What is Content Marketing?
Also known as inbound marketing, content marketing is about creating a website that is a click and link magnet. It’s about generating high quality content that draws in users and inspires them to share, once they do, the results tend to snowball. So how does small business create great content marketing materials?
1. Great Content Marketing is Specific
The internet is jam packed with information; your goal is to draw in traffic by answering very specific questions very, very well. If your website is about work from home job opportunities, don’t just optimise a …