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Search Engines Will Continue to Challenge Webmasters

As always, webmasters have to keep their eyes peeled to be on the lookout for tips and tricks when they are looking to optimize their sites for web search engines. Since Google uncaged its Panda and Penguin zoo this year it has had many webmasters scratching their heads and wondering what happened.

Slowly, the industry is realizing that content is king and that black hat subterfuge and other attempts to outwit browsers just isn’t going to work anymore. Nevertheless, there are still SEO opportunities to increase your web traffic. Following are a few suggestions, though there are many more “out there.”

ONE: Gaining International Popularity

Webmasters, leave the country. Only when you let the world know about your websites will you be truly search engine optimized. This can, however, be a little awkward if your site language doesn’t match theirs, especially the alphabets. But you can still go international. Use the best auto traffice exchange for different coutnries. You should probably have a translator built into your site for those language speakers you expect to have visit.

TWO: Getting Intelligence on Competitors

Competitive intelligence is useful for keeping an eye on the re-engineering or remodeling of your competitors. This could be an instant shortcut to success online. Go to Google and type ALLINANCHOR: followed by the website of your competitor. After clicking “Search”, you will see the names and urls of all other websites that that particular business is running. You can learn many interesting things from their websites.

THREE: Sending Out Press Releases

Never underestimate the power of the press. Well, the press release. Major websites and news stations actually ache for press releases. Let these folks know when you have added new services or expanded your merchandise. If you want to write a press release then go to PRWeb. You’ll get tips on writing releases and other important information. Press releases rank very high for what they are – the highest quality of incoming links.

FOUR: Creating a Google Gadget

With some basic JavaScript knowledge you can create a Google Gadget. You will need a Google account. When a user embeds your Gadget on their web page it will have your incoming link within the Gadget. And since the link is wrapped up in the JavaScript code that is used to create the actual gadget, there is no way possible that a webmaster can add a no-follow to the link or otherwise mess with your link.

If they wish to use your Google Gadget then the link is part of the deal. Some links won’t be of the highest quality, but if you can grab hundreds of links it can still pull in a significant amount of Google “Juice” for your keyword and keyword phrases. To get started, go to the Google Gadgets Editor and create your Google Gadget. You can make the Gadget a tool for anything you like as long as it’s useful or fun. To get the skinny on building a gadget, check out:http://anthonygoodley.com/SEO/

FIVE: Pinging Sites

Pinging makes your site known to other sites. This is useful when you’ve updated your site contents and want to let other sites (even other search engines) know about changes or improvements. However, using pinging too much will make your site appear to be spam and it may get your site blacklisted. The recommended times for you to ping your site is two times per day, about every twelve hours. The best site is Pingler but you can try others. Make sure the alternatives do not ping the same site as Pingler as it will be counted as multiple pinging and that pulls down rankings.

SIX: Implementing Responsive Web Design

People are getting access to the web on far more gadgets than just laptop and desktop computers. And these gadgets all have different screen sizes and different application restrictions. Indeed, smartphones are starting to influence web design. Surveys have shown that about 40% of users will close a website rather than fool with one that’s unwieldy on their small screens.

A responsive design website employs CSS, cascading style sheets, which adapt to the viewing environment. It automatically detects the screen resolution, or width, and pages will be displayed in accordance with that resolution. This is becoming more important as the tiny-screen gadgets seem to be spawning like locusts.

SEVEN: Scaling Back Ad Heavy Pages

Ads sell stuff and they also bring in cash. But, Google’s search algorithm is able to analyze the proportion of ads to real content, and it also can rank their visibility – above the so-called fold, or below it. Ad heavy websites usually make it difficult for users to find good content on web pages, notably because ads usually obscure content.

Some websites that abuse advertising try to fool users to make them believe ads are part of the content. This is especially true of affiliated websites that want to monetize their website by generating more traffic through sponsored links. Those websites may be considered as spammers by Google and other search engines, and they could see their rankings go down dramatically.

EIGHT: Adding Caching Plugins

Google and other browsers take into consideration the ease or quickness with which sites load and offers higher ranks to those websites that offer good user experiences regarding those features. So, a great way to enhance a site’s performance is to add a caching plugin which allows the storage of all the data that has been used recently. This improves the performance of a site by not making it load those resources repeatedly to bring up the website files.

Words from Google

Google itself lends these words of wisdom to webmasters around the globe. Good search engine optimizers can:

  • Do something cool.
  • Include relevant keywords in the copy.
  • Be wise about tags and site architecture.
  • Signup for email forwarding in Webmaster Tools.
  • Attract buzz and natural links, votes, +1s, do follows.
  • Stay fresh and relevant (social media, accessible on new devices, videos, etc.).

 

About the guest author: Patrick Del Rosario enjoys blogging, travelling, and photography. Patrick together with his father runs a Photo Studio in the philippines. If you have a blog and would like free content. You can find him on Google+.

This is a unique article published on SEO Desk with exclusivity.

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