If you are a student, educator, or someone interested in education reform and trends, there’s good news—the education niche in the blogosphere is expanding exponentially. However, unlike other blogging niches, like blogs about blogging or SEO, the field is not so incredibly saturated. You still have a chance of getting your foot in the door. Of course, education blogging is competitive. But this competition is a good thing—it fosters a greater urgency for excellence in reporting and discussing education. Here’s how to make it big in the education blogging field.
1. Know your stuff.
While you may be able to get away with cursory coverage of trends in other blogging fields, education blogging is becoming increasingly specialized and expertise-driven. It’s not enough to simply cover news stories about education. Offering insider analysis—especially from the perspective of an educator or student in the trenches—is absolutely essential. If you aren’t necessarily involved with education in a primary role, talk to those who are.
2. Tackle the big issues of the day.
So much is going on in the world of education that it can sometimes become dizzying. But you can be sure that if you don’t cover the latest happenings in education, you’ll be left behind. Of particular interest in education blogging today are topics like student debt, college admission requirements, government education reform, education budget cuts, teachers unions, developments in curriculum, developments in technology, school bullying, and the state of education on an international scale.
3. Provide plenty of opportunities for discussion.
Everyone has something to say about education. Whether or not their opinions are informed, those interested in education go to blogs to read more, of course, but also to comment and discuss. Every blog post you write should in some way invite further discussion. It’s not enough to simply have a comments field and let things go from there. Ask your audience for guest posts, and require that each guest post bring a new perspective to your blog—whether it’s insight from a teacher, principal, professor, university president, or student.
4. Don’t forget to examine the intersection of education and technology, even if it isn’t your specialty.
As noted above, covering hot topics in education is absolutely instrumental for blogging success. But since your platform is the Internet, it’s especially important to cover issues relating to technology and education, even if it’s not your primary interest. Burgeoning online education programs, the use of technology in the classroom, and other interesting developments like the Kahn Academy are definitely worth considering when you’re thinking about what to write next on your blog.
Don’t get me wrong—education blogging is difficult and competitive. But it’s an incredibly popular niche. If you have the expertise to dive into the education niche, success is imminent if you approach it the right way. Good luck!
About the guest author: Samantha Gray is a freelance writer who understands the challenges of choosing your bachelor’s degree. She enjoys writing about trends in education, technology, and employment. She would love to hear from you at firstname.lastname@example.org.
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