How Important is a Blog for a Small Business?

Blogging has become the new norm. People don’t bother keeping a diary these days. Instead they write their innermost thoughts on an online blog for the whole world to read. Business blogs are a bit different, however. Instead of writing about personal issues and gripes, business blogs are created to boost SEO and brand identity. Unfortunately, a lot of small businesses don’t recognise the value of maintaining a blog on their website and are missing out big time.

So if you are one of these businesses, here are a few reasons why you should make an effort and create a blog.

Boost Brand

Writing a blog is an excellent way of building your brand. Everything you write and post in the public domain helps to build your brand. Customers will read your blog and gain a greater sense of who you are and what your business stands for. For example, if you sell DIY tools and equipment, you could post a series of ‘How To’ articles to help people undertake their own DIY projects at home. This type of article will be enormously helpful, thus reinforcing your company image.

Improve Search Engine Rankings

Blog posts are an easy way to keep the content on a business website fresh. Every time you post a new blog, you are refreshing the existing content and encouraging the search engines to come back and re-index the pages. Google loves regularly updated content and if you post blogs once a week, it should help you achieve a better ranking.

Sharing is Caring

Good blogs are worth sharing. Always include social share buttons on a blog to encourage readers to share the content with their friends. The more your content is shared online, the more visitors you will draw back to your website. And since every visitor is a potential customer, isn’t that a good thing?

Establish Business Credibility

Another great reason to start a business blog is because it gives you a platform for sharing your knowledge with the world. One could argue that Twitter is a useful platform for sharing opinions, views and knowledge, but there is only so much you can write in a Tweet and unless you don’t have a lot to say, a business blog is likely to be more rewarding! If you consistently write useful, informative and knowledgeable content, people will bookmark your blog as a valuable resource. In time, this will improve your credibility and standing amongst your customers and industry partners.

Build Customer Relationships

If you write interesting and useful content, people are likely to comment or take the opportunity to ask questions. Responding to comments gives you a great opportunity to build trust with customers, and in the current global marketplace, trust is a valuable commodity.

No matter which way you look at it, blogging makes sense. Yes, it can be time consuming, but if time is your enemy, you can always outsource your blog writing to a junior employee or third party company. So don’t miss out on the golden opportunity of a lifetime – start your business blog today.

Five Web Design Blogs You Won’t Regret Reading

The design of a business’ website can have a direct impact on the success of that business. To compete in the digital market, a small business needs to have a website that is relevant and up-to-date, and that incorporates the latest developments in web design. To start assessing what you need to do to your website to make it current, read these five blogs for guidance.

  1. DesignCoral features a great post on the 3 Ways to Adjust Your SEO Strategy for Mobile and Local Search. It is projected that in 2015, searches done on mobile device will overtake searches done on desktop computers. It is critical then that business owners develop a strategy for local and mobile search as part of their wider search engine optimization campaign. This post details the main ways to make sure that your business takes advantage of the traffic growth in mobile and local search.
  2. TechKoW features a helpful blog on 7 Ways to Achieve a Great ‘About Us’ Web Page Design. The ‘About Us’ page is the second most visited page of a business’ website, after the homepage. Prospective customers are keen to know about the individuals that run the company that they are considering entering into business with. The ‘About Us’ page is where the prospective customers will visit to find out this information. This post provides key pointers on how to present yourself on your website and ‘About Us’ page.
  3. The Top 3 Ways Your Website is Directly Impacting Your Business explains how website design impacts on your business’ success. This post concentrates on the three main facets of your business website that you need to get correct if you want to get your website to act as your number one salesman.
  4. BusinessBlogs includes The 7 Deciding Factors of DIY Vs. Custom Website Design. Part One: Budget, which examines the quandary experienced by many new businesses that need to watch their budget. It’s a common decision faced by business owners of whether to contract a website design company to build a custom website for the business, or to make the website themselves using DIY software. This blog sets out both the advantages and disadvantages of custom website design and of DIY website design.
  5. On Slashdot, Let’s forget some of the web designing trends and adopt the new ones in 2015 lists the website design trends that we all need to overlook. This blog explains that past web design trends, such as ribbons and unrealistic group images, need to be forgotten. Instead, businesses should adopt some of the new, fresh web design concepts that are emerging.

Web design’s impact on the success of a small business is significant. To get your website to work as an effective and powerful tool to raise your business above the competition, take on board the excellent web design recommendations detailed in these top blogs.

Making a Business of Your Writing Skills

You’ve always loved to write, and you think you’ve got good skills, some creativity, and solid understanding of the various types of writing.  Now, you’ve decided to make a living doing it.  Good for you!  There is a great career in store for you as a freelance writer if you do it right, build your business with care, and commit to the responsibilities that it entails.

Getting Started – Take Anything!

A plumber, starting his own business, takes any job s/he can find, no matter how simple and no matter how small the payment may be.  You must begin the same way, finding and taking any writing task you can find.  There are a few things that you can do to be pro-active, however:

  1. Perform a Google search for freelance writing opportunities.  You will find a lot of writing clearinghouses that want you to pay a registration fee.  They will promise you the “moon,” but don’t believe it.  Find the sites that allow you to register and establish a basic profile.  Usually you will then be sent opportunities, upon which you may bid.  Do some research on typical pay for novice freelancers (usually a few cents per word) and bid accordingly.  Many people have begun this way and have developed rather permanent relationships with clients.
  2. Take the time to complete applications and take the examinations that many writing clearinghouse sites will require.  You need to have your name on as many of these sites as possible.  Some will publish writing opportunities daily, and you simply accept the ones you want and complete them with professionalism and according to the deadline.
  3. Check Craigslist regularly.  They have two categories for writing/editing, and you should apply for any opportunity for which you may be qualified.
  4. Over time, you will “pick up” writing opportunities by referral.  Always take the assignments offered, and be willing to put in long hours to meet any client’s deadline.  You can always sleep when the job is completed.  Many of your clients may be foreign – they don’t care about your time zone.  Work with theirs!

Train Yourself – Become More Marketable

Given the wide variety of web-based writing opportunities, you need to embark on an independent learning process.  Familiarize yourself with all of the current writing platforms and tools that online businesses and organizations use – for directory articles, for blogs, for site content, etc.  You cannot learn enough, and this learning must be on-going.  Are you familiar with WordPress and Tumblr? Do you know how social media can be utilized to promote businesses? Do you understand content marketing?  If not, you have a lot to do in between writing jobs!

Time Management – How Organized are You?

It is really enticing to think that you can just work in your PJ’s all day.  Think of the freedom and independence!  If you are not careful, however, it becomes too easy to turn on that television, to check your Facebook page, to retire for a nap, etc.  You cannot compromise your schedule for these things.  A few tips follow:

  1. Have a physical space set aside in your residence for your work – a space that has the “feel” of an office.  You need the psychological mindset of being “at work.”
  2. Set up a schedule that provides for work and for breaks.  Follow that schedule.  If you decide that you will take a break every two hours, stick to it!  And, if you experience downtime, without a writing task, take the time to do some research, enhance your skills, or seek out new business.
  3. Accept the fact that your schedule may be totally uprooted.  A client may have an urgent or rush order.  If that client is important to you, then you must meet the deadline, without exception.  You must be committed to long hours when necessary, even if it means cancelling social engagements.  This is the life of a small business owner!

Payment Options

Your clients may have a variety of methods of payment – check, automatic deposit, etc.  Whenever possible, choose PayPal.  The beauty of PayPal is that, at the end of each year, you can obtain a full detailed accounting of all that you have earned.

Income Reporting for Taxes

Keep careful records of payments, and plan to set aside the appropriate amount for income and payroll taxes.  But do not forget the multitude of deductions that are available to individuals who work out of their homes.  You need to research all of the tax law and regulations that relate to your situation or find a tax preparer that is really skilled in self-employment tax preparation.

A Final Word

Freelance writing can be wonderfully rewarding and can provide the variety that you so want.  If you are careful and steadily build your business, you can enjoy independence and an income that will sustain you quite well!

Bio: Eileen Archer is currently a chief editor at Essay Planet and has researched and written on a number of topics affecting secondary and university students. After obtaining a Masters in English language she decided to dedicate her time to creative writing as well as providing assistance to students.

Blogs and Search Engine Optimization

Blogs are an increasingly popular internet tool, yet increasingly difficult to definitionally pin down. The reason that the word “blog” is slippery to define is that blogs are in many ways portmanteaus, but typically a blog is one individual, or a consolidated group, coming together to make posts on a coherent topic. Bloggers usually convey related information or opinion via their blog. In many ways, blogs may enjoy enhanced visibility due to cannily utilizing search engine optimization.

Search Engine Optimization

The acronym SEO, stands for search engine optimization. The purpose of search engine optimization is to improve the visibility to users of one’s website, blog, or web page. How is this increase in visibility attained? Search engine optimization enhances the primacy of one’s website, blog, or web page in search results among search engine queries.

Logistical Issues

In essence, the earlier the website was created or the more frequent hits and traffic a website receives, the more likely that website is to receive preferential treatment upon searching for particular words via a search engine like Google or Bing. Although search engine optimization can be applied to local, video, or image searches, the same process of optimization the visibility of high traffic websites applies in every case.

The Nuts and Bolts

Search engine optimization is really an internet marketing strategy aimed at utilizing trends to bolster traffic to one’s website. One can enhance a website’s visibility using search engine optimization by employing the following strategies and noticing the following trends: consider how search engines work; pay keen attention to the sites that people visit; notice popular sites that are frequented by many people; notice the search terms or keywords entered into search engines like Google; finally, pay careful attention to the specific search engines frequented by the target audiences to particular websites.

Blogs and Liabilities

Although some of the information expressed via blogs is protected under the freedom of speech clause of the first amendment, sometimes what someone says on a blog can come back to haunt the blogger. For instance, there has been a recent rise in the number of character defamation and libel cases brought against bloggers, especially at it relates to blogs with controversial sociopolitical messages and verbiage.

Actual Legal Cases

Some recent lawsuits related to blogging actually involve bloggers intentionally and perhaps unlawfully rigging the search engine optimization mechanism, as described above. For example, in 2005 a blogger named Aaron Wall was sued by Traffic Power for the publication and dissemination of trade secrets. The case was ultimately thrown out of court for failing to demonstrate personal jurisdiction but the case brought up an interesting question, and maybe some cautions, about what should and shouldn’t be posted on blogs. Because the legal proceedings regarding blog content are oftentimes limited due to the recentness of blogs, there are some controversial things and inflammatory opinion that clearly shouldn’t be expressed via blogs.

 

Author Pam Johnson is a marketing professional and web designer who works with SEO daily. He also enjoys writing and is a contributor for the Web Designer’s Resource Guide.

How can you Attain Social Success by Blogging?

Today, blog writing is one of the most effective networking tools. It is easy, casual, free of cost, impressionable and can also be quite fun! A blog is successful when its content is informative and inspirational to readers. A blog can be informal and straightforward on one hand and serious and information-based on the other.

No matter what kind of blogging you are into, following the below-mentioned tips will help you attain success in it:

Catchy Title

It is a catchy headline that compels you to go through a news article in the newspaper. It works similarly in the case of blog writing. It is a fascinating title that arouses the curiosity of a reader. It induces him to scan through it. A reader will rarely notice your blog if it does not have a striking title. For example, a title that says “Lose weight without gym and diet” will definitely make a weight watcher curious about its content. A good title is one that either arouses the curiosity of a reader or promises a reward or benefit.

Have Social Sharing Buttons

People, who have liked your blog, might like to share it with their friends on social networking sites. This enables you to build natural links for your blog and website, creating credibility and finally ensuring good ranks on search engines. Moreover, when people share your blogs, it gets read by more and more people, creating a wider reader base and adding to the popularity of your site.

Attractive Look

The very look of your blog, its design and feel spell its credibility and authority. Get an attractive design and try to eliminate unnecessary and irrelevant ads and irritating pop-ups, which may be cluttering your website.

The very look of your site should speak about its content. Like, if it is about finance, it should have a business-like feel to it; if is about food, it should have pictures of delicious dishes etc.

Color scheme is another aspect that you need to take care of. Avoid using shocking colors that may make a visitor turn away his eyes from the screen. Avoid negative color schemes and light colored text if your blogging site is heavy on text. For instance, a site about photography should have a plain background to enhance the images. Try to select colors that represent and complement the content of your blog.

You must also keep your blog organized with all the topics and pages properly arranged. It must have separate tabs for tags and categories based on content, topics etc. Try to make it as user-friendly as possible.

Using images in your website makes it interesting as opposed to the all-text ones which look boring.

Having SEO Best Practices

Having static URLs, Meta descriptions, image alt tags etc. helps on-page optimization of your website. It enables you to tell Google what your blog is all about.

A thorough research on keywords also needs to be done. It enables you to know the language used by your readers for searching a particular topic. If these keywords are incorporated in your content, it increases the possibility of gaining better ranks.

Compelling Content

You must not forget that blog writing is actually about content. No matter how well you make your site look, if its content is trash, it will never be read.

Once you have given a good title, the next step is to write an equally catchy first paragraph. The rest of the content should provide the reader what had been promised in the title and first paragraph. You should write as if you are narrating a story. Start with an issue; proceed by answering it and backing it by proofs and finally concluding it with a reaffirming solution.

Adding bullet points is very important. It helps in summarizing the points that you have presented in the blog. Most of the times, readers do not read a content thoroughly but just go through the points. It helps them get the entire information in short and is also easy for them to grasp.

Finally, do not use bombastic language. Instead, use lucid yet compelling language that can be understood by all and sundry.

Incorporating each and every point into your site at a single time can be baffling. You can work on each point at a time, like one point a week and see it grow in popularity.

 

About the guest author: Aditi Datta is a Professional Blogging Enthusiast who has got keen passion on blogging. She encompasses a lot of interesting and unique contents on her blog. She also highlights some of the interactive posts highlighting the essential tips and tricks for writers through her write-ups.

This is an original article published on SEO Desk with exclusivity.

Social Media as an Integral Part of Blogging Endeavors

Relevant content about an online business is a must when one wants to create an online presence. One venue for such is blogging, and it is considered as one of the most important techniques in promoting an online business. As it is, when a business has his or her website of his or her won, he or she may also have to maintain a blog in which he or she can put important yet interesting content about his or her product or service. It may not be necessarily be the brand itself, but the owner can provide its target audience some interesting how-to’s, tips, news, and other pertinent information about everything related to his or her product or service.

Basically, a blog complements the website well. In that setup, the business may have a chance to land at least on page 1 or 2 of Google or any other search engine. When this happens, web traffic increases, making it possible for the business owner to generate potential profit from its target audience; that is, the potential customer or clients. With consistency in making blog posts or entries containing fresh content about his or her business, the owner would not only engage in interacting with other customers or clients, but also reap the benefits of making profit out of such simple yet effective online marketing tool.

However, blogging is more than just consistently creating blog content for the online readers and target audience. In fact, nowadays, blog sites are being complemented by social media, through the use of the business’s Facebook page, Twitter account, or any other site. As we all know, optimizing the business website for the search engines is strengthened through various strategies, and one of them is the use of social media. This is why social media marketing is one of the fastest growing strategies in online marketing, and currently being used by most business that engages, attracts, and transacts with customers and clients online.

Since Facebook, Twitter, Tumblr, and all other forms of social networking centers on making friends and interacting with people within the locality and possibly around the world, social media have become more and more patronized by many businesses, big or small. In fact, an owner can integrate them into their company blogs, which is not a bad idea considering that taking advantage of Internet marketing strategies to the fullest has become a norm.

While providing fresh content is a given, integrating the business website’s equivalent Facebook, Twitter and/or Google+ account into the blog would make a lot of difference. Once a blog post is done and posted, the owner or the social media expert can share the post with the use of the said accounts mentioned above. That way, they are able to spread relevant information to those who are more inclined to use social networking sites than blogs.

Indeed, Internet marketing has been even more and more competitive with the continuous popularity of social media. Integrating it with the basic strategies in promoting the website, including blogging, would pay dividends for the business owner in terms of establishing online presence, as well as trying to reach page 1 of Google.

 

About the guest author: James Pattrick is a writer currently working for SEOP – a company in the industry of Search Engine Optimization. Click here to get to know more about SEOP.

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How To Get Quality Mobile Search Traffic Using Social Bookmarking

Social bookmarking allows users to easily save links they are interested in and would be able to access it on any computer connected to the internet from any part of the world. Users also share the links they have bookmarked with their friends and followers. People love to use social bookmarking and this has made it popular. There are several social bookmarking sites online. A search using Google will bring up hundreds of sites where you can bookmark and share links.

For websites and blogs owners, social bookmarking serves extra purpose. It is a source of good traffic. Giving the fact that most people are connected to the internet through mobile devices, it is pertinent that we look at how to get the most of mobile traffic. Google stated that every year, there has being a surge in the number of mobile searches. The advantage of mobile search is that users tend to visit websites that shows up in search results on their mobile phone. They go on to page 2 and 3 of the search results on mobile more than they do on PCs. On PCs, users generally stick with first page results. This is good for you if your website appears in the mobile search results.

The major issue is how to get your site to appear in search results. You can achieve this effectively using social bookmarking. Social bookmarking indexes your website fast and allows the search engines to access the content of your website. To get the best of social bookmarking, you have to do it the right way. Listed below are points you can follow to get it right for your website and blog.

  • Use more than one social bookmarking site. The search engines crawl different social bookmarking sites at different times. You don’t want to limit yourself to just one site. It is best to go for as much as possible. It is recommended to use at least 50 social bookmarking websites. You go for 50 of the top social bookmarking sites that command a lot of traffic. If you see bookmarking on all these sites as a lot of work, you can outsource it. It is pretty cheap to do. It will allow you focus on other things.
  • Create catchy topics for your bookmarks. The topics for your bookmarks should use some very rich keywords that are relevant to your website. You select some keywords from the content of the article or blog post that you are bookmarking and create a nice topic. The keywords should be search terms that people will likely use when searching on major search engines.
  • Create keyword rich descriptions for your bookmarks. You should create descriptions with short sentences. The descriptions should contain top keywords and search terms that are part of the landing page of the respective bookmark.  That is the page that you are linking to. The keywords will be found quickly by the search engines and this will easily direct them to your website or blog.
  • You should bookmark articles and blog post more. When the search engine crawls the social bookmarking site and finds your link, it will go on to your website and crawl the content. By bookmarking articles and blog post, you will give the search engines enough content to index. When users make searches, the search engines will have enough resources to fall back on and your site will appear in the search results.

 

This is an original article published on SEO Desk with exclusivity.

Why You Need To Add Photos To Your Blog

With the growing popularity of Pinterest, the reason you need to add photos to your blog has become somewhat obvious. If you have high quality images in your blog with the ‘Pin It’ button, your entire post gets enviable publicity when someone (could be you) does pin it.

Psychologists often talk about getting in touch with our ‘Inner Child’. As children, we all loved picture books. Text was boring, images were fun. That part of our mind is still there – only, we cannot afford to indulge now that we are all grown up and business like. The basic reason why you need to add photos to your blog is such practice helps you connect to your viewers in the most primal way, through color, shape, design, and the unspoken word – or a ‘thousand words’ as WordPress never tires of pointing out.

When you have a relevant image inserted into your post, people tend to find the experience quite pleasing. Unless you have an extraordinarily engaging style of writing, only text is likely to appear academic (read boring, for most people), and the Internet is largely a magic box that we have grown addicted to. The element of fun must be there if you wish to make your average visitor stop and read. Why do you think doctor’s chambers and parlors have magazines? They could very well have classics or short stories instead!

Not everyone is an artist, but most people have a sense of aesthetics and respond to visuals if only by pausing for a moment. There will be visitors on your blog who will want to leave after a casual screening of your content. An array of images will make them stop and look. This will ultimately lower your bounce rate. A reputed site has a particularly sneaky yet pleasant trick to achieve this. In addition to having images in posts, when you move your mouse away from the page to close the tab or window, a slideshow pop up appears with ten amazing facts. Each of the slides contains very interesting images. The extra seconds that it takes to look at the images add to the overall visitor retention time for your blog.

Another reason why you need to add photos to your blog is the amount of publicity it can bring you when your posts are shared on social media sites like Facebook. Because of the reasons we have already covered, a link that displays a thumbnail with the text appears more enticing than one which has only text. There are blogs that have entire posts in images. The text that is in the images is also written in the “alt” attribute for SEO purposes, but imagine a post like ‘How to Get More Following on Twitter’ that is composed entirely of images, and funny ones at that. It would beat an all text article hands down any day!

Finally, there are some compelling statistics from the New York Times, Alexa, PR Newswire, Web Liquid, Skyword, Brightlocal and the National Retail Federation that should explain why you need to add photos to your blog.

1. Skyword reports that articles related to News, Sports and Politics get the most enhanced readership when images are present.

2. On an average, content with images get about 94% more page views than that without.

3. 60% of consumers are more impressed with search results that show images when searching for local businesses.

4. The National Retail Federation has found that consumers rate product images, product specific descriptions and customer reviews in that order when browsing e-commerce sites.

However, you need to follow best practices when using images on your blog. They must be optimized so as not to slow down the loading time. You can’t engage your visitors with images if they click away before they load. Also, bear in mind the “alt” attribute and use your primary keyword / keyword phrase relevant to the image. This will give you the added benefit of appearing in image search results as well.

And, having no image is probably better than putting up poor quality images. Either get a camera and acquire the basic image editing skills, or find professional quality photos from sites that provide stock images.

By now it should be adequately clear why you need to add photos to your blog, and the pun may be excused when we say that photos are a must because they clearly enhance your blog’s image!

 

About the guest author: Jason Smith is an online consultant for ABWE. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation. In his free time he likes to study about web designing and practice Jiu Jitsu.

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How to Brand Your Blog and Stand Out in Your Niche

When the word “brand” comes to mind, you might think about companies like Coca Cola, Nike, and Apple, just to name a few. And the average consumer can provide you with hallmarks associated with each of these popular companies, from the fire-engine red of Coke cans to the famous Nike swoosh to the sleek, white cases that characterize Apple’s mobile devices. So how does your little blog fit in to the wide world of products and services that enjoy consumer recognition thanks to their branding efforts? How do you compete? Is it even worth the effort to try? Well, let’s just start by saying that if your blog is your business, you’d better start thinking very seriously about how to brand yourself, because anybody who wants to compete in the online arena needs to find ways to stand out within their niche, and branding is part of that strategy.

That said, branding is no easy undertaking, and it will require some thought and effort on your part. For starters, you might want to come up with a mission statement. Certainly you are already well aware of the focus and purpose of your blog. Perhaps you want to keep your readers up-to-date on the latest advances in green technology, health and fitness, or the real estate market. And if you’re monetizing your blog then you are no doubt looking to increase traffic and raise your page rank in order to attract the interest of advertisers and affiliates.

But it’s also important to understand the goals and ideals that inform your operation. What exactly are you trying to provide to the public at large and how do you plan to do it better than everyone else? What sets you apart? Is it your honesty, integrity, and devotion to telling the truth? Is it your desire to improve the lives of your readers through your posts? What do you believe in? What are you committed to? These are the questions you need to answer before you can create your mission statement and start down the road to branding your blog.

Once you have managed to suss out your core values you can begin to tackle tasks associated with creating your brand image, such as designing a logo, creating a visual theme for your virtual platforms, and perhaps even coming up with a slogan. These images and ideas associated with your brand will make it easier for customers to remember and recognize you, reinforcing your efforts towards company branding. And this, in turn, will help you to stand out within your niche and essentially become more popular than your competitors.

In a way, branding is a self-fulfilling prophecy. When you create an image for your company, it informs the public of how you would like to be seen, and when they start to see you a certain way, that can help to reinforce the brand image you have presented, allowing your online presence to grow. You might not think that this is important for a simple blog, but if your ultimate goal is to reach as many people as possible in order to spread the message embodied in your blog, then branding is an essential step that will help you to remember the core values that are the basis of your undertaking, as well as relay them to your audience.

 

This is an original article written by Sarah Harris and published on SEO Desk with exclusivity.

How to Write Blog Posts that Matter

Content marketing has caught on in recent years and is clearly here to stay. It’s one of the best ways of convincing visitors because it’s useful before it sells anything. Great content and blogs also display thought leadership and prowess of the writer in his/her field. However, not everyone writes posts that really matters. Therefore, this short guide about how to write blog posts and articles that really, really matter to your audience.

1) Start with researching your target audience

You need to understand a lot about your target audience. Who are you writing for? What are their problems? What irritants do they face in their everyday lives? What business and personal problems are they regularly trying to solve? What kind of language makes sense to them? What is the jargon that your target audience use day in and day out?

research-target-audience

Image credit: Those Pesky Users

Essentially, walk in their shoes and experience all their pain points. Once you do, you’ll easily be able to come up with posts that are valuable to them because you help them solve a problem.

2) Create a title that just screams “super useful”

Many people assume that they can start writing the post first and come to the title later. That’s the wrong approach. Your title sets the tone of your post and not the other way round because of one simple reason: your readers will first see the title.

Titles must communicate the value of your post in one single sentence. Try and also create them using words and phrases that your target audience regularly uses. This way, you can be sure that you’re creating something that gets searched for a lot.

3) Think of what problems you’re solving or what answers you’re providing

Blog posts that get shared and referred to in the future are those that provide value. Value isn’t just some big word thrown around. It means you’re providing a solution to people’s problems. You’re answering questions that they might have had for a very long time. Your posts must do that. They must consistently and regularly answer questions, provide a way out, show how to get a particular problem solved, and all of these must resonate with your readers.

questions-answers

4) Start by creating an emotional connect

Some really extensive research about humans shows that we while we might profess to be only swayed by reason and facts, most of us in fact connect with emotion and stories. That’s why you must start with a story that reflects what your target audience experience. Try and bring out the problem you’re solving as not a problem, but as something that causes an emotional experience when it occurs.

emotional-connect

Let’s take an example. People who want to know how to write a great blog don’t actually want to write great blogs. They want to solve that situation where they put in a lot of effort over something and then receive no comments, no shares on social media, no one telling them how useful it is. Why? Because it hurts. It pains to put in effort and get no recognition or acknowledgement in return.

5) And finally, provide the answer in the post

And don’t just provide the answer, provide it with depth. Give the reasons behind your answer with reason and why it works. Your aim should not be just to provide an answer, but to give the reader a framework or thought process that will help them through similar situations in the future.

This also serves on a very emotional level in making your reader a bit of an expert on that topic. When she interacts with her peers or colleagues and they love her for the insights she provides, she’ll love you and your writing because you are enabling her to be that.

 

About the guest author: Siddharth Deswal works at Visual Website Optimizer, the world’s easiest A/B testing software. He’s been involved with web development for about 8 years and actively looks to help online businesses discover the value of Conversion Rate Optimization. He tweets about A/B testing, landing pages and effective marketing tips on @wingify

This is a unique article published on SEO Desk with exclusivity.