Blogging has become the new norm. People don’t bother keeping a diary these days. Instead they write their innermost thoughts on an online blog for the whole world to read. Business blogs are a bit different, however. Instead of writing about personal issues and gripes, business blogs are created to boost SEO and brand identity. Unfortunately, a lot of small businesses don’t recognise the value of maintaining a blog on their website and are missing out big time.
So if you are one of these businesses, here are a few reasons why you should make an effort and create a blog.
Writing a blog is an excellent way of building your brand. Everything you write and post in the public domain helps to build your brand. Customers will read your blog and gain a greater sense of who you are and what your business stands for. For example, if you sell DIY tools and equipment, you could post a series of ‘How To’ articles to help people undertake their own DIY projects at home. This type of article will be enormously helpful, thus reinforcing your company image.
Improve Search Engine Rankings
Blog posts are an easy way to keep the content on a business website fresh. Every time you post a new blog, you are refreshing the existing content and encouraging the search engines to come back and re-index the pages. Google loves regularly updated content and if you post blogs once a week, it should help you achieve a better ranking.
Sharing is Caring
Good blogs are worth sharing. Always include social share buttons on a blog to encourage readers to share the content with their friends. The more your content is shared online, the more visitors you will draw back to your website. And since every visitor is a potential customer, isn’t that a good thing?
Establish Business Credibility
Another great reason to start a business blog is because it gives you a platform for sharing your knowledge with the world. One could argue that Twitter is a useful platform for sharing opinions, views and knowledge, but there is only so much you can write in a Tweet and unless you don’t have a lot to say, a business blog is likely to be more rewarding! If you consistently write useful, informative and knowledgeable content, people will bookmark your blog as a valuable resource. In time, this will improve your credibility and standing amongst your customers and industry partners.
Build Customer Relationships
If you write interesting and useful content, people are likely to comment or take the opportunity to ask questions. Responding to comments gives you a great opportunity to build trust with customers, and in the current global marketplace, trust is a valuable commodity.
No matter which way you look at it, blogging makes sense. Yes, it can be time consuming, but if time is your enemy, you can always outsource your blog writing to a junior employee or third party company. So don’t miss out on the golden opportunity of a lifetime – start your business blog today.