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These days, a growing number of people tend to browse the Internet using mobile phones. This means that if you are an online entrepreneur, you would need to ensure that you optimize your site so that it can be viewed by the smartphones these days.

Of course, one may say that the advent of smartphones means that most people can now view such websites without much of a problem. However, the fact that mobile phones have much smaller screens means that doing this may sometimes be too cumbersome for most people. Despite the fact that most phones can now view such sites, it is a good idea to try to create mobile versions of your site. When doing this, the following need to be considered:

Only provide essential content

When you create a website for use using a computer, you may have the leeway to spruce it up a bit. For instance, you could decide to add what may be known as “non-core” pages, such as a brief history of your business as well as a blog section. However, you need to remember that when you are creating a mobile site, this may not work as well as you had expected. Most people who browse using mobile phones tend to want information provided in a straightforward manner. This means that when designing such a site, you would need to try to ensure that you only provide information that they may be interested in and nothing more. This keeps the size of your site small.

Try to use more “white space”

When you are designing a site for mobile use, it may seem necessary for you to cram as much information as possible in one page, so that you have very few pages on the site. However, this is an issue that you should try to avoid as much as you can. When you have too much information on one page, it often clutters up the mobile website page and this means that your customers may not find it very easy to navigate. A classic example of this is when you have too many links in one page. In such a setting, one may find it difficult to click the link they are interested in, especially if they are using a touch screen phone. If you are to make their work much easier, you would need to space out such elements so that it’s much easier for them to navigate.

Don’t make your customers type too much

When designing a website for mobile view, you have to keep in mind that mobile browsing has a number of challenges. One of the most important of these is the fact that most people do not like typing on their phones. When you need to have forms on the site, it is a good idea to try to minimize the information that they need to type in.

Wherever possible, try to design the site in such a manner that it uses dropdown menus to select such information. If you have to ask the user to input information, try to reduce the amount that they have to enter. For instance, when you need them to enter their address, you should only ask for the most important information you need. If the service you are offering only needs you to get an email address, you should not ask for other information such as date of birth, billing address and residential address.

Create a provision for people to access the full site if they want to

Due to the restricted nature of resources such as screen size on a mobile phone, it is often necessary to massively truncate a web page designed for mobile use. Some users may therefore prefer to access the main site rather than the mobile one. You should design your mobile site in such a manner that they can do this without much of a problem. This is normally easily accomplished by simply including a link to the full site at the bottom of a page.

In summary, the process of designing your own mobile website is something that has to be thought through if you are to benefit from it. The above are just a few of the issues you would need to consider in order to design one properly so make sure you cover other minor aspects as well.

 

About the guest author: The author of this article is John Miller. He is working with Webfirm, a company that offers a wide variety of online marketing services to its client.

This is a unique article published on SEO Desk with exclusivity.

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