For quite a while now, I’ve been trying to increase traffic to a new weight loss blog. SEO is all I do now; you might even call it my new obsession. But with how critical knowledge of SEO is to generating traffic, you can’t fault me for doing this. And traffic is the lifeblood of any blog; zero traffic means your work as a blogger is all but labor in vain.

Quantity is not the only measure of a successful blog; you need to have the right kind of traffic…

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Content is the key success factor of SEM (Search Engine Marketing) which is the leading marketing concept in recent marketing efforts of business aficionados. Different other factors have also involved here, but it is the content, which can draw the line of difference between success and failure of any SEM effort. Many people have suffered from the inappropriate content, even though they have put their best effort on other issues in order to come up with an excellent SEM strategy. Following tips can help you to develop the most appropriate content which will let you …

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Let’s say an average tech savvy individual – Mr. A is in a new unknown location, it’s late, there is no one around to ask for directions and he wants to find a good place to eat somewhere within walking distance. He takes out his smart phone and runs a simple Google search for food places in his location. At this point of time all eateries within that proximity receive a potential customer in this individual. There is an old, fine little burger joint which makes some of the best, tasty, mouthwatering, delicious and delicate …

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Many businesses are cutting back on traditional marketing mediums in favor of distributing content online. Transitioning to this type of marketing isn’t foolproof, though. Without a solid strategy and content, you could potentially put in a lot of work for little reward.

However, done well, content marketing is an excellent way to engage potential and current customers. It can help shape your brand, assert your expertise, generate leads, and improve customer retention. Effectively marketing with content is…

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Of the many factors that go into search engine optimization, many often forget about the importance of backlinks, which is a shame given that industry experts have estimated that backlinks could account for as much as 80 percent of the weight search engine ranking algorithms give websites. If you’ve gone through the effort to create new content and gotten external sites to link back to it and your site, why are you not taking the extra step to track these backlinks? And how can regularly tracking backlinks build your reputation and your brand?

It may seem …

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The latest Google algorithm update that has caused the most buzz second to Google panda is the Penguin Update. Like its predecessor update, it also has greatly affected online marketing and has brought considerable change in the rankings of websites.

The primary areas hit by Penguin update include:

• Paid links with exact match anchor text
• Guest posting on non-authentic websites
• Comment spam
• Links from dangerous websites

However, a majority of providers of…

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There have been many casualties in light of Google’s recent algorithm changes and policy alterations. In short they have recently begun punishing and demoting websites left, right and center in a bid to eliminate anything that could be seen as spam content and in a bid to improve the effectiveness of their search.

Whatever their motivation though, it doesn’t change the fact that some website owners have seen their sites suddenly losing their ranking and being left much further down the SERPs than they would probably ideally like – and often this came so suddenly that …

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Black Hat SEO tactics are ethically questionable strategies some people use to trick the search engines into ranking their site well. Search engine optimizing (SEO) utilizes complex keyword strategies, backlink building many other techniques to make a website more attractive to search engines. The following is a list of Black Hat tactics that can get a website punished or completely removed from results if discovered by the search engines.

1. Interlinking

When another website links to your page it…

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Even though SEO is growing in popular, it has been around for several years.  Individuals and businesses may decide they want to learn about SEO to improve their website’s rankings.  The thing about SEO is that it is not a simple process that can be learned over night.  One way to look at SEO is to compare it to basketball.  It is not possible to win a game by spending a few minutes a day learning a couple tricks.  Likewise, it would be difficult to rank on the first page of Google by reading a …

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If you’ve checked SEO and Internet Marketing forums lately, you’ve surely seen the recent chaos that Google’s latest updates have caused for some people. While each update addresses different issues, there’s a core takeaway regarding link building and anchor text that very few people seem to be getting.

We no longer live in the days where you could simply blast links with near-infinitely repetitive anchor text and rank a website. The big G has caught on (quite a while ago, actually) and those who’ve been getting by on that strategy are going to have to seriously …

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