achieve better results. Expertise in any field pays, and consultants earn huge fees for their services.
·    Selling ad space for a monthly charge– Your website can become a steady source of income if you agree to place ads for other sites or products, and instead of accepting a per click rate, you charge a monthly fee. SO that becomes an assured income each month irrespective of whether any sales of that product come from your website advertisement. Many high traffic blogs and websites use this route to make additional amounts of money.
·    Job boards on website– A lot of traffic is generated when people looking for jobs related to the field that the website belongs to, visit the site. A list of job openings in the field enhances their interest and every job published gets you money. This is not a commonly used way since job recruiters prefer high traffic job oriented websites. But in highly specialized fields this is an option available.
·    Membership options– also prove to bring in cash. Regular visitors or those seeking information or services beyond the regular fare, can be asked to join an exclusive club whose membership comes at a price and in return, provides access to premium services and special products and promotions.
·    New product creations– This involves changing the current product line by launching new products on the basis of consumer preferences and without the flaws of older products. These can be traded or sold exclusively on your website.
·    Newsletters are another great way of promoting your website and products. These sheets on information and latest news are a good way to remind people that you exist and makes it simpler to develop a more loyal clientele. The newsletter must contain information that may otherwise not come the reader’s way and such that he is tempted to share it with others. As the readership of the newsletter spreads, so will sales.
The above mentioned tips do not necessarily have to be adopted together, since all of them may not even be appropriate for the business. Selecting a few, implementing them and waiting for results to show, should be the three step implementation plan.
Avoidable Monetizing methods
In a desperate attempt to monetize website traffic, webmasters often make errors of judgment that can cost the business dearly. Some of these include:
·    Avoid selling paid text links
·    Avoid using email campaigns for poor quality products. Emails must be confined to premium products and services.
·    Do not use mundane material or repetitive tips for risk of getting spammed.
·    Aggressive marketing tactics are often used in a desperate attempt to save a business, but these can have a negative impact as well. It is preferable to build a reputation gradually with sincerity and then cashing in on it without taking advantage of the consumer.

This is a guest post by Neil Jones, head of marketing for eMobileScan a leading provider of handheld computers in the UK including the Intermec CK3

Tweet scheduling was yesterday – meet Buffer

One of the recent methods for twitter that has become very popular and is being more and more accepted even amongst purists online is tweet scheduling. About 20 different services exist which let you plan tweets into the future, by setting the times of tweets. The most well known tools are the scheduling functions of SocialOomph, Hootsuite or CoTweet amongst many others.

However the current scheduling process is not a very intuitive solution. Setting the time for every individual tweet turns into a very longwinded process.

Therefore I want to introduce to you a new tool for twitter, called Buffer eliminating any hassles of time setting and scheduling, yet giving you the chance to tweet consistently without having to be on twitter all day. It is suited for anyone who really needs to optimize his time spent online.

How Buffer works

BufferWith Buffer, you don’t schedule at all, but the service does it for you. All you do is top up your Buffer with a tweet right from your browser or dashboard every time you come across interesting content you want to share. Buffer does the rest and tweets for you throughout the day.

You top up your Buffer by simply clicking the Buffer Chrome Extension icon (or bookmarklet). You can then intuitively add another tweet to your Buffer, taking the suggested text or adjusting it to go with a shortened link to the page. Here is how it looks:

What is an effective way to use Buffer?

At the moment, we see a very prominent use case emerging, that is well worth sharing. Whilst people check their RSS-reader and read news in the morning, they find many interesting articles they want to share. Instead of giving it away all at once on twitter, they top up their Buffer. Buffer users are now providing high-quality tweets, which are spread out over the course of the day.

So the main reason, why people appreciate Buffer is, that it saves them a lot of time, yet allows them to produce genuine content. Just click the Buffer Icon and add to your Buffer. That’s it.

Make your life easier with Buffer

Buffer makes your life easier, because you are able to plan ahead with tweets without additional effort of thinking about the times you want to set. Logically your quality will increase, since you can choose to produce your tweets at a time when you are in “content-production mode”.

Due to consistent, high-quality tweeting, we saw that many people increased their followership at a fast pace when using Buffer.

Finally, treating yourself to a topped up Buffer is also something that simply gives you a good feeling of having planned out your timeline on twitter.

Authority and Anchor Text – Your Key to SEO Success

Authority Linking

If you’re just starting out in SEO, you’re going to need authority linking to get you in the game. An authoritative site can leverage anchor text links much more than a site without much authority. In other words, if an authoritative site has 100 external links and the non-authoritative site has the same 100 external links, Google will favor the authoritative site. Depending on the degree of authority, Google may even place the authoritative site higher even if it has only 10 anchor text links opposed to the other site’s 100.

The most effective technique I’ve found to get authority is guest blogging using leads found on MyBlogGuest.com. Here you can find a large quantity of high quality sites interested in accepting guest blogs. It’s really quite simple. MyBlogGuest is a platform that connects blogs that want guest content with bloggers who want to post guest content in exchange for a few links to their site.

Cold Calling Blogs

Cold calling (emailing) blogs is another tactic you can use. This method can work, but it’s so inefficient that it may not be worth your time. However, I recently tried a tool called Ontolo which takes a lot of the grunt work out of finding good blogs in the first place. Ontolo takes keywords that you would use to search for websites, and then produces thousands of sites that can all be ranked according to the site’s authority. Then, the program provides email addresses, twitter accounts, contact pages and more, taking out the time consuming process of finding all that information on your own.

While it’s an excellent tool that saves a lot of time, I’ve personally found that my cold calling response rate doesn’t justify the cost of the program. It may be different in your market. Even if you don’t use the program, you can find some outsources to do Ontolo’s work for you. Use Google blog search or preferably, Technorati, because you can search by authority. Also, when comparing sites side by side, I’d suggest using the moz score. Google tool bar page rank is a poor indicator of ranking because it is so rarely updated.

Anchor Text Linking

Authority is good, but without specific anchor text links pointing to your site you’re going to have a hard time ranking for your chosen keywords. The best thing you can do a get a high quality syndication list. Find your partners you use for authority and ask them if they’d be interested in receiving syndicated articles. Also, you can use more traditional methods such as ezinearticles.com or Buzzle, but you may have to wait a long time before good sites pick them up. Over time though, ezinearticle and Buzzle can be beneficial.

Andrew Wise is a guest writer for Brookside Patio Furniture which specializes in resin wicker patio furniture