5 Things to Focus On When Thinking Of a Website Design Concept

Web design concept is different from web design.

Web design is the overall occupation in the making and maintenance of a website. Web design concept, however, is the idea of coherency in a website. This includes the user interface, navigations, and graphics, everything that appears on the site.

A concept is synonymous with “idea,” “notion,” “idea,” “perception,” “theory,” “model,” etc. All abstract words. A concept is a story or a framework of the story. In web design, the challenge of concept is to manifest ideas into the tangible—or into things we can perceive physically and we can see.

Concept has two elements: Form and Content.

1. Form

Let us begin with the analogy of a glass of water. In that image, the “form” is the glass, while the “content” is water. The form is the container that holds the content. The form is the solid concrete object that encases the liquidity of content.

In itself, form is already purposeful or beautiful, but without content, it is really useless and empty.

In web design, form is visual component of site: the background, the text, the buttons, the navigation bar and keys, etc. They can be flamboyant and appealing, or simple and powerful.

What to focus here is creating a form suitable the content. You cannot use a jewel-encrusted golden goblet for merely drinking water from the tap. You can, of course, but it would be unnecessary and pointless.

2. Content

Content is practically the soul of web design. It is important as it carries the weight of the concept. But whether heavy or light, content is fluid. It needs to be contained. Content alone is either a water glob floating in space, or messy spill on the rug.

Content needs form. In web design, the content is the articles, the information, the data, the products – everything that the website is catering.

3. Form and Content

The true essence of web design concept is marrying these two elements. The ultimate challenge is mixing the two, eliminating the boundary between the two, and making them one and the same.

There are many ways to mix form and content. But most web designers start with the content. What is the content? Is it about celebrity gossip? Is it about vegetables? Is it about selling car parts?

With those questions, another question comes: How?

How to deliver celebrity gossip? Is it with tabloid news format? How about vegetables? Should we splash all the shades of green? Are there any alternatives to the sleek and chromic designs in selling car parts?

4. The Story

As a story, web design concepts do not have to be literary like in books or novels. But you can use the methods how writers come up with stories. One of these methods is brainstorming.

Brainstorming is an activity that concerns with generating creative ideas. There are many ways to induce creativity and come up with ideas. Unlike sudden inspirations in the shower or riding a bus to work, brainstorming requires you to slightly forcing your mind to work.

You can meditate, make a list of pros and cons, diagram a cluster or idea map, conduct a group discussion, etc. In the process of web designing, stop, and remember to ask, “What is the story?”

With brainstorming, you have a more detailed list of things to focus on.

5. Meeting Client and Web Designer

One of things to stay focus on is how to mesh the needs and wants of the client and web designer. Open all communications and leave no doubts unquestioned regarding how the site will work. Successful websites have clients and web designers working together side by side harmoniously.


About the guest author: Jasper Dela Cruz and Sarah Villaflor are web design and business bloggers. They blog for KTJ Media, a Danish web solutions site.

This is an original article published on SEO Desk with exclusivity.

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