Causes of Poor Email Open Rates

Sending out an email is one thing. However, getting your recipients to open it is another. Many marketers grapple with the problem of poor email open rates. Here are some of the reasons why your subscribers are not opening your emails:

Poor subject lines

The subject line of your email is far more important than the actual content of your message. If the subject line does not resonate with your audience, they will not even bother opening your email. Generic subject lines such as ‘August Newsletter’ or ‘Newsletter – 4th Edition’ simply won’t cut it. You need to ensure that the subject is catchy enough to make your subscribers want to read the rest of your message. It would be advisable to carry out A/B testing on different subject lines to find out which elicits a better response from your audience.

Inconsistent delivery

If you promise your subscribers a daily, weekly or monthly newsletter, you should be ready to stick to your schedule. If you fail to deliver as expected, people will begin losing interest. Consistency is therefore very important for retaining your readers. Before committing to a schedule, make sure you have enough time and information to deliver. However, if for some reason you are finding it tough to sustain the original schedule, you need to notify your list that you will be sending emails less frequently.

Not optimizing emails for mobile devices

Many people are now accessing their emails using their smartphones and tablets. Therefore, if your emails are not optimized for mobile devices, you will not be able to reach a vast majority of your list. Fortunately, there are many email management solutions out there that come with templates which you can use to create mobile friendly emails. Don’t forget to keep track of your email statistics to find out how much traffic is coming from mobile devices.

Offering little or no value

Besides sticking to your schedule, you need to ensure that your emails offer value to subscribers. If you are always promoting your products or services, the audience will be put off. Therefore, cut down on the promotional stuff and offer information that is useful. This could be industry news, tips, tutorials and other free resources. When your readers realize that they are getting value from your emails, they will always be looking forward to the reading the next one.

Poor formatting

Your emails should not only offer value but should be properly formatted. Don’t make the mistake of just having blocks of text. Instead, break up your content using bullet lists and headings to make your content more readable. Since some people will not have the time to read through your entire email, they can simply scan through and get the message.

Inactive email list

Another common reason for poor email rates is having a high number of inactive subscribers. This is why it is very important to evaluate your list frequently and get rid of people who are not opening your emails. You would rather have a list of 1,000 subscribers with a 92% open rate than have a list of 9,000 with a 6% open rate.

[member name=”Author Bio:” ]Charles Mburugu is a webpreneur who writes for TechBlogKe. You can follow him on Twitter @techblogke[/member]

How to Start Out with E-mail Marketing

All of the passion in the world can’t make up for the help that social media provides to businesses. Professionals like Ehsan Bayat know that in order to have a thriving business, you need to take advantage of the tools that are out there. E-mail marketing is one huge way to make a big impact, digitally.

Why is e-mail marketing so big right now? It’s easy: pretty much everyone has e-mail. While not everyone has a Facebook account or Instagram profile, they are very likely to have an e-mail address. The best place to reach anybody online is right in their own inbox.

Here’s how to launch your newsletter, even if you’re new to the world of e-mail marketing.

Figure Out What You Have to Say

What’s the purpose of e-mailing your contact list? Do you have something they’re interested in, like a coupon code or breaking industry news? What you write about will directly relate to your business. If you offer marketing services, you may send an e-mail with tips for using Twitter, followed by a call-to-action to hire a pro by getting in touch. If you sell jewelry, you may want to let your loyal customers know about brand new products.

Whatever you choose, make sure it’s something you have a unique perspective on. Give your customers and e-mail list subscribers something they can’t get anywhere else.

Use E-mail Software

There are a lot of e-mail tools out there, like Mailchimp and Tinyletter. What you choose will depend on a few things, including how you want to track your e-mail marketing and how much money you have to spend. Mailchimp, for example, lets you have a free account until you reach 2,000 subscribers, which is ideal for starting out. Then, you can scale as necessary by paying for a subscription.

Monitor Your Campaign

What good is a marketing campaign if you don’t know how well it’s performing? You’ll want to know a lot of things, analytics-wise, like how many of your subscribers are actually opening your e-mails and if the newsletter is actually converting subscribers to buyers. Make it a point to check your analytics every week or so, depending on how often you send out newsletters.

Tweak the Newsletter as Necessary

Not getting as many opens as you hoped for? Your subject line may leave something to be desired. The next time you send a mailing, split the list and use two different subject lines. Test them to figure out which one performs best, then apply those findings to your next newsletter. You may also be sending the newsletter out at the wrong time. Most people aren’t checking their e-mail once the work day’s over or on the weekend. Mondays, for example, are the best time to send retail newsletters. Play around with your sending schedule until you achieve a high open rate.

With e-mail marketing, you don’t just add to your following, but you also create a way to constantly stay in touch with both old and new fans, customers, and influencers.

How Google+ Can Help Your Email Marketing Strategy

Facebook gets so much press it’s easy to forget that other social networks exist. But as we all know, there are several more, including an interesting platform by the name of Google+. The search giant rolled out its social network in the summer of 2011 and never looked back. In fact, it has grown considerably in both size and potential, particularly in terms of the value if offers to brands.

If it isn’t Facebook, it’s Twitter the gurus are suggesting we dedicate our attention to. Those sites have a lot to offer, but it’s beyond the time to focus on how email marketing can help improve email marketing results.

A Whole New World

The collective eyes of the email marketing community lit up with hope when learning that social media offered access to an even larger audience than they had at their fingertips before. Those campaigns sent to dozens of subscribers in the inbox could now reach hundreds or even thousands of potential subscribers. Google+ offers similar access and believe it or not, its reach is just as impressive as some of the familiar social giants.

According to a report by Global Web Index, Google+ has 343 million users, which accounts for 25% of the global internet population. What I find most interesting about this number is that it propels the site past Twitter as the second largest social network. Google’s social platform has more than enough eyes for the newsletters, updates, and promotions you share via email. Plus it gives you the all tools to make connections and bank on that visibility.

Targeted Circles

Google+ gives its users several interesting features to play with. At the basic level is Circles, a simple feature that can be extremely useful to email marketers. Circles lets you create multiple groups out of your list of friends. For instance, one circle could be designated to “associates”, another one to “team members”, another one to “prospects” — you get it. It’s a lot similar to how you create segments such as “customers”, “members”, and “new subscribers” from your master mailing list.

Beyond segmentation, Google+ actually allows you to target the circles you create. So when you go to share the newsletter you originally deployed through the email channel, you can share it with certain people opposed to everyone in your circles — perhaps a group you have identified as most likely to pass it along to others. This one feature gives the platform an edge, and familiarity that is appreciated by email marketers who understand the importance of targeted engagement.

A Place to Call Your Own

Businesses started looking at Google+ with an all new fire in their eyes when pages were rolled out for the platform. The fuel behind that passion is easy to grasp when realizing what an ideal match a good page makes for your email campaigns. Your page, for example, could be the destination that treats subscribers to product info, full articles, or even video content designed to move them along the cycle. Approach it like a landing page, and it can play a huge role in helping you score conversions.

There has been much discussion regarding Google+ and how much traction it really has. Sure, it has the numbers, but does it have the activity? While it isn’t as lively as Facebook, simply browsing the site reveals that it does indeed have a strong pulse. And being less active could be an advantage from a competitive standpoint. At this point, it is still possible to qualify as one of the first to get marketing on Google+ right.

More Wouldn’t Hurt

Google+ is a powerful tool as is, but could be even more valuable with a few adjustments. One of its biggest drawbacks is Google’s unwillingness to collaborate with other key players in the social space. As of now, the company offers very limited access to the platform’s API. While this has been helpful minimizing the spam that plagues Facebook, it limits its email marketing value. For example, a tightly guarded core is the reason you can’t put a G+ button in your email newsletter that lets user share it with their circles right from the inbox.

Already, Google+ is one of the most important channels in the social space. Just when it seems as if the tech world is ready to count it out, there is another addition or update that forces everyone to pay attention. If you’re an email marketer, this platform may be attractive enough to convince you to take action.

 

Sources: http://www.searchenginejournal.com/google-plus-surpasses-twitter-to-become-second-largest-social-network/57740/

About the guest author: Francis Santos is a writer for Benchmark Events, a best practices event marketing company.

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Feasible Autoresponder Usage Tips to Keep your Customers Happy

Today, more people are turning to the web to fulfill all their needs. This has thrown up unlimited opportunities for online marketing companies that are popping out like mushrooms. However, every online marketing company, blog site, and online business needs to remember the importance of the autoresponder in your site that automatically communicates with your customers. The autoresponder helps you to stay in touch with your customer and give them a sense of being noticed and responded to instead of feeling they have been ignored.  However, you need to take enough care to ensure the automated emails do not sound too impersonal, which can only annoy most people and work negatively. Here are a few tips to remember about the correct autoresponder usage for maximum benefits.

The first thing to remember is to have the basic courtesy of acknowledging a query. When a person has taken the trouble to spend time to subscribe to your newsletters or promotions the least that is expected from you is an immediate thank you mail, acknowledging the interest shown. The first impression you make will last throughout the relationship, which counts a lot. Most automated responses will sound as if they are dealing with another automated system, instead of a live human being. Hence, give due importance to the person you are responding to and make him or her feel important. For starters, you can start using the first names of the customers and sign the emails with your name, to give it a personal touch.

The next thing you need to keep in mind is the importance of maintaining a good rapport with the customer. Just because the person has revealed personal information like email address and name, it does not mean that you can straightaway jump into promotion mode and bombard the person with promotional mails and offers. This will surely scare them away, instead, try to warm up to the person slowly and gain the confidence. Once the feel-good factor has been taken care of, you will have enough time to start using your selling tactics, which will at least gain a cursory glance, instead of an outright dismissal.

Remember that there are always two sides to any deal. Just as you would like to gain some profit from your customer, the person willing to spend money to buy your product or service is also entitled to a fair deal. Hence, even if you are not asked, it is your duty to inform the customers about the ongoing offers, bonuses, gifts and coupons. This increases the level of trust the customers are willing to place in you and wins their loyalty. Once you have gained the loyalty of your customers, business will follow automatically.

One final thing that may sound insignificant, but is very important is the need to include an unsubscribe option in your newsletter. This is to know that the letters are being read and not trashed on receipt, and more importantly to make the customer realize that you are serious about your business and do not have any time to waste. The customer on the other hand will be happy if the emails stop, provided he or she is finding them very annoying.

 

About the guest author: This guest post is brought to you by Rita Dawson of cabletvserviceproviders.com, a site that offers savings and current information on time warner cable tv.

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Top Reasons Why Your Business Should Consider E-Mail Marketing

E-mail marketing used to be more effective than it is today. However, it still has significant advantages. The main reason why e-mail marketing used to be more effective was because it wasn’t spammed as much. Today, spam e-mails are common occurrence and it’s very difficult to cut down on them. Most spammers do not provide an unsubscribe link, which means it’s almost impossible to get them out of your e-mail if you don’t want to receive them anymore. The only option that you have is to mark them as spam, hoping that they will continuously be recognized as junk e-mail in the future. However, e-mail systems are not quite that smart and often times, spam e-mails will get recognized as good ones, and they will end up in your inbox. There is very little that you can do to cut down on this, and that is why e-mail marketing has gone downhill. This leaves many webmasters to assume that e-mail marketing is simply ineffective and never going to work. The truth is, e-mail marketing is still extremely effective, e-mails are the number one way to send and receive messages on the Internet.

E-mail marketing allows you to keep in touch with your customers
Every customer that you have ever had you should try to encourage to sign up on your e-mail subscribe list. By getting them to do this, you can then stay in contact with them at all times in the future. If you send an e-mail about once a month, this allows you to advertise coupons and special promotions that your e-mail subscribers can take advantage of. This is an excellent opportunity for them to get more value out of you. Encouraging people to sign-up your e-mail list is highly recommended. Provided that your customers read your e-mails when you send them, you can keep in touch with them and notify them about important events of your business.

E-mail marketing can increase your profitability
When you send an e-mail to your customers, or even your prospects, there is an opportunity to market yourself so that you can sell more product. This is a great opportunity to increase your profitability and make your business more successful. There are many businesses on the Internet that use e-mail marketing solely in their very successful at it. People actually do still read their e-mails and when you send them a special discount or a promotional offer, they’re likely to take you up on it. If you want to turn readers into buyers, e-mail marketing is something that you should consider.

E-mail marketing is easy, why not offer it to your customers?
E-mail marketing is incredibly simple. With a program like Mail Chimp, you can get customers to sign up to an automated e-mail list that will send them auto responses and special discounts throughout many months in the future, completely automatically. Once you have set up these e-mail campaigns, you have a completely hands-free approach to marketing yourself to customers. It’s an automated way to gain success in the future, without having to do anything.

 

About the guest author: Charles Dodgson writes for WLM SEO Submissions Company – premier provider of affordable link building services and digital marketing solutions for businesses and professionals to leverage the power of top search engine rankings and social media ratings.

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Your E-marketing Application: Do Your Prospects Really Care What You Use?

E-marketing, especially in the form of email marketing, can be a relatively cost-effective way for businesses to gain and keep customers. It gives you a way to target specific customers that you know have already expressed interest in your products or services. With the wide variety of e-marketing applications and techniques available, however, both free and paid, you may well wonder which to choose — and if your potential customers really even care.

Types of E-marketing Solutions

E-marketing is a general term for a broad range of web-based marketing solutions, both paid and free, that businesses can choose from. These include such methods as search engine marketing, search engine optimization, banner ads, social media marketing and more. However, the most common type of marketing people have in mind when they use this term is direct email marketing.

E-marketing Solutions Compared

MailChimp

MailChimp is a popular email marketing option that is available in both paid and free versions. If you want to send out email to up to 2,000 clients monthly and send no more than 12,000 emails total, you can do so for no charge. Higher volume than that is available for a fee — the specific price is dependent on exactly how many emails you need to send. The company has multiple email templates that you can use to design your e-marketing campaign, or you can design it yourself from scratch if you wish. Once you have finished designing the campaign, you can schedule the emails to be sent, integrate them with social media and track your results. Different formats are available for different computer or phone platforms.

Aweber

Aweber is another very popular email marketing service, but it does not offer a free version. However, it also charges no caps or overage fees for the number of emails you send out, so that may help offset the price, especially for higher-volume marketers. Simply choose the level of email subscribers you wish to handle and pay anywhere from $19 to $149 a month for up to 25,000 subscribers. Aweber offers a more extensive range of features than most e-marketing programs and services, especially free ones. It also offers discounts for students and non profits.

Search Engine Optimization

Search engine optimization techniques are designed to help customize your website to boost its ranking in relevant search engine results. This process can be free if you do it yourself, but paid specialists will give you a better chance of ranking highly since they are professionally trained and keep current on all search engine algorithm changes.

Other e-marketing methods, including the use of social media sites, forums and related internet features to raise awareness about your business are similar to search engine optimization in that they can be free if you handle them yourself. Again, however, you may not have the time or the expertise to handle all of the necessary work. No matter what type of e-marketing strategies you use, however, your customers will not much care whether you use a free or a paid option. What they care about is being made to feel valued, to feel that your business sees them as more than a source of income. Only you can decide whether you can accomplish this with free tools and techniques, or whether it is worth investing in paid options.

 

About the guest author: Guest post contributed by Charles Dearing, for WhoIsHostingThis.com review. Charles is a freelance tech writer and webhost expert. He keeps tabs on all the latest hosting news and follows all the popular webhosts.

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The Logic of the Illogical

Email marketing templates have been designed to provide a straightforward route to effective email design. The ease with which they can be completed is part of their attraction and speed was one of the targets the designers had in mind. Time and money are the same thing.

The paucity of radical design ideas is rather a surprise as you might have thought that as online marketing is the new kid on the block there would be no norms. Part of the reason might be how easy it is for a company to steal someone else’s ideas and with minor modifications make out it is their own.

That might be why many companies avoid experimentation. They do all the work and the only benefit is a head start. Remember though that email marketing templates provide simple ways of modifying designs so with a little extra thought you can reap the benefits whilst the others struggle to catch up.

You may have heard of the Gruen Transfer, from now on just the Gruen. What it amounts to is a method of gentle manipulation of customers in shopping centres. People become confused and disoriented which makes them susceptible to impulse buying. It is worth studying as it shows how something totally illogical can give great benefits.

The morals of the Gruen have been argued over for years. However this has not stopped the majority of shopping centres being designed using the theory as a sort of template. There can be few who have not gazed around a mall trying to work out the shortest route to a particular destination.

In a similar way an email marketing template allows you to control the environment that your customers find themselves in. There is a lot to suggest that the best method is to speed up the process of buying but as with anything everyone accepts, there might be an advantage if you challenge the norms.

Impulse buying is what email marketing is about. Your subscribers have not asked for the particular product in your email so you have to convince them that they want it and that at your price it is a bargain.

The general rule is to limit each email to one product but consider the Gruen. Try something a little illogical, perhaps surprise them.

One option to consider is an additional offer. We already know that smaller items on display at, to continue the analogy, the queue at the checkout can give an excellent return on investment. Find out if something similar would do the same for you.

Let us assume you are selling printers. It is easy enough to change the email marketing template from the original offer of the printer on its own to one where, for a small additional sum, the customer could buy a set of replacement ink cartridges.

Send the second email to a section of your email list then compare returns with those from the original single offer. I do not know whether this option will work with your product. If you do not know then why not give it a go?

 

About the guest author: Dsmith is a consultant of Email marketing. He suggests take time to learn these specific tips and they will pay you back 100 fold!

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6 Email Marketing Tips For Beginners

Email marketing is an effective way to communicate with prospective buyers. Whatever it is that is to be sold, email marketing has proved to be an effective way to convert prospects to buyers. For newbies to internet marketing, this is difficult to do rightly. Many newbies start off on the wrong foot and so get very little results. To save every newbie a lot of headaches, here are 6 email marketing tips for beginners.

1. Allow Your Members Freedom To Join, Stay or Leave

Nobody loves imprisonment. Customers want to know that they can make a decision whenever they want. Do not start sending unsolicited emails to people who did not join your mailing list. They will see you as a spammer. They can even report you to their ISP and this will get you blacklisted. If that happens, every email you send will never be delivered to emails associated with that ISP. To avoid this always give your members freedom. Let them willingly opt in to your mailing list. When you are sending messages to your list, ensure that the unsubscribe link is added to all your messages. When you have good content in your message, your subscribers will remain. If you do not add the unsubscribe link to your emails, your subscribers will automatically build resistance to you because they will see it as you are bombarding them with messages without the option to stop it if they choose.

2. Choose A Good Email Marketing Solution

A good email marketing solution is one of the keys to the success of your email marketing campaign. A good email marketing solution must have a high deliverability rate. What good is it if you send out 1000 messages and only 400 delivers? A good email marketing solution must have over 90% deliverability. A good email marketing solution should have good support that responds well to customers’ inquiries. An example of a good email marketing solution is FlutterMail. They have very low rates and offer a 30 days free signup. No credit card is needed during the 30 days free signup. You can check them on www.fluttermail.com. They have full features to help you start your email marketing campaigns successfully.

3. Make It Easy For Your Members To Join Your List

To gather a good list you have to make it easy for new subscribers to sign up. One good and effective option is to create a squeeze page. On the squeeze page, clearly explain what the prospective subscriber stand to get when they sign up to your list. On some other pages of your website, you can also put a newsletter sign up form. When doing this, place the sign up form in a position on the web page that will be visible. Preferably, do not use images to make the form obscure. Place the form where first time visitors to your website or blog can easily see it. In case you want to know the best position for this, it is the right hand side of your web page.

4. Maintain A Theme

When people joined your list, they did for a reason. For example if you promised to give them something related to weight loss, stick with the weight lost niche. Maintain that theme. All your emails should be related to weight loss. When you want to sell any product, let it be related to weight loss. Even if you want to wander to something else, do not wander too far. Your list is a targeted list. The people who joined your list have similar interest. Your messages should focus on that interest. This will help in reducing the number of opt outs. Like the example above, your list has people interested in weight loss. If you start sending messages to them on parenting, you will find many people opting out. Why? Simply because some of your subscribers will not be interested in parenting issues and they will see you as sending irrelevant messages that just fills up their email box. Stick to a theme.

5. Use Good Subject Lines

The subject line is the invitation to your message. A good and catchy subject line will ensure that your messages get read. Do not write your subject line in all caps. It will look unprofessional. Your subject lines should contain more of single syllable words. The human brain easily recognizes short sentences and short words. One way to choose good subject lines is to study the subjects in your inbox that draws your attention.

6. Call For Action

At the end of your email, make a call for action. The call for action can be a request for the reader to click and they will be directed to your website, blog or sales page. A call for action is usually one sentence for example “For more information on how your Body Mass Index relates to your health, visit www.bbbbbbb.com” The reader will easily click and you will be achieving the goal of your email marketing campaign.

 

About the guest author: Daniel Erhabor is an internet and email marketing consultant. He shares his knowledge and ideas through enlightening articles.

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Opt-in Optimization for Building your Email List

It’s been six months since you’ve created your blog and you’re still having difficulties building your email list. If you’re planning to use your blog or website as a portal for your marketing campaign then building a healthy email list is the way to go.

Why create an email list? This list represents a potential market where you could advertise your goods or services. Increasing your blog’s readership comes but building your email list is the next logical step in building your online marketing campaign.

Give Them Something in Return

Giving your readers something in return makes subscribing to your list more attractive. However, you don’t have to break the bank and start giving away your products. One popular gift that blog owners have found to be useful is to give eBooks. It certainly takes a lot of creativity and some hard work but you should also remember that this could prove invaluable in building your email list. All you have to do is create a single eBook for example that you could offer to all visitors who subscribe to your email list.

Design an Attractive Looking Opt-in Box

Treat your opt-in form like any other webpage on your blog. The design should be based on your blog’s design to help it blend in better. Some of the popular opt-in applications come with easy to use customization settings that allow even bloggers without technical experience to create one. Setting includes customizing the opt-in box color. These are so easy to use that you only have to fill in the text and you’ve instantly equipped your blog with an opt-in box.

Create a Killer Landing Page

Quality content is the lifeblood of your blog and writing content that is geared towards enticing your readers into entering their email address. If you’re planning to use a landing page where people could subscribe, you should be sure to inform them of the benefits of subscribing. You could spend a few more hours creating better content for this page since this will determine future success in getting subscriptions.

Use your Social Media Networks

Social networks are a great way of building your email list. This can be done every time a visitor decides to join your facebook fan page for example. Announcing it over twitter or facebook is a direct way of inviting people to join your subscriber’s list. Placing a link to your opt-in page is a simple way of integrating your email building campaign with your social media accounts.

Send them a Thank You Email

This is a subtle way of reminding them to verify their subscription. You could provide a link to your landing page where you could instruct them how they could verify their subscription. You don’ have to answer every subscriber that come your way, everything’s automated this way. But what you place in the email’s you send is vital so again spend some time developing content.

Opt-in Placement

There’s no use creating an opt-in box if your readers don’t exactly know where to find them. There is no limit on how many opt-in forms you could place on your website and placing them in areas where they are readily visible is a good starting point. If you’re working with WordPress you could always install Pop-up plug-ins. Great places for opt-ins are at the top and bottom of your web pages or posts. Just remember never to overdo it. Pop-ups for example could be very annoying and having them appear every time a visitor clicks a page can leave a bad taste with potential subscribers.

 

Guest Author Bio: Michael Scottsdale is a professional writer and currently works as a consultant for online businesses. When he’s not writing for Intermedia’s Exchange Hosting, he could be found blogging about simple tips on how people could take advantage of the internet’s numerous business opportunities.

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5 Simple Tips to Create a Highly Targeted Opt-In Email List

In order to take your online business to the next level, you need to create a targeted “Opt-In Mailing List.” If you have that list, there is no doubt that you will increase your website’s repeat traffic. Creating a user-friendly website increases your chance of getting this, and in the end, increases your chance of generating more sales.

It is a fact that email marketing is an effective way of putting more money in your bank account because it gives you the power to follow-up with potential clients until they decide to purchase a product or use a service from you. However, problem pops up when you don’t know where to start when it comes to creating your targeted opt-in mailing list.

If you are new to the world of internet marketing, you probably don’t know what an “opt-in mailing list” is.

What is an “Opt-In Mailing List?”

An Opt-In Mailing List is merely a database of names and email addresses of those who want to be listed in your email list through a web form.

For an instance, I visit your website and I found its contents very interesting, if there is an Opt-in Form, I may want to list my e-mail address, name and contact number. In this way, I am giving you the permission to send me periodic emails, whether it is a free report, news or a coupon.

This is safest and the most ethical method of e-mail marketing because “you are getting your visitors’ permission.” You are not just like getting their email addresses from somewhere else, let’s say Facebook. If you will do this, unquestionably, your marketing efforts will come to nothing because your emails will definitely be placed in their spam folders.

Now that you have the idea about the opt-in email list, let me proceed to the steps that can help you create your own targeted and responsive Opt-In email list:

  1. Choose your target market or niche. Before going into business, you need to know your goals – and one part of these is your target market or niche. If you are offering web marketing-related services, then your target market is those people who are interested in web marketing.
  2. Keyword, keyword, keyword. This is the mantra when it comes to internet marketing. Keyword is your best tool that can lead you to your target market. Without it, a website is like a needle in a haystack. To get the best keywords, I recommend you to use the Google Keyword Tool.
  3. Know if your competitors are making money in your niche. You can simply do this by entering your targeted keyword in Google search box. After hitting the search button, Google’s search engine results pages (SERPs) will show you the listing of web pages of your competitors. If there are paid search advertisements on the upper right corner of SERPs pages, it is an indication that someone is willing to pay to advertise to this particular niche. If that is the case, you have made a good decision; it’s good to go with that keyword!
  4. Create an attention-grabbing mini-site. This is your lead-generating website designed with an effective follow up system. This is the site where potential clients will come to, and opt-in to your email list to start receiving valuable contents that they need. You can also create a short yet attention-grabbing video of what your website has to offer. This will help you encourage them more to sign up to your email list.
  5. Set-up an auto-responder account. Generally, an auto-responder is used as an e-mail marketing tool, to instantly deliver information to potential customers and then follow-up with them at regular intervals. Opt-in form should be designed by the auto-responder. It would maintain the details in its record, and automatically send the ‘thank you letter’ to those filling in the form, along with any freebies offered for the address

There are various ways to build a highly targeted, responsive opt-in email list. In addition to the above-mentioned steps, you need to understand the basics of internet marketing. Years are passing by and internet technology is evolving, so you should keep yourself abreast of what’s new. Lastly, the key to success in any type of business is “doing your homework first.”