Increasing Your Twitter Reach

Twitter has been really big among brands and corporations. The platform gives brands the chance to communicate with their users directly, creating a truly lively marketing campaign. Of course, Twitter can also be used for internet marketing purposes, including promoting your content and products. At the beginning, you will only have a small number of followers. Don’t worry, because there are ways you can increase your reach on Twitter.

Social Media Campaigns

Top SEO agencies such as Blue Hat Marketing now add social media services into their line-ups. These social media services can help you increase the number of followers your account has – and subsequently the reach of your Twitter account – by conducting various marketing campaigns.

Cross promotion, for instance, can be done to increase awareness on Twitter. Instead of doing everything yourself, you can tap into the Twitter accounts of top influencers. Since they already have thousands of followers, it is very easy to promote not only your site or your product, but also your social media presence.

Running a Twitter contest is also a good way to rapidly increase your Twitter reach. As one of the terms, oblige users to follow your Twitter account to participate. You can run anything from a simple selfie contest to a more complicated Twitter treasure hunt to attract new followers. You don’t even have to worry about spending a lot of money on prizes and the cost of the campaign itself.

Promoting Outside Twitter

Don’t forget to add a link to your Twitter account on your website and other online publications. This is the best way to quickly attract new Twitter users and increase your brand’s reach. Although it is not advised, you can even add a popup explaining that your brand is now available on Twitter.

Add a link to your Twitter account on other publications as well. Newsletters, email signatures and forum posts are great places to put a link to your Twitter page. When the URL is added to the right spot, you can expect to see a nice flow of new followers almost immediately.

Twitter Exchange

If you simply want to increase the reach without having to run complicated campaigns, there are Twitter exchange sites to use as well. You can simply join the exchange, follow other accounts and get new followers in return. These exchange sites connect brands and new Twitter accounts with existing, human users, allowing new Twitter accounts to reach a sufficient number of followers and expand their reach.

The only problem with Twitter exchange like this is the amount of noise – for example, dormant Twitter accounts – you will have to deal with as well. You may get thousands of new followers, but not all of them are active or within your market segment. This is part of the reasons why today’s best Twitter exchange sites now offer better control over how new followers are added, giving you a much better chance of getting relevant new followers without spending a lot of time and money in the process.

The Advantages of Using Facebook

If you are thinking about adding Facebook to your social media marketing campaign but are still on the fence then you need to understand the benefits of using this site.  Facebook is one of the hottest social media sites on the internet and boasts millions of users.  Thousands of companies are using Facebook to market their products and services and are having a great deal of success doing so.  Now think about the fact that the odds are that there are at least a few companies in your industry that are using this social media site and they are getting all of your potential customers.  If that is not enough reason to get your business on Facebook, the continue reading for more.

Higher SEO Ranking

One of the top advantages of having a Facebook business account is the SEO rankings you can gain for your website.  There was a time when Google and other search engines did not bother using social media sites for their search engine rankings.  Today, with the popularity of all the top sites, they had to rethink this and now social media is vital to getting a page one rank.  Of course there are some things that you have to do like getting likes on your business page. The importance of social media signals is so highly valued that many businesses even buy Facebook likes for their business pages. Even if it doesn’t immediately boost your page ranking it can get other Facebook users liking you Facebook page and helping in the long run.

Free Marketing Potential

There are very few marketing strategies that do not require any type of monetary output on your part.  Facebook is totally free and the only way you pay is through your time and energy that you spend working on your page.  Of course if you have a large company then you may want to hire someone but the rewards are well worth the price of one employee’s time.  You can also spend a small amount of money on advertising on Facebook but you only have to do this if you choose to. Overall though, there is no money that has to spend in order to start a marketing campaign on Facebook.

A Wider Customer Base

With millions of potential customers on Facebook, there is no other place besides other social media sites where you have that many people.  You certainly can’t walk on to a street in New York City and promote your company in the same way that you can promote it on Facebook.  So it just makes sense that you should take advantage of this factor because you can be sure your competitors are taking advantage.  So if you want to compete, you have to be where the customers are and they are all on Facebook.

As has been illustrated, there are many advantages for being on Facebook to market your company.  Your website can get a higher search engine ranking and you can promote to a wider customer base due to the millions of people on the site.  Finally, Facebook is totally free so you don’t even have to put a penny out of your pocket for all the customers you come in contact with. Utilizing the power potential of social media can really help a business grow. If you are ready to take your social media marketing one step further you should really promote your business on all platforms including Twitter. This way you are taking advantage of all types of free marketing available. What is there to lose when all it takes is a little time investment? There are even programs that can help you market simultaneously to all platforms. The advantages of Facebook and other social media platforms are endless so there is no excuse for you to not be marketing through any of these platforms.

Do You Need More Followers on Instagram?

If you have been marketing your company on Instagram for some time now, and you have a base of loyal followers you may think that is enough work and now you can relax right?  Well, hold on just a minute, there may be some things that have limits but not followers on Instagram.  You can never have enough of them and you should never relax your marketing efforts.  The truth about social media is that when you start relaxing, you will lose followers and once they are gone, they do not come back.  So, do you need more followers on Instagram, yes and the following are some reasons why.

Boosting Your SEO Efforts

First and foremost, the main reason you are on any social media site is to boost your SEO efforts and to get you to a page on search engine result.  This enables you to drive more traffic to your website because it is a well known fact that people rarely go to a page two result when there are options on page one.  Page three and four are nearly unheard of so you want and need to have a page one ranking.  In order to do this, you need to keep building your list of Instagram followers even if you are comfortable where you are.  If you want, you can always buy Instagram followers through a third party website but the point is to keep increasing your list of followers organically for a real following. Social media signals are now such an important part of SEO that many businesses purchase them for all their social profiles. This means you can purchase Facebook likes as well as Twitter followers. This technique can make you seem more popular online but to build a lasting brand profile you really need to work on getting organic followers and likes who genuinely are interested in your business.

Drive Traffic to Your Website

You can never have too much traffic on your website as this is how you make your money.  The more followers you have on your Instagram page the more people will visit your website and the more money your company will make.  Nobody is comfortable with the income they have and you know you want to make more so why settle?  Keep working at getting more followers so you can increase your profits by having more traffic on your website.  You have to remember; only a percentage of the people who visit your website actually purchase anything.  The more people who visit it, the more chance at a sale you have.

The Domino Effect

One thing about humans is that they always want to be a part of something that is popular.  If they see that you have a lot of followers then they want to follow you too.  This is the domino effect and is has worked for as long as humans have walked the earth.  Basically, the more followers you have the more followers you’ll gain over time.  So keep following other people and keep trying to get as many followers on your page as possible.

So, if it has not been illustrated properly, the answer to the question, “Do I need more Instagram followers?” is a resounding yes!  You can never have enough followers and you can never have enough traffic on your website.  So keep posting those great photos that your followers like and keep pushing your SEO efforts to get your website to a page one ranking!

How to Get More Likes on your Fanpage

Many people have their own fanpages on Facebook these days? This is a great way to promote a business or to support a favorite artist or sports team.  If you have a fanpage and you find that you’re not getting the traffic or Facebook Likes that you want it may be time to rethink the page to bring in more fans.

The following are some easy ways to make your fanpage more popular by increasing engagement:

  • Branding – Even if the page was not created for business purposes, you need to think about how you are branding it.  The profile and timeline photographs need to really pop while still conveying what you are attempting to promote.  For instance, if you are promoting a famous person, you need to have a photograph of them as the profile picture.  For the timeline, you could use the poster image of their latest movie.  If the page is for a business, you should have the branding of company as the profile photo and for the timeline you could place weekly advertisements or something else relevant to the products or services.
  • Use the “Suggest Friends” – In order to get more Facebook likes on your fanpage you want to have the friends that are already in your friend’s list onboard.  Suggest your Facebook page to them so they can like the page and then share it with their friends.  Your fans can be your best assets as word of mouth is one of the best promotional tools you can use.  Thankfully, with social media, this can happen in just a few hours.  Your page can go from a few fans to hundreds of fans with just a few of your close friends liking your page.
  • Like Similar Facebook Pages – The best way to gain new fans and get more Facebook likes is to become a fan of other pages that are similar to yours.  When you post on their pages, your fan page will get more exposure and that exposure can lead to more likes for your Facebook fanpage.  Just keep in mind that you don’t want to spam these other pages as that could get you blocked.  Make sure your posts are concise and convey a good message.  If you aren’t writing quality posts for other fanpages then you’ll have a problem being taken seriously and may not garner any new fans from the posts.
  • Create Contests – One of the best ways to get your posts shared by your current fans and to bring in new fans is by offering contests.  When your existing fans share your contest details, their friends become interested and like your page.  The more interesting and easy the contest is the more new fans you’ll gain.

It is important to have as many people as possible like your fanpage if you want it to be successful.  It doesn’t take much time and effort but the rewards can be astronomical.  The above tips are vital for anyone who is promoting a business, as they are the best way to get the fanpage noticed by a wider group of people. Do you have any tips you want to add?

How to Promote your Twitter Page

Twitter is one of the most popular networking sites used today and it’s a great way to market your company. You know it’s a big step in the right direction and you may be looking forward to getting started but if you’re like a lot of new Twitter users, you may not know exactly how to begin. Since Twitter is known for being the fastest way to share information, it has the potential to be a great marketing tool that you can surely benefit from and these tips can help you get started using this network.

After setting up your account, you want to promote your Twitter page. Let the world know that you do have an account and you want them to follow you. Use every means you have to get this message out so you can begin getting followers as soon as possible. The next step is to start tweeting.

Create Twitter Content

You probably know that Twitter has a limit on how many characters you can use in a tweet and at first that 140 characters can seem way too short to convey any information. The good news is that once you get used to it, you’ll love the fact that it’s so short. You’ll learn how to get straight to the point and that will actually help you in other areas of business. It won’t take long to learn how to write the perfect tweet.

The main things to remember is to choose good, interesting content that is relevant to your industry and that leaves a good impression on your company. Never tweet anything that could discredit your company because it can be difficult to undo the damage a bad tweet can cause. Some great content ideas include industry related news stories, special events and any other important information that can benefit your followers.

Buy Twitter followers & Engage In Conversation

If you want to build a strong online presence and grow your fan base quick, first you need to buy twitter followers as it will make you look more credible from the start. Then you must engage in conversation with your followers and others. Look for topics of interest that you have knowledge in and comment on what others tweet. You also want to retweet content and @reply to show that you found these tweets to be of interest. This will make your tweets more visible and before long, you’ll begin steadily growing your Twitter fan base.

Follow Others

Follow other accounts related to your industry. This is a great way to learn more about how to use Twitter for marketing purposes and you can pick up a few followers along the way. Just be careful who you choose to follow. You don’t want to follow anyone that could make you look bad, so do your research and find out about the person or company you want to follow in advance. If they have a good reputation, it can help you build a strong online presence.

Now that you’re off to a good start, all you need to do is continue to post tweets regularly and stay connected with your fans. If you go days at a time without checking in, people will begin to get bored with you and look for someone else to follow. Therefore, you need to make sure you take the time to check in everyday and show your Twitter fans that you do appreciate them.

5 Outside-the-Box Marketing Strategies on Social Media

Social media marketing is no longer a secret; practically all of your competitors are already on social media, and are actively using it as a platform to discover and convert leads. As a result, it’s more important than ever for your business’ social media marketing strategies to be outside-the-box, so you can stand apart from the masses of other businesses in your industry.

Some unconventional yet successful social media marketing strategies include:

Implement Call-to-Action Buttons

While browsing Facebook pages, you may notice professional-looking pages that have a button – which says something like “Learn More” – within a post. Considering that these buttons are not a very common sight, they certainly stand out in a good, professional-looking way. It’s possible for any Facebook page to include a button like this for free and implement it within a marketing strategy.

To start, head over to and click on ‘Manage Your Ads’ in the top right. Then, alongside the options on the left, click on ‘Power Editor’ and then ‘Create Post’. In the post creation details box that follows – with information like URL, post text, etc. – you will see an option for “Call to Action” with “No Button” selected by default. There, select the button you’d like to use in a post; the options include Shop Now, Learn More, Sign Up, Book Now or Download.

After filling out the other info, click the ‘Create Post’ button and make sure to also check “This post will be published on the Page” to avoid paying ad fees; implementing a call-to-action button is free as long as that is checked. Now, schedule/publish your post and – voila – the call-to-action button will be there when the post appears.

Cater to Eccentricity and Humor

Most business social media accounts receive the occasional joke or eccentric comment from a follower. Savvy social media managers reply with lighthearted humor or eccentricity that has the potential to go viral, like when AMC Theatres replied to a tweet from Oreo that suggested to bring their cookies into a movie theater:

The AMC Theatres social media manager deserves props for this one. Their response is funny, humorous, and lighthearted — which projects a positive demeanor to potential customers, in addition to providing free exposure directed at anyone following Oreo’s Twitter account.

Avoid Pessimism at All Costs

Even some of the worst-ranking teams in the NFL, the Oakland Raiders and Jacksonville Jaguars, remain positive on their social media account throughout the season and offseason, whether it means recapping highlights from the previous season or taking a look at promising new players. Never will you see a post along the lines of “What a disappointing year! We’re terrible!”

If a business encounters any type of pessimism from followers, it’s best to respond with optimism over pessimism. While over-exaggeration will come across as annoying to followers, it’s entirely possible to remain both realistic and optimistic in a variety of industries, whether it’s the NFL or baking industry. This will reinforce brand loyalty and help maintain interest among followers.

Form Facebook Groups

Posts on Facebook pages will only reach a very small percentage of followers, unless a business pays to boost posts. An alternative to this is to form a Facebook group, in addition to the page. By forming a Facebook group for your business, a higher percentage of users in the group will see content, as opposed to the miniscule single-digit percentage of Facebook pages. Organic reach is much more reliable with Facebook groups, which are often worth paying a few dollars to promote considering their potential for organic reach.

Experiment with Emerging Social Media Platforms

Facebook, Twitter, Pinterest, and other big social media players don’t appear to be going anywhere, but that’s what many said about MySpace in the mid-2000s as well. Considering the capricious landscape, it’s always prudent for business to keep focused on the social media landscape. If there is a new social media platform with potential, then a business has little to lose by joining. At worst, you’ll expose your business to a few potential leads. At best, your business will become a face of the next major social media network.

By keeping outside-the-box social media marketing strategies like the five above in mind, businesses will stand apart from their competition on social media, which has continuously proven throughout the years to be an excellent source of leads if managed properly.


About the author: Mike Mineo is the Associate of Critical Content at Marqana Digital.  As an experienced tech writer, he joins Marqana’s team to knock out amazing content with record speed. Mike has a BA in Communications from Fordham University.

Standing Out On Instagram

Don’t miss out on an excellent opportunity to promote your business by ignoring the importance of Instagram! This platform allows you to promote your business in a fun and novel way. Instagram is known to attract even more new members then Facebook. Therefore it can reach a fresh audience and help you build brand awareness. It is such an easy tool, as all it requires are some well done and interesting photos and minimal effort from the viewers. Everyone loves having a browse now and then and see what’s new and inspiring! This social platform can increase the visibility of your business and help your company grow. Many people start by purchasing Instagram followers and likes, which is a cheap trick that worked in 2012 but doesn’t fool anyone anymore. To make sure that you stand out from the competition you should try posting unusual and creative images that viewers can’t find elsewhere.

Posting Photos of Real People Using Your Products

Instagram can help your business in many ways and you can show how it benefits your consumers by posting photos of your products in use. Seeing the product used in it’s natural surrounding will help viewers build a connection to your product and associate it into their lives.

Providing photos where people can see the product being used helps consumers envision the product being used by them in a similar situation. It helps your potential consumers relate to the product and therefore want to learn more about it and your business, this will increase the interest and traffic to your website.

Some companies will buy followers as a marketing technique. They think this will help create interest around their product as they assume that more people will follow a company with an already large number of followers. This little trick is widely used, however, buying followers or likes won’t bring in new customers. If you do decide to take this route, be aware that you must also provide interesting content and unique photos to keep your real customers interested in your product and company.

Use Your Photos to Tell A Story

Instagram is more then taking a nice photo. In addition to taking professional looking photo on Instagram, you should try telling a story with each photo to create an emotional connection between the product and the consumer. It is an art form within itself but with some practice you can learn to create images that conveys emotions, ideas and messages to the viewers. This takes time and effort but the results are well worth it as it will help build brand loyalty and convert your followers into customers.

So before you go ahead and rush to buy Instagram followers, remember that people follow companies on social platforms to get to know them better. They are interested in more than what you sell. Consumers are concerned about what happens behind the scenes and your company’s ethos. One photo can speak a thousand words and visual stimulation can make a quick and lasting impression on people. Making Instagram a great tool when it comes to enhancing your brand and creating more hype and attention for your company.

The Dark Underbelly of Social Media: Do You Know the Threats?

Social media has become an integral part of search engine optimization. Though it’s hard to hear it straight from Google, it’s quite apparent that social signals have become a major factor in ranking ever since they’ve rolled out algorithm updates like Penguin and Panda.

Due to the big hits caused from these updates, it’s common to find advice pointing individuals toward the use of social media to improve brand awareness, community interaction, and (in theory) the chance to increase search rankings through these social signals and mentions.

But lurking in the underbelly of the social media landscape are threats that present a far greater danger than we could have ever imagined.

Social, Reputation, and the Game Changer

In 2013, the Twitter feed of the Associated Press was hacked. A single tweet went out before the account was suspended. This tweet mentioned that the president had been injured by an explosion at the White House. Though completely false, this caused a massive ripple. The S&P dropped 0.9% which resulted in over $130 billion in stock value to plummet and vanish within seconds.

Consider your role as a search engine optimization professional.

No amount of keyword optimization, content production, and advertising could keep up with the spread of disinformation such as that of the Associated Press event.

What we’re dealing with here is a fundamental shift in how people absorb information. It comes to us so rapidly that users of the platforms react before they understand.

It means that the game has changed.

Placing all effort into optimizing a website isn’t good enough in these social times. One has to wonder what the point of a high ranking website if below it are countless negative reviews, status updates sharing disinformation, and YouTube videos belittling the brand.

Social media, albeit an amazing tool for connecting with others, has also unleashed a beast that can destroy reputations as easily as they are formed.

The Growing Problem within Social Media

The allure of social media is that it’s available on free platforms to anyone willing to give it a try. A good majority of individuals use it sincerely to communicate with friends, family, and connections but there are those that use it maliciously to attack brands, destroy reputations, and exploit individuals.

The following are just a few examples of how social media (and its users) have been conned:

·  It’s cheap and easy to buy fake followers. It doesn’t matter that they’re not real because their only purpose is to inflate the follower count. Individuals (and companies) do this to create a false sense of popularity. People, after all, are more likely to follow celebrity-type individuals than those with only a few. By exploiting the numbers a brand/individual may then use their power of influence (granted to them through this false sense of popularity) to push disinformation, mediocre products, or stir trouble with others.

·  The proliferation of short URL’s have led to a host of security issues. These links may disguise malicious files, web pages, or scripts which could exploit those clicking through the seemingly safe link.

·  Parody accounts, though some funny, can be misinterpreted and thought to be the person or brand they represent. One wrong update and suddenly the individual/brand needs to go into full PR mode explaining it was not from the official channels but by then it’s often too late, it’s spread too quickly, and the damage has been done.

To protect themselves from these problems, it’s now recommended web users invest in tools to prevent and thwart social network security threats through virus detection, guards against identity theft, safe search, and more.

Welcome to the Social (Engineered) Future

The use of social media will continue to grow with each passing year and with it will come those that choose to use the medium as a purpose of malicious intent. It could be an individual vindictive about another which results in slander. It could be disinformation about a brand which sends them into free fall. It could be a full-out attack which causes a total loss of control and downward spiral into chaos.

Social media, ultimately, is good but lurking in the underbelly are some very dangerous threats.

Think twice before you post. Ensure passwords are robust. Create a strategy to handle false reports. Your reputation is on the line. SEO can only do so much in terms of keeping you at the top of the listings but it will soon be social media which determines whether that effort is put to good use … or to waste.

Conversation Starters for Enhancing Facebook Engagement

How is your Facebook page doing lately? Does it seem to be lacking a little interaction from your fans?  No comments and likes on any of the content you are posting? Well it’s time to shake things up, generate some interests and get your fans engaged against or you’ll lose them forever! If you don’t keep them excited they will look for other business that seem to offer more and are more interesting to follow. This doesn’t mean you should stop using Facebook as a away to promote your business and letting your customers know what special offers you have running. But it just shouldn’t be all you post about. People also want to get to know your business philosophy and what the company’s goals are. Most people are on Facebook for an emotional connection and they originally liked your page because they felt that from your business. So gentle reminders on why they first liked you to begin with are important now and then.

There are many way to enhance your customer engagement but do not go out and buy fake likes under any circumstances. These are all zombie fans and will not show any signs of interaction. All it does is increase the costs of promoting your business on Facebook. For more information about what not to do if you wish to increase your Facebook engagement view this article by Constant Contact. Buying likes should have been first on the list.

Besides posting status updates pushing sales and promotions there should be stuff that your fans find funny and interesting. This will help with engage and shares. Which helps promote your business to new people. People like to be heard, so ask for your fan’s opinion now and again. To create interest for your page you can try the conversation starters below and give your page a breath of fresh air and get your fans talking again!

Funny or Motivational Quotes Help!

A good quote never goes astray. Everyone needs a boost every now and then and something motivational or funny can really help lift someone’s mood. It may be just what your fans needed to wake up to or that afternoon encouragement. Funny things also have a tendency to be shared more. Quotes can help with reminding your fans why they liked you and also deters them from un-liking your page.

When your fans share your posts it also will help your page build more fans and get more likes. You can buy likes to help maintain your online image but it really does nothing for page engagement or activity. It is important to have an active account and also encourage your fans to like and share your page and content.

Hosting Contests Creates Engagement

Hosting a contest can be a great way to encourage activity on your page again. Before doing so, make sure you read over the rules and regulations with hosting a contest on Facebook. You can do some research and find some good tips for  running a successful Facebook contest and make the most of it. See what the expert say and avoid any mistakes that others have committed when running a contest for the first time.

Images and Video Links Encourages Shares

Another good conversation starter is an interesting or funny video or photo (this concept truly also applies with Instagram and increases engagement). Many people like to be the first person to share something funny with theirs friends. So next time you see something interesting post it on your page with a link so your fans can share the fun as well.

Using quirky images can be another way to promote Facebook engagement. Post half an image and have your fans guess what it is of can get people talking. You can also try posting a funny image and getting your followers to come up with a funny caption.

It is important to have an active Facebook page, to keep your fans interested and sharing your business. This is the whole point of social media and can be used as a great marketing tool. There are many other ways to encourage activity from your followers but if you are having a hard time you can try the three suggestions above.

How to Integrate YouTube Into Your Internet Marketing Strategy

Creating an online marketing strategy is practically essential to running a successful business in this day and age. While some local operations can still skate by without one, more and more are coming to realize the massive exposure they stand to gain by moving their marketing efforts into the online arena, even if all they choose to do is list with local directories (city pages, for example) and put up a website to act as a portal for online customers to find them. However, most have come to understand that there is a wide world of marketing opportunities out there for the company willing to engage in SEO and build a social media presence. And in many cases you don’t have to spend an arm and a leg to make the most of these platforms and techniques to increase exposure. You do, however, have to find the mediums that are going to provide your company with the best possible coverage. While you’ve probably already set up profiles on popular sites like Facebook and Twitter, you could be making a big mistake by neglecting YouTube in your strategy.

Many business owners are intimidated by the prospect of creating internet videos, and it’s no wonder when you consider how many ways it can go wrong. But you’re not exactly some kid posting videos from your basement; you’re a successful entrepreneur. As such you should be able to come up with a viable marketing strategy that includes YouTube integration. But how do you go about it? There are several things you’ll need to take into consideration throughout the process, starting with whether or not to hire professionals to help you create not only your videos, but an overall strategy that allows for cross-promotion and optimum saturation.

The first thing you’re going to need is a great idea, which means coming up with content that people will want to share. Your standard infomercial is not going cut it here; you need something that’s going to grab the interest of an instant-gratification audience. You can start by looking at successful online marketing campaigns that have hit it big and gained exposure through YouTube videos, such as BlendTec’s ‘Will it Blend?’ series or the Old Spice commercials that started on TV and then made their way to a YouTube channel.

In both cases the companies responsible found clever, creative, and fun ways to present their products. They were humorous and innovative and viewers ate them up, sharing with friends and taking them viral. It’s not easy to figure out the formula for garnering this type of response, but that’s exactly what you’re trying to do. And if you’re simply not up to the task, then spending a little more for professional help is bound to pay off in the long run.

It’s also important to keep in mind, if you want to increase YouTube views, that posting videos is only the beginning of a successful integration when it comes to adding this visual platform to your overall marketing strategy. What’s important once you hook consumers is to reel them in through interaction, added value, and incentive to buy. Ultimately, any marketing strategy should be designed to bring in sales, and using YouTube is no different. So you’re going to have to carefully contemplate how this medium can be used to your best advantage. And creating coordinated marketing efforts that pull all of your online efforts together is the best way to integrate YouTube into your campaign.


This is a unique article published on SEO Desk with exclusivity.