Will Bing Be Able To Catch Up With Google In 2018?
Bing has been longing to catch up to Google. However, that is not going to happen anytime soon. While many people use Bing, Google happens to be the number one search engine in the entire world and is showing absolutely no signs of slowing down.
One of the biggest reasons Google has such a competitive advantage over Bing is because of their stronghold on the mobile market. Google not only recognized the importance of mobile at an earlier stage than Microsoft, but they capitalized on it by getting more and more customers ingrained into their own ecosystem.
Thus, when someone purchasing an Android operated the phone, they end up using Google’s own search engine a majority of the time. Whereas, Microsoft attempted and failed to introduce their own consumer devices in the mobile space and lost out on a significant amount of the search engine market share among mobile as a direct result.
Below, we will be going over some of the reasons why Google will continue to dominate Bing in 2018.
Some Of The Reasons Why Google Will Continue To Dominate:
1. Mobile Market.
As noted above, Google’s dominance in the mobile sector is likely to continue and with that the dominance within the mobile search market. Because Microsoft essentially gave up on the mobile market, they lost out on a significant amount of traffic that they otherwise would have been able to capture. Because of this, they are going to be severely disadvantaged when it comes to keeping pace with Google in the coming years. Google has so many devices out in consumer’s hands and with their own efforts in the mobile hardware space paying off, it is only expected to grow.
2. Chrome Browser.
Another reason why Google is going to continue to dominate is that of Chrome browsers market share. Just about everyone that uses Chrome is going to have Google as the default search engine option. Because of this, Google captures a lot of the desktop market share when it comes to search because most stick with the default. Chrome is very popular on desktop particularly with the popularity of Android growing due to its ability to sync across all devices. A lot of consumers enjoy the convenience of having everything sync up.
3. Voice Search.
While Microsoft certainly made significant strides in their own voice search and voice assistant efforts, it is coming up short due to their reliance on other operating systems. Unfortunately for Microsoft, their mobile sector not panning out really took the wind out of their sails when it comes to gaining traction with voice search and their own voice assistant.
While Microsoft’s voice assistant Cortana is well liked across the industry, it is not widely adopted because a majority of consumers have either an Android or iOS device. As a result, they end up using the default option on whatever device they have. In order to use Microsoft’s Cortana, they would have to download and install it separately and they would be missing significant features as a result of the lack of proper integration within the operating system.
Overall, there are a lot of reasons why Google will continue to dominate the market. Not only does Google have a stronghold in the mobile space, that is the reason why we all should focus more on mobile SEO. Google also have a significant competitive advantage when it comes to their other offerings that play into their search business. Having such significant market share in the mobile sector only makes it much easier for them to get people using their voice assistant and voice search features which keeps them in the Google ecosystem.