In the aftermath of the Google Penguin update, it’s easy to understand why webmasters are reluctant to put any real effort into link building. While link building was never exactly easy before the web spam algorithm update was released, thanks to the pesky Penguin, it’s now trickier than ever to actively build links to your site without getting a hefty penalty… but it is possible!
Yep, believe it or not, the Penguin update wasn’t brought out to abolish link building altogether – it was brought out to try and abolish the spammy link building techniques which have been super-successful until earlier this year and which have helped hundreds of thousands of poor quality websites to rank unfairly in the SERPs.
Still not sure about link building to your own website? Here are 5 quick and easy Penguin-friendly link building tips which might just change your mind!
- Go for quality: While in the past link building has now been about gathering as many unique IPs and backlinks as possible, thanks to Penguin, the focus is now very much on quality over quantity. When you’re weighing up which links to target, look at the site’s PR and subject matter. If it has a high PR and is super-relevant, go for it. If not, you might want to give it a miss. While Google’s penalising directory sites left, right and centre, there still some that are worth getting listed in – these tend to be high quality directories which are constantly moderated and which operate in a particular niche.
- Create quality content: Although agreeing to give someone a backlink doesn’t take that much time, it can take a bit of effort on the part of the webmaster (particularly if they’re receiving link requests 24-7) so the owner of the site in question has to believe the site they’re linking to is worth it – this is where quality content comes in. The more useful and original your content is, the more likely you are to secure some high quality links so it is worth the effort – plus, unique, quality content will help to protect your site against the next Panda update!
- Make your content easy to share: You’ve done the hard bit by creating quality, unique content so it’s time to shout about it. Get the word out there that you’ve created it via Facebook, Twitter and LinkedIn and encourage people to share it by installing social sharing buttons on each of your pages. This will generate some powerful social shares and may even help your content to reach some of the key players in your industry who may be able to give you a super-powerful, high PR backlink.
- Try to match your competitor’s links: With free tools out there like Open Site Explorer, there really is no excuse to remain in the dark regarding your competitor’s links. Going through their links one by one might take time but it can be worth it in the end, particularly if they’re linked to from the resources section of an industry information site! Again, just be share to check the quality of the site before you try to sweet talk the owner into giving you a free backlink.
- Go for branded anchor text: Thanks to Penguin, the days of using keyword anchor text in backlinks to get your site to rank for a particular keyword are gone – that’s spam and definitely not Penguin-friendly. Instead of keyword anchor text, try to go for branded anchor text which will help to strengthen the brand of your company as a whole and will avoid penalisation next time Penguin rolls around.
About the guest author: Amy Edwards is a dedicated blogger and has years of experience in the SEO and online content industry. She’s currently working as an SEO Manager for UK digital jobs board Bubble Jobs.
This is a unique article published on SEO Desk with exclusivity.