Steps To Starting Your Own SEO Company

There’s no denying that search engine optimization is a pretty hot ticket for those seeking a lucrative profession these days.  As the commercialization potential of the internet continues to become more and more viable, people are turning to online communities as a means of hawking their goods and services.  The amazing thing is that individuals with a good idea and some marketing prowess can compete with major corporations in the online arena – provided they can reach a target demographic.  This is where SEO comes in.  As an SEO specialist, you’ll virtually be helping businesses to connect with a wider range of customers.  But you can’t just jump right into it by setting up shop and declaring yourself an expert.  Here are a few steps you’ll want to take before you look for work.

  1. Pick up a book.  Anyone interested in learning SEO can almost certainly do so on their own.  There is a wide range of literature devoted to exactly this sort of entrepreneur, from the simple (SEO for Dummies) to the technical (Advanced SEO Techniques) that can help you to learn the ins and outs of keywords, links, algorithms, and so on.  And for information on the guidelines of various search engines, all you have to do is go to the home page and do a search for SEO guidelines, and then download the PDF.  Just remember that they’re updated frequently.
  2. Take a class.  SEO has now become popular enough that you can find classes (both online and at some colleges and universities) that teach you how to get the most out of your online business and help others to do the same.  So if you’re having a little trouble going it alone, don’t hesitate to find the help you need to move forward.
  3. Join forums.  This is one of the best moves you can make when starting out in nearly any online business because it gives you access to the advice of people who have already been in the trenches for a while and learned a trick or two.  In addition, networking with the right people could lead to work down the road (as they pass along clients that they’re too busy to handle, for example). is probably the best industry forum, but at $300 per month it’s really only for serious professionals.  They do, however, offer training courses, so if you look at it like a tuition of sorts, it could provide a lot of added value over other courses.
  4. Make a business plan.  Like any business, you need to start with a plan.  Although you can most likely skip a trip to the bank to negotiate a loan (as long as you have a computer and internet connection at home, you’re good to go), that doesn’t mean you should just advertise your services and hope for the best.  You need to figure out the services you’ll offer, how many clients you can take on, and where and how to advertise your business, amongst other considerations.
  5. Start small.  You’re going to learn a lot as you go along and you don’t want to toss yourself into the deep end of the pool before you’re ready.  Each client is going to have different needs (some will be concerned with their traffic numbers, some will only care about page rank, some will be gunning for advertising dollars while others want to increase readership on their blog, and so on).  And you’re going to have to devote some time to solving their particular problems.  Give yourself enough time to do so, or you might face total burnout and a lot of unhappy clients.


About the guest author: Sarah Danielson writes for Coupon Croc where you can find discount codes for the best in dining and entertainment. Checkout the Thomson discount codes for your travel needs.

This is a unique article published on SEO Desk with exclusivity.

High PR Dofollow Backlinks – Your Dream Links Are EASY to Find

Have you ever focused on SEO so hard that you have dreams about link building? I’ve had entire slumbers spent in the SERPs for my keywords. Pretty lame dream I guess, but it brings me to a point: what is your dream backlink? If you could have the perfect backlink what qualities would it have?

For starters, you’d want it to be “dofollow” so that it passes the link juice. You would also want it to have as much PR as possible and be relevant to your keyword, and what the hell, how about some traffic from the link as well? The question is, does such a link exist and is it within our means of acquiring? The answer is a resounding yes, and believe it or not, I’m talking about blog comments.

Here’s how it’s done:

Step 1) Find KeywordLuv Blogs

We are targeting KeywordLuv Blogs because they are almost always dofollow and they often allow you to link to your most recent blog post – 2 links for the price of 1! To find them, enter this search string into Google:

Your Keyword “Enter YourName@YourKeywords” –intitle:”Enter YourName@YourKeywords”

This will find blogs related to your keyword that use KeywordLuv, and it will also remove any pages with the phrase in the title of the page (this means it removes non-KeywordLuv blogs telling you to comment on KeywordLuv blogs – very annoying). We already know that these are going to be dofollow blogs, and we also know that these results are relevant because Google has just sorted them in order of relevance for us – pretty cool right? The only part missing here is the PR, so…

Step 2) Sort results by PR

The best way to do this is to download SEO Quake which will display the PR and many other SEO related factors below each result in the SERPs. There is a “Sort” bar above the results on the page that you can use to sort the first 10 results by PR.

Step 3) Comment!

At this point, you’re looking at a list of dofollow, relevant pages and more likely than not, you’ve got some decent PageRank pages to comment on. You can find tons of PR 1-3 like this, and on occasion a PR 4 or 5 will show up and liven things up. There’s also a huge amount of pages to sort through, just take it one page of results at a time and keep commenting until the results begin to lose relevancy.

How to get your comments to stick:

It’s important to make it clear that you read or at least skimmed the page you’re commenting on. Basically, if your comment doesn’t get approved then you don’t get the link and it was all a waste of time. You need to be sure that your comment will be approved, and there are a few tricks you can use to ensure this.

1) Reference the page

A quote from the post or mention of the topic will get the webmasters attention. When I’m approving comments on my blog (mostly clicking ‘spam’), I quickly dismiss any comments that don’t reference the text and use vague language:

“great post, I really like what you share. Bookmarked!”

^This doesn’t add value and I won’t publish it. It is very clear if you did not visit the page, so make sure it’s obvious that you actually DID read (or skimmed) and leave a comment that is specific and adds value on some level.

2) Reply to another comment

Replying to another comment instantly reveals that you visited the page. You cannot reply to a comment using automation software so it counts heavily in your favor. Once again, make sure you have at least an idea of what the discussion is about and make a reasonably well thought out comment.

Now, there’s one more benefit I mentioned with these backlinks and that’s traffic. Blog comments are never a really great source of traffic, but they will send you a trickle of targeted traffic if you comment in the right way. What I mean is making authoritative comments that someone actually will find value in, so much in fact that they decide to visit YOUR site. You can get by making pretty basic, positive comments, but you won’t really get the traffic unless you take the time to make a more powerful comment that really adds value.

Powerful backlinks are all over the internet, you just need to know how to find them. The above approach is very actionable and extremely effective for increasing your desired rankings. It’s also entirely free, so stop dreaming about these links and start building them today!


Check out our FREE SEO course for more actionable SEO strategies, and also grab a copy of our FREE OnlyWire Account Creator for maximum social bookmarking efficiency.

This is a unique article written by Ben Jackson and published on SEO Desk with exclusivity.

5 Free Useful Tools to Manage Your Social Media Efforts

Social media has made interacting with your customers easier than ever.

In fact, the importance of reaching audiences online has increased exponentially since the days when Facebook was for kids and Twitter was something only birds did. In the next three years alone spending on social media marketing will skyrocket in the B2B space from $11 million in 2009 to $54 million by 2014, according to a Forrester Research study.

That means even more business owners will seek out consumers online to not only listen to what they are saying, but to identify and address their needs. And fostering client relationships through social media is expect to be a key ingredient in retaining clients.

However, with the velocity at which social networking is growing it can become an overwhelming task to both market your brand and run a business at the same time. After all, it’s not just Facebook and Twitter you’ll need to manage; dozens of other sites such as LinkedIn, Foursquare and Yelp among many others are often used to find and review businesses.

Luckily, the increase in networking applications has inspired a wave of social management tools to help keep your efforts efficient and organized. And, best of all – most of them offer services for free.

Determining which is right for you depend on your social media goals. With that in mind, below are several platforms to help you get started.


As its name suggest, TwitterCounter monitors Twitter activity. It tracks the increase (or decline) in follower growth, the number of tweets about your business and can also help users identify how your messages are impacting followers.

One of the application’s best features is its prediction tool, which estimates how many users you are likely to gain within a specific time frame. It also calculates how long it may take to break certain milestones – such as achieving 10,000 followers. This information can help businesses coordinate the launch of new products or promote contests.

Facebook Insights

The Facebook Insights dashboard is designed to provide page owners with relevant metrics to determine how their content is being received by their visitors. The program tracks “Likes,” number of active users, post views and feedback. Insights also shows how often users frequent a Facebook page.

Obviously tracking metrics is important to help determine how successful your social media efforts are. And as Facebook continues to be a standard barrier for the space, so too are tools like Facebook Insights.


Crowdbooster is a tool that enables integrated social management and free analytics for Facebook and Twitter.

The application measures fan growth, the number of impressions your posts and tweets receive, and identifies top fans and followers. These key influencers are important to identify if you plan to engage your audience in any meaningful way.

Another popular feature of this site is the tweet scheduler which allows users to schedule status updates and tweets for publishing at a time and date of their choice; it’s a way to keep your marketing campaign running when you’re unavailable.


Postling is designed to provide that all important online reputation management. How it works: if a customer writes a negative review of your business on say Twitter, ¬and it links to popular sites such as LinkedIn and Yelp, you can respond through this service and address both mentions. The site also offers free keyword tracking so companies can monitor what is being said of their products, services, or competitors.


Hootsuite application, supported by the iPhone, Android, and BlackBerry, lets users manage five social profiles and integrate two RSS feeds through their free service. Follow your social accounts and keep informed on your favorite blog and news sites all from the convenience of your phone. It also enables photo sharing, analytic tracking, and tweet/status scheduling.


Although these sites provide an easy way for users to connect all their social networks into one manageable account, being everywhere isn’t always the best policy. Being on every social network can turn your social marketing management into a major chore. Know your demographics and what platforms they use for social media. This will allow you to effectively communicate with your audiences. After all, social marketing is about effectively building and maintaining relationships, not trying to be everywhere all the time.


About the guest author: Elizabeth Demcsak is a marketing specialist with Blue Fountain Media, a web design firm in New York City. You can learn how to grow your business online by finding helpful articles on

This is a unique article published on SEO Desk with exclusivity.

Referral Marketing: Your Natural Referrer

When some people hear referral marketing, they automatically think of it as something ‘spammy’ and useless, or something that is connected to fake and cheap products. Well, we can’t blame them for that. Over the years, Internet Marketers have blatantly abused referral marketing for the sake of getting consumers. They started it with emails, and now, with social networking sites and blogs. It has now earned a negative connotation to Internet users, to the point that marketers are ignoring and overlooking their capability to produce solid purchasing customers.

Referral marketing definitely has power. If properly planned and executed, this could establish customer loyalty between business owner and customer.

We all know that this advertising method is only an adaptation of the traditional word-of-mouth promotion. During the early 40’s, when TV and Radio had not reached the masses yet, storeowners advertised their products and services by literally announcing it to the public while riding on some kind of public transportation. From that, the receiver will pass the message to the people. Yet the traditional act of referral has not really changed at all. Today, people still follow the same method through referral marketing. The Internet has helped people directly refer and promote a service to their friends through email and social media connections. 

The physicality involved in referral marketing is what makes it engaging and persuasive. It is more intimate and personal. Hearing about a product directly from a trusted friend is more enticing and believable compared to seeing it on TV and print. 

Focus on your products and services firsts

Nothing beats honesty and reality. Focus more on improving your products and services than on establishing a buying market. Logically, you have to understand the needs and wants of your market so you will know what to improve on. Your goal is to satisfy your customers, to give them what they need, and to offer them something that is new and worth referring. Once you are done with it, let your initial customers refer your products upon experiencing it. At this stage, you do not have to do anything. You just have to let them promote your service to their friends. Your first-hand customers are your natural referrers. On the other hand, social networking sites, blogs, and emails are only referral drivers. Referring your business through this will only serve as a support system for your main referral strategies. Focus on your products and services first, and then rely on your natural referrers.


Endless Rise provides Private Label SEO Reseller Services to many companies with their large in house staff. No cost or obligation to find out how you can become an SEO Reseller without doing all the work yourself. If you are interested in become an SEO reseller please visit Endless Rise at or Call 323-203-0217, Monday through Friday 9am to 5pm Eastern Standard time.

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5 Useful Tools To Track Your Keyword Performance

No matter what the site, webmaster’s want their site to be noticed.  Whether e-commerce, fan sites or personal blogs, the reason why you created your site was to be seen.  In order to do that efficiently, marketing comes into play.  There are tons of marketing resources including programs, marketing firms, tutorials and guides that promise you more views.  However, if you’re a novice webmaster just starting out, this may seem complicated and impractical.  But, there is one thing that could be done to help increase page views.  This is commonly called SEO or Search Engine Optimization.

As a webmaster, you may have already heard about SEO and you probably already understand how it works.  But you’re probably thinking, how do I know if its working, how can I make my SEO more useful?  That’s were SERP or Search Engine Results Page trackers can help.

SERP pages are the pages that list search results after a search request.  SEO formatting helps guide search engines towards displaying your web page after keywords you incorporated are searched.  The reason behind SEO trackers is to figure out which keyword phrases are working, and which ones aren’t.  This can help you optimize your keywords and modify them to bring you more visitors.

Without looking through a bunch of guides and services, here’s a list of the top 5 best resources available for SEO tracking and performance information.

1. Rank Tracker By Link Assistant: Link Assistant’s tool, Rank Tracker, allows you to automatically check your site rankings and see if they fall or ascend with every search. Rank Tracker also recommends keywords using 16 different suggestion tools.

2. CleverStat Google Monitor: This tool gives statistics and rankings of your site for Google search, and is available for free. It shows you exactly where your website ranks within Google search and keeps statistics for benchmarking.

3. Raven Tools SERP Tracker: You can use this program to give you weekly updates on your site’s search engine rankings within over 50 geographic variations of Google and Bing search. Results can be examined next to competitor sites to help gauge performance.

4. Web CEO: This bundle is available online and through a desktop program and offers a suite of tools to improve SEO. Rankings, statistics and analytics are just a few of the tools available with this bundle.

5. SEOmoz Rank Tracker: This free tool gives ranking information for both pages and keywords, and allows for comparisons and statistics through personally stored data.


About the guest author: Brian Flores is a blogger for InMotion Hosting, one of the dedicated server providers in North America.

This is a unique article published on SEO Desk with exclusivity.

SEO Tips: An SEO Approach For Small Businesses

The Advantages of Small Business SEO

A small business has many advantages over large corporations. It may not seem that way at first. They have the money, the staff and the lawyers but the advantage of a small business is the ability to adapt to changing circumstances. Smaller companies do not have a stuffy board of directors that are afraid of how every little change may affect the bottom line. Small companies have to rely on guts and nerve to get things done.

Your SEO Campaign Begins with Your Website

Where should one begin with SEO? I am going to go out on a limb here and suggest starting with your website. Get that website into shape before worrying about climbing in the search rankings. It does not matter what your company’s primary product or service is, you can develop a website that meets the needs of your customers.

Your website should send a professional message to your customers. Go beyond the image though. You should become the most helpful and customer friendly website that every existed. Recent changes in SEO land has made what is on your website more important than ever. Give tips and tricks for using your product. Put installation guides and DIY techniques out for the world to see. The more information you can pack into your website the better it will look in the eyes of the search engines.

If You Write it, You Should Link it

Incoming links are still primary way that search engines determine relevancy of a page. Networking with other small companies and linking to and from complementary sites will quickly snowball into a great link structure. You should not go out and do the spam links that will get your website into trouble. Meet other business owners, talk to them and do a little link swapping. Most small business owners that I know are terrified of SEO. They do not understand it and really do not want to. Become the SEO ambassador. Help other small business owners to understand that SEO is not a demon to be afraid of but a tool in the marketing arsenal.

Social Media

Personally, I hate social media marketing but it works. If you can get your customers to “friend” you online, they can become your marketing department. The massive number of users that make up the Facebook community will learn about your company via an intricate web of personal connections that connect most of the planet together. Your messages can travel through this network and reach more people than a million dollar Super Bowl commercial. The effort that you put into your social media marketing will pay you back with interest.

SEO is Work

SEO is hard work. You can do it yourself which means spending most of your waking hours online or you can do it the easy way and hire an SEO company to do it for you. The factors that will rank a website change all the time. An SEO consultant will keep up on what will work today and keep you from getting into trouble tomorrow.

Author Profile

Keith Barrett is an experienced search engine optimisation expert and advises numerous small businesses.

Stay Safe SEO Tips

In this day and age Google is an authority on the web, if you have a website there’s a fair chance you want it to rank high up the search engine pages for the keywords that best suit it. It’s easy to get mislead and try to take the easiest option to boost your websites visibility with “get rich quick links”.

Get rich quick links is a term I like to use for links such as 1000 links for £5. Don’t do it! Google knows all about these methods. Stay safe and may I suggest that you spend your time writing high quality articles about your keywords niche and learning all about on page search engine optimisation. Do some Googling, find a blog relevant to your websites topic and write nice email to the website owner and ask “hey, would it be possible for me to submit my unique article to your lovely website” or something like that. 9 times out of 10 you’ll probably get a positive reply.

SEO No No’s in a Nut Shell.

  1. Don’t steal and rewrite articles.
  2. Don’t pay for links.
  3. Don’t comment on blogs with naughty links on them “you know what I mean”.
  4. Don’t use profile links for the purpose of link building, Google knows all about this and you’ll not be doing yourself any favours, trust me.
  5. If you think what you are doing is wrong, don’t do it; in the end it will be your website that suffers.

SEO Do Do’s in a Nut Shell.

  1. Write your own articles in your own words.
  2. Submit an article only once to relevant websites if possible and disallow any syndication to other websites if you have to use an article directory.
  3. Optimise each pages title tag and meta tags.
  4. Use H tags wherever possible.
  5. Rename all images to keywords relevant to the page in question.
  6. Make sure each page has a generous amount of related textual content.
  7. Use friendly URL’s, for example
  8. Use anchor text when internal linking.

I myself have achieved many first page positions by applying just the above tactics to my websites and my client’s websites. Usually linking from articles is a last resort. In fact link building in general is a last resort for me. A client approached me the other day looking for a website and the possibility of an on-going SEO package. I designed the website and within 1 day of launching it, the site was positioned bottom of page 1 for his chosen keyword and is still there now…Doh! The point I am trying to make is that on page SEO is usually all that is needed to do well on Google.

Thanks for reading; I hope this helps you on your way to natural SEO success! This article was written by Mark Anthony owner of U4D SEO Sheffield

This is a unique article published on SEO Desk with exclusivity.

Online PR for B2B instead of Consumer

Online PR and social media requires a distinct approach if you are talking on behalf of your clients to other businesses. Online PR is a very different art form to dealing direct with the consumer and requires a different strategy altogether.

1. Keep it simple – When talking to other businesses they will see straight through long-winded ‘marketing talk’ right away. They simply want to know, as briefly as possible, what you offer and how it will benefit them. In all forms of communication you should be succinct and to the point.

2. The sales experience – this is key. As most of the businesses you are targeting will have their own sales process, they will be hyper-sensitive to yours and critical of bad customer service. Give the best service you possibly can and don’t give them reason to complain because in the social sphere everything is public. Social media and online PR is a great opportunity to talk to your customer directly and meet all their needs as thoroughly as possible.

3. Keep contact minimal – bear in mind that, as opposed to individual consumers, businesses don’t ‘browse’ social media channels. Regarding your online PR activity think instead that they will visit an account with a specific purpose and look to fulfill that aim quite quickly. As such, not only should the content be brief, the frequency of contact should also be minimal.

4. Opinion monitoring – just like online PR for B2C purposes, you should be constantly monitoring what is being said about you online. Independent forums and review websites have the power to make or break your reputation. By becoming more active in these places you can establish a helpful and accessible business persona thus encouraging positive sentiment towards your brand.

Online PR activity on behalf of your company to other businesses requires a subtle and skilled approach. It is a balancing act between active promotion and passive monitoring and your gut instinct should be the best judge of when to join in the conversation.

This is a unique article published on SEO Desk with exclusivity.

Best SEO Software to Help Improve Your Page Rank

By Michael Bracy
Business Development at FindTheBest

Beginning with the inception of Google in 1997, today’s internet market has been revolutionized. We now live in a world dominated by Google search results; therefore, understanding the methodology behind getting your page indexed and subsequently ranked by Google has sparked a huge demand. Consumers no longer sift through multiple pages of search results looking for “top laptops” or the “best smartphone.” They simply trust Google and believe that the most credible information will consistently appear on the first page of search results; people rarely stray to the latter pages. As the old saying goes, “the cream always rises to the top.” So, the real question becomes, how do you receive Google’s ultimate stamp of approval, the highly valued first link? The answer is found in the implementation of search engine optimization (SEO).

Though Google’s search engine algorithm is kept under lock and key, there are various SEO software packages available to help your site move up the PageRank ladder. With that being said, which SEO software packages available encompass the highest PageRank?

1. SEOmoz Pro

SEOmoz Pro boasts the highest PageRank in the SEO community with an impressive 7, and comes with a competitive price tag of $99 per month, meaning you can cancel your subscription at any time. Probably the most appealing characteristic of SEOmoz is the fact that they are the only software package that updates its keyword database weekly to ensure your choosing anchor texts which produce the highest cost-per-click. Anchor text is one of the most crucial elements in executing efficient SEO because when any relevant search engine crawls the Internet their goal is to index your hyperlink based on the associated anchor text. Furthermore, the average size of their proprietary database is 2,147,483,647, exceeding the industry average of 724,164,549 by approximately 200%. However, SEOmoz does not include keywords found in the title of a website, thus limiting the scope of its capabilities.

2. Traffic Travis Pro

Traffic Travis Pro has proven itself to be a leading competitor in the SEO game with a PageRank 6, but lacks severely when compared to SEOmoz. At a price tag of $97 (one time fee), Traffic Travis Pro includes basic optimization features such as rank trafficking, search traffic, and keyword suggestions, but disregards keyword density and HTML validation. Additionally, Traffic Travis Pro does not incorporate a Meta tag generator into its site analysis. On a more positive note, you will be able to utilize the unique feature of locating sites with keywords in the title; therefore, substantially increasing the probability of getting your site to the top of the search results page. Overall, Traffic Travis Pro offers a well-rounded package at an extremely reasonable price. As with almost all products, it comes down to a matter of personal preference and individual marketing strategy when choosing the correct SEO software.

3. SEO PowerSuite

SEO PowerSuite also has a PageRank 6, but comes with a much larger price tag of $249 (one time fee). Geared towards enterprise and small businesses, SEO Powersuite supports every search engine imaginable, unlike its competitors above who only support Google, Yahoo, and MSN/Bing. While Google search is responsible for nearly 90% of all searches, SEO Powersuite ensures you access to both Google and the remaining 10% of all Internet searches. It also has integrated Google Analytics into its platform and features innovative site analysis tools such as domain age, bad/dead links, and term extraction. These added features help justify the inflated retail price, but may not be suitable for the standard blogger or website designer.

When all is said and done, SEOmoz will provide you with the most reliable features and the most credible content, but a $99 monthly fee could be relatively high for the small time website owner. If you’re looking for the biggest bang for your buck I’d recommend Traffic Travis Pro. If money is not factor and a top ranking is the only option, SEOmoz is the way to go.

In today’s Internet marketplace SEO cannot be overlooked. If you aren’t currently utilizing SEO you really should spend some time doing a little research. The last thing you want is to become the “e” in the Google page sorter!

For more information on the best SEO software, make sure you follow the link in the resource box below.


About the guest author: Michael Bracy is a Business Development Associate for FindTheBest, a comparison site designed to help consumers find the best products and services available. Follow the link to read more about the different options for SEO software & tools.

This is a unique article published on SEO Desk with exclusivity.

Methods of Advertising

Advertising a product is essential to ensuring that it sells successfully. Very few products have become popular without any form of advertising promoting it across the media.

Adverts allow consumers to become aware of a product’s existence and to learn about how it would benefit them and the best way to get their hands on it.

Without this information being spread across the media, consumers would have to rely on customers stumbling across the product in store and spreading of it to their friends. This form of marketing is rarely enough to meet sales targets.

There are many forms of advertising that businesses can engage with in order to increase sales and therefore profits. This article explores the pros and cons of popular advertising methods.

Pay per click advertising

Pay per click advertising, or PPC for short, is a form of web marketing which allows small text-based advertisements to appear on popular websites such as Google, Bing and Facebook.

This channel allows businesses to only pay out when an advert successfully leads a consumer onto their website. This can prove to be highly cost-effective as they are only attracting customers who are interested in buying their product.

Television advertising

Television advertising is the best way to reach a large target audience and therefore make a product famous.

Television adverts allows brands to be creative with their marketing message and can easily be used to target a certain demographic. For instance, sports companies are only likely to advertise on a channel which is currently broadcasting a sporting event.

Email marketing

Email marketing allows companies to build a relationship with customers and encourage them to reinvest in their brand. An email marketing campaign allows those who have asked to receive promotional messages to find out about the latest offers and deals from a particular brand.

This extremely cheap but highly effective channel has grown more popular since the evolution of smartphones.

There are plenty more effective advertising strategies but, if utilised properly, these three can significantly increase a company’s profits.

This is an original article published on SEO Desk with exclusivity.