Mobile search is now within reach for all those possessing smart phones. Smart phones are actually super phones now with four inch screens, 1GHz processors, 4G data connections and browsers that effortlessly execute what was once exclusive to computers, namely, JavaScript and Flash. A lot of time and money is being invested in mobile research to collect data, and results reveal that 10-15 per cent of all searches are mobile, with Google claiming over 95% of all mobile searches globally. Google alone, thus, has seen a 130% increase in a single quarter. Mobile searches are …
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