Top 5 best SEO plugins for WordPress

There is no doubt that one of the most famous content management systems is WordPress. WordPress offers its users the capability to easily create and manage their own blog site. Its success can be seen in the fact that among the million websites in existence in the World Wide Web, most of it are powered by non-other, WordPress. Thanks to WordPress, users can browse through different themes to help them in designing the physical appearance of their blog, which is an important feature of any website. The most important however, is the content of a blog and how this content can be made readily available to all those who browse the internet. WordPress supports many different plug-ins made for helping you boost your SERP rankings in the different Search Engines like Google, Yahoo, Bing, and Ask.com. By utilizing these SEO plug-ins, a user is not only increasing the chances of his/her blog getting discovered and linked to search queries but he/she is also choosing to make his/her blog function better.

According to company provides local SEO services, to help you with your blog, you should try tools that can undoubtedly help the performance of your blog. The top SEO tools for WordPress are those, which offer wholesome services and specialized amenities for creating a blog. Note however that there is a difference between paid and unpaid services offered by the SEO plug-ins.

WordPress SEO by Yoast

One of the most famous and complete plug-in for WordPress is the WordPress SEO by Yoast. This plug-in offers most of the services that you will need in creating your blog. With its many features, you can tinker with all of the little details that need to be adjusted for your site’s performance. It helps you create templates that can help you in utilizing your Meta descriptions and titles which will help you in indexing the contents of your blog. Aside from this, it also offers many other optimization options for the different needs of your blog. You can also avail some of its premium add-ons for other special needs.

ALL-IN-ONE SEO Pack

This SEO plug-in is one of the most wholesome plug-ins that offers almost the same services as WordPress SEO by Yoast. It covers all the basics for making your own blog proving that it is indeed an all in one pack product. It is very user friendly and can be very much trusted and utilized even for beginners. One special thing about ALL-IN-ONE SEO Pack is that it is the only plug-in that offer SEO Integration for e-commerce websites. This is an advantageous feature for those you would like to utilize commercial transaction of information through the Web.

SEO Friendly Images

Having a blog with images means that you, as a blogger, should update your images with proper ALT and TITLE attributes in order for them to be more discoverable by improving the flow of information traffic from search engines. SEO Friendly Images does that thing in particular which greatly affects how your images match search queries for the accurate picture involved. SEO Friendly Images is a “must have” for all types of bloggers who incorporate images into their blogs.

WP Social SEO (Pro)

One of the most popular media for disseminating information is non other but the social media. This paid plugin will help your blog become optimized socially and can help your blog attain Social Media Optimization. WPSocial SEO helps you optimize the content of your blog for it to be optimized within social media websites like Facebook, Twitter, GooglePlus and many other social networks. This plugin is also one of the best for easily acquiring a Google Authorship and Publisher Status for your blog.

SEMrush

If you are a Digital Marketing Professional, then SEMrush is the WordPress plugin for you. This plugin was specially built to help Digital Marketing Pros to keep up with the digital statistics of their digital marketing competitors. SEMrush helps you to strategize your marketing by allowing you to look at the data of your Search Engine Optimization and your competitors’. SEMrush also prides itself with its SEO keyword search tool.

5 Strategies to Help Small, Local Businesses Increase Inbound Links

Running a small business is a dicey game. It is by no means without its rewards; you get to be your own boss and manage your operation as you see fit, and every success is attributable to your hard work. But you also have to contend with limited funding most of the time, as well as the responsibility of wearing many hats. Even if you’re familiar with the industry that you choose to enter, you’ll still have to handle all manner of tasks that you might not be cut out for, such as accounting, sales, and marketing, just for example. And in this day and age, it simply won’t do to ignore the potential value of an online presence, even if you’re only a small, local business. Nearly everyone looks online these days rather than using the Yellow Pages, so if you don’t build a website and start to optimize, chances are good that consumers will never find you. As part of the package, you’ll want to find ways to get inbound links that direct interested parties toward your website. Here are just a few ways to secure the virtual arrows that will point people your way.

  1. Killer content. In a post-Penguin world, content is of the utmost importance anyway when it comes to optimization. Google’s current algorithm is designed to ensure that the websites getting top placement for searches are actually providing the engaging and informative content users expect, rather than the keyword-stuffed articles of old that were meant to bring in traffic while delivering little value for visitors. But there’s an even better reason for providing stellar content than sating Google’s search bots: you want to impress those who come to your site. When you provide the value that consumers are seeking via your websites, blog, social media, and so on, you increase the opportunities for sharing, and this will help to increase the inbound links you seek.
  2. Easy-to-share items. Massive blocks of text may be the most comprehensive means of delivering information, but they are in no way the most efficient, nor are they particularly attractive. The long and short of it is that you need to provide bite-sized snippets of information that are easy to share if you want to encourage visitors to spread your content to contacts online. By creating self-contained content through graphics, infographics, and videos, for example, you can offer customers the easy-to-share content they crave. And embedded links will lead straight back to you.
  3. Social media profiles. Social media plays a major role in sharing, so you really can’t afford to let it fall by the wayside. That said, you must treat your profiles like any other professional venue. Despite the fact that they are terribly casual, social media outlets provide you with an opportunity to reach out and connect with prospective customers. But they also give you a way to offer sharable content, and that’s where your inbound links will start to multiply.
  4. Participate in the online community. There’s a lot to be said for networking, especially in the online arena. So sign up for forums, comment on blogs, and see if you can get some patronage and collaboration going within your virtual community of peers. Participation can go a long way towards netting you additional links.
  5. PPC services. You might not be keen on the idea of paying for links, but when you run a small business you’re either expending time or money, and most of your time must be devoted to your operations. Luckily, there are some strategies for building a web of inbound links that won’t cost you an arm and a leg. And pay-per-click services may qualify. Getting listed with directories is another good option for the business on a budget.

America’s got the X Factor – Has your Link Building strategy?

Link building is the dominant force in SEO strategy in this age of engaging social media internet marketing. While onsite SEO practices including keyword analysis, meta and H tag population and compelling SEO copy writing will remain the foundation of your search engine optimization stratagem, successful off site optimization in the shape of link building is the “must have” line of attack. This practice even eclipses existing power houses in internet marketing processes like email marketing and social media marketing. Lets be clear though, the later disciplines are not outmoded, in fact a successful integrated SEO campaign needs to have an unyielding underpinning of on-site search engine optimization procedures, matched with social network engagement and informative well structured content written for human readers before web browsers.

However, link building is king!

So before we plan our link building strategy, let’s first respect the importance of a link and define what precisely a link is. The simplest characterization would be to think of a link as a “vote”. When website A links to website B, website A is in essence voting for or endorsing website B.

One of theses things ain’t like the other…!

Not all links have the same authority; let’s use X Factor voting as an analogy to demonstrate this line of reasoning and let’s assume:

  • X Factor Contestant No. 1 has 2 votes – Simon Cowell & Britney Spears
  • X Factor Contestant No. 2 has 3 votes – La Reid, Demi Lovato & Britney Spears

Clearly, contestant No.2 is unquestionably through to next weeks sing off with 3 votes but unfortunately contestant No 1 is out of the competition. However, since Simon Cowell is considered a music industry authority and likes to through his weight around his vote has more influence and therefore Contestant No.1 moves up the ranking and has the X Factor!

Each link passes on a distinct voting weight and it’s entirely possible for a page with only a few links to rank higher than a page with thousands of links. Relevance and Quality is paramount.

3 step guide to killer link building:

Step 1: Compile a list back-link target sites

Before you embark on the link building process, create a list of potential target websites you want to acquire a back-link from. Sort and manage your list by segmenting by target content, relevancy or both, but relevancy is essential. There are several guest blogging portals that can match you with potential target publishers such as myguestblog.com. Alternatively, you can search for prospective targets by using a basic Google command. Simple type “Keyword” + “guest blog” and hit search. E.g. lets assume you are lawyer and your target keyphrase is “legal advice”, then you would type legal + ”guest blog” in Google search. This will return webpages that accept guest posts on legal advice maters.

Step 2: Compelling and unique copy

Spellbinding SEO content can result in greater engagement with your audience who will want to keep reading and share with their social networks. The process involves significant research and planning, but this time is well invested.

IMPORTANT – everyone loves unique interesting content, particularly website owners and publishers.

Step 3: Compile your prospecting E-mail

Drafting your successful prospecting e-mail for your prospective website publishers is indispensable when link building. Try and keep the email relatively personal, replacing “Dear” with “Hi. Ensure each email is unique for each publisher and that your content expresses explicit relevance to the audience of the target website. Doing a little research to find out the publishers/website owners name will give you distinct visibility over vanilla non-personal batch emails.

Good luck with your Link Building!!

I hope you enjoyed my article; I welcome any feedback you may have…

 

About the guest author: Mark Hullin is Director at SEO Crowd, SEO Company specializing in, SEO, link building, engagement internet marketing and social media marketing.

This is a unique article published on SEO Desk with exclusivity.

Changes in Anchor Text Strategy

Over the years, there have been many changes regarding SEO tactics and which practices are best to use. One of the biggest changes in the last two years has been the use of anchor text. Before the Penguin update, the mindset was that links couldn’t hurt a website. This gave SEO companies the opinion that they should get as many links as possible using the exact anchor text they are trying to go after. As we all know, this had a very detrimental effect for a lot of websites in 2012.

To avoid catastrophe with search engines and improve the local online marketing strategy, companies should use different variations on anchor text. I’d like to mention a few different tactics you can use to make sure you are getting the most out of your links. Following these principles should ensure you don’t get hit by the next Google update.

Specific, Rather Than Generic, Terms

After all of the big 2012 updates, people started to see that Google was looking for a more organic linking profile. This encouraged SEO practitioners to start building links with generic terms, such as “page” or “click here,” as the anchor text. We definitely recommend staying away from this practice. In their Search Engine Optimization Starter Guide published in 2010, Google actually put out a warning about using these kinds of links.

Using generic anchor text terms can be dangerous, as you could over-optimize for those terms. You should instead use a term that explains what the page you are linking to is about.

Company and Brand Name

Using company and brand names is a great way to vary the anchor text. However, be careful if the brand name is the same as the keywords you are trying to rank for. Rather than getting the variety you need, you will have more of the same keywords.

URL

This is another good option for getting some diversity in your linking profile. If you are going to use the domain, don’t always use the exact same URL. You can change it up by including the “www” in the URL or by pointing to another page. It also might make sense to point to your blog.

Long-Tail Variations          

Use many different long-tail variations of your keywords. For example, if your company sells tandem bikes, you may want to use the anchor text “tandem bikes for sale” or “accessories for tandem bikes” along with the main keyword “tandem bikes.” This will accomplish two things. First, you will increase your relevancy for the different long-tail search phrases. Second, it will make your linking profile look much more organic.

Co-Citation in Links

One of the new things webmasters have been using is co-citation. The idea behind this strategy is that Google is looking at all of the content on a page and passing value onto the target website through the value of the entire article.

There still needs to be a link pointing back to the promoted website; however, the link can be one of the previously mentioned pieces of anchor text. We should strive to produce high-quality content, which users will consume and share. We can still get movement from our target keywords if they are in the actual article. We could include them as heading tags or use strong tags to show importance.

Links from Other Site Owners

Finally, a great way to create links that are completely organic is to create great content. It may not be simple to write great content, but it is certainly worth the effort. Come up with “link bait” that is engaging and shareable. If you do so, people will link back to your site in many different ways, including on social media platforms and directly on their sites or blogs. This is the ultimate way to make sure your backlink profile is as natural as possible.

 

About the guest author: Jonathan Wickham, the director of SEO at Boostability, has been in the SEO industry for just over 5 years. He studied at Utah Valley University and graduated with his Bachelor’s Degree in Business Management. When not at work, he loves hanging out with his family and playing racquetball.

This is a unique article published on SEO Desk with exclusivity.

Top Eight Ways To Build Backlinks Post Penguin

As Google continues to revise its ranking algorithm, keeping up with exactly what’s rewarded and what is punished isn’t easy. The one thing that will never change however is the importance of backlinks.

Backlinks are an integral part of Google’s ability to sort high quality information from the low quality variety. And this means that if you work in SEO, they’re going to be an integral part of your job for the foreseeable future too.

Contrary to popular belief, backlink building post penguin doesn’t need to be a complicated undertaking. You simply need to accept that quantity is out. It’s been replaced by both quality and relevancy.

Keeping that fact in mind, here are eight backlink building techniques that can still be counted on to boost your sites ranking.

Blog Commenting

Blog commenting is arguably the most basic form of backlink building. It’s also a technique that’s often heavily in black hat SEO. Despite these facts, it remains as effective as ever.

The key is that you must be selective about both what you comment and where.

  • Avoid blogs without moderated comment sections.
  • Always read before you comment.
  • Look for high page rank, high domain authority blogs.
  • Look for blogs that are relevant to your niche.
  • If undesirables are leaving comments, look elsewhere.

Forum Posting

The rules for forum posting are almost identical to those for blog commenting. Stick to well respected forums that are relevant to your niche. Don’t waste time leaving low quality posts that are just going to be deleted.

Most forums require that you post a set number of times before you can start leaving links. Take this time to become a respected member. The more respected you are, the more likely your links are to actually get clicked.

Guest Posting

Guest posting is arguably the most time consuming backlink building technique on the list. You need to craft a killer piece of content, find a respectable blog to publish it and then you need to give it away completely free of charge.

Despite this fact, guest posting remains as popular as ever. And the reason for this is simple; high quality guest posts lead to incredibly high quality backlinks. The time that you invest in getting them is therefore always going to be time very well spent.

Article Directories

Making mass submissions to article directories is not something that can be recommended post Penguin. Submitting a limited number to high quality article directories however, that’s something completely different.

Here are five article directories that can still be used to generate respectable backlinks.

  • EzineArticles.com
  • ArticlesBase.com
  • GoArticles.com
  • ArticleSnatch.com
  • PubArticles.com

Web Directories

In a similar fashion to article directories, reputable web directories are still very much worth your time provided you don’t mass submit. Here are five of the best free web directories:

  • DMOZ.com
  • HotFrog.com
  • Mantra.com
  • SoMuch.com
  • GeniusFind.com

Web 2.0 Blogs

Web 2.0 blogs are free to create and receive a surprising amount of respect from Google. Provided you don’t go the black hat route, they therefore make an excellent post penguin backlink building technique. To differentiate yourself from the spammers:

  • Write the content yourself i.e. don’t use article spinners.
  • Write at least four pages of content (you can link to multiple sites).
  • Don’t set and forget i.e. keep adding new content on a monthly basis.

Question and Answer Sites

Despite not being very popular among the SEO crowd, Q&A sites make for excellent places to build backlinks. They are highly respected, highly ranked and packed full of people looking for specific answers to specific questions. Provide those answers and you’ll not just get a backlink, you should get some direct traffic too.

For best results, stick to Yahoo Answers and Quora.

Link Bait

Finally, we have link bait content, the most effective backlink building technique on the list. The idea behind link bait content is incredibly simple, publish content that is so useful/entertaining that people cannot help but share it.

Link bait comes with two distinct advantages. First off, it leads to perfect backlinks.

  • They’re 100% natural.
  • They’re built over the course of months/years.
  • They’re often on high PR, highly relevant websites.
  • More often than not, they’re contextual.

The second advantage of link bait content is that it’s about more than just SEO. It genuinely makes your website more valuable. And isn’t that the point of building backlinks in the first place?

 

About the guest author: Todd Ramos, the author of this post, works at Todd SEO Guy, an SEO consultancy. Besides claiming to be a massive hockey fan, he also has a passion for writing articles and guest posts.

This is a unique article published on SEO Desk with exclusivity.

How to Pursue Directory Submissions Post-Penguin

As you may or may not know, web directories and search engines are not one and the same, so submitting to them is bound to bring different results. The main difference is that search engines use crawlers to seek out links and keywords in order to deliver pages, by ranking, to people seeking specific content, while web directories link out to sites, rather than certain pages, based on category, and they tend to be searched by people directly. That said, posting to web directories can impact your status with search engines, especially in a post-Penguin internet landscape. So it’s important to understand how submitting your URL to web directories can affect your overall online presence so that you can make sure to do it in a way that is beneficial to everyone (especially you).

You might have heard that the main concern of Penguin is providing viewers with the quality content they seek, hence the many changes to linking strategies. Directory submissions are only part of the bigger picture here, but they could play an important role. Just like you probably now find yourself seeking to link-share or guest post with websites and blogs that enjoy a high ranking themselves (so as to conform to the higher standards of Google’s current algorithm), you need to select directories that are of higher quality.

Depending on the type of website you run, you might look into regional, niche, or general directories, but even within these categories you’ll find that there is a lot of differentiation in quality. Some will let anyone join, cluttering up the works, while others charge a fee. But it might not even be about money since some are simply more selective than others when it comes to listing sites that are high quality. These are the directories you definitely want to get listed with if you can. Avoid any that also list shady sites, like those with adult content, for example.

In truth, you need to be picky about the directories you decide to list with. It’s not just that they need to make you look good in terms of where your links reside, but they also need to appeal to the people who peruse them since the main purpose is ostensibly to provide you with a bump in targeted traffic. If you choose a site that seems quality without first bothering to check on what they have to offer you could be shooting yourself in the foot on this score. It won’t take you long to look at a couple of different categories to see what kind of listings pop up, and if you find just what you’re looking for and the links go to quality sites, you’re golden. But if you look under a category like web designers and you also end up with listings for pet blogs and solar panels, you might want to withdraw your bid for listing.

Getting the average web directory to add URL links to your site is not rocket science. Heck, you can download an automated submission tool to do it for you if all you want is a multitude of links. But with Google demanding quality over quantity, you might want to think twice about your strategy. Not only can listings on high quality web directories potentially help you to raise your page rank in an indirect manner, but it can certainly improve your odds of attracting targeted traffic to your site, which is the ultimate goal no matter how you slice it.

 

This is an original article published on SEO Desk with exclusivity.

Develop a Link Building Strategy for Large Sites

Having a successful link building strategy is one of the most vital part of Search Engine Optimization. More efforts you put in to build a firm link building strategy, better are the chances of achieving success for the website. Developing link building strategy does take time but if you follow the below listed tips, you will be on the way of success.

1.) Develop an understanding on backlinks

Link building is all about acquiring backlinks. More the number of backlinks you are able to generate for your website better are the chances of you being noticed across the spectrum. Backlinks in general terms are links on another websites that link back to your site.

2.) All backlinks do not get created equally

A common myth that prevails in the SEO world is that all backlinks are interchangeable. Usually, backlinks from pages with high GooglePageRank are more valuable than backlinks from pages that have a low GooglePageRank. Avoid backlinks from pages that have low GooglePageRank as this can cause irreparable damage to your website prospects.

3.) Google Page Ranks matter

Google has a distinct ranking system in prevalence for the webpages. Each page that is analyzed by Google receives a page rank. Generally, a page rank of 5 or 6 is considered better when one talks of SEO. Page rank is directly related to the backlinks you receive for the website. More the number of backlinks you get from high PageRank webpages, better are the chances of the website being highlighted. The best way of realizing this objective is to get worthy backlinks from web directories.

4.) Get the website listed on web directories

Getting the website listed on the web directories is the best way of generating quality backlinks. These backlinks are vital for business promotion when it comes to generating business for your website and making it noticeable across the spectrum.

To get the website listed on web directories, the site needs to be listed on the web directories. For a high quality website, it is a child’s play to be listed on the web directories.

5.) Publishing Articles to get Backlinks

The best of getting decent weblinks is to publish innovative articles or material to the concerned directories. Most directories are always happy to consider new submissions. The only criterion for acceptance is that the content should be 100 percent original. Many of the directories allow one to attach links to the articles or the content submitted. The content can either be written by yourself or you can take help from other sources as hiring niche content writers for writing the content.

6.) Try considering link exchanges

Link exchange can also be considered as a viable means of developing link-building strategy for the websites. Link exchange essentially is about exchanging links with someone that has website similar to the niche area that you have been working with. Link exchange is a viable way of developing network with related people in the category and also attract new readers to the website.

This can help you boost the site’s position on search engine result pages. If you have been able to build a decent page rank for your website, link exchange is perhaps the best strategy you can consider for furthering your business prospects.

7.) Try using Info graphics

Info graphics is a great way of attracting attention of readers and also helps in link building. Info graphics is essentially the ability to share data in a graphic manner. Info graphic sharing demands resources and time and for a big website owner, this cannot be a problem, given the dedicated niche specialists that might be available. If you plan your strategies in the right direction, adopting the info graphic way of sharing information will pay rich dividends as a number of links will get generated from the info graphic distribution.

8.) Analyze your competitor’s links

Howsoever big might your business endeavor be, this strategy pays always. You can examine your competitor’s link profiles by using simple tools as Majestic SEO and Open Site Explorer. Both these tools allow you to view websites that link back to your competitor’s website.

8.) Create viral content

Creating viral content is yet another link building strategy that no website owner can ignore. Creation of viral content refers to process of publishing searchable content on the website and then seeding the links on social network websites. If you create quality content, people would want to share it with others, thus leading to an influx of backlinks.

Try the above listed strategies and you will be firmly on the path of developing link-building strategy for your website.

 

About the guest author: Alia is a writer/blogger. She loves writing travelling and reading books. She contributes in World Financial Group

This is a unique article published on SEO Desk with exclusivity.

Top 5 Link Building Strategies for New Websites

Whether you’re launching a brand new business and a website is part of your startup efforts or you’ve been running a business for a while and you’ve only recently realized the importance of including an online portal in your marketing and outreach efforts, you might be rather green when it comes to the prospect of promoting your website through search engine optimization. Unfortunately, you’re facing a pretty steep learning curve, but considering how much you stand to gain by getting ranked on popular search engines, it’s well worth the effort. That said, you need to understand that the rules of the game can change rapidly, so you need to make sure you’re not learning outdated strategies that are likely to land you on Google’s hit list (or worse, get you delisted). For example, link building strategies of old will now earn you the boot thanks to Google’s Penguin update; plenty of websites found that out the hard way when they failed to clean up offending links quickly enough. But there are several new strategies you can participate in when it comes to building links and raising your page rank. Here are a few to consider when starting your new website.

  1. Link earning. Forget about hiring paid link-building services; sites that did so in the past were the source of Google’s ire and the target of their smiting when they launched Penguin. On the other hand, you can’t exactly afford to sit by idly and play it safe while your competitors gain ground. For this reason it is important to view link building in a new light – this is the era of link earning. What this means is that you need to stop creating passive links and instead use those that require manual action, which basically entails approval by an actual person. This type of link will not only hold up to Google scrutiny, but it could actually show a more pronounced return in the way of click-through since it is a sort of trusted recommendation. So skip spam sites and opt for high-quality link opportunities.
  2. Image links. Using images with embedded links is a great way to offer value to viewers, break up text on your pages, and encourage sharing and reposting (since people are more likely to share graphics than dense bodies of text). This will help your link to propagate, potentially increasing both traffic to your site and recognition by search engines.
  3. Join a community of peers. While joining forums is a great way to get to know your colleagues in the online arena, you’ll find that joining professional groups can become an integral part of your link-building strategy. If you’re looking for reasons to join your local Chamber of Commerce or the Better Business Bureau, the quality links you’ll gain are excellent motivation. But getting to know your peers via professional forums can offer you another opportunity to make connections and potentially swap links.
  4. Variable anchor text. Links to your website don’t necessarily have to be comprised of your URL (although that is certainly one option). You can use anchors in a body of text, for example, containing your brand name, an exact word match to a page on your website (you could even use titles or exact quotations), a partial-match (like a similar word or phrase), or even something totally generic such as “click here” or “see more”. By utilizing a wide variety of anchor text options for links you can increase value and decrease the potential for infractions with search engines.
  5. Optimize social media accounts. Did you know that signing up for certain sites through your Facebook or Twitter accounts will result in them posting a link back to whatever websites you have listed in your profile or bio? Klout, SNpros, and TagWalk are just a few examples, and they offer the added benefit of analytical data concerning your social media efforts.

 

This is a unique article published on SEO Desk with exclusivity.

Link Building with Screaming Frog & Link Detective

Like many in online marketing I have a standard set of go-to tools that I use for my day to day tasks. Two of these tools in particular save me literally hours a day, meaning I can be much more productive for each of my clients.

The two tools in question are Screaming Frog and Link Detective. Screaming Frog I use on a daily basis for 101 different things, but one in particular is for link reclamation.

What I do is download all the inbound links from Google Webmaster Tools (you can use other sources too) and copy the URL paths into notepad and save as a .txt file:

Once you have your newly named .txt file (call it whatever you like) we are going to open up Screaming Frog (If you have over 500 URLs you will need a paid licence) and upload the file.

Step 1:

Uploading the file – Go to ‘Mode’ and in the drop down select ‘List’


Next go to ‘Select File’ and navigate to your saved .txt file and upload it.

Step 2:

Once you have uploaded your backlinks .txt file you want to select ‘configuration’ from the drop down and select ‘Custom’


In the custom menu select ‘Filter 1’, ‘Does Not Contain’ and enter your domain name that you are checking against.

Step 3:

Now all that’s needed is to hit the ‘Start’ button to set it running and then locate the ‘Custom’ tab and export your filter.

What Screaming Frog will do is search all the pages you uploaded and return those that don’t contain our target domain within the search code.

Now we have a nice list of sites that used to link to us, next is just the manual process of going through the links and seeing which sites we would like to reclaim a backlink from and figuring out how to get the back. Use the waybackmachine to see what the pages used to look like when you had a link there as this may help you understand why they were linking to you in the first place.

On to my second favourite tool Link Detective. I use this for competitor analysis to quickly find possible linking opportunities.

To do this you will need to first run a competitors site through Open Site Explorer. For this example we will just use the 3bugmedia site.

You want to have the following selected on the Inbound Links tab to start with…

 

Now hit the ‘Download CSV’ button

Next make your way over to Link Detective and create an account if you don’t already have one, just follow the simple instructions to upload your newly downloaded OSE file.

Once Link Detective has finished building your report you will be presented with the following dashboard.

As we can see straight way, there are 16.43% of the links from an author bio, so if we export these links and begin a manual review we will be able to uncover some possible guest posting opportunities or if we look at the comment links we can see where the 3bugmedia author hangs out online. We can also see that 52.66% or the links are now dead links; this might be a perfect opportunity to try and gain the links that they have lost.

As you can see this is a great time saving tool as it helps categorise the link by type so rather than manually searching link after link for opportunities you can now quickly categories them into groups by their type.

 

A guest post by Craig Addyman from 9xb, Harrogate, North Yorkshire. Craig is an online marketing consultant, gym junkie and dog lover!

This is a unique article published on SEO Desk with exclusivity.

How Does Off-Page SEO Affect Your Website?

If I had to answer this question as simply as possible, my answer would probably be this:

“Off-page SEO is the most important kind of optimization that can be done to improve a page’s ranking in the SERPs, right after having quality content and a good website layout that optimizes user experience.”

Right now, off-page SEO is mostly about link building and social media marketing. This article will discuss both of these off-page SEO strategies and the dos and don’ts for good rankings in the SERPs.

About link building

Recent updates in the way Google and the other search engines rank websites has made link building an essential part of off-page SEO. These days, more than anything, the search engines are very interested in links pointing to a website, both in terms of the quantity and the quality of the links. Link building strategies that used to work before don’t necessarily do so anymore because the search engine algorithms are updated all the time to make sure that web pages rank in the SERPs based on merit rather than black-hat craftiness.

All in all, what you need to know about link building at this point in time is this: If you own a website that addresses for instance relationships, marital bliss and love and you specialize in giving people advice about how to find love and get back their exes, for link building, what you need is web pages on other websites addressing the same issues and topics pointing back to your website. This will then be a quality link. Getting a link pointing back to your website from say for example a website that addresses real estate in Phuket is not going to do much for your off-page SEO. Relevant links pointing to your website from other pages across the web serves as an indicator to Google that you are providing value for your readers. This helps your web pages climb up the SERPs because you are then regarded as an authority figure in your niche.

About quality backlinking

A quality backlink has certain properties:

1. It comes from a high PR page

PageRank or PR is technically a ranking assigned to web pages as an indicator of their authority. The higher the PR on the scale of one to ten, the better. For link building purposes, you want the link pointing to your website to come from webpages with a high enough PR.

2. About the anchor text

For link building, webmasters often make the rooky mistake of using similar if not the exact same anchor texts for all their backlinks. This is not going to cut it for your SEO strategy because while it may happen that some of your anchor texts are similar, the probability that all of them are the same is highly improbable and Google is not going to let it go.

As a rule, always vary what you use as anchor texts. Obviously you should include a keyword in it but do not systematically use the same keyword or phrase all the time.

3. Nofollow v/s Dofollow

‘Nofollow’ is basically an attribute that characterizes a backlink. When added to a link, this attribute prevents the search engines from passing on the what some call ‘link juice’ from the web page the link is on to the website it links to. When absent, the backlink is automatically interpreted as a ‘dofollow’ link by the search engines such as google and if such a link points back to your website, you benefit from the reputation of the web page pointing back to you.

4. The link should be from similar niche websites

If you own a website that sells for instance weight loss supplements, getting a backlink from the blog or the website of a fitness guru is going to be considered a quality link but if a link comes from a webpage addressing say engagement rings, it’s not going to do much for your off-page SEO. Your backlinks should come from websites in your niche.

5. Black hat SEO does not work anymore

Black hat SEO used to work in the past but it does not anymore. You see, the search engines grew smarter in recent years. Black hat SEO, as many would know, was the practice whereby webmasters would get hundreds of links pointing back to their website overnight. It used to work great for making your web pages go up the SERPs but right now, do this and it would be nothing short of committing suicide.

Social media and off-page SEO

These days, social media plays an important role in how the search engines rank websites in the SERPs. This is especially true for Google and I think we would all agree that Google is the single most important search engine we all worry about. Basically, how the search engines work is very simple. Google and many of the other search engines only want to know if you are providing quality content for your readers. Right now, one of the most important indicators that you are actually providing value to your readers is if your content is getting shared on the social media platforms including Facebook, Twitter and Google+.

 

About the guest author: Winson Yeung is the founder of CCArticles writing service which aim to provide high quality articles at an affordable rate. You can connect with him on facebook, twitter and Google Plus @ Winson Yeung+ or visit his blog at http://www.winsonyeung.com

This is a unique article published on SEO Desk with exclusivity.