How Google Hummingbird Changes SEO Strategy

Another update to SEO guidelines has caught the attention of webmasters who want to ensure they are following Google’s authority with precision, in order to get the best search rankings. Every now and then Google updates its algorithm of about 200 factors that determine these rankings. The search giant loves to give funny names to these updates such as “Panda,” “Penguin” and now “Hummingbird.” But SEO-conscious webmasters tend to not see the humor in these names and take these updates very seriously. Hummingbird marks a different kind of update, though. It’s one that issues more help than punishment, at least on the surface, by considering the context of queries rather than the words that make up queries.

Hummingbird’s High Flying Innovation

Traditionally if you entered “how to fix a broken record” in any search engine, you might get results as diverse as “record breaking champions” to “vinyl record repair kits” to “research criminal records.” But Google knew it couldn’t let this nonsense continue since its goal is not to waste people’s time, it’s to actually help users find what they want as quickly as possible. Hummingbird attempts to figure out the context of what you’re really asking rather than spitting out ridiculous riddles based on keywords. In other words, the new algorithm is much smarter at communication. Speed and accuracy reflect the true nature of a Hummingbird, which is how the update got its name.

The new algorithm entered search consciousness in August 2013. Google’s goal is to answer user questions instead of taking them on a wild goose chase through irrelevant links. To test this update you might ask Google an easy question such as “where is America?” If you see all relevant links, then you know that Hummingbird is working for you. Then try a more sophisticated question such as “what are the odds of winning the lottery?” This test will help you determine whether or not Hummingbird can help you resolve inquiries, as well as help you determine where content holes exist that allow you to feed knowledge from your web pages to the search engine and get credit for specific niches.

The Pattern of Updates

Google has followed a clear path through all its algorithmic updates to refine searches and give the best rankings to the most relevant links. Both Panda and Penguin operated as warriors to eliminate the evils of spam, duplicate content, harmful sites and weak content surrounded by ads. Hummingbird is a continuation of a development from a few years ago called conversational search, a precursor to semantic search. The brilliance of conversational search using Chrome is that it comes with a microphone next to the search box and has a voice recognition feature. Instead of typing in the question you can ask the question using your voice. Google then replies with its voice, opening up a conversation.

Historically, Google did not really answer our questions. It merely gave us guesses as to what the answers might be. Mixed in with those guesses were websites that mirrored some of the keywords we were looking for that may have sidetracked us, which gave SEO an extra dimension of people finding your website by chance, all because it was somewhere in the same ballpark. That’s changing, though, as the tech company is moving toward providing Information Cards that give direct answers, almost like Wikipedia summaries. It could mean that users will have their questions answered before ever stumbling upon your website by accident.

Scalping Information

The Information Card is generated from a Knowledge Graph that scalps information from our websites, without any regard to who owns the intellectual property. Google’s history has been to serve users, not necessarily websites, except for those that advertise with its AdWords platform, which makes up the bulk of the search engine’s revenue. Chances are it will continue to provide links for its advertisers, but what about websites that offer deeper content than advertisers or Information Cards? Even if Google were to abandon the SEO-driven community that helped build it into the internet’s biggest super power, it could open the door for competitors to outsmart Hummingbird with something better: search engines run by human curators who recommend the best websites.

This article was written by author and blogger Chase Sagum. Chase covers Organic Internet Marketing at his blog ChaseSagum.com.

How an Active Google+ Presence Can Ignite Your SEO Strategy

The rules of SEO are evolving and the playing field is being leveled. In essence, SEO and keyword rankings are becoming increasingly influenced by social media (namely via Google+.)

The evolution of SEO stems from a new mechanism called social authority, which is directly shaping websites’ search engine authority and thus their SEO potential.

How?

In short, the social connections of an active Google+ user can directly influence his or her Google search results.

Defining Social Authority’s Impact on SEO

Google+ is a social platform that directly influences search. “Search plus Your World” is the foundation. It’s Google’s effort to deliver more relevant and personalized search results that reflect users’ social activity.

Think of “Search plus Your World” and Google+ as an initiative to improve the quality of Google’s search. With personally-tailored results based on users’ Google+ connections, almost any brand can capitalize on the emergence of social authority.

A simple way to think of a brand’s “social authority” is its overall popularity. The more people that have encircled a brand on Google+, the greater opportunities that brand has in being seen their search results.

For example, take a look at the personalized search results shown in the image. Because I have Brian Clark and the Web Presence Group in my circles, and because my keyword search (“content marketing”) relates to post or webpage on that subject, they both earned page one placement in my Google search results.

This is a serious game changer for SEO. And it all hinges on become more popular (or “socially authoritative”) on Google+.

How to Increase Your Brand’s Social Authority

In other words, how can you become more popular and authoritative on Google+? The formula for success if rather simple, and the outcome can significantly ignite your SEO strategy.

  • Ensure that your Google+ page is well-populated, informative, and branded with your company’s logo and visual elements.
  • Join relevant Google+ communities and engage with users on those communities.
  • Conduct some out-reach and encircle other influential people and pages that relate to what it is your brand offers.
  • Get familiar with Authorship, content marketing, and start preparing for Google AuthorRank.
  • Maintain an active presence on Google+ by sharing content (created by both you and other credible sources)

By employing these simple tactics to enhance your social authority, your website’s SEO potential will skyrocket, naturally. Think about the Brian Clark example above. 44,434 people have encircled him on Google+. That’s a lot of folks who will be seeing Brian’s face in the Google search results.

 

About the guest author Tyler Tafelsky is the lead SEO and Internet marketing analyst for Click Centric SEO Company, a professional provider of ecommerce SEO, PPC advertising, social media, and content marketing services. Tyler offers over five years of experience in the web marketing profession and is a strong advocate for socially-influenced SEO programs.

This is a unique article published on SEO Desk with exclusivity.

SEO in 2013: Will AuthorRank Play a Huge Role?

For years together, Google’s Page Rank has been on the forefront of search engine optimization to classify sites based on authority. The higher your page rank in Google, the higher is your authority and crawl rate by search engines. In the upcoming year 2013, Google has decided to include a new quality metric that will take the limelight in search engine ranking algorithm and that is none other than AuthorRank. From 2013, I am sure that you will be hearing a lot of buzz about AuthorRank. Let’s dig deep into it.website or blog.

What is an AuthorRank?

AuthorRank is nothing but a measurement of the authority of your website or blog author over the internet. The main intention is to provide the search engine spiders with the nest and the most engaging websites. It is perhaps an enormous accent being directed to customer engagement, website trust and an escalating dilution of external links being one of the major decisive factors in website organic rankings. In fact, Google is not going to replace PageRank with AuthorRank, instead it will use both these metrics to enhance relevancy of results and promote posts of authors with greater influence.

AuthorRank: Is it worth considering?

Definitely it is a big thing to bank upon. AuthorRank is an important factor for judging your content’s quality. It makes it easier for the users to find the work of specific writers and Google leverages its ability to use authors as an element for ranking pages and sites. When it comes to social media, the number of likes, shares and tweets are increasing and is related to the reputation of the authors as well. So AuthorRank is undoubtedly worth considering.

How does it work?

The presence of different linking schemes has made low quality sites to get high page rank without a valuable content structure. Every author’s online activities such as social networking, blogging, participating in forums and debates and other content activities will be measured and evaluated by Google. The more an author writes on a topic and the more social engagement by that author, the higher “grade” in Google’s eyes for that topic. To put in simple terms,

  • Create a quality content on your site and on third party sites that people want to share.
  • Allow the users of Google Plus to share and validate content on your site.
  • Use author markup (i.e.) rel=”me” and rel=”author” wherever you write to link your content and your author page to your Google+ profile

How is AuthorRank Calculated?

Authors will be ranked based on the engagement factors of the content they generate. Some of the main factors that are about to be considered are:

  • PageRank of the author’s content
  • Comments on social networks
  • Social endorsements such as tweets, shares and likes
  • Connections with other high author rank authors
  • The quality and relevancy of inbound links
  • Number of Google+ circles an author is in
  • Level of on-site engagement of author’s content
  • Real world authority indicators such as published works on Google Books or Google Scholar

How will it be implemented?

Google has decided to take into account the PageRank of the author’s content. The above mentioned factors are then combined with AuthorRank to deliver the best possible results to the online surfers. AuthorRank for sure is going to bring the top most relevant websites with good quality content and so those who were using black hat and spam link building techniques can never rise again.

How to build your AuthorRank?

Building your AuthorRank is not a difficult task and is quite different from that of building your authority. Certain promising ways to build your AuthorRank are:

  • Get down with Google Authorship
  • Create a killer content
  • Start socializing your content with other reputable bloggers
  • Connect with webmasters on social networking sites such as Facebook, Twitter, LinkedIn, etc
  • Share your content on social media
  • Get in the circles of well known bloggers
  • Start guest posting on high authority sites
  • Comment on high authority sites
  • Submit your content to directories
  • Promote your author hub
  • Daily checklist to improve your AuthorRank

This is all about AuthorRank that is about to have an upper hand in 2013. So what are you waiting for? Start building your AuthorRank today and no doubt, that’s going to be your imminent brand tomorrow.

 

About the guest author: Alfred is tech savvy who loves to write more about digital marketing trends. He writes for Dot Com Infoway, providing Internet marketing solutions for online business.

This is an original article published on SEO Desk with exclusivity.

5 Tips for Avoiding and Removing Google Penalties

The Penguin debacle, in which tons of websites were delisted from Google following the launch of an algorithm that demanded premium content over SEO prestidigitation, put the fear into many online operations. Google’s message was clear: my way or the highway. This left plenty of businesses scrambling to clean up their acts (and their linking strategies) in order to come into compliance before they found themselves slapped with penalties (or worse, a page rank of zero). Some failed miserably while others managed to squeak by, but the prevailing attitude that resulted from this madness was one of trepidation. What would Google come up with next and how could websites prepare? While it’s impossible to know what the next move of this search giant will be, the truth is that common sense can go a long way when it comes to running an online business. So here are just a few simple tips that could help you to avoid (or remove) penalties leveled by Google.

  1. Read the fine print. In case you didn’t know, Google makes their algorithms available for public consumption, so if you don’t know what’s expected of you there’s no one to blame but yourself. Of course, you will have to slog through Google’s Webmaster Guidelines (and there are a lot of them), and it couldn’t hurt to read up on tips, tricks, and advice generated by other users (no need to reinvent the wheel). But when you take the time to read as much as you can on the subject of algorithm compliance you’re much more likely to avoid the penalties associated with breaking the rules.
  2. Link with care. The main enemy of Penguin seems to be linking, but to be clear, the real goal of last year’s update was to force websites relying on linking strategies to rethink the focus of their efforts. After all, consumers may follow your links to find you, but there better be a pot of gold at the end of the rainbow. In short, Google got tired of validating sites that had plenty of links but no real content to interest users searching for them. So the vetting process changed. While you can still use links and they are a great way to increase your online presence and funnel traffic to your site, they won’t serve you well with Google unless you secure high-quality links and you have the content on your site to back up your SEO efforts.
  3. Focus on content. Quality content is number one when it comes to impressing Google these days, and they’ve created an algorithm specifically designed to spot it. So don’t think you can avoid penalties without providing the information and entertainment value that sets you apart from your lackluster competitors.
  4. Update and upgrade. If you’ve found yourself on the receiving end of Google’s ire, complete with lowered page rank or even delisting, the best option is to take your lumps, regroup, and affect the upgrades that are going to put you back in their good graces. And once you’ve returned to the inner circle, don’t forget to stay up-to-date with your content so that you can continue to improve your standing and avoid further penalties.
  5. Hire help. No man is an island and the same is true for a website. So you might need a little help when it comes to online efforts that raise your page rank without stepping over the line and getting on Google’s bad side. SEO services companies are equipped to offer you the expert advice and targeted efforts required to strike that balance, so keep the pros in mind if you’re having trouble complying with Google’s ever-changing policies.

This is an original article published on SEO Desk with exclusivity.

Remove Your Name from Google Search Results

As everything is moving to online, personal information about us that was previously shared by our friends and family is now being shared in public spaces on the internet. You may be shocked when you search for your name on Google and find your personal information. Read on to learn how to get it removed.

In case you want to remove the content from Google that’s located on your own site, then visit this site: removing pages from Google- a comprehensive guide for content owners for the information.

Why is not possible for Google to remove your personal information

Google’s core product, web search, simply indexes the pages on web and makes them accessible to searchers. Since Google has no control over the content on those pages, they will usually remove from their index only if the site owner wishes to remove the pages from the site or implements standard methods of blocking the content from search engines. Hence, you need to first delete the information from the web and then request Google to delete it.

Blocking personal information from search engines

It’s possible to block your identity on Google. To ensure this, keep in mind that whatever you post online, including reviews, images on sites like Flickr, content on discussion forums, and anything on social media sites could end up in Google.

If you’ve Facebook or Myspace account, customize your profile settings to personalize your information.

For instance, you’ve a Facebook account, go to “account>Privacy Settings.” You can then customize your profile settings from different aspects o f your account, such as your images and your address. “friends only” blocks them from getting indexed by search engines. You can assign “the basic personal information” to friends only as well, which marks information about your workplace and home town as private. You can also block your Facebook profile from getting displayed in search engines: Go to “privacy settings>applications and websites > public search > Edit Settings and deselect ‘enable public search’ option.”

To get more information on how to go about this, just look into the help information of each social network.

How to delete content that is located on a site you don’t own

Sometimes, despite your sincere efforts, your personal information shows up online. So, what if, a site you don’t own has information that you want it to be deleted? Except in rare situations, this is not easy to do with Google. Google indexes the page as soon as it appears.

The first step is to contact the webmasters for any site in which your name shows up. Kindly request them to remove your name. There are online sites that help you find out the right contact person to be requested for removing your name: Networksolutions.com, Whois.domaintools.com, Internic.net.

You can also request for a service to bury your name so that it doesn’t appear in the first few pages of search engine results. Studies show that most internet users don’t look up after the first few page results. So your name should be safe from internet users if you are shown somewhere beyond that. Removeyourname.com, clydestan.com, zallas.com and reputationdefender.com are a few examples.

Google accounts like Gmail or Google checkout allow you to access the removal tool that helps you to delete URLs from Google’s search engine.

Remove any profiles or ads that may contain

your name. If you have your profile on Facebook or Myspace, you can permanently delete your account to remove your information.

Once you have done this, Google will index the page automatically as per the algorithm and the content will never show up in search results once this happens.

If a site owner pulls out your page or prevents it from getting shown up in search engines, check the option “webmaster has already blocked the page” and click on the option that says the page returns a 404/410, or has been disabled y robots.txt.

Google will cross check to determine that the page no longer exists and then pulls out it from the search results.

If the site owner has modified your page so that it never shows up your personal information, click on the option “content has already been removed from the page.” And include a phrase that has been pulled out from the page. By doing so, Google will remove the cached pages in the index.

 

About the guest author: Alia is a writer/blogger. She loves writing, travelling and reading books. She contributes to Hydroxycut

Optimizing your Google Plus Business Page

Google Plus is a rapidly growing online community with hundreds of personal or business pages added each day. Since millions of users all over the world use Google Plus everyday if your business doesn’t have a Google Plus business page yet there’s a very big chance that your company is missing out on making itself visible to a lot of potential customers. Through Google Plus your business can promote its brand image, increase its visibility, market new products and develop valuable contacts by featuring in different ‘circles’.

But if your business does have a dedicated page on Google Plus and you still find yourself unable to rise through the ranks or generate sufficient leads it’s probably because you’re not using Google Plus to its optimum potential. It’s been more than a year since Google Plus let business owners through its doors by allowing them to create pages for their companies and market themselves to the vast number of Google Plus users. Those who have effectively applied the following techniques to their pages have succeeded in bagging the top few coveted spots on search engine ranking pages and generating lots of leads for their business.

Expand and Develop Your Circles
Like any other social networking platform, Google Plus too relies on its many members to keep things active and interesting. Your Google Plus Business Page has to be attractive and appeal to its community of members so that they add it to their ‘circles’ and popularize it. But in order to get them to do that you first have to let them know about your Google page through your website or other social networking platforms you utilize to engage with them. To put it simply, make your current followers and fans aware of another platform they can reach you on.

On Google Plus it is not possible for business pages to add personal pages to their circles. However you are free to add other business pages that are related to your category of business to your circle. This will be useful in getting you valuable contacts in the industry and also provide your business more exposure.

Share Attractive Pictures
Unlike Facebook where users generally share photos by uploading albums, in Google Plus you will find lots of users sharing single images with the community. Use Google Plus’s visual marketing potential to its best possible level and upload striking pictures about your new products or the latest charts showcasing your company’s evolution. The more visually appealing the pictures are the more likely they are to be talked about and to be shared by users with other members in their ‘circles’.

Provide Links to Your Website
On creating a Google Plus business page, you will notice a ‘Recommended Links’ section on the right side of the Introduction. This is a fantastic feature and you should fully utilize it to forward visitors to your company’s website. You can add links to this section that will take visitors to the key pages on your website like blogposts about the products or services you offer. Another way you can directly engage with members is by encouraging the people in your community to share the new photo or message that you’ve posted with other members in their circles. Coupled with well thought out content this can drive your popularity up and make you visible to a much larger audience.

Every +1 Matters
When performing Google searches you may have noticed that the number of +1s next to a page is directly related to the page’s ranking. So encourage people to give your company a +1 by engaging with them on other platforms or by giving them +1s and hoping they would reciprocate the favor.

 

About the guest author: Tanya Hansen, a freelance writer for Homesecurityreviewsite.com – offers full home security to help protect your family, assets from burglary and other crimes. Home Security Companies

This is an original article published on SEO Desk with exclusivity.

Increase Your Traffic with Google Review QR Codes

Items in the warehouse are tagged with bar codes for tracking and visibility purposes. But these days, people see similar codes all the time. QR codes are a funkier version of the conventional bar codes. They do not only come in monochromatic colors in newspapers and street ads but now QR codes can be made in color for marketing purposes.

QR or Quick Response codes can store larger data than bar codes and they can be fast retrieved through mobile phones and gadgets to scan information. In this article, we will discuss how Google review QR codes can increase your traffic.

How QR Codes Can Help You Boost your Traffic

1. Google+ Review Strategy

One way of driving customers to visit your site is linking QR codes to reviews of your products and services. When you have an account in Google+ for business, it is especially helpful to have review pins to encourage visitors to post reviews and testimonials to promote your offerings. In this note, you don’t need to pay for them to encourage others in purchasing products from you. Just simply provide the QR codes that are encoded with a Google pin and leave the scanning to them later. But first, you have to post the Google review button on your website to increase traffic.

2. Product Brochures

In your physical store, instead of posting all your company information that would bore visitors, you can spice your window with appealing visual designs and then post a QR code that they can scan to direct to your page. It is suggested to giveaway printouts of brochures that have this code where your company video, website and social networking accounts are linked. Then these are where they can download everything related to your business from that material. You can even direct them to your Google Places page so shoppers can get as much information and even compare products while they are window-shopping.

3. Email Subscription

If you have a list of subscriber to your emails, you can market your company further while cutting all the pitch about your products. After your announcement in your professional email or newsletter, attach a QR code that links readers to more info they can find about your services. Then ask them to send a short review about these features on Google for a token.

4. Events and Promotions

If you’re attending an event or product trade show as a host, speaker or active participant, you can distribute company flyer where your QR code is printed. Encourage people to scan the code to receive a special promotion waiting for them. Highlight that the offer is only available in a limited period of time and supplies can only be given until they last. This will then help drive traffic to your social media pages and website.

5. Have Consistent Reviews

You might have a lot of visits in your Google Place and Google+ reviews that attract visitors. However, do note that Google does conduct checks from time to time and it will discover if you are up to some bias tactic if you don’t have reviews posted elsewhere online. So the wise thing to do is to post reviews on other popular sites as well such as InsiderPages, CitySearch and Yahoo Local for your location. In this way, you are able to forge consistency and Google will have to map these listings and identify them to relate to your business.

Conclusion

Your business can benefit from QR codes in a lot of ways and printing them today and posting them to high-traffic areas will produce great traffic for your site. Another way to gain online visibility is through the use of Google reviews to increase the rank of your website. Use QR codes together with Google reviews and you will have improved rankings and overall score in reviews.

 

About the guest author: Pam Fat is a content writer of a technology blog. She’s known for being a techy person, and photojournalist. She loves to travel during spare time.

This is a unique article published on SEO Desk with exclusivity.

How Google+ Can Help Your Email Marketing Strategy

Facebook gets so much press it’s easy to forget that other social networks exist. But as we all know, there are several more, including an interesting platform by the name of Google+. The search giant rolled out its social network in the summer of 2011 and never looked back. In fact, it has grown considerably in both size and potential, particularly in terms of the value if offers to brands.

If it isn’t Facebook, it’s Twitter the gurus are suggesting we dedicate our attention to. Those sites have a lot to offer, but it’s beyond the time to focus on how email marketing can help improve email marketing results.

A Whole New World

The collective eyes of the email marketing community lit up with hope when learning that social media offered access to an even larger audience than they had at their fingertips before. Those campaigns sent to dozens of subscribers in the inbox could now reach hundreds or even thousands of potential subscribers. Google+ offers similar access and believe it or not, its reach is just as impressive as some of the familiar social giants.

According to a report by Global Web Index, Google+ has 343 million users, which accounts for 25% of the global internet population. What I find most interesting about this number is that it propels the site past Twitter as the second largest social network. Google’s social platform has more than enough eyes for the newsletters, updates, and promotions you share via email. Plus it gives you the all tools to make connections and bank on that visibility.

Targeted Circles

Google+ gives its users several interesting features to play with. At the basic level is Circles, a simple feature that can be extremely useful to email marketers. Circles lets you create multiple groups out of your list of friends. For instance, one circle could be designated to “associates”, another one to “team members”, another one to “prospects” — you get it. It’s a lot similar to how you create segments such as “customers”, “members”, and “new subscribers” from your master mailing list.

Beyond segmentation, Google+ actually allows you to target the circles you create. So when you go to share the newsletter you originally deployed through the email channel, you can share it with certain people opposed to everyone in your circles — perhaps a group you have identified as most likely to pass it along to others. This one feature gives the platform an edge, and familiarity that is appreciated by email marketers who understand the importance of targeted engagement.

A Place to Call Your Own

Businesses started looking at Google+ with an all new fire in their eyes when pages were rolled out for the platform. The fuel behind that passion is easy to grasp when realizing what an ideal match a good page makes for your email campaigns. Your page, for example, could be the destination that treats subscribers to product info, full articles, or even video content designed to move them along the cycle. Approach it like a landing page, and it can play a huge role in helping you score conversions.

There has been much discussion regarding Google+ and how much traction it really has. Sure, it has the numbers, but does it have the activity? While it isn’t as lively as Facebook, simply browsing the site reveals that it does indeed have a strong pulse. And being less active could be an advantage from a competitive standpoint. At this point, it is still possible to qualify as one of the first to get marketing on Google+ right.

More Wouldn’t Hurt

Google+ is a powerful tool as is, but could be even more valuable with a few adjustments. One of its biggest drawbacks is Google’s unwillingness to collaborate with other key players in the social space. As of now, the company offers very limited access to the platform’s API. While this has been helpful minimizing the spam that plagues Facebook, it limits its email marketing value. For example, a tightly guarded core is the reason you can’t put a G+ button in your email newsletter that lets user share it with their circles right from the inbox.

Already, Google+ is one of the most important channels in the social space. Just when it seems as if the tech world is ready to count it out, there is another addition or update that forces everyone to pay attention. If you’re an email marketer, this platform may be attractive enough to convince you to take action.

 

Sources: http://www.searchenginejournal.com/google-plus-surpasses-twitter-to-become-second-largest-social-network/57740/

About the guest author: Francis Santos is a writer for Benchmark Events, a best practices event marketing company.

This is a unique article published on SEO Desk with exclusivity.

Learning from the Master: How to Use Google Webmaster Tools

“You want to be found on the web. We want to help.”

Much of SEO feels like a game of outsmarting Google and other search engines. Just as your rankings go up, one false move can get you de-indexed and send you back to square one. However, the main page for Google’s Webmaster Tools is much more inviting. “We want to help.”

Instead of seeing Google as a beast to be conquered, site owners should start utilizing the tools Google offers to help their sites get noticed online. Here are a few SEO strategies you can implement using the data from Google Webmaster Tools:

Ensure that your site is indexed.

Worried that a certain page of your website isn’t even on Google’s radar? Some pages have not been linked enough or contain mostly content (like pictures or video) that Google crawlers have trouble detecting.

With Webmaster Tools, you can submit a sitemap including additional information about your site so the search engine can index all of your pages. If there is a case where you have a page that shouldn’t be indexed, you can remove URLs under the Optimization section. Google Webmaster Tools is also where you can submit a reconsideration request, after making the necessary changes, if your site has been de-indexed.

Determine what keywords you should target.

We all know how important keyword selection is. Recognizing searching trends with your website can determine which terms you need to focus on. With “Search Queries” under the Traffic tab, you can see exactly what phrases people had entered into Google before finding your website. The chart will show both impressions (meaning a user saw your site in the search results) and clicks (meaning the user actually went to your site).

If you find that an unexpected search term appears near the top of the list, you may want to adapt your website so those users can find answers easily. If there is a keyword you find applicable and it does not appear on the list, you can concentrate more on building up that phrase.

See your site as Google sees it.

Just as you can see keywords that Google users have entered while searching, you can also see what keywords Google believes are most significant on your site. Just go to “Content Keywords” under Optimization. Again, if there are important keywords that aren’t showing up near the top of the list, you should add those keywords into your content more frequently. The most significant keywords should fit the goal of your website. You don’t want Google to include your site in a search for something irrelevant as it won’t benefit you or your readers.

Google Webmaster Tools can also troubleshoot problems your site might be having. “HTML Improvements” is especially helpful because it will detect potential issues within your content.

If you really want to see exactly how Google views your page, you can select “Fetch as Google” and either a regular or mobile web crawler will pull up the site. If there is anything vital missing because the crawler cannot detect it effectively, you can submit a sitemap with more information to the search engine. This will also point out more serious problems, like if your website has been hacked.

Be more social.

First off, these tools will show you links to your site. If other websites are linking to your own site, whether in comments or articles, Google will recognize your site as more trustworthy and authoritative. Building up those links is a good way to get your site out of the 12th page gutter.

Last year, Google incorporated social statistics into its Webmaster Tools, a big incentive to add a Google+ button. They have since removed that information, but you can still access these statistics—number of Facebook likes, bookmarks on Delicious, Google+ shares, etc.—in Google Analytics. You can also view where your traffic is coming from by country and type.

You need to appease Google to achieve online success these days, but rather than fighting the search engine giant, work with the company. The insight you can gain from Google Webmaster Tools will put you a step ahead—and, hopefully, pages ahead when people search.

 

About the guest author: Diana Galloway puts her degrees in marketing and political science to use by writing articles about marketing practices, politics, and the coolest new technology around. She is currently working as a marketing expert, specializing in SEO services in Calgary, Toronto, and throughout Canada.

This is a unique article published on SEO Desk with exclusivity.

Easy Tips to Master Google AdWords

Google AdWords is a boon for businesses with online presence. An advertising and marketing tool, AdWords is fast, almost instantaneous and effective.  You create your own advertisements, keeping in mind your unique needs, the message appears on Google, giving you access to an unprecedented number of potential customers. Because your ad shows up next to the search result, you’re dealing with a captive audience. This means your chances of expanding your business are much better.

Google AdWords lets you fit your advertisement within your budget needs, giving you creative freedom by letting you edit the ad, offering you a wide range of formats, locations and languages to choose from. You get billed when people click on your ad, so there’s no time or budget spend. Thus, there’s a lot of freedom and opportunities. Here are a few easy tips to master Google AdWords.

1. Plan your goal

What is your ad meant to do for your business? An understanding of this fundamental question will give your marketing plan much needed clarity. So think about what you want AdWords to do for you. Is it to better your visibility? Attract new customers? Create new markets? Think about this question before you proceed.

2. Think about the budget

The budget is a consideration in any business and you should think about it on Google AdWords too. Don’t get ahead of yourself. Work with small numbers and learn from each step. Don’t do too much, too soon. Think about your budget and then plan your advertisement.

3. Keywords are important

A keyword list is a great guide to help you along the way. They could be general or specific, depending on your use, but this is a crucial element of your entire strategy. Remember to use an intelligent combination of words to attract serious customers who are interested in your business. While you’re looking at keywords, think about negative keywords too- these are words that people looking for information should not see. Keywords are essential and the trick is to use them sparingly.

4. Location, location, location

Google AdWords allows you to use geo-targeting, letting you position your advertisement by capitalizing on your region. So use it in your business strategy. This will help you cut down on the number of times you are billed for clicks on the ad. If the customer is not from your business area, she will not click, keeping the number down. This will help you focus on a specific audience and garner loyalty as well.

5. Capitalize on the Keyword Tool

You need metrics to measure the success of your marketing campaign. You can start with the use of Keyword Tool that will throw up some interesting ideas that you can surely use. You can find out how popular keywords are and how effectively they fit into your budgetary considerations.

6. Create a campaign

Use different ad groups and create as many campaigns as you want. Your campaigns can be based on topics and keywords and can consist of ads that can be rotated, based on conversion rates or clicks. Your online campaign could be set to show up on all devices or only on search networks. Your ads could be placed in such a way that they show up on spaces such as Shopping, Images, AOL and Google Maps. 

7. Optimize your campaign

However good your campaign might be, you need to tweak it from time to time. Use your metrics to measure your strategy and then make changes accordingly. This will help you keep in touch with your audience and further your business even more.

A note you need to remember is that Google gives ads importance based on their quality. To ensure that you have visibility, you have to stay on the top of the game.

 

About the guest author: Heather Protz, a freelance writer for USAheadlines.com – offers full home security to help protect your family, assets from burglary and other crimes. adt security reviews

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