5 Tips for Setting Up an Effective PPC Campaign

Pay-per-click (PPC) marketing is not only a good way to increase awareness of your brand and boost targeted traffic and sales, but the fact that host sites are paid for helping you to advertise could make it a lot easier for you to get the placement you seek. However, PPC ads are not a sure thing. As with any type of marketing, you need to do your homework to determine the best strategies for making a PPC campaign work for you. If you fail to create targeted options that appeal to consumers and you don’t take the time to place them appropriately, you won’t get the return you seek. So here are just a few tips that should help you to get all your ducks in a row and create an effective PPC campaign.

  1. Select quality keywords. These days you have to be pretty careful to avoid raising the ire of Google’s SEO algorithms, and keywords are a major consideration. Whereas you might have made your advertising copy rich with keywords in the past, you may now have to temper your desire to cram in as much as possible. Of course, this really only serves to force you to use quality keywords (and phrases) that have the best chance of bringing in consumers. And you’ll probably find that increasing quality on this front, rather than quantity, delivers better overall results for your business.
  2. Geo-targeting. The demographic you’re catering to could make a big difference in the effectiveness of your campaign. For example, you wouldn’t necessarily want to push PPC content for fertility treatments on sites that cater to a retirement demographic – you’d focus on venues that attract young and middle-aged adults. And whether you’re a locally-run business looking to reach out to nearby consumers or you want to target a specific region where your products or services appear to be in high demand, you should definitely make a big push to provide PPC content to the geographic areas that are most likely to deliver on click-thru and ultimately, sales.
  3. Consider your landing page. It can sometimes be tricky to figure out where people should land when they click a link that leads back to you, but the general rule of thumb is that they should arrive at whatever page is most closely associated with the keyword that caught their attention. If a prospective customer is looking for yoga pants, they should go to the page that sells yoga pants rather than your home page, for example. This is another reason why it’s important to choose specific keywords.
  4. Don’t neglect the negative list. The main benefit of a PPC campaign is that it has the potential to drive targeted traffic to your site. But you don’t want people showing up in search of associated wares that you don’t actually carry. For example, you might sell yoga clothing but not accessories like mats, straps, or blocks. So you want to make sure that your negative keyword list includes these so that consumers will be aware of what you offer and what you don’t.
  5. Hire professional help. Creating effective PPC campaigns can be a long and difficult process, especially for the entrepreneur that has other concerns related to running a business. So your best bet on this front may be to seek out PPC management services that can do the heavy lifting for you, resulting in an influx of targeted traffic that helps to boost sales.

How to Improve AdWords Campaign in Tight Budget?

Many companies, especially the smaller ones have a limited budget to venture into the world of online advertising through Google AdWords. They just could not afford to have the huge surplus of money in their AdWords account and are only concerned with getting a better return on investment. If you are a small-business owner and desire to generate more business, then with the help of the following tips, you can undertake a successful advertising campaign to realize desired goals:

Ad Scheduling

You can use the ad scheduling tool to have better control on the timings over when the ads should be visible on the search engine. With the help of this tool, you have the option to increase or decrease the bidding of the keywords during the particular times of the day. That is not all; you can even have your ads displayed between the fixed hours. When you have a little amount left in your AdWords account, then it is imperative that you have your ads visible during a particular time of the day that can result in the high conversion rates. So, it is pivotal to devote your attention on utilizing the limited resources towards those advertising campaigns that provide the positive results.

Optimized Geo-Targeting

Just like scheduling your ads to be visible on the particular time of the day, you can also target a specific geographical area such as the state, city, town, etc around the location of your company to display the ads. If your main motive is to generate more sale leads, then it will be perfect for you to display the ads targeting the city people. If you are into an ecommerce business, then it will be suitable for you to display the ads in the prominent states where there are high chances of lead generation. By optimizing the keywords according to the specific geographical locations, you can quite easily gain quick information on the areas that offer the good conversion rates.

Ad Positioning

The position of the ads also plays a pivotal role in the success of your business, especially when you have a limited budget. The best position of the ads goes a long way determining the success of the AdWords advertising campaign and their conversion rates. You can position your keywords in the Google at the top, side and bottom of the search engine result page. It is quite obvious that the ads displayed on the top have the higher conversion rates, and it is imperative; you must use a good keyword phrase that is much relevant to your advertisement campaign.

There may be the chances that you may not possess a good know-how about the pivotal PPC techniques. In such a situation, you can seek the services of a professional PPC marketing company that can a successful advertisement campaign.

Therefore, with the help of these essential tips, you can not only boost the performance of your AdWords account, but also guarantee that the right customers click on the ads. This will ensure you save some extra bucks and help you to expand business, if you are on a limited budget.

 

About the guest author: Deepak Gupta is a successful online blogger who uses to share his experience about latest internet marketing trends and tips. He is associated with an internet marketing company in India, specialize in pay per click advertising, search engine marketing and social media marketing.

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Easy Tips to Master Google AdWords

Google AdWords is a boon for businesses with online presence. An advertising and marketing tool, AdWords is fast, almost instantaneous and effective.  You create your own advertisements, keeping in mind your unique needs, the message appears on Google, giving you access to an unprecedented number of potential customers. Because your ad shows up next to the search result, you’re dealing with a captive audience. This means your chances of expanding your business are much better.

Google AdWords lets you fit your advertisement within your budget needs, giving you creative freedom by letting you edit the ad, offering you a wide range of formats, locations and languages to choose from. You get billed when people click on your ad, so there’s no time or budget spend. Thus, there’s a lot of freedom and opportunities. Here are a few easy tips to master Google AdWords.

1. Plan your goal

What is your ad meant to do for your business? An understanding of this fundamental question will give your marketing plan much needed clarity. So think about what you want AdWords to do for you. Is it to better your visibility? Attract new customers? Create new markets? Think about this question before you proceed.

2. Think about the budget

The budget is a consideration in any business and you should think about it on Google AdWords too. Don’t get ahead of yourself. Work with small numbers and learn from each step. Don’t do too much, too soon. Think about your budget and then plan your advertisement.

3. Keywords are important

A keyword list is a great guide to help you along the way. They could be general or specific, depending on your use, but this is a crucial element of your entire strategy. Remember to use an intelligent combination of words to attract serious customers who are interested in your business. While you’re looking at keywords, think about negative keywords too- these are words that people looking for information should not see. Keywords are essential and the trick is to use them sparingly.

4. Location, location, location

Google AdWords allows you to use geo-targeting, letting you position your advertisement by capitalizing on your region. So use it in your business strategy. This will help you cut down on the number of times you are billed for clicks on the ad. If the customer is not from your business area, she will not click, keeping the number down. This will help you focus on a specific audience and garner loyalty as well.

5. Capitalize on the Keyword Tool

You need metrics to measure the success of your marketing campaign. You can start with the use of Keyword Tool that will throw up some interesting ideas that you can surely use. You can find out how popular keywords are and how effectively they fit into your budgetary considerations.

6. Create a campaign

Use different ad groups and create as many campaigns as you want. Your campaigns can be based on topics and keywords and can consist of ads that can be rotated, based on conversion rates or clicks. Your online campaign could be set to show up on all devices or only on search networks. Your ads could be placed in such a way that they show up on spaces such as Shopping, Images, AOL and Google Maps. 

7. Optimize your campaign

However good your campaign might be, you need to tweak it from time to time. Use your metrics to measure your strategy and then make changes accordingly. This will help you keep in touch with your audience and further your business even more.

A note you need to remember is that Google gives ads importance based on their quality. To ensure that you have visibility, you have to stay on the top of the game.

 

About the guest author: Heather Protz, a freelance writer for USAheadlines.com – offers full home security to help protect your family, assets from burglary and other crimes. adt security reviews

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SEO and SEM – To Market, Optimize or Both: That is the Question

Pretend that you and your business are stuck on a desert island (one with Wi-Fi) and someone approaches you with water for you and some SEO and SEM for your business. Would you know the difference between the two (the difference between SEO and SEM, not between them and water), and, more importantly, would you know which to choose?  If not, read on.

SEO. SEO stands for “Search Engine Optimization” while SEM abbreviates “Search Engine Marketing”. And just to complicate things right from Jump Street- SEO is one facet of SEM but SEM is more than just SEO. SEO is generally characterized as a combination of On- and Off-Page Optimization techniques employed to push a client’s ranking closer to the top of a search engine’s results page. These techniques include increasing links to and from a client’s page, tweaking a client’s site content (and sometimes making minor architectural changes) to improve its traffic and presence, sharpening search keyword density and employment, etc.

There is a popular distinction made between “White Hat SEO” and “Black Hat SEO”. White Hat being the aforementioned organic link building and site improvement done as part of a business’s long-term advertising strategy; Black Hat being spam and every other shady trick evil “SEO”-practitioners have engaged in over the years. Recently, among SEO professionals in particular, there’s a grass roots movement to have White Hat SEO designated simply as “SEO” and Black Hat as “spam” or whatever other underhanded con job is being perpetrated. When I refer to SEO here, it’s always White Hat.

SEM. It might be helpful to think of SEM as more of a broader collection of strategies than a single system.  SEM can incorporate any combination of the following e-marketing procedures: Affiliate Marketing, like Pay-Per-Click (PPC) ads. PPC is an ad structure in which the ad sponsor pays the network hosting the ad for every click that ad wins. Variations include Pay-Per-Purchase (PPP); Pay-Per-Miles, which measures greater net-traffic to a site rather than per click; Pay-Per-Action- like PPP but rewards actions like the filling out of forms or surveys as well as purchases, etc.

Also falling under SEM’s rubric are more straight forward advertising constructions like… advertisements. Straightforward ads that are purchased by a client, as an ad would be on any other medium. Additionally- traditional ads that are more targeted- responding to keywords, searches and so forth. “Paid inclusion” search engine advertising is another permutation. Paid inclusion entails a client simply buying a better rank on a search engine and, as such, has become something of a dirty word in the e-advertising subculture. Google publicly renounced paid inclusion search engine ranking early on, although features like Google Hotel Finder and Google Flight Search muddy the waters a bit as paid inclusion seems to be a feature of their operating model.

SEO or SEM? Now for the practical- as you’re in mind-possession of this wealth of new information by which you can distinguish SEO from SEM, which do you choose for your business? Because nothing is that easy, the answer is- probably both. If you had to choose one, SEO probably edges out SEM because of the long-term infrastructure fundament it establishes. Although SEO, as mentioned, is SEM; so if you’re having SEO done, you’re engaging in both by default. Basically, your cyber-business or business’s cyber presence should be promoted like any analog business. An offline organization or individual with a mind to expand (or simply survive) isn’t going to rely on one single marketing strategy and neither should an e-business.

Your best bet is to invest in a course of SEO from a provider with a good reputation (one that avoids Black Hat like an IT guy avoids sunlight) and implement a wider SEM strategy. Do research, get to know the landscape of your e-niche, talk to relevant people and find out what works. Buy the right kinds of ads for your business in the right kinds of places. However, if you think an advertising campaign on its own is enough and renders SEO unnecessary, consider the evidence revealed by a number of studies which indicates that at least 70-80% of web-surfers pay more attention to search engine results earned by organic linking than to ads of any kind.

 

About the guest author: Harlan Campbell is a digital enthusiast and blogger specializing in spreading awareness of White Hat SEO , smart marketing and e-media communication. In his spare time, he enjoys exercising his game consoles, watching horror movies and wandering through used book stores.

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Google AdWords Packages for Small Businesses

AdWords is Google’s online advertisement solution and it is the company’s main source of income. AdWords can be used by both, businesses and website owners. If you own a website or a blog, you can subscribe to Google AdWords and allow the company to place ads. If you own a business, you can place ads through Google. The pay per click model is one of the biggest business models, where the revenue is generated only when a user clicks on the online advertisement.

If you own a business, it’s not enough if you have a website, you need to generate traffic and figure out potential leads. Google’s AdWords is a right platform because you don’t have to invest a lot to get started and as a matter of fact, you only have to pay as you go. If you own a small business, say for example, you are a photographer; you need to figure out your target audience and what their search string would be. Since Google AdWords offers ads in a lot of languages, you can pick the language in which ads will be displayed and the geographical reach. If you are a local photographer, a person in Australia is not going to benefit from the advertisement.

There are a lot of companies that offer advertisement and optimization services using Google AdWords. Depending on your budget and long run plans, you can either pick a self managed package or completely outsource it. If you have a limit on the budget, or if you have the time for online traffic analysis, then the self managed model is possibly the one that will best suit you. There are loads of analyses and insight tools available and you can figure out the common search strings that your website visitors use. You can use this data to customize your AdWords advertisements. It is also wise to use negative keywords, for example, if you are not shooting on a 35mm film, you can block ads shown on pages related to film photography.

If you have a good budget and if you feel that it is best when professionals take care of your online advertisement strategy, you can subscribe to one of those all in one packages. You might be spending a little extra money and in my opinion, it is money well spent as it is an investment in your business.  These professionals analyze the online traffic and tend to figure out the search patterns. The data generated is then used to devise a strategy to drive traffic to your site so that you can generate potential leads to develop your business. You will need to understand that driving traffic to your website is not going to happen overnight as a strategy has to be devised. Once this is in place, you can switch over to a more economical package that is self managed.

Although there are a lot of AdWords packages that internet analysts offer, it is always best to pick one that fits your budget.

 

About the guest author: Andrea Walters, a freelance writer for www.satellitesales.com – The Lowest-Priced Satellite TV in America. Dish Network

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Search Engine Marketers Weigh in on Their Future on the Business Scene

Late in the year, the predictions for the future of paid search advertising come 2013 start to roll in, and that’s where reputed industry website Search Engine Watch, together with Conductor, step in to break the news to us. The two companies recently conducted a poll among 616 readers of the former website, in order to better understand how people are responding to the evolution of the SEO world. As Google continues to implement one algorithm change after another, with late September having recorded the first of what is expected to be a long row of exact-match-domain-focused updates, the industry big shots wanted to know how much people understood of all this. And not just people in general, but key decision-makers, who are probably just now starting to finalize their marketing and advertising budgets for the following year.

The findings of the survey were not surprising, but rather welcome and positive: 71 per cent of those polled said they are prepared to adapt to Google’s query algorithm changes. The survey results were presented at the seminal C3 conference held by Conductor. The most important question asked was “Thinking about how enabled you are in your organization to make changes/influence people that impact your natural search visibility, how, if at all, has it changed in the last 12 months?” 26 per cent said they are now ‘much more enabled’, 45 per cent are significantly more enabled, while 37 per cent are just as enabled now than they were one year ago. Only 2 per cent feel they are now ‘less enabled’, and none of those surveyed feel much less enabled to influence natural search visibility decision-makers.

Given the poll results, it’s rather a safe bet to assume that SEO metrics improvement will be a majorly focused-on area in the coming year. Not only is the general impression that people in the business world have a better understanding of how search engine optimization works, but search marketers are also gaining more of a share in the decision-making process at the companies they work with, or for. Numerous businesses choose to hire a SEO marketing agency to fulfill their search marketing needs, but of those who internalize this process, 65 per cent of their search marketers feel they are being held in higher regard now than the same time last year. They feel they have a more secure “seat at the revenue table” and their suggestions for leveraging natural search visibility carry more weight.

It is clear by most accounts that search marketing now has more potential than ever before to ‘bring home the bacon’ for companies. It is no longer viewed as a gimmick, some sort of way to trick Google’s powerful search algorithms, but as a serious catalyst for raking in the revenue.

 

About the guest author: Paul Groberts writes for an SEO marketing agency, as well as on all topic SEO-related in his spare time. He started as a blogger and quickly found out there was good money to be made online, with the proper knowledge.

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The Importance of Professional PPC Management

It is well known that the competition on the internet between websites is immense. There are millions of sites out there many of whom with great content, have many who want to extend their business and many looking for a place in the lime light. This result in sites taking effective yet short lived illegal shortcuts to get themselves on a high listed page on search engines. It’s no surprise that companies have to put in allot of efforts to simply stay afloat in the online world. Customers have to not only remember your name but also what you do, your website, etc before they even consider leaving the site. With the hundreds of sites a single net user may visit in a day it if difficult to makes yours stand out and taken notice off.

PPC Management is a very powerful promotional tool which will not only get you a strong customer base but also very strong natural listings. This has proven time and time again to be an effective marketing and advertisement tool but can bring about disastrous results if the campaign is handled by a novice. PPC advertisement uses keywords in very effective advertisement places to rake in the maximum number of clicks per day. One must also take into consideration the fact that rules and regulations on the internet change frequently without much warning. In such a situation it is always better to have a professional looking after the PPC campaign as they would have to keep themselves very infused in the subject and updated with the latest news which changes the game. In-house marketers who focus on several different aspects of their job and who often bear the brunt of a heavy work load will make many mistakes unknowingly especially if and when a certain practice gets deemed illegal or black hat in nature.

Professional PPC firms provide the tools of the trade to keep yourself updated twenty four hours a day with everything being done with your campaign. It gives you the ability to customize the number of ads, the content of the ads and allows you to easily analysis the charts to test what the differences in consumer behavior have been over a period of time. This helps you get organic listings and a search page rank in no time. Brand recognition is the best outcome of any PPC campaign as only the best of the best professional advertisers can make a consumer remember a brand though advertising.

 

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5 Reasons why your Pay-per-click Marketing isn’t Converting

You’ve done everything you can to make a search engine notice you, but it seems as if nothing’s happening. You’re still listed way at the bottom of the barrel, while other links are getting so much more focus and attention. Most notably, you see those ads highlighted in yellow, occupying ideal spots at the very top of search results pages or on the very noticeable side of the page. But those excellently-placed listings don’t come for free. They are the products of pay per click marketing.

PPCPay per click marketing is one of most powerful online marketing tools. It works by getting marketers to buy good ad space on search engine pages. Every time the marketer’s link is clicked, the search engine proceeds to charge the marketer with whatever rate was agreed upon. Rates per campaign are determined auction-style, with several marketers “bidding” their desired rates on the best keywords or key phrases on whose search results they want to be featured. The higher the amount you’re willing to pay, the chances of you getting prime placement increases. You can apply for pay per click marketing via different search engines—an example being Google’s AdWords. It’s an expensive and risky marketing tool, but used correctly, it can be a fast way to generate much traffic and conversion into sales.

Many marketers, however, don’t know how to effectively utilize pay per click marketing. As a result, this tool ends up costing them a fortune without yielding any profit. Here are five common reasons why pay per click marketing can end up failing:

1. You’re not tapping into your market. What is your product/service for? Who are you catering to? These are just two of the questions you need to ask as you launch your marketing campaigns. Pay per click marketing works best with niche markets because it helps you to target those who are really looking for what you’re offering, and have a high chance of making immediate purchases or agreements. If your keywords or your ad listings are geared to the wrong people, or a group that is far too general, you’ll end up with lots of curious clickers who just look but don’t take any action—sending your pay per click costs through the roof without showing any conversions.

keyword-research2. You’re using the wrong keywords. While bidding on keywords, you may find keywords that don’t seem to be getting much attention. At the same time, you see those that are hotly contested. These are clues to how well you know your audience. Keywords that don’t get much attention cost less—but this is because they are words rarely included in the typical searcher’s vocabulary. More commonly-used words and phrases, however, are pricier because of how easily they’ll show up on a results page, so those are the ones you should be going for, especially if you want to establish brand awareness. Reach out to your potential customers by giving what they’re looking for when they need it, and it will mean the difference between a sale and a non-sale.

3. You’re not writing good ads. Pay per click marketing helps you reach your market, but it can only do so much. What’s going to entice an interested consumer into clicking on your link is how your ad looks and sounds. A well-written ad to promote your link is the biggest factor in bringing in views. You want your ad to be short, catchy, and sweet, acting as a teaser of sorts to what you have planned to show your customers once they click. At the same time, you want to hint at getting them to make a purchase or a subscription, so you want to indicate on your ad the perks curious browsers will get if they give your link a look. A generic ad that merely describes a product or a service is not going anywhere even with good placement, because potential customers are spoiled for choice on the Net, and they can easily opt to bypass your link for something that looks more useful.

4. You’re bidding with your ego. Many marketers fail to utilize pay per click marketing well because they’re not focusing their efforts on the marketing aspect of pay per click marketing—rather, they are more interested in being ranked on top. This is called “ego-bidding”, and can end up being disastrous because these marketers end up depleting budgets on pay per click bidding wars before the actual marketing campaign even starts.  Even if you did manage to win a good placement on a search results page, it doesn’t mean much if you end up being unable to deliver. Work on making your ad and your offers stand out, so that even if your bid doesn’t get the best placement, consumers will still take notice.

your_landing_page5. You’re not optimizing your landing pages. Many pay per click marketing campaigns fail right at the very end because the indicated links failed to send visitors to the right place. A lot of links end up leading to a website’s home page, which is the last place you want a potential consumer to go. To really capitalize on pay per click marketing, your ad’s link should take a customer to your landing page. A landing page is where you can get visitors to take immediate action on an offer in your ad by either providing their contact information for subscriptions to your newsletter or by making a purchase immediately. A good landing page is very minimalist in design and content—focusing only on the details of your offer and what you want your customer to do to get it. If the customer is distracted by too many extraneous details, they can end up losing interest in your product, and with that you’ve lost out on another conversion.

There are many who downplay the use of pay per click marketing because of how expensive it can be without even guaranteeing conversion. The risk, many say, is too great because you’re not even sure you can get the placement you want. But pay per click marketing has not developed a reputation for being a great marketing tool for nothing. Its ability to give you good exposure can greatly increase the amount of visitors to your site, and chances are you will end up converting at least some of them, offsetting the costs of the campaign. You can even opt to refine your ad in real time without taking too much of your time and effort by editing it online. You can use pay per click marketing for short term marketing campaigns with deadlines—that way you can minimize costs since you can take your ad down once the deadline has expired.

Pair pay per click marketing together with smart marketing choices, and you can reap great rewards from your risky move.

How to Make More Money with Your Blog or Business Website Using A/B Testing Methods

It’s not enough to get people to visit your website. The fact that they’re coming back repeatedly is good, but it’s not enough either. In the end, what really matters is your ability to convert web traffic into actualsales. For that, you should seriously invest your time in performing A/B tests on the most important components of your blog or business website.

A/B Testing: The Basics

A/B testing is the simplest but also one of the most effective ways of analyzing the effectiveness of any website component. For this type of test to work, you would need to adhere to several fundamental rules.

  • A single dissimilarity – If you are performing this test to evaluate the effectiveness of your banner, then you need to do so with one component at a time. You may start, for instance, with the actual image you’re using as banner. Try using two images and see which one is more effective. However, every other aspect of your banner – such as its size for instance – must remain constant.
  • Uniformity – There must be uniformity in the parameters of your testing period and setting. Both versions must be seen by the same type or sub-section of your target market at the same time, date, and site.
  • Reporting and analytical tools – Manually computing results is a no go. To ensure 100% reliability and accuracy, it is imperative that you make use of reporting and analytical tools to interpret the results of your A/B tests. These tools would not only be able to produce accurate data, but they’ll also do so more quickly and with more comprehensive information as well.

The Flexibility in Using A/B Testing

A/B tests are primarily designed to be exceptionally helpful to small and medium-sized websites. Because of the manageable size of your website, you will be able to make the necessary changes more quickly. On the other hand, flexibility is one thing that bigger companies lack. Even the smallest changes required for website improvement will take a good amount of time, effort, and even money for corporations and industrial giants to execute perfectly. Because the flexibility of A/B tests match your website, you may gain a bigger competitive advantage over your strongest rivals simply by ensuring that your website remains attuned to the needs and desires of your target market.

How to Generate Income with A/B Testing

Now that you know how beneficial it can be to make use of A/B tests, the next thing you must focus on would be to determine which components deserve your greatest attention. These components are so crucial to your online business or work that a single change in them can immediately impact your overall performance or sales.

Pricing Strategy

Strategy is the operative word here since it’s highly impractical to use A/B tests to determine the ideal price for your product or service. Price determination is a process, and various factors such as overhead expenses, inflation, level of competition, and industry positioning have to be considered. However, you can effectively make use of A/B tests once you have narrowed your choices to two possible pricing strategies.

Sales Funneling

Simply put, which of your marketing campaigns convert to the greatest amount of sales? Is it because of your click ads? Are your customers coming primarily from your e-newsletter subscribers? Or perhaps it’s your gamble in direct marketing or cold calls that’s the reason for your website’s wonderful performance this quarter?

Call to Action

It’s unfortunate that so many Internet marketers remain unaware of just how important calls to action are. These are your very last line of defense. Everything else about your marketing campaign may fail, but if your call to action is good – great – enough, then you still have a shot of convincing your customer to buy from you!

Headlines

These are arguably the most widely used component for A/B testing. Headlines are one of the essential bases of people’s first impressions. If your headlines fail to attract a reader’s attention, then that’s it. There would be no sales – and maybe no website hits either!

Content

Finally, there’s the content of your website. Keep in mind that to effectively evaluate your website or blog’s content you will need to perform A/B tests multiple times. Even so, rest assured that all your hard work will be worth the results, and that’s a website or blog your target readers would bookmark for return visits!

 

About the guest author: Ruben Corbo is a freelance writer that writes about technology, gaming, music, and online marketing especially topics about A/B split testing and how to run multivariate tests. You can read more information on Maxymiser’s AB Testing guide for a better understanding on how it works. Ruben is also an avid gamer and music composer for short films and other visual arts.

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Tips to Make Money with AdSense PPC

Nowadays, making money online is not a big of a deal. AdSense PPC helps you to generate revenue out of your blog or website. PPC (Pay Per Click) is a form of online advertising and many advertisers prefer using Google AdSense PPC to monetize their website. Google AdSense is one of the easiest and effective ways to bring targeted traffic to a website.

Eager to know how Google AdSense works? Google allows you to host their advertisements on your website based on your content, target audience, location etc. And you will be paid by Google each time a visitor from your website clicks on those ads. So, your income will increase based on the number of clicks you get. Google AdSense is of different types and you can use any of the following ways to make money:

  • AdSense for feeds– You have to place your ads in appropriate feeds. Google will look at your content’s originality and relevancy to the advertisements placed on your website.
  • AdSense for search– You can place a custom Google search box on your website. And when a visitor from your website searches using the search box, he will be taken to a page that hosts various PPC ads.
  • AdSense for mobile content– You can use your mobile website for advertising and earn money.
  • AdSense for video– You can place video contents from Google on your website, including YouTube videos.

To make AdSense PPC advertising successful, website owners have to involve competent strategies to attract more visitors to their site. Here are some great tips to help you improve your AdSense income:

  • Write compelling content: To attract more people to your blog, you have to write interesting content. The content must be genuine and up-to-date. When readers find useful information on your blog, they will start visiting your blog regularly.
  • Focus on the products you promote: Don’t promote too many products which will tighten the competition and also prove to be expensive. Instead promote limited products that will get targeted traffic from interested consumers. Ensure that every time a reader clicks on your ad, he gets access to the information he is looking for.
  • Have good keyword density: Your choice of keywords will determine the traffic flow. A content that has a good keyword density is bound to drive more readers.
  • Place relevant ads: See to it that the products you advertise on your site, is in some way related to your content. You can’t be writing about health or politics and sell cameras. Also, you have to be very careful when selecting the right niche for your blog. Your niche will depend upon the topic you choose to write.
  • Optimize your website: Website optimization plays a key role when it comes to user engagement. You have to make your website look attractive with good font and image format. Your website should be easily accessible for the mobile, laptop and desktop PC users. You can also have videos to make your readers stay on your page and be attracted to browse longer.
  • Use Competitive Ad Filter and Ad Review Center: You will find both these tools in Google AdSense. Using Ad Review Center, you can learn about the ad categories that are not paying you much and block them. For instance if ads for religion and politics are not generating revenue, you can block those categories. With Competitive Ad Filter, you can block specific ads pertaining to a particular website or entire domain. So you can confine your competitor’s ads from showing up on your website.
  • Try to improve your Google Page Rank: If you have a good page rank, then you may be paid more for PPC ads on your website.

If you implement these online marketing strategies and take consistent efforts to improve, you will start getting a steady flow of visitors to your blog or website. Your AdSense income will gradually increase and your website will start yielding optimum results.

 

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