Businesses must have a clear reason for starting a blog, and if you know what blogs are good for, that reason should be to win over clients.
But… how exactly do you write a blog that encourages qualified lead generation?
Here we give you the 4 essentials that characterize a blog created to generate leads:
1. It really solves problems
People look for products and services because they are looking for something to solve a problem they have. If you want a potential lead to pay attention to you, start solving his/her problems.
You probably help clients solve a lot of problems daily, some more complex than others, but all of them important; so, write about these problems and how you solved them. Focus on being of help and share valuable information.
2. It does not sell
Be of help and share knowledge, but NEVER sell anything through a blog. When you start giving quality advice and guidance only to end up promoting your product or service, you’re doomed.
People follow a blog only when it gives them valuable information they can use. Of course you worry that you are going to give all that knowledge away for free and no one will need you later, but this is the way it works:
They read about all this superb solutions every week and they can’t put them into practice by themselves… then they will look for you. It is just a matter of time.
3. It is updated regularly
Successful blogs are maintained regularly. This consistency gives the readers the certainty that you are worth doing business with.
Think about it… if you start a blog and are not capable of writing a simple blog post every week, how do you expect to be trusted in more serious ways, meaning $$$?
Establish a schedule to write and keep it, you can’t miss one post! As soon as you feel comfortable writing one blog entry per week, start writing another one, for a total of 2 posts weekly. Eventually you should be able to add 3 or more posts per week.
Make a list of topics of interest so that you always have something to write about.
The more relevant the post, the more traffic it will generate, and more traffic means more leads.
4. It includes other media
Combine your writing with videos and photos to make your blog posts come alive! Always be ready to take a shot or videotape something you consider valuable to write about, because it is more enjoyable for the readers to see images along with text.
About the guest author: Mark Doyle is a freelance writer who writes about many subjects, including b2b sales outsourcing.
This is an original article published on SEO Desk with exclusivity.
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