5 Things to Focus On When Thinking Of a Website Design Concept

Web design concept is different from web design.

Web design is the overall occupation in the making and maintenance of a website. Web design concept, however, is the idea of coherency in a website. This includes the user interface, navigations, and graphics, everything that appears on the site.

A concept is synonymous with “idea,” “notion,” “idea,” “perception,” “theory,” “model,” etc. All abstract words. A concept is a story or a framework of the story. In web design, the challenge of concept is to manifest ideas into the tangible—or into things we can perceive physically and we can see.

Concept has two elements: Form and Content.

1. Form

Let us begin with the analogy of a glass of water. In that image, the “form” is the glass, while the “content” is water. The form is the container that holds the content. The form is the solid concrete object that encases the liquidity of content.

In itself, form is already purposeful or beautiful, but without content, it is really useless and empty.

In web design, form is visual component of site: the background, the text, the buttons, the navigation bar and keys, etc. They can be flamboyant and appealing, or simple and powerful.

What to focus here is creating a form suitable the content. You cannot use a jewel-encrusted golden goblet for merely drinking water from the tap. You can, of course, but it would be unnecessary and pointless.

2. Content

Content is practically the soul of web design. It is important as it carries the weight of the concept. But whether heavy or light, content is fluid. It needs to be contained. Content alone is either a water glob floating in space, or messy spill on the rug.

Content needs form. In web design, the content is the articles, the information, the data, the products – everything that the website is catering.

3. Form and Content

The true essence of web design concept is marrying these two elements. The ultimate challenge is mixing the two, eliminating the boundary between the two, and making them one and the same.

There are many ways to mix form and content. But most web designers start with the content. What is the content? Is it about celebrity gossip? Is it about vegetables? Is it about selling car parts?

With those questions, another question comes: How?

How to deliver celebrity gossip? Is it with tabloid news format? How about vegetables? Should we splash all the shades of green? Are there any alternatives to the sleek and chromic designs in selling car parts?

4. The Story

As a story, web design concepts do not have to be literary like in books or novels. But you can use the methods how writers come up with stories. One of these methods is brainstorming.

Brainstorming is an activity that concerns with generating creative ideas. There are many ways to induce creativity and come up with ideas. Unlike sudden inspirations in the shower or riding a bus to work, brainstorming requires you to slightly forcing your mind to work.

You can meditate, make a list of pros and cons, diagram a cluster or idea map, conduct a group discussion, etc. In the process of web designing, stop, and remember to ask, “What is the story?”

With brainstorming, you have a more detailed list of things to focus on.

5. Meeting Client and Web Designer

One of things to stay focus on is how to mesh the needs and wants of the client and web designer. Open all communications and leave no doubts unquestioned regarding how the site will work. Successful websites have clients and web designers working together side by side harmoniously.

 

About the guest author: Jasper Dela Cruz and Sarah Villaflor are web design and business bloggers. They blog for KTJ Media, a Danish web solutions site.

This is an original article published on SEO Desk with exclusivity.

Follow These Five Easy Steps To Become An SEO Expert

Search engine optimizing is a process in which the ability of visibility of a website or web page is changed on the search engine. The actual work of the Search Engine Optimizer is to see how the search engine works or what are the matter or the subject for which the people search on the websites and the key words typed by the people to search on the sites. The search engine optimizer notices that what sort of keywords people are using to get their desired search results. They also notices which search engines are preferred by the people to search their desired topic. Statistics confirms Google as the best and most proffered search engine. Search engine optimizer changes the content of the web pages to optimize it for search engines. SEO is very important as it does the work of marketing for the search engines.

The work of SEO is very important and not so easy. Every time due to advancement in technology which results in advancement of spamming, the work of SEO is also getting tougher and advance, the SEO experts have to learn and know the advanced technology to execute the search process on the internet. Anyone can become a search engine optimizer but to become an SEO expert or Mastering SEO you need to follow these simple but effective steps.

1. Learning process should be followed:-

There is well known saying that if you learn you earn. Yes, this saying should be followed strictly by the search engine optimizer because there work is very tough as because they have to keep parity between themselves and the advancement in the technology which is cropping up day by day. For this process they have to learn a lot about the latest technologies, the new versions which are coming up day by day and they have to edit the pages with the information and factual stuff which the targeted readers keep on searching on the websites, so for this reason also they have to improve their knowledge and they have to make effort to provide their readers with more and more stuff which they need.

2. Administering or monitoring as many websites as possible:-

There is a well known saying that” practice makes a man perfect”, the more you practice the more good will come from you. The SEO job is very difficult and one has to be very advanced and should have through knowledge about the latest advancement technology so that they come up with great work so for this process the SEO have to administer or rather they have to monitor as many websites as possible for them. This would give them the thorough knowledge about how the search engine works and how it adapts itself for the changes which are made in the technology and what is knowledgeable stuff which is provided to the targeted people and to look after the kind of search topic the people search on the search engine. They should not link the many websites together as because this is not a good idea of linking the many websites together and it is also not advisable too. They should not pollute the websites by linking them together; they should keep it separate and clean and free of congestion.

3. Adopting innovative approach towards technology:

Another important way to become a SEO master is to adopt the innovative and scientific approach or innovation towards the technology. One should invent its own theories and assumptions or techniques and the testing or the experiment   should be done so that new ideas and new technology crops up and brings revolution in the field of scientific technology. Trying out new innovation and ideas would bring improvement in the search process of the websites and search engines.

4. Urging for the betterment and for targeted people:-

If we always urge for betterment then definitely the better would come from us and we would successfully come out with new innovation which is the need of our targeted people or if we talk in commercial language about our targeted customers. It is the need of the today’s competition environment that people get more and more at reasonable prices so instead of going here and there or purchasing books and reading them   for the information the people easily sits on the internet and with the help of the websites and search engines they find out the required knowledge which they need for their project or understanding. So, to become a SEO master it is very necessary that a SEO should always urge for the betterment and for its targeted customers so that it learns or designs the ideas or techniques as per the need of its targeted customers, as customer is treated as the sovereign king in today’s era. So, a SEO must always focus on its targeted people and should work for its betterment.

5. Taking work seriously:

It is very important for a SEO to take its work seriously because if he won’t consider its work seriously then he would not come up with the effective or desired results. The most important way of ruling over the search engine is not to share your information with anyone  irrespective of the fact how dear is that person to you and the new ideas or techniques which is found out  by you should  not  be given   or shared with the any one because if you share it you lose it and if you sell it then definitely you would earn  for the short period but for a long run you would be a loser because you would give rise to the competition thereby destroying yourself so, always become serious for your work.

Thus, we can conclude the work of a SEO is not an easy task and so in order to become a serious and a successful SEO the above ways should be considered and should be followed seriously by the people who desire to become a SEO and make a new career in this field of technology and scientific development. The SEO should become serious and dedicated towards it work.

 

This guest post is contributed by Mike Wagner. He is the co-founder of http://www.inspireyourway.com/ a design weblog which also provides great tips on how to enhance the SEO of your Web Design blog. Follow Inspireyourway in Facebook.

This is a unique article published on SEO Desk with exclusivity.

Why You Need To Add Photos To Your Blog

With the growing popularity of Pinterest, the reason you need to add photos to your blog has become somewhat obvious. If you have high quality images in your blog with the ‘Pin It’ button, your entire post gets enviable publicity when someone (could be you) does pin it.

Psychologists often talk about getting in touch with our ‘Inner Child’. As children, we all loved picture books. Text was boring, images were fun. That part of our mind is still there – only, we cannot afford to indulge now that we are all grown up and business like. The basic reason why you need to add photos to your blog is such practice helps you connect to your viewers in the most primal way, through color, shape, design, and the unspoken word – or a ‘thousand words’ as WordPress never tires of pointing out.

When you have a relevant image inserted into your post, people tend to find the experience quite pleasing. Unless you have an extraordinarily engaging style of writing, only text is likely to appear academic (read boring, for most people), and the Internet is largely a magic box that we have grown addicted to. The element of fun must be there if you wish to make your average visitor stop and read. Why do you think doctor’s chambers and parlors have magazines? They could very well have classics or short stories instead!

Not everyone is an artist, but most people have a sense of aesthetics and respond to visuals if only by pausing for a moment. There will be visitors on your blog who will want to leave after a casual screening of your content. An array of images will make them stop and look. This will ultimately lower your bounce rate. A reputed site has a particularly sneaky yet pleasant trick to achieve this. In addition to having images in posts, when you move your mouse away from the page to close the tab or window, a slideshow pop up appears with ten amazing facts. Each of the slides contains very interesting images. The extra seconds that it takes to look at the images add to the overall visitor retention time for your blog.

Another reason why you need to add photos to your blog is the amount of publicity it can bring you when your posts are shared on social media sites like Facebook. Because of the reasons we have already covered, a link that displays a thumbnail with the text appears more enticing than one which has only text. There are blogs that have entire posts in images. The text that is in the images is also written in the “alt” attribute for SEO purposes, but imagine a post like ‘How to Get More Following on Twitter’ that is composed entirely of images, and funny ones at that. It would beat an all text article hands down any day!

Finally, there are some compelling statistics from the New York Times, Alexa, PR Newswire, Web Liquid, Skyword, Brightlocal and the National Retail Federation that should explain why you need to add photos to your blog.

1. Skyword reports that articles related to News, Sports and Politics get the most enhanced readership when images are present.

2. On an average, content with images get about 94% more page views than that without.

3. 60% of consumers are more impressed with search results that show images when searching for local businesses.

4. The National Retail Federation has found that consumers rate product images, product specific descriptions and customer reviews in that order when browsing e-commerce sites.

However, you need to follow best practices when using images on your blog. They must be optimized so as not to slow down the loading time. You can’t engage your visitors with images if they click away before they load. Also, bear in mind the “alt” attribute and use your primary keyword / keyword phrase relevant to the image. This will give you the added benefit of appearing in image search results as well.

And, having no image is probably better than putting up poor quality images. Either get a camera and acquire the basic image editing skills, or find professional quality photos from sites that provide stock images.

By now it should be adequately clear why you need to add photos to your blog, and the pun may be excused when we say that photos are a must because they clearly enhance your blog’s image!

 

About the guest author: Jason Smith is an online consultant for ABWE. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation. In his free time he likes to study about web designing and practice Jiu Jitsu.

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How to Make a Buzz: Tips to Get More Social Media Attention

Social media has turned out to be the life blood of any business. Gone were the days when print and broadcast media could command popular attention. Everything has gradually shifted now to the internet. This makes it possible for any business to survive and go global. What’s nice is the playing field has actually been leveled off so that no matter how small or big your business is, whether it’s a multinational firm or a simple home-based business, as long as you employ the right online marketing strategy, you will never go wrong; success will easily come your way. And since more and more online marketing campaign are turning towards building better and stronger social media following, you shouldn’t let your business be left behind! Read on and learn some of the hottest yet most practical strategies that you can employ to boost your business’ social media presence.

1. Give Your Brand a Touch of Personality

Amy Jo Martin, founder and chief executive officer of Digital Royalty, a consultancy firm that specializes in social media management, would always tell her clients that it’s not enough to “purely” advertise their products or services. Indeed, business owners who wish to experience a surge in their social media presence should take the time to share interesting and high informative contents. Contents shouldn’t be too commercial to the point of boring prospective clients, rather, they should be educational, inspiring, and interesting enough to make a buzz. Go interactive! Instead of posting photos or ads, why don’t you make an informative video showcasing how a customer benefits from using your products works.

2. Target the influencers

John Brandon, who writes for inc.com http://www.inc.com/john-brandon/5-social-media-habits-to-adopt-2013.html, would always tell entrepreneurs to quit beating around the bush when it comes to following. Instead of targeting 5, 10, or 20,000 followers, who don’t hold any influence in the market, why not focus your effort on establishing a strong relationship—and building up your connection—with only 100 but very influential people in the industry? Even if only one of those trendsetters retweets or shares your post, this will have a substantial ripple effect on your business because your content won’t have a hard time reaching thousands of people on Twitter, Facebook or LinkedIn.

3. Choose the right network

It also helps to identify on which social media network should you focus your efforts on. Is it Facebook, Twitter, Pinterest, LinkedIn? Or, should you build your presence on all channels? According to Carrie Hill, who works as the director of online marketing for KeyRelevance, if you want to see best results, target the Big 5: Twitter, Facebook, LinkedIn, Google+ and Pinterest. Facebook and Twitter are perennial favorites and any business will find it beneficial to maintain these two networks. B2B and technical-related firms will do well in Google+ and LinkedIn, while Pinterest is ideal for food, fashion, home improvement, and crafts-related businesses. But don’t just lay your eggs in one basket. Diversify and check the potentials of all “big five” and you won’t have any trouble earning a huge following.

Also, don’t discredit the power of niche-specific networks. The likes of Trip Advisor, if you are in the field of travel and tourism, will do so much to helping you build up your presence and give you edge against your competitors.

 

About the guest author: Manilyn Moreno is the Online Marketing and Content Manager for Better Cater. She writes informative articles on various niches such as SEO, entrepreneurship, finance, healthy lifestyle, traveling, and culinary. She also writes catering tips at http://www.bettercater.com/.

This is a unique article published on SEO Desk with exclusivity.

Social Media: The Jobseeker’s Friend

Social media is the Internet’s favorite buzzword today, and with good reason.  It is changing the way the world does business.  After having turned the marketing world on its head, seemingly overnight, social media has now rewritten the jobseeker’s guidebook.  The days of hunting through classifieds and even online job listings are rapidly coming to an end.  Now, employment candidates must take a more proactive approach—with social media.  In some ways, this makes things harder.  In others, it makes them easier than ever before.  In any case, social media has become the jobseeker’s best ally.

The Universal Basics

Social media is most useful to job hunters as a research tool.  It allows you to quickly and easily learn about companies, what they do, whom they hire, what needs they have, and whether or not their company culture is right for you.  It can also be utilized as a powerful pre-interview research tool.  By learning a bit about the interests and lifestyle of your interviewer, you can gain an important advantage.

No matter what social platforms you’re using, it is important to professionalize your profiles when looking for work.  This means adding a businesslike profile photo, clearing away any embarrassing content, and listing your qualifications and experience in your bio and ‘about me’ sections.

Twitter

Twitter can be an excellent way to find work, if you are willing to invest the time.  Start by establishing yourself as an industry expert.  Follow anyone you can learn from and network with top professionals in your field.  Post interesting and useful content related to your professional interests to cultivate interest from relevant people.  It helps to make your Twitter name your actual name, so that you are easier to find.  Also, when you hear about job listings, reach out to your Twitter network, find people working for the company, and touch base with them to get more info.

LinkedIn

LinkedIn is designed with jobseeking in mind, and is thus a remarkably valuable resource.  Be sure to load your profile with as much relevant information as possible, because it will help recruiters find you in their searches.  Actively seek recommendations from those in your network to validate your skills, and make a concerted effort to connect with people and companies you might be interested in working with.  Also, joining groups is a great way to expand your network and increase visibility.  And don’t overlook your status update ability!  Did you just get downsized?  Don’t be afraid to let the community know.  They are there to help.

At the moment, social media has only just begun to take hold in the jobseeking community.  This means that those who are learning to capitalize on it now have a leg up on the competition and will be better prepared to face the next wave of changes that are certain to sweep the web before long.  Social media is a powerful tool for connecting with people and self-marketing.  If you can learn to use it to your advantage, you certainly wont be on the job market long.

 

About the guest author: Thanks to our contributor Matt from legalweekjobs for sending us this piece – check them out if you’re interested in a legal position and want to know which firms to follow.

This is an original article published on SEO Desk with exclusivity.

What Can Affect Your Page Rank ?

If there is one factor that most web owners often care about – it is Page Rank. Pre or Post Google update, having a good PR is necessary for your online business to thrive. To those who are clueless about the importance of PR, here’s a brief explanation. Page Rank is one of Google’s algorithm that’s associated with link building. The reputation of a site is measured by Page Rank usually by giving it a value between 0 to 10. The higher the PR number, the better it is for your site. If your site has a PR 5, it is better than having a PR 3 or 4. Page Rank is all about having a good reputation as per Google’s perspective. Although there are still other elements you should focus on to enhance your site’s SEO metrics, always consider Page Rank.

What Can Affect Your Page Rank?

Before Google updates came, many webmasters manipulated PR using various tactics. These sites were affected later as their PR drastically dropped. If you have a relatively new site or intend to get back on your feet, there’s still hope. Here are some important pointers on what can affect your Page Rank.

1. Avoid shortcuts such as selling links

Advertising is one way to earn money for your site through high click through rate (CTR). However, this is not the only way to decently earn online. If you have resorted to link selling practices before, then stop the practice. You can also try removing the links or dilute the bad ones with new ones. Stay away from services that offer automatic link building for this will get you into trouble. You will not be able to control your links once you allow other people to do it for you.

2. Maintain a decent amount of no follow links

If you want to maintain a good PR, then place no follow links for your advertisements on other blogs. Usually, having at least 10% no follow links can prevent you from Google’s radar. Avoid buying links because this is a taboo practice for Google. If you look at these tips closely, it’s all about aiming for a right balance between follow and no follow links. In that way, you can control the volume of links coming to your site.

3. Monitor high PR links coming to your site

One good lesson many web developers learned from Penguin updates is diligent link building. You have to know the company you keep. If your PR declined, it is possible that you have lost some good links from high PR sites. These sites may have been also hit; hence, they have shut down. Tools such as Ahrefs can at least provide you a report on your inbound links. It’s time to pay attention to the data you can gather so you can plan your strategy. Keep note of sites that provide good links and try to build links with these sites.

4. Avoid Bad Company

This is a good advice whether for keeping friends or succeeding online. You certainly want to avoid sleazy sites that promote pornography and other vile stuff. This is not good for your business at all. You can’t do much about what has happened in the past; yet, you can now stay away from linking with bad sites. Aside from checking the good sites that you should aim for, write down the sites that could have possibly pulled you down. You might overlooked a lot of ill repute sites in your eagerness to build volume of links. Now, it’s all about quality so pay attention.

5. Produce High-Quality Content

Assuming you got your homework done, questions is – does your site have good content? This matters a lot for Google. No amount of quality link building will help you out if you don’t update your site and its contents. Naturally, good sites that link with you demand quality as well. Actually, the updates were not just about good link building but producing great content as well. This meant no plagiarized content at all for any of your web pages. So before you send your links flying to good sites, inspect your site first.

Improving your Page Rank shouldn’t be a complicated process as long as you abide with the rules. Play fair and you will be rewarded for your natural link building efforts.

 

About the guest author: Jason Smith consults companies on online marketing, product development, and strategy. During his free time he enjoys reading about human behavior and visits church in san jose regularly.

This is an original article published on SEO Desk with exclusivity.

What Facebook’s Graph Search Means for SEO

Search engine optimization, or SEO, has been one of the fastest growing developments in online marketing in the past several years. Through creative use of key words and careful attention to search engine algorithms, businesses have been able to increase their websites’ page rank in search engine results. This whole elaborate development has been in pursuit of one simple goal–to get a website to appear first a Google search.

The SEO revolution is interesting in that it’s built almost entirely around the Google search engine, which is by far the most popular web searching tool of our day. A new development from Facebook, however, might change that. Facebook recently unveiled its latest development, a utility known as Graph Search. While it is still in beta and not fully developed and implemented, Graph Search may have serious implications for SEO as we know it. Search engine optimization has always revolved around Google, but if Facebook’s new search platform makes waves in the online community, things could change dramatically.

Not many would dispute Facebook’s dominance of the social networking scene–ever since its inception, Facebook has continually grown and developed, drawing in more users until solidifying its place at the top of social media. Now, the king of social networking is trying to take a slice of the search engine pie. If Graph Search turns out to be a success, a significant amount of searches could move away from Google. This would require a dramatic shift in SEO thinking, as Facebook’s coming search function operates in a much different way from Google.

Graph Search implements what Facebook is calling a multi-dimensional search, a new level of refinement in search engine thinking. For example, where Google search results can show you a list of restaurants in your city, Graph Search can turn up a list of restaurants in your city that your friends like. This is a move toward structured data in searches, but the interesting thing is this: Facebook’s search results will utilize data that is exclusive to Facebook. If Graph Search becomes the new popular search engine for Facebook users, SEO will essentially have to undergo a complete change in order to stay relevant.

By releasing Graph Search into the world, Facebook is creating huge potential for businesses like restaurants, hotels, retail stores and venues to generate more business than ever before. Facebook’s partnership with Bing makes this an even more significant move. The SEO concepts of yesterday, however, will not work for the search engine of tomorrow. Many businesses will likely make a move toward more active social media marketing in order to access this vast market of millions upon millions of Facebook users.

What will Graph Search mean for SEO? That remains to be seen. The implications of this new development will depend on the success of Graph Search. It could be huge. If a significant share of the search engine market moves to Facebook, expect a massive rethinking of search engine optimisation as we know it. On the other hand, this could turn out to be another failed attempt at dethroning Google as the search engine king. Only time will tell.

 

This is a unique article written by Sarah Harris and published on SEO Desk with exclusivity.

Discussion on SEO with Reference to Latest Trends in 2013

The need for SEO is already established and almost all business entrepreneurs are quite abreast of its advantages. In this article we will discuss the latest trends in SEO and how one can improve their online presence effectively. Before proceeding with the discussion let me provide a brief information on the basics of SEO so that those who are still not aware of its benefits will come on the same platform as the rest of us are.

SEO simplified

Search engine optimization is a method of boosting the online presence of your website and bringing it to the forefront of the search engines results. In business, providing good service or products is not the only criterion that can ensure success. You need to be discreet enough to steer ahead of your competitors. SEO offer the much needed platform on which your business will be able to get the best online exposure.

There are various techniques that are used by SEO professionals to come up with the much needed results. Services such as Guest blogging, article submission, press release submission, directory submission, social bookmarking and social media optimization are some of the common yet effective SEO techniques.

Vital Statistics

According to experts, 2013 is going to see a much stiffer competition on the online platform. There are going to be further competition on every industry and the competition is going to go up by a minimum of 10%. However, that is not going to be a deterrent after you go through the following statistics:

  1. 90% of the new visitors access a website via search engines.
  2. Almost 50% new visitors access a site via a search engine.
  3. Near about 430-460 million internet users perform as much as 10 billion searches every month.
  4. Almost 45% of those who purchased things online accessed the sites via the search engines.

Latest trends

  • There will be a surge in the importance of press releases. The prime reason is, they can easily target visitors to potential customers and can also appeal to a wide database of media channels.
  • There will be an added importance of Google+ as it will attract the importance of new businesses.
  • There will be an added importance of organic search marketing as the majority of sales will come from organic search results.
  • There will be more attention given to contents and the quality of it. Better content will definitely draw more traffic.
  • The word count for blogs is all set to improve. You will have to write almost 700 words for a blog. There should be more detailed information given. Discussion on generalized topics should be avoided. You need to be specific.

These are some of the most important thing that one needs to keep in mind. In order to get an incessant flow of traffic to your website you need to focus more on web design and content quality as well. Without these two aspects in place you will never be able to gain the desired web presence.

 

About the guest author: James Pattrick is a well known author writing articles on SEO Melbourne. He also writes for many technological issues like Canon DR-M160 Scanner. You can find his writing on Google+, Twitter and Facebook.

This is a unique article published on SEO Desk with exclusivity.

Maximizing SEO with Images and Photos

You are already aware of the fact that using certain keywords within the text of your document can bring traffic to your blog and a good image can make your blog more visually appealing. But have you ever thought that it’s possible to use those images in SEO as well? When you’re trying to bring traffic to your blog and gain page ranking, the following tips can make all the difference.

1. Choose the Right Image

The images you choose for your posts should not look like as though they were imported from Microsoft office clip art gallery. This is because there are some clip art images that have been repeatedly used by most of the websites. Therefore you need to choose images in such a way that they compliment or enhance your editorial content to some extent.

If your blog has several topics then you can develop your own graphics that portrays each and every topic. For instance, consider a television program like CBS’ popular show “Sunday Morning”. Here they have developed graphics by making use of their logo “sun” which informs its audience that the program is all about money, art and health. If at all you are planning to import images from other sites then make sure that you don’t risk with illegal issues. Sites like Flickr and iStockPhoto permit you to stock photos for general use.

2. Give it a Great Name

If you are uploading an image from your camera, your initial filename may look something like CSR00023.jpg. It goes without saying that you need to change that file name before you upload the image to your website. For this, you can use one or two target keywords into your image file name. For instance, if you were sharing a recipe in your “Low cal magic” blog and you have an image file named “soup1.jpg”, you could change it to “low-cal-veg-soup.jpg” which sounds much better. Also make sure to use images in standard formats like JPEG, PNG, GIF and BMP.

3. Take Care with your Alt Text

We’ve all faced a situation where for some reason a web page won’t fully load. In such cases, the Alt text you assign to your image plays an important role. This at least informs the readers what they’re supposed to be seeing. If you don’t provide a meaningful text, some of your readers may leave your blog. The Alt text is an excellent way to inform search engines what your image is all about, so again include some target keywords in the text. If your keywords are not related to the image you are using then there is no point in using that image.

4. Title Every Image

Add a great title to each image in your blog so that it impresses the readers as they move the cursor over the image. Also, don’t forget to take the advantage of entering some keywords to the search engines. As your blog is an editorial content, don’t create the title using a string of keywords. Image titles should be used in such a way that they depict the important information in your blog.

5. Include Captions

Don’t hesitate to include captions. Captions are the textual part that gets displayed just below your picture. They comprise of 6 to 8 words giving a brief description to your image. Captions along with keywords help you to gain page ranking. If someone happens to visit your page through an image and immediately leaves it, you may lose ranking. Captions help you with such ‘bounce back’ situations.

When optimizing your blogs for the best possible search rankings, how you handle your images is very much important to keep your readers entertained. So never upload an image onto your site without researching it thoroughly.

 

About the guest author: Alia is a blogger by profession. She loves writing, travelling and reading books. She contributes to World Financial Group. Check here for more on World Financial Group

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Effective Strategies That Should Be Part of your Social Media Marketing Campaign

With so many marketing opportunities available today, it is not going to work out if you have a website and expect people to throng your site. With social media gaining so much popularity, it has become necessary to stay in the online marketing game by becoming a part of social media. It not only helps build your business, but also helps you in interacting directly with your consumers. Here are a few strategies you can consider your social media marketing campaign:

Set calculative goals:

Before planning on the strategy, set some calculative goals that will help take your marketing campaign in the right track. For example, decide on the number of followers you wish to achieve, the number of likes you wish to get, website referrals, etc. It’s good to set goals so that you calculate your marketing activities once in a while.

Sign-up with leading social media sites:

Social networking platforms have become one of the most effective resources to reach people. I am sure you have a Facebook, Twitter and Google+ Plus for your company. However, there are so many other platforms available today like Pinterest, Quora, LinkedIn, etc. where the number of sign-ups is increasing every day. If you want a wider reach, check the leading platforms and sign-up for all those.

Take into account your present social media status:

Once you decide the various platforms you are going to use for your campaign, analyze your weaknesses and strengths of your current status. For example, if you have a Facebook page, see if it looks attractive. Take note of the number of ‘Likes’ or ‘Subscriptions’ you have got. Similarly, check if your Twitter account has a custom background. Compare your page with your competitors and see if you can bring in any difference.

Get to know your target audience:

Who are you marketing your business for? It is for the targeted audience. When you are planning online marketing, get to know the people you are about to target. What kind of people are going to buy your product? Are they going to be kids, teens, adults or the older generation? Find out your target circle so that you can market accordingly. For example, if your target audiences are teens and adults you will get a better reach on these sites. However, if you are targeting the older generation, you might have to re-consider your marketing strategy.

Anticipate set-backs:

However effective social networking is it is not one of the consistent platforms. Today, a network will be popular and tomorrow it might go out-of-fashion. For example, if you rewind your memory, you will remember a social networking site called Orkut (!) It was instantly popular when social networking was a novelty. However, today, hardly people visit the site. How will you handle it if a customer leaves continuous negative messages? You have to anticipate these pitfalls and plan accordingly.

Consistency:

Before you go full-blown with your social media marketing, put some thought before you plan the campaign. Can you be active on these platforms in the long-run? Will you be able to answer queries and enter discussions consistently? Ask yourself these questions. Also, plan on the number of people you are going to take for this or if you are going to do it all by yourself.

These are few strategies and things to consider before you start with your social media marketing campaign.

 

About the guest author: This is a guest post by Dazzle Rogers of workwelltogether.com, a site that offers savings and current information on comcast bundles for cable and internet as well as other Comcast.com services.

This is a unique article published on SEO Desk with exclusivity.