What is Content Marketing?

Also known as inbound marketing, content marketing is about creating a website that is a click and link magnet. It’s about generating high quality content that draws in users and inspires them to share, once they do, the results tend to snowball. So how does small business create great content marketing materials?

1. Great Content Marketing is Specific

The internet is jam packed with information; your goal is to draw in traffic by answering very specific questions very, very well. If your website is about work from home job opportunities, don’t just optimise a …

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Blogging and social media go hand in hand. So, it’s worthwhile to do a reality check from time to time to make sure that you are taking advantage of all social aspects of promoting your blog.

When it comes to blogging, the familiar phrase “If you build it, they will come” doesn’t ring true. Anyone can create a blog for absolutely free. But the success of your blog will firstly hinge on your topic and writing ability and secondly on how well you are able to connect with potential readers in social media…

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This blog is about technology and blogging and stuff like that. Therefore choosing right partner doesn’t seem to fit into scheme of things. I think some kind of explanation is in order! I am talking about choosing the rights hosting partner. You might now cry aloud and say that a host is a host, why make a fuss about it? Let me explain why you must make a fuss about it.

Superior User Experience

You write so that others can read and enjoy what you have written. If users or visitors experience a great feeling, your …

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Don’t setting for being a little fish in a big pond

Consider the following statistics from Search Marketing Expo 2012:

• 73% of all internet search activity is for local products or services
• 42% of consumers claim to use local search to find what they want
• 80% of those who search local end with a phone call or in-person visit to the business

If you have a small business, you already know that your potential customers are using the Internet before consulting the telephone book or local business directory. If you’re already advertising online, via a website or online ad banner, …

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About 77% of the Internet users read blogs regularly, according to the Universal McCann. Out of this 77%, 197 million blog readers belong to the US. This was detailed by the US Environmental Protection Agency (EPA) in a 2011 presentation on Understanding Citizen Journalism Using Social Media. With such a huge online audience, blogs have become a great means for promoting products and services. However, in order to post an attention-grabbing blog that also promotes your business, learn a few tips on how to launch a new blog post…

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So you may be incredibly good at optimizing sites and there are hell of statics to prove that thing. Impressive it sounds. Now, do not shrug off in disbelief if I ask you to optimize a website that contains only images, zillions of them and no content at all. Yah, I am talking about photography sites – iStock, Getty Images and their likes as you know. It sounds tough, but there is no point in laying down your arms without a fight. There are ways to make a stock photography site super optimized without doing …

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Though there is a lot of buzz about the need for a good, reliable VPN service and its accompanying advantages, it pays to know that there are also a few common pitfalls that one needs to be wary of. Any technology will always have advantages as well as some disadvantages and understanding these limitations will only help you to put the technology in a position where it can function effectively rather than abusing its functions beyond what was originally designed.

In the case of VPN service providers and the service itself, here are some of the …

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When selecting a site, many business owners focus more on the website design and look of their site than on the actual hosting behind it. Many entrepreneurs think that the web hosting is just the background, and that the customers will mainly be impacted by the content and design of the site.

While site design and content is obviously very important to any company’s website, proper web hosting can also make or break your online business. The web host is the backbone of your site, and anything that goes wrong with the host impacts your site …

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There is so much of chatter about mobile marketing that I am led to believe that it’s a cure for all evils. Many internet experts also claim that without mobile marketing you are zilch or a nobody. Are these claims true or exaggerated?  I suspect that the truth lies elsewhere.

Mobile marketing embraced by the top fortune 500 companies

It has been reported that 69% of top fortune 500 companies have embraced mobile marketing. If you look closer, you will find that what they mean by …

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(And how to avoid some common mistakes)

Need might be a little strong, but customizing your various social mediums the right way will increase interest in your updates, draw in more followers and ultimately increase sales, which is the goal of course.

“Great, first they told me I had to get Facebook and Twitter, and then they told me I had to update them, now I need to hire a team of designers to make it look pretty. What happened to taking out an ad in the local paper and being done with it?”

I know, trust me …

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