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When you start building an online business it’s hard to get going. You could be the biggest expert in the world, but if nobody is around when you speak then does it really matter? Your content could be out of this world and the only person you’d be teaching is your mom, and that’s only if she can be bothered to read what you write. They call it online marketing for a reason. Just like an offline shop you actually need to get people into the door before they hear what you have to say. You need to get good at marketing.

Starting out is scary. I’m sure you’ve heard the phrase ‘SEO’ being bandied about all over the shop. To get visitors to your website you have to become a master of search engine optimization. Depending on your business model this could well be true. If you want to become a huge success you might need to leverage the power of search engines. But let’s start with something much simpler. Let’s get your first visitors in the door before you start worrying about becoming a master of SEO. We’ll choose 4 backlinking methods and make sure you’re doing them right.

Leaving comments

Let’s start with posting comments because this seems to be the one people have so much trouble with. OK, you definitely do get a backlink when you comment, but how much good do you think it’s doing you? Not a lot. There’s nothing wrong with commenting on other peoples blogs, but you really need to start thinking about what you write and enticing people to click through to your own blog. The single backlink you get will help, but writing a thoughtful comment is going to be much more beneficial.

Forum posting

If you’re a member of any forum you will know how often they get spammed. People love nothing more than to post a link to their site. But do you know how many people click through? Absolutely zilch. Yes, you get a link (if it isn’t deleted), but it’s a waste of time. Instead you want to help people out and build a good reputation on the forum. It takes longer and quite rightly so, because it’s so worth it. You’ll get a backlink and new fans at the same time.

Guest blogging

This seems to be all the rage at the moment. I want to clear a few things up. The first thing is the misconception that great blogs are willing to accept rubbish content. They don’t, and if you are just posting rubbish content on rubbish blogs you will get rubbish results. The second one is people thinking having a post accepted is all that matters. It’s not. People need to actually read it then you’ll get some people click through to your site, as well as your backlink.

Social media (Twitter)

Let’s go with Twitter when we speak about social media, because it works. It works really well if you know what you’re doing. A backlink on Twitter doesn’t really mean anything. Sure it’s nice, but nice doesn’t pay your bills. You want to tweet things people actually care about, not spam them. When people love your tweets they will retweet them and share your stuff. You now get more backlinks and even more people clicking through to your site. Quality over quantity. Always remember that and you won’t go wrong.

In closing

These 4 backlinking techniques are easy for beginners to understand. Most people don’t use them because they aren’t convinced of the results. It’s because they are using them wrong. These techniques will build some backlinks, but more importantly they will allow you to quickly drive traffic to your website so you can test out different offers. Use them wisely and you will see success.

 

About the guest author: Keith Terrell is an SEO marketing expert who has explained the impacts of google penalty on the rankings of your website through his blogs. 

This is a unique article published on SEO Desk with exclusivity.

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