We continuingly hear about link building as a method to help our websites achieve success in the search engine rankings or SERPs as they’re known.

It’s understandable why this is the case – link building can have a powerful effect on rankings and really offer a great ROI if you go about it the correct way. So, let’s take a look at the basics.

In the post Penguin and Panda world we have to obey stricter conditions than ever when looking to build links. Google has been cutting down on bad practices in the back link world …

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Small businesses commonly make many of the same mistakes when it comes to their online presence. When you are working with minimal dollars it’s easy to think do-it-yourself (DIY). However, when it comes to your brand, DIY is not always the way to go.

Having an online presence is extremely important in today’s business world. However, having a website or a social media account means little if you are not optimizing every opportunity they present.

How do you optimize opportunities online? By optimizing your presence itself.

Who and Where Are You?

What is your websites Google ranking? If you …

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The rules of SEO are evolving and the playing field is being leveled. In essence, SEO and keyword rankings are becoming increasingly influenced by social media (namely via Google+.)

The evolution of SEO stems from a new mechanism called social authority, which is directly shaping websites’ search engine authority and thus their SEO potential.

How?

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Before you spend a ton of money on search engine optimization meant to connect you to the entirety of the global economy, it’s a good idea to take a moment to contemplate the scope of your current business model, as well as your short- and long-term goals. When you run a local business, chances are good that you have neither the resources nor the inclination to cater to a global community of consumers. In truth, you might not even be able to, especially if you work in a service industry. So if you really want …

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Earning from home as an SEO copywriter is actually quite easy, once you know what you are doing. There are hundreds of thousands of business owners who are willing to pay good money for high quality SEO articles. This is because SEO is one of the most powerful marketing tools to date. However, in order to be able to earn money from doing this, you need to make sure that you know how to implement it into your articles properly. With that in mind, here are 4 simple tips that will help you, when it …

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What does your SEO risk profile look like?

Chances are, a lot of those reading this won’t have a clue. Those employing search marketing tactics, whether dedicated professionals or bloggers and business owners who don’t like outsourcing, tend to utilise a ‘fire and forget’ method when it comes to link building. We go out and find desirable locations from which to create links to our sites. This is usually done using metrics such as PageRank and Domain Authority. We then go about actually getting that link, using methods which are as easy as possible and which …

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For years together, Google’s Page Rank has been on the forefront of search engine optimization to classify sites based on authority. The higher your page rank in Google, the higher is your authority and crawl rate by search engines. In the upcoming year 2013, Google has decided to include a new quality metric that will take the limelight in search engine ranking algorithm and that is none other than AuthorRank. From 2013, I am sure that you will be hearing a lot of buzz about AuthorRank. Let’s dig…

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Link building is the dominant force in SEO strategy in this age of engaging social media internet marketing. While onsite SEO practices including keyword analysis, meta and H tag population and compelling SEO copy writing will remain the foundation of your search engine optimization stratagem, successful off site optimization in the shape of link building is the “must have” line of attack. This practice even eclipses existing power houses in internet marketing processes like email marketing and social media marketing. Lets be clear though, the later disciplines are not outmoded, in fact a successful integrated …

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Having the best firm in the world will not do you any good if people cannot find you. Even though you’re not in retail or sales you are still selling your expertise. It is important to make sure that you have a marketing strategy that will make your firm stand out to potential clients. Below are a few tips for SEO that are sure to help you in the criminal defense market.

1. Check your site’s load time

Knowing your site inside and out is the only real way to determine how to make it more effective. …

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Unless you are already the top site in the search engines for all of your keyword phrases, chances are that you still need to do some work to help better your SEO and improve your rank. Choosing the right keywords to use on your site and in your content is going to be a rather important part of this. For some, finding the right keywords seems like an almost mystical experience and something that is difficult to do. The truth of the matter is far different. You will find that getting the right keywords can …

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