3 Ways to Improve Indexing of Your Site
A common problem among many webmasters is having lots of content, but only some of it is indexed by search engines. Below we will cover 3 things you can do to help ensure all your content gets indexed quickly and easily.
Before you get started, you should review your site and count up exactly how many pages you have live. Once you have this number you can do two quick things to check exactly what pages have been indexed already. This information can be used to figure out structure issues and other problems that might be creating poor indexing.
First, head over to Google and do a search for site:yourwebsiteurl.com. This will quickly show you a list of all the pages Google currently has in it’s index. The other option is to login to Google Webmaster Tools and if you have submitted a sitemap (do so if you have not already), you should also see the number of pages that have been indexed by Google.
These numbers may vary slightly, but now that you know which pages have been found and which haven’t, we can do a few things to make sure the rest of your site and all future content gets indexed faster.
1. Improve Site Structure
One of the most important parts of getting all your content indexed is proper site structure. One instance of this has to do with hierarchy of content. The flatter your hierarchy the easier it will be for people and search engines to find your content. A good rule of thumb is to keep all the content on your site reachable from your home page within maximum 3-4 clicks. An example of this would be home>category>article.
Another thing you can do to create better indexing and usability is to use breadcrumb trails which show the path of navigation via text links like the example above. This is usually put near the top of the site so people can see where they navigated to easily and can backtrack if needed. These additional keyword rich text links will also help search engine spiders find your content faster.
Deep-linking is an often overlooked and underused method of improving your indexing. It is also an important on-page optimization tactic that can help boost your search engine rankings with very little effort on your end.
Whenever you create a page of content, you should try and link to that new page from older pages and also add links on the new page to existing pages using descriptive keywords as the anchor text. This will help search engines better understand what the pages on your site are about and the added bonus is it helps keep your users engaged on your website for a longer period of time.
3. Get Backlinks
Getting backlinks not only helps improve your search engine rankings, but it will also help search engines find content on your site. The key here is to get links from popular sites that are already being crawled often, which will increase the chances of the search engines crawling over to your site and indexing your content.
When getting backlinks, make sure you get backlinks to your sub-pages as well as your home page. This will help ensure the deeper content on your site gets indexed as well.
Getting your website content indexed is one of the first steps of a successful search engine optimization campaign. Once you’ve made these improvements, you can start focusing on your keyword rankings instead of whether or not your content will be indexed.
About the guest author: Gino Orlandi is a web design and online marketing expert who currently offers website design services in north carolina.
This is a unique article published on SEO Desk with exclusivity.