We continuingly hear about link building as a method to help our websites achieve success in the search engine rankings or SERPs as they’re known.

It’s understandable why this is the case – link building can have a powerful effect on rankings and really offer a great ROI if you go about it the correct way. So, let’s take a look at the basics.

In the post Penguin and Panda world we have to obey stricter conditions than ever when looking to build links. Google has been cutting down on bad practices in the back link world …

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What does your SEO risk profile look like?

Chances are, a lot of those reading this won’t have a clue. Those employing search marketing tactics, whether dedicated professionals or bloggers and business owners who don’t like outsourcing, tend to utilise a ‘fire and forget’ method when it comes to link building. We go out and find desirable locations from which to create links to our sites. This is usually done using metrics such as PageRank and Domain Authority. We then go about actually getting that link, using methods which are as easy as possible and which …

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Link building is the dominant force in SEO strategy in this age of engaging social media internet marketing. While onsite SEO practices including keyword analysis, meta and H tag population and compelling SEO copy writing will remain the foundation of your search engine optimization stratagem, successful off site optimization in the shape of link building is the “must have” line of attack. This practice even eclipses existing power houses in internet marketing processes like email marketing and social media marketing. Lets be clear though, the later disciplines are not outmoded, in fact a successful integrated …

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Over the years, there have been many changes regarding SEO tactics and which practices are best to use. One of the biggest changes in the last two years has been the use of anchor text. Before the Penguin update, the mindset was that links couldn’t hurt a website. This gave SEO companies the opinion that they should get as many links as possible using the exact anchor text they are trying to go after. As we all know, this had a very detrimental effect for a lot of websites in 2012.

To avoid catastrophe with search engines and improve…

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As Google continues to revise its ranking algorithm, keeping up with exactly what’s rewarded and what is punished isn’t easy. The one thing that will never change however is the importance of backlinks.

Backlinks are an integral part of Google’s ability to sort high quality information from the low quality variety. And this means that if you work in SEO, they’re going to be an integral part of your job for the foreseeable future too.

Contrary to popular belief, backlink building post penguin doesn’t need to be a complicated undertaking. You simply need to accept that quantity …

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As you may or may not know, web directories and search engines are not one and the same, so submitting to them is bound to bring different results. The main difference is that search engines use crawlers to seek out links and keywords in order to deliver pages, by ranking, to people seeking specific content, while web directories link out to sites, rather than certain pages, based on category, and they tend to be searched by people directly. That said, posting to web directories can impact your status with search engines, especially in a post-Penguin …

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Having a successful link building strategy is one of the most vital part of Search Engine Optimization. More efforts you put in to build a firm link building strategy, better are the chances of achieving success for the website. Developing link building strategy does take time but if you follow the below listed tips, you will be on the way of success.

1.) Develop an understanding on backlinks

Link building is all about acquiring backlinks. More the number of backlinks you are able to generate for your website better are the chances of you being noticed across …

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Whether you’re launching a brand new business and a website is part of your startup efforts or you’ve been running a business for a while and you’ve only recently realized the importance of including an online portal in your marketing and outreach efforts, you might be rather green when it comes to the prospect of promoting your website through search engine optimization. Unfortunately, you’re facing a pretty steep learning curve, but considering how much you stand to gain by getting ranked on popular search engines, it’s well worth the effort. That said, you need to …

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Like many in online marketing I have a standard set of go-to tools that I use for my day to day tasks. Two of these tools in particular save me literally hours a day, meaning I can be much more productive for each of my clients.

The two tools in question are Screaming Frog and Link Detective. Screaming Frog I use on a daily basis for 101 different things, but one in particular is for link reclamation.

What I do is download all the inbound links from Google Webmaster Tools (you can use other sources too) and …

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If I had to answer this question as simply as possible, my answer would probably be this:

“Off-page SEO is the most important kind of optimization that can be done to improve a page’s ranking in the SERPs, right after having quality content and a good website layout that optimizes user experience.”

Right now, off-page SEO is mostly about…

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