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Everyone, it seems, has on online presence today. Businesses and individuals alike are all becoming part of the technological revolution, which has brought on numerous benefits as well as a few dangers. Many people are rightly concerned with their online reputations in this age of lightening fast communications. If you want to keep your name intact, try using these 5 free tools to monitor your online reputation.

  1. Google Alerts
    By most accounts Google is the number one search engine in the world, and a major force on the web in many other ways. If you want to monitor your online reputation, this is the most obvious place to start. Google Alerts is a free tool that gives you email alerts on activity related to your chosen keywords. Any time Google finds online mentions of these keywords, such as news or blog articles, it will generate notifications that go directly to your inbox. This is a must-have for any business or individual concerned with reputation management.
  2. SocialMention
    Social networking sites are some of the most popular and highly trafficked websites on the internet today, and opinions generated on them can spread like wildfire. As soon as someone makes a post, hundreds of friends have seen it, and many of them will replicate such posts for their friends, and so on. Social Mention helps you track any mentions of you or your company on multiple social networking websites so that you can monitor these virtual water cooler discussions. Never underestimate the significance of online gossip.
  3. TweetBeep
    Twitter, a web tool originally designed for news reporters, has grown into one of the largest and most unique social networking platforms in the world. Millions of Twitter users worldwide are connected by their followers, and they all have something to say. TweetBeep keeps track of any mentions of you, your business, your products, or any other related terms, and sends you direct email notifications when something comes up. Keep your eyes and ears open all over the world.
  4. Technorati
    The blogging world is the largest unregulated journalists’ community of all time. In the past, writers had to go through multiple rounds of editing and screening before they could hope to see publication, but blogging has given every opinionated individual a soap box from which to shout. This is both liberating and dangerous. Keep an eye on the blogging community using Technorati, an incredibly popular blog search engine, to monitor your reputation in this sphere of the web.
  5. Knowem
    In a world where identity theft has become as serious a problem as online defamation, you should never underestimate the importance of reputation management on the web. Knowem helps you keep track of any impostors who may be using your name or your company’s name on hundreds of social media sites. This will help you minimize the spread of misinformation and fraud as well as reduce the danger of identity theft. Keep your reputation intact by ensuring that you are the only one using your name.

 

This is a unique article written by Sarah Harris and published on SEO Desk with exclusivity.

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