The latest Google algorithm update that has caused the most buzz second to Google panda is the Penguin Update. Like its predecessor update, it also has greatly affected online marketing and has brought considerable change in the rankings of websites.

The primary areas hit by Penguin update include:

• Paid links with exact match anchor text
• Guest posting on non-authentic websites
• Comment spam
• Links from dangerous websites

However, a majority of providers of…

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There have been many casualties in light of Google’s recent algorithm changes and policy alterations. In short they have recently begun punishing and demoting websites left, right and center in a bid to eliminate anything that could be seen as spam content and in a bid to improve the effectiveness of their search.

Whatever their motivation though, it doesn’t change the fact that some website owners have seen their sites suddenly losing their ranking and being left much further down the SERPs than they would probably ideally like – and often this came so suddenly that …

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If you are running a Google AdWords campaign and aren’t using ad extensions, you are missing a trick. Extensions can increase your Click Through Rate (CTR) as well as allowing you to dominate the search results.

Sitelinks

What: Include up to 10 additional links in your ads, only four – or occasionally six – of these links will appear in the search results.

Why: Promote additional benefits, calls to action and capture all possible queries with extra landing pages.

How: Manually pick your additional destination URLs and create link text of up to 35 characters per site link…

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Dumping is not easy whether it’s your boyfriend or your beloved content. We fall in love so badly with what we write that even if know that it’s going to hurt our SEO we hold on to it. It’s time you dump thy most loved content.

Why is some content not worth keeping?

Over a period of time we start accumulating content which we tend to use in our header, footer and sidebars. This content is keyword rich and at some point in time it would have attracted search engines. Now days have changed. Google with its Panda updates is..

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If you have been in the top rankings of Google and suddenly find your page several slots or pages down in the results, you may not understand why or what has happened to cause this issue. In most cases, this occurrence is caused by a penalty that has been placed on your site by Google for any one of several reasons. Google has now clarified its penalty position and has released a list of all the penalty rankings that can be imposed upon any given site. Luckily for you, most of these penalties can be reversed and I am here to help you understand better what is causing your Google issues…

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Until sometime back, the main source of getting information on paid links was human. In other ways, Google relied a lot on people or webmasters reporting suspicious links to them and further “looking into the matter”.

However, the problem here was that people could:

1. Mislead the search engine even for genuine links
2. Lot of paid links could go unnoticed
3. Human intelligence in web space cannot be completely relied on (Yeah! It’s true that man made technology, but man can’t really track everything…

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Google Instant speeds up the whole search process by immediately showing suggestions in the query that are relevant to searches by users. Hopefully, the suggestions you punch in won’t be unflattering to your boss like it was for one Japanese man whose queries didn’t quite jive with company policy and got him fired. Otherwise, within the realms of acceptable querying, the feedback offered is exceptionally useful and users can fine-tune their search more quickly and find results that specifically match their needs. An important aspect of this is the speed at which this all occurs. …

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Google brings about frequent major changes in its algorithm almost every month; this is the thing that has made it possible for Google to remain on top of search engines since such a long time.

The latest update released by Google in the month of February pertaining to web marketing is Google Panda 3.3. The prime concern of this update is link evaluation.

Link Evaluation as Per Panda 3.3:

The official announcement made by Google pertaining to the changes in link evaluation process can be divided into two parts:

• Google is going to change the way it previously evaluated links…

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Since the advent of the Internet, programmers have created all sorts of automated programs, also known as bots (robots). Some of these programs are useful. For example, Google uses bots to crawl the Internet and find new content to add to its indices. Any website owner who wants to be found via search engines will find Google’s bots helpful. However, bots may also be automated profiles in Internet chatrooms or social networks like Twitter. These automatic profiles can follow your account or reply to your posts with spam URLs and gibberish. When these bots use …

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The primary thing, which all the webmasters are concerned about and keep an eye on, are the changes that take place in the algorithm of Google. Web marketers are always on their toes to get hold of the information on changes first hand, so that they can alter their processes and comply to the changes.

It is speculated that Google is thinking of making its website more semantic in nature, so that it could make users stay on the site for a longer time. The lines below give a detail of this speculated update, what impacts …

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