Plagiarism and Duplicate Content – SEO Issue

Understand The Full Meaning Of Plagiarism In Regards To Google And Site Ranking


Plagiarism can do a lot more than just affect your site rankings. In the academic world, and I mean on the collegiate level and in the world of scholarly journals and other such publications, it can get you in a lot of hot water. As a site owner, I would even imagine certain legal issues could possibly come into play, too. At the very least, yes, plagiarism can affect your Google rankings.

In the Internet world, it is important to define plagiarism and understand what exactly we are talking about here. Downright copying and pasting, stealing someone’s hard work, is plagiarism as it has always been defined. This means copying the entire work or even part of the work. Now, this is where we need to introduce Copyscape and the fact that a published work on the web needs to be put through Copyscape as well.

If two pieces of published content have too many similar phrases and words, meaning accidentally in this regard, well, Copyscape will tell you. Should you listen and change the content? Absolutely.

If you think you can get away without using Copyscape because you aren’t purposefully plagiarizing content, then you don’t understand what I mean. Google isn’t interrogating you, and the search engine will punish your site and de-index your page and site rankings based on content that is too similar, not just plagiarized. You have to make sure you are providing original content, and Copyscape is a good tool to use. Trust me, I am a content writer, and everything I produce is always put though Copyscape.

Let me give you an example of how even if you want to produce original content, you can run into a problem. Right now, there is a content request in our writer’s queue on a site I work for that asks about tongue twisters and wants examples. If I were to include examples of tongue twisters, the content wouldn’t pass Copyscape. Does that mean you shouldn’t include examples of tongue twisters in content or use quotes or scripture?

No, not necessarily, but it is an example of what I personally face as a content writer. Furthermore, it is an example for you about the types of things you have to watch out for. Understand the full scope of plagiarism and how it relates to providing content in the digital world. Additionally, there is more than just written content. How you handle your content is up to you, but I suggest that you follow Google’s guidelines strictly.

If you do that, you should not have anything to worry about. If you outsource your content, be sure that you use Copyscape. If you order your content from a site like I work for, the content should have already been put through Copyscape. Still, you as the site owner, publisher of the content or perhaps even the writer of the content, should make sure that all bases are covered before you put the content on the web. If you have original content that passes Copyscape, you shouldn’t have to worry about Google de-indexing your page and you shouldn’t worrying about site rankings.

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