Bing is marketed as a “decision engine,” but until September 2011, it was really little more than a search engine modeled after designed perfected by Google and Yahoo. Action Buttons have the potential to change all that. Action Buttons are a kind of adaptive search, a technology that Google and Bing have both been using for years to determine which pages are most relevant to provide as sublinks in search engine results, known as deep links. Bing has been using deep links to “buy now” or “book now” type pages for several months, but the …
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