The rules of SEO are evolving and the playing field is being leveled. In essence, SEO and keyword rankings are becoming increasingly influenced by social media (namely via Google+.)

The evolution of SEO stems from a new mechanism called social authority, which is directly shaping websites’ search engine authority and thus their SEO potential.

How?

If you enjoy our post, feel free to subscribes to our rss feeds

For years together, Google’s Page Rank has been on the forefront of search engine optimization to classify sites based on authority. The higher your page rank in Google, the higher is your authority and crawl rate by search engines. In the upcoming year 2013, Google has decided to include a new quality metric that will take the limelight in search engine ranking algorithm and that is none other than AuthorRank. From 2013, I am sure that you will be hearing a lot of buzz about AuthorRank. Let’s dig…

If you enjoy our post, feel free to subscribes to our rss feeds

The Penguin debacle, in which tons of websites were delisted from Google following the launch of an algorithm that demanded premium content over SEO prestidigitation, put the fear into many online operations. Google’s message was clear: my way or the highway. This left plenty of businesses scrambling to clean up their acts (and their linking strategies) in order to come into compliance before they found themselves slapped with penalties (or worse, a page rank of zero). Some failed miserably while others managed to squeak by, but the prevailing attitude that resulted from this madness was …

If you enjoy our post, feel free to subscribes to our rss feeds

As everything is moving to online, personal information about us that was previously shared by our friends and family is now being shared in public spaces on the internet. You may be shocked when you search for your name on Google and find your personal information. Read on to learn how to get it removed…

If you enjoy our post, feel free to subscribes to our rss feeds

Google Plus is a rapidly growing online community with hundreds of personal or business pages added each day. Since millions of users all over the world use Google Plus everyday if your business doesn’t have a Google Plus business page yet there’s a very big chance that your company is missing out on making itself visible to a lot of potential customers. Through Google Plus your business can promote its brand image, increase its visibility, market new products and develop valuable contacts by featuring in different ‘circles’.

But if your business does have a dedicated page …

If you enjoy our post, feel free to subscribes to our rss feeds

Items in the warehouse are tagged with bar codes for tracking and visibility purposes. But these days, people see similar codes all the time. QR codes are a funkier version of the conventional bar codes. They do not only come in monochromatic colors in newspapers and street ads but now QR codes can be made in color for marketing purposes.

QR or Quick Response codes can store larger data than bar codes and they can be fast retrieved through mobile phones and gadgets to scan information. In this article, we will discuss how Google review QR …

If you enjoy our post, feel free to subscribes to our rss feeds

Facebook gets so much press it’s easy to forget that other social networks exist. But as we all know, there are several more, including an interesting platform by the name of Google+. The search giant rolled out its social network in the summer of 2011 and never looked back. In fact, it has grown considerably in both size and potential, particularly in terms of the value if offers to brands.

If it isn’t Facebook, it’s Twitter the gurus are suggesting we dedicate our attention to. Those sites have a lot to offer, but it’s beyond the …

If you enjoy our post, feel free to subscribes to our rss feeds

“You want to be found on the web. We want to help.”

Much of SEO feels like a game of outsmarting Google and other search engines. Just as your rankings go up, one false move can get you de-indexed and send you back to square one. However, the main page for Google’s Webmaster Tools is much more inviting. “We want to help.”

Instead of seeing Google as a beast to be conquered, site owners should start utilizing the tools Google offers to help their sites get noticed online. Here are a few SEO strategies you can implement …

If you enjoy our post, feel free to subscribes to our rss feeds

Google AdWords is a boon for businesses with online presence. An advertising and marketing tool, AdWords is fast, almost instantaneous and effective.  You create your own advertisements, keeping in mind your unique needs, the message appears on Google, giving you access to an unprecedented number of potential customers. Because your ad shows up next to the search result, you’re dealing with a captive audience. This means your chances of expanding your business are much better.

Google AdWords lets you fit your advertisement within your budget needs, giving you creative freedom by letting you edit the ad, …

If you enjoy our post, feel free to subscribes to our rss feeds

In general, when there are skeptics who come up with their own reasons for being sensitive to the usefulness and efficacy of new innovations, there may be an equal or more number of believers also. Even in the case of QR codes, it is the same.

QR Codes, an incredible marketing tool

Smart phones equipped with a camera and with a QR app reader are needed for reading these barcodes. QR app reader that can decode the QR codes can easily be downloaded free of cost. Thus, a mobile user can instantly visit a website, a video, …

If you enjoy our post, feel free to subscribes to our rss feeds