How to Recover The Great Panda Update, A Refresher

Denial is not an option if your website has been affected by Panda Update. The message is loud and clear that your website got affected only because it contains shallow or thin content, if not copied content. Discontent is brewing and some people even express their disgust that Panda has treated them wrongly. Now, the million dollar question is that if you website has got affected by Panda what you are supposed to do to regain its positions and win the love of almighty Google. Here in this article, we are going to share some tips that might help you overcome this crisis period.

How do you Know that Your Website Got Affected: This is pretty simple. If you saw a steady decline in the number of visitors from Google Organic search result in your Google Analytics account, this is a clear sign that your website has been hit. Another way is checking out the position of your keywords. Do you see a significant decline in their positions? If yes, there is high probability that it has hit your website.

Here is how you can bring it round:

Delete All: Obviously we are not suggesting you delete all the content of your website. Instead what we are saying is pinpointing the pages that are mostly affected by panda. Find them out and delete them. However, there is another option too. You can add fresh content that should be original, unique and that should add value to user experience. Think about the users and not about the search engines. Forget about $2 content. This is what has sucked your website. Take you time and write something that people would love to share willingly. However, if you do not have any such talent, you can of course hire someone but make sure the person is highly knowledgeable about the topic he is writing. Otherwise you will get crashed under the mighty wheels of Panda.

Article Submission, Forget It: Yah, this is true. You cannot hope of getting your ranking back in some competitive keywords by submitting a worthless piece of content and submitting the same article in hundreds of article directories. Do not forget the fact that article directories are heavily affected by Panda and that means if you are getting links from them, you are just spoiling all your chances of getting your website back on Google’s good eyes.

Link Exchange with Care: It is open secret that we do link exchange to get our site on the top. Now after the panda update SEO topography has changed dramatically. Getting links from link pages are no longer that much helpful. If you only rely on these types of links, it will take years to get your website top in Google’s SERP. So, what you are supposed to do? Simple, present something truly interesting and engaging. It can be a great blog, a great software application or anything that can make people say wow. Yes, WOW effect is the need of the day and this is what Google is looking for.

Use Ads With Care: Now, if your blog lives on AdSense, time has come to rethink your strategy. Google Adsense guide suggest you post ads everywhere to get more clicks but Panda is very much against it. Now, how on earth you are supposed to make reconciliation between these two seemingly different concepts. We suggest, follow your heart. Put on the shoes of a general user and check your website thoroughly. Does it look spammy? Do ads have detrimental impacts on users’ experience? If the answer is yes, well you will have to reduce the amount of ads. You may earn less but this is far better than earning nothing.

Make Google believe that your website deserves to be at the top and do justice to users experience. This is the bottom line. And good luck.

 

Guest Author Bio: James Smith is a regular writer and he has written different articles on promotional. He is employed with a coupon site – Verybestsoftware.net that offers amazing offers on various coupon codes.

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Brand Building: How To Get People To Link To Your Site

The idea behind having a good site is getting people to visit and interact with the content you’re posting or promoting. This is difficult at first because there are hundreds of other sites offering similar features or services. Standing out is tricky when there’s so many people on the web.

The thing that you want is to get noticed and you can do this by raising your Google search ranking. This is done through search engine optimization and effective online marketing. Working with companies that provide these services, like StruckAxiom.com, will help you build an online reputation where, eventually, you won’t even have to ask people to link to your site. They’ll do it automatically.

In the blogging world, as far as links are concerned, one hand washes the other. If you want another blogger to link to your site, there has to be an exchange of action. If you want to get someone to plug your site and get attention, contact other bloggers and build connections and work together to get your profile higher so you can get more users.

It’s easier said than done but if you’re working in a niche market like finance or education, you want to present informative and thoughtful content. This is how you get to the “stand-out-from-the-crowd” part. If you’re just regurgitating what everyone else is saying, you’re not going to be viewed as any type of authority. You’ll just become another mouthpiece for whatever product you are advertising. That’s not to say that you can’t advertise with your blog. Currently, this is one of the best ways for bloggers to make money from all of the time and effort they’ve been putting into their site. You have to strike a balance and write content that is of some value to your readers.

You should use the power of, not just one, but many media sources. If you have a blog, you should also run an account on Tumblr, Facebook, Twitter, and other social networking sites. You need to maximize your exposure and get the word out. This is how you get people paying attention and building up your reputation. If you’re writing some quality work, you could even submit your articles to various news organizations, both locally and nationally. This isn’t for everyone, but you should be doing everything that you can to make a name for yourself.

Following some of these tips are ways to build up your reputation and get to a point where you don’t have to constantly paying someone to build your reputation for you. Eventually, you want to be able to have a rep that speaks for itself. You’ll always need some form of marketing to sustain any success you’re able to achieve, but getting there is the hard part. It’s up to you how far you take it.

 

This is a unique article written by Jessica Wagner and published on SEO Desk with exclusivity.

How To Set Up An E-commerce Website That Gets Customers

Setting up a shop online is tough, and it is difficult to be sure whether you are doing it right and whether you will actually be able to make any money once it is up and running.

I’m not going to talk about the technical specifics of setting up your website. If you happen to be pretty computer literate you should be able to find some good tutorials for the popular open source options such as zen-cart, oscommerce, wordpress (with wp-shopping cart plugin). But if this seems like too big a challenge, you should consider hiring a freelance developer.

No, the website is actually the easy bit. The biggest pitfall that most aspiring entrepreneurs fall into is not actually thinking about how they are going to get customers. So here are 5 things to consider before you even build your site:

1: SEO

This won’t be a big source of sales right away, but SEO offers a fantastic ROI over the long run. You should seriously consider planning the SEO of your site whilst you actually design and plan it. Think carefully about product categories – do some research and find out what people are actually looking for, set out your site navigation accordingly.

2: Users first

Most e-commerce platforms have a wide range of display options, which makes them suitable for most businesses – don’t fall into the trap of thinking that you should use them all just because they are there.

Think carefully about how your users will actually want to use your site and make it easy for them. Emphasize your most important navigation. It is amazing how many sites give first time users information overload. Keep it simple and you will keep more customers.

3: PPC

Think about how you are going to advertise your site. One popular option is Adwords, but this is done really badly more often than not. A well planned campaign can be the difference between making a loss or a profit.

Start by targeting very specific keywords. People who are searching for specific products are probably much closer to being ready to buy, so you are more likely to make a sale. They are also more likely to be shopping by price though, so first consider whether you can compete effectively.

4: Landing pages

However you are advertising, you need to think about which pages of your site users are going to arrive at. Don’t assume that every user should be coming in via the home page. Users who land on a category page will be shown products that match what they are looking for, this means they are more likely to convert.

5: Long term

Making money from your website may not happen right away. You will need to work hard to get your business established, build up a customer list, generate repeat custom and invest in SEO. Your first 3 or 4 months might well be spent trying not to lose money. If you can do everything well, and actually get customers to come back though, you will eventually start turning a profit.

 

About the guest author: My name is Muzammil Bashir. I’m working with the Senior Editor of Net Effekt – A leading email marketing reseller.

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Searching Questions About Google Search

Google search algorithm is one of the best kept secrets. This raises a few questions. I am therefore attempting to look into Google search by asking a few searching questions.

There is a lot of hype and hoopla about Google search. On its part Google tries to help things along by being ultra-secretive about its search algorithm. As a result most of us – I mean so called SEO experts are running around in circles. The question which I want to ask is this – does anyone know what is really happening inside Google search?

Is content really king?

I have been hearing that content is what matters, that content is king. But I wonder how an algorithm can make out what’s good content and what’s bad. Artificial intelligence, expert systems and knowledge based engines are nor really good enough to match human intelligence. It will probably take another decade before search engines can think like us. How does Google search differentiate between good and bad content? Obviously, I can only predict how it goes about the job of identifying good content. After the Panda update content farms have started getting lower rankings. There is a way by which Google algo can identify content farms. But does this work for every site? Obviously not. Many small sites have managed to hold on to their position after the Panda war.

It’s not content but other factors

There is some lateral thinking working out here. Instead of looking at actual content, Google looks for other telltale marks. It looks at the title of a web page, it looks at keyword density. It looks at backlinks. It looks at authority – .edu and .gov sites. It puts it all into a linear equation or a some such mathematical averaging system and out comes a weighted average for a web page. I am sure that Google search cannot make out the difference between a research paper and a laundry list.

The resurgence of backlinks

This is another subtle indicator that Google search depends heavily on signs other than content. If you have backlinks from reputed sites – government or education, your ranking is massively hiked even if your content remains the same. The assumption is that if you can manage backlinks from reputed sites, you must be good. The Panda update heavily leans on backlinks.

What does it mean to you?

The good thing about Google is that it’s becoming more and more predictable. Once you accept that Google search has no intelligence, you can move on to achieve success. The trick is to concentrate on Title, headings, keyword density, backlinks with proper anchor texts, comments on reputed sites and an overall harmony in your website theme. This should do the trick. I don’t think you must pay far too much attention to content. If you were to blog on lingerie, I don’t suppose you can come up with some great literature on the subject. That doesn’t mean you can’t get first page ranking. Some subjects are just not made for poetic content.

Conclusion

I know many readers would find my writing a bit too outlandish and strangely out of sync with other SEO masters. But the fact remains that Google search works in strange ways. If you understand the limitation of technology you would understand what I mean to say. Let’s not forget that the aim is to achieve high ranking in search results – not to publish a scientific paper.

 

About the guest author: Victor Solovey is the owner of crazyxhtml , where they do crazy stuff including ‘psd to html’ and ‘psd to wordpress’ conversion. Victor is passionate about his work and also likes to write.

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4 Top Ways To Increase Your Google Adsense Earnings

When it comes to making money online, pay per click (PPC) advertising is one of the easiest ways to monetize on the internet. Classified ads are placed in part(s) of your website or blog so that you make money when any one click on the ads. That has been one of the most popular forms online advertising.

There are several online companies that serve you such pay per click advertising ads, but the most popular and in my opinion the best, is that of Google Adsense.

Even though many internet marketers say making money with Google Adsense or pay per click advertising is slow, there are many of them making a living with Google Adsense. In this article, I will explore four incredible ways to increase your google adsense earnings.

1. Insert your adsense code in your RSS feed.

When it comes to using RSS feeds for your website or blog, I found FeedBurner to have another benefit to make money. Once you are using FeedBurner as your RSS feed provided, you can log into your Adsense account and add the Sdsense code to your RSS feed.

Your chances of making money with are higher because one way your subscribers know when your site is updated is via your RSS feed.

2. Adsense sharing sites

Adsense sharing sites are mostly sites that allow you to publish articles and enjoy the benefit of back linking to your site and sharing the Adsense revenue with the article site.

Most of this Adsense sharing sites set up is simple and the revenue you make is directly lodge into your Adsense account. Some of such sites are HubPages and xomba.
Other sites send the payment via your PayPal account. Such sites include Squidoo and ehow.

In places like HubPages, there are people already making 1000 dollars a month and with just about 200 articles. Whatever the situation is at the end of the day, it’s still a win win situation.

3. Google custom search

Install an internal Google search engine on your site. Installation is easy, just copy and paste some code and you’re good to go. You make money when the user click on the contextual ads that appears next to the search result.

You can choose to show the results on your site and be sure people will love your domain.

4. Using YouTube videos

You can make money with YouTube by allowing Google Adsense ads appear on your video page.

From your YouTube video channel settings, you can click on the Adsense sharing link and authorize your site.

Making money with Google Adsense is possible and real. Implementing those four ways will definitely increase your earnings. Either way, it is a win win situation.

 

About the guest author: Bako is a blogger and has been blogging for the pass three years. Visit my blog to learn the various internet marketing strategies

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4 Ways To Increase Your Blog Traffic

Everyday new blogs are created under different niches to provide information about products and product reviews, online services, marketing and so on, to their valuable readers.

However, no matter how good your blog content is, no one will find you if you don’t send tons of people to your site.

In this article, I will show you 4 ways to increase your blog traffic without you spending a dime.

1. Submit your articles to Social bookmarking sites.

Once you have written and uploaded your article to your blog, you can submit the article URL to social bookmarking sites.

Those sites help the search engines to find your site quickly and index your blog and pages faster.

To make the process simple and easy, you can use social monkey, socialadr or Hootsuite to submit to 50 social bookmarking sites in less than five minute.

2. Network with other blogs.

Look for authority blogs under your niche and network with them in terms of making blog comments and submitting guest posts.

Making blog comments

When it comes to making comments in blogs, make sure you have something important to say, not just for the sake of the back link.

Before making comments read the blog post and after that you can add your own comment. Start your comments by commenting on the writer of the post, then continue your comment by either criticizing about a point you do not agree in the post or make an addition to the post.

Make it a duty to make at least 5 blog comments daily.

Guest posts

Look for high traffic blogs in your niche that accept guest posts, read the rules for submitting a guest post. When you’re convinced and are sure you can abide by the rules then start submitting your guest posts.

Normally, when you submit a guest post, you will get a link back to your site and people will follow your link back to your site.

When submitting a guest you must submit your best post, because you’re submitting it to an authority site and you might be recommended by the site owner.

3. Submit articles to article directories.

It’s still amazing when I do a search on Google, I mostly find articles written 6 years ago making the top ten search, some from article directories.

That is to tell you that one article you write and post today can still send you traffic over and over again as long as it is online.

When you start distributing articles you stand the chance to not only appear in the article directory alone, but to also appear in the search engines. Good articles are highly informative, not over crowded with keywords and most importantly, have a powerful article title.

Each article directory has a resource box where you can write a summary and link to your site. When writing your resource box, you should write something that will make the prospect click the link back to your site.

4. Forum marketing

This is where people think it is slow, but in reality it’s not. Forum marketing not only send traffic to your site, it is also a means to build credibility.

Just look for forums under your niche and build your signature file (which is a link to your blog). If you don’t know any forum under your niche, type “your Niche market + forum” and hit search. Whenever you post a thread, your signature file appears under your thread.

When you make forum posts on a daily basis, you’ll have at least 300 back links to your blog.

Sending traffic to your site is not a one term phenomenon: you should continue repeating the process to have success.

 

Bako has been blogging for the pass three years, visit internet marketing blog for ways to make money online

This is a unique article written by Bako Yila and published on SEO Desk with exclusivity.

Simple Tips to Help You Improve Your Internet Writing

Because most Internet marketers recognize the truth that “content is king,” writing is easily one of the most popular Internet marketing strategies in use. That’s great for folks who can write. Sadly, many more people think they can write than actually can.

The correct statement should be quality content is king. The goal in good content is to attract visitors and convince tire kickers to buy. If you post content they won’t read because the grammar is so bad they can’t understand the message, or it’s so filled with typos they simply click away, you’ve defeated your purpose.

Writing for the Internet is easier than writing for print publication. It’s much less formal and more conversational, and more people can write well enough for the virtual world. Just follow a few simple tips to ensure your content is worth reading.

  • Write like you talk. If you know some $10 words and can use them properly, that’s fine. But don’t try to use big words when you really don’t know how they should be used. In other words, don’t write above your own level of understanding.
  • Write about what you know. In addition to writing like you talk, write about subjects you’re comfortable talking about. If your field of expertise is business, you can probably talk, or write, about business all day long. But if your expertise is in business, you may not know enough about sailing to be able to write about it.
  • Proofread. This is where a lot of wannabe Internet writers fail. Instead of taking the time to proofread a post or article before making it live, they simply paste it up and hit “Post.” While typos and mistakes slip by everyone at one time or another, eliminating as many as you can will make your writing sound much more professional, and much easier to read.

Writing is a great Internet marketing strategy. It can attract visitors to your website, help you brand yourself and show others how much you know about a certain topic. Use it well, and it can make a tremendous difference in your online success. But done poorly, it can give the impression that you either don’t care about your site, or you’re simply blowing smoke.

 

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The Foundations of SEO – a DIY Checklist

Decoding the real definition of Search Engine Optimisation

There is a large level of misunderstanding from those outside the industry as to what the phrase ‘search engine optimisation’ actually means. Most new webmasters quickly learn of the term ‘SEO’ but few fully understand what it really entails.

The first misconception that people have is that it is a universal process that can be applied to any website.  In reality SEO is actually an umbrella term for a vast array of strategies that should be culminated together differently depending on the context of a website. It is not a black and white operation – one size certainly does not fit all when it comes to SEO.

The second misconception many newbies have over SEO is the timescale of which it is to be applied. They make the assumption that after a month of ‘SEOing’, a website will have all the ‘SEO fuel’ it needs to stay at the top of the SERP’s. In reality modern SEO is a webmasters ongoing quest to reach and then maintain the top spot. SEO isn’t a technique that can be ‘completed’ as such. The battle of the SERP’s is one that never ends.

Below is a checklist for the three most important strategies in SEO. For those wishing to perform their own SEO the list will help to ensure that they are on the right track. It will also provide any one who has hired external help an insight into what their contractors are doing with their website.

The three pillars of SEO and why they are so important

Link Building The search engines rank websites based on a series of different indicators. One of these is the authority that a website holds. Authority is mainly judged by the amount of links that a website has directed to it. If a website has been referred to by many sources the search engines make the assumption that it is worthy of a higher position. Beginners can attain back links for their own website by swapping links with other webmasters. For those with a knack for writing, or more to spend, links can also be built by producing and submitting articles (which all include a website link) to the directories.

Tip: Link Building is especially helpful to those webmasters in a competitive market.

Keyword association – When most people think of SEO they tend to think of keyword analysis and they would be right to do so. The process allows the search engines to clearly differentiate between which websites they should index for which search queries. When following this strategy your first job is to research the most popular search terms that are queried in your market. You must then take your findings and attempt to place them seamlessly into your web copy. Anything between 1-5% of your contents total word count will be sufficient.

Tip: Forcing too many keywords into your content can confuse and mislead visitors. You must find the balance between SEO and conversion.

Web structure – Optimising the structure of your website is an equally important, yet often overlooked, SEO strategy. Firstly you need to make sure that your most important pages are frequently linked to by your less important ones. From the perspective of the search engines this will raise the authority of your landing page, ensuring that it ranks higher than other pages in the SERP’s. You will also need to ensure that you have a clear navigation menu throughout your site. This will make it easier for both the online crawlers and your reader to glide through your site.

Tip: By creating and uploading a sitemap to your website you will find it easier to plan the hierarchy of your web pages. Your treatment from the spider bots will also be greatly improved.

The importance of adapting your approach

Although I have described these three strategies in quite a generic way it is important to point out that they should not be applied in such a manner. All SEO strategies will produce different results for a website depending on its context. Your job then, as a DIY SEO’er, is to constantly break the conventions and find out what works best for your website.

As you learn more and more about SEO you’ll probably feel like you know less and less – but that’s no excuse for giving up on the fight.

 

A good SEO Reseller will raise your clients website up the SERP’s. A great one will make it stay there. Join hands with www.ZenoSEO.com today and ensure that your clients get the results they deserve.

This is a unique article published on SEO Desk with exclusivity.

3 Ways to Improve Indexing of Your Site

A common problem among many webmasters is having lots of content, but only some of it is indexed by search engines. Below we will cover 3 things you can do to help ensure all your content gets indexed quickly and easily.

Before you get started, you should review your site and count up exactly how many pages you have live. Once you have this number you can do two quick things to check exactly what pages have been indexed already. This information can be used to figure out structure issues and other problems that might be creating poor indexing.

First, head over to Google and do a search for site:yourwebsiteurl.com. This will quickly show you a list of all the pages Google currently has in it’s index. The other option is to login to Google Webmaster Tools and if you have submitted a sitemap (do so if you have not already), you should also see the number of pages that have been indexed by Google.

These numbers may vary slightly, but now that you know which pages have been found and which haven’t, we can do a few things to make sure the rest of your site and all future content gets indexed faster.

1. Improve Site Structure

One of the most important parts of getting all your content indexed is proper site structure. One instance of this has to do with hierarchy of content. The flatter your hierarchy the easier it will be for people and search engines to find your content. A good rule of thumb is to keep all the content on your site reachable from your home page within maximum 3-4 clicks. An example of this would be home>category>article.

Another thing you can do to create better indexing and usability is to use breadcrumb trails which show the path of navigation via text links like the example above. This is usually put near the top of the site so people can see where they navigated to easily and can backtrack if needed. These additional keyword rich text links will also help search engine spiders find your content faster.

2. Deep-linking

Deep-linking is an often overlooked and underused method of improving your indexing. It is also an important on-page optimization tactic that can help boost your search engine rankings with very little effort on your end.

Whenever you create a page of content, you should try and link to that new page from older pages and also add links on the new page to existing pages using descriptive keywords as the anchor text. This will help search engines better understand what the pages on your site are about and the added bonus is it helps keep your users engaged on your website for a longer period of time.

3. Get Backlinks

Getting backlinks not only helps improve your search engine rankings, but it will also help search engines find content on your site. The key here is to get links from popular sites that are already being crawled often, which will increase the chances of the search engines crawling over to your site and indexing your content.

When getting backlinks, make sure you get backlinks to your sub-pages as well as your home page. This will help ensure the deeper content on your site gets indexed as well.

Getting your website content indexed is one of the first steps of a successful search engine optimization campaign. Once you’ve made these improvements, you can start focusing on your keyword rankings instead of whether or not your content will be indexed.

 

About the guest author: Gino Orlandi is a web design and online marketing expert who currently offers website design services in north carolina.

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Top 5 Free Tools for SEO

Whether you are new to the game or not, it is always great to keep up to date with the new tools that are being invented day by day. You might have a great collection of go-to web apps that help you keep your site ahead of the competition, or you may just be starting out. Either way, here are some of the basics along with some that you might not of heard of.

  1. Adwords Keyword Tool
    Okay, so this is a tool that was really designed for paid search, but it’s still a good place to get the ball rolling for keyword research. You can set the location to your country and then you will be served estimated monthly search volumes for that area. Be aware that these figures are not 100% accurate and that the numbers you see are the maximum searches – even if you are in number one, you are likely to only receive 15-20% of that traffic. Make sure the tool is set to exact match only. You can also get other keyword ideas based on the terms you entered or by entering the URL of the page you are optimizing.
  2. Open Site Explorer
    Okay, so you can’t get the full gamut of data if using the free version of this tool, but OSE is potentially the leading authority for link research. Focusing not only on quantity of links, but also quality, type and authority Is what sets the tool apart. The new version even counts social metrics. Learn more about your own link profile or your competitors.
  3. Xenu Link Sleuth
    This tool is a piece of desktop software that you can use to find broken links on site. Fix the links and conserve that link juice! It may be a bit clunky, but it’s free and it’s still one of the best. Only drawback is that they still haven’t made a version for Mac. Maybe we can start a petition.
  4. Screaming Frog SEO Spider
    If you haven’t got the resources to pay for a proper web crawler from the likes of SEOMoz or Raven tools, this makes a nifty alternative. It crawls your site like a search engine and returns a .csv report that you can use as a basis for on page reports and recommendations. The free version allows you to crawl up to 500 pages, but it can always help identify issues that could be affecting the whole site. The full version is only $99 per year, if you do need more.
  5. Google Suggest, Yahoo Answers
    These two I grouped together because they are both for keyword research and can definitely throw out ideas on how people think about different topics, and what they search for. While there might not be huge volumes on the terms that you do see, you’ll get ideas for niche content to capture more long tail traffic.

There are more to talk about, but these are a few to get you thinking. If you have a free tool that you love using, please feel free to let us know!

 

This post was written by lizstraws at OneResult, SEO Birmingham and UK based, who created the Stay Safe personal safety iPhone app, launching soon.

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