Optimizing your Landing Page for SEO – Tips & Tricks

The online marketing world is transforming at lighting pace and companies’ Search Engine Optimization (SEO) campaigns are vital ingredients driving this surge. If you run a business venture, you would be well aware of the importance of SEO in attracting more visitors and eventually generating more revenues.

And since your landing page is indubitably a core element of your SEO operation, here are some prudent topic-wise recommendations on how best to develop your page for SEO:

Build Appealing Titles

The titles (or headlines) on your lead capture page are the first things that strike visitors thus it is imperative to make them engaging and relevant. Tips in this regard:

a)      Create titles founded on what information your target market requires and appreciates. Doing so will engender more leads in your direction.

b)      Make the titles concise and pertinent to the inherent content. This will ensure that the titles are displayed in entirety in search engine results.

c)       Ascertain that your principal keywords figure prominently in the landing page titles, preferably at the start. This will make your title more susceptible to online search engines and thus lead to more traffic.

d)      Use visual symbols such as dashes and pipes to identify and separate important keyword groups in title text.

 Showcase Flawless Text

To garner immediate and repeated attention, it is highly advised to use high-grade and compelling text. Suggestions in this regard:

a)      The material ought to simple and free of technical verbiage.

b)      There should be no grammatical mistakes.

c)       The text must also be original and genuine.

d)      Top-notch keywords must be used. Further, utilizing vital keywords featuring in your other online portals is also a good method of creating brand recognition.

e)      Lastly ensure that the content is fresh and updated recurrently.

 URL Tips

The landing page URL too is an important spoke in the SEO wheel. As in headlines, make your URL work for you by keeping it succinct and germane to the immanent content. If you’re employing subordinate pages, ascertain that the URLs are distinct and orderly. For instance – if you are dispensing buying advice on different types of Ford cars, you could utilize “sitename/reviews/Ford/Mustang” and “sitename/reviews/Ford/Shelby” as URLs.

Harness Multimedia

Current internet dynamics demand that you employ multimedia to accompany your written material. This will definitely result in more visitor interest and subsequent conversions. Tips:

a)      Use a variety of multimedia like photographs, videos, and sound clips.

b)      Nowadays Infographics, a blend of text and images, are proving increasingly popular – consider utilizing the same.

c)       Lace your online multimedia file names with your keywords for better visitor association and topic retention.

 Integrate with Social Media Platforms

Your landing page ought to contain bookmarks, widgets, icons, and tags pertaining and linking to your other social media platforms like Facebook, Google Plus, Twitter, and LinkedIn. Your blogs are should similarly be linked and tagged as well. These measures will unquestionably impel visitors to disseminate your landing page content widely thereby leading to more brand visibility.

Use Rich Snippets

Rich snippets are a great way of gaining search result priority as well as promoting your offerings to potential customers. Rich snippets are real-time web page expansions that highlight additional details about your products and services affording your venture more publicity. You would do well to harness Google’s online tool to showcase rich snippets and employ the same forthwith.

Utilize Schemes To Draw Traffic

Reputable search engines assiduously monitor a venture’s landing page activity and output results accordingly. Hence, to maintain high SEO ratings and ensure repeat visitors, offer popular services like rebates, contests, games, and special schemes through your landing page.

Go ahead- optimize your landing page to maximize your SEO success!

 

About the guest author: Andrea Walters, a freelance writer for www.globalx.net – The Nation’s Lowest All-Digital Price Provider. with dish packages

This is an original article published on SEO Desk with exclusivity.

Points To Consider While Creating Web Content

Why do people visit websites? That’s right – to find authentic, reliable information on any particular topic, and quickly too. That, in turn, underlines the importance of having content of the finest quality on your website. In the online space, you have a mere five to eight seconds to retain visitors on your pages. Unless the web content you use is really informative and engaging, the ‘page stickiness’ would never rise beyond a certain low level. In what follows, we will discuss a few points that should be kept under consideration while developing web content:

Qualitative factors:

  • Write error-free web content – Spelling and/or grammatical mistakes make a distinctly unfavorable first impression on the visitors on your website. The same goes for gross factual errors. Keep an eye out for such serious mistakes, during the content creation stage of your website development.
  • Do not plagiarize – You should already know this – but there is no harm in reiterating this factor once more. Never ever use such material on your website that has already been published elsewhere. You will be found out by Google, and the penalties imposed will drastically affect your online visibility.
  • Write in a well-formatted, scannable manner – During the web design & development, make sure that you are not putting in large chunks of apparently boring paragraphs. Use bullets, headlines and sub-headlines, and lists to format your text instead. People tend to scan through the content on websites – and if your web pages do not have easily scannable content, the website will simply not become popular!
  • Follow an ‘inverted pyramid’ approach – Present all the points that you will be writing on, right at the start of the content on any web page. Elaborate upon the points in the subsequent paragraphs/sections. Do not include multiple ideas/issues within a single paragraph.
  • Avoid a strong promotional tone – The credibility of your website content takes a hit, if it has a hardcore promotional tone (except, maybe, on an ecommerce website). Keep the content informal, objective and informative – so that believability never becomes an issue.

In addition, avoid using long sentences in the text content on your website. Do not change the font color and style often, which reeks of amateurishness.

SEO Factors

Your website design features might be really attractive – but it is the web content, which actually can drive up your rank on the Google SERP. Some SEO considerations you should pay attention to while developing content are:

  • Keyword insertion – Research for popular, competitive keywords that need to be targeted via your website. Include the same in a judicious manner in the textual web content. Stay away from putting in the keyword(s) too many times in a piece of content, which is considered to be ‘spamming’.
  • Do not use hidden content or links – Wish to take Google for a ride, by putting in some hidden, keyword-spammed content in the header and/or footer section of your website? If yes, think again! Google is way too smart to fall for such ‘black hat SEO’ tactics. You will probably end up facing serious penalties! Not a pleasant prospect, right?
  • Meta descriptions and image ALT tags – The on-page text content is certainly not all that you need to be careful about, during the content development phase. Prepare the content in the Meta description section of your website with due care too, and include your focus keywords in it. Do not gloss over the importance of using brief content lines in the ALT descriptions of the images you put up on your web pages.

Make sure that the content on your website is updated at regular intervals. That would give a dynamic feel to your business operations, and bolster your search engine rank too. Avail of smart CMS website development services, to manage all the textual, images, videos, infographics and other forms of content on your website. Organize web content well, and make your website more user-friendly.

 

This is a unique article published on SEO Desk with exclusivity.

How Your On-Page Optimization Affects Your Off-Page Optimization

I don’t know how informed you are about SEO, but I’m sure that most people reading this article are under the impression that On Page and Off Page SEO are completely separate. Almost all SEO courses teach us that first we have to do our on-page optimization, and then we have to do our off-page optimization. In actuality, these two are connected. In order to explain to you how this works, let me first tell you a little bit about how Google works.

What is Google balance

Don’t search for this term—you probably won’t find it anywhere. Think about this: What does Google actually want to show us in the top 10 search results? Of course, it wants to show the best results on the web—the most interesting, informative, and important information. In other words, it wants everyone to find what he/she is looking for easily and quickly. If Google achieves that goal, the result would be 100% Google balance. Of course 100% is impossible, but Google employees work every single day to make their algorithm better.

Now, what do we want?

All of us in the SEO game want better ranking for our sites, and we’re all looking for different ways to manipulate the Google algorithm.

So here’s how the Google algorithm actually works

Here’s what Google actually does—it tries to determine the external behavior of the whole Internet by looking at one good site. In other words, it tries to analyze how people “react” to one quality website that’s informative and interesting. The focus is mainly on analyzing the site’s backlinks because Google believes that if a site is high quality, it will have more backlinks. Of course, it also analyzes additional criteria like user behavior, social signals, and so on.

Now, let me tell you how your on-page optimization actually affects your off-page optimization and why we have to think about SEO as a whole, not as unconnected parts.

To help you understand what I mean, I’ll give you two examples:

Example 1:

An SEO expert creates a low quality site and tries to predict the Google algorithm. He read a lot of ebooks, forum posts, blog articles, etc., and he starts to get links to his low quality site.

Example 2:

Someone who doesn’t know too much about SEO creates a great site with great content. He doesn’t spend too much time on SEO.

No matter how good the SEO expert in example 1 is—even if Google rank his site for a while, early or not—his site will be dropped. In example 2, even if the site won’t get ranked too fast, the site will eventually rank because—even if that person doesn’t understand SEO—he created quality content. Google will see that based on external ranking factors that will happen even without that person knowing.

That’s actually how your on-page optimization affects your off-page optimization. By creating valuable content for your visitors, you will get “reactions” from people, and Google will see that. No matter how good the SEO expert in Example 1 is, there will always be factors that he doesn’t know about as well as factors that can’t be manipulated.

Let’s analyze the main factors that Google considers

1. The backlinks. If you create quality content, people will start linking to you, and it will happen 100% naturally. Some SEO experts try to think of ways to get links artificially, and some of them actually succeed. They use a lot of tricks, such as diversifying anchor text, controlling the number of links per day, changing the types of links, and so on. I can’t say that these techniques don’t work because there are a lot of sites in the top 10 that have generated links artificially; however, we will never be able to know what Google thinks is natural. That’s why we also see that most of these sites have dropped in the last several years.

2. User behavior. Google has adapted its algorithm to analyze user behavior. Here is what they look for: how much time average users spend on your site and how many of them come back again. This is something that we can’t control. If we have a low quality site, people won’t stay on our sites for too long, and Google will see that.

3. Social signals. Google counts a site’s number of “likes” as a ranking factor. It’s obvious that if you offer quality content, you will receive many more votes. This is something that can’t be controlled artificially. (I’m not talking about buying fake likes, which Google will see)

It’s actually your content that affects your ranking on Google. That’s why you should concentrate your efforts on creating quality content. People will start linking to you, and you’ll see your site on Google’s top 10 in soon. No matter what Google’s next major change is, if you have good content, your site will retain its high ranking for a long time.

 

About the guest author: I’ve always been practicing white hat SEO, and that’s why my sites have almost never been penalized by Google. Here’s my latest site: http://www.elitesurveysites.com. I create only quality links to it and fill it with unique and valuable content for users.

This is an original article published on SEO Desk with exclusivity.

SEO Trends: Top On-Site Factors for 2012 and 2013

Since Google is the number one search engine worldwide many businesses set up their websites but didn’t have any idea how much it could have changed through the years now and how hard it might be to come up on the first page. Now it is like a battlefield, ranking on the top on the SERP is a real challenge.

There are a lot of important factors talking about SEO that boost site ranking and they are changing as the time goes because of the Google’s algorithm changes. And I should say that with this, changes of any kind happen on a web page, everything from quality link building, to optimizing the pages in order to rank better on Google. We faced many changes, especially from the Google Zoo (Panda, Penguin), so the optimizing itself changes. It is a lifelong changing process for both parties. That’s why if you don’t want your efforts to have no result you should provide the necessary on-site optimization.

Here I will make a review of the most important factors for the on-site elements we should focus on and some best practices during 2012.

Somebody may say that keywords in the titles don’t matter; many researches claim that this one might be talking about another era for SEO. Tittle tag usage or page tittle continues to be a strong on-site factor and   they matter a lot. The design of your website and page layout can be very beneficial for you as well. It will build your brand and you will look more trustworthy, etc.  Let’s not forget the content of your website, there should not be any duplicate one! The body content should be of as much higher quality as it is possible, so focus on the content and cut the low quality one. If needed hire a freelance editor to do that job for you, I think it is worth investing in it. And another very important issue – you need a real authorship marked content, not a spinned one by any tool, because it adds extra confidence and make sure you have fresh content. It is very important especially now in the end of 2012 when everybody is talking about AuthorRank as a new ranking feature in the SERP. I’ve seen amazing turns related to traffic because of this “freshness” piece combined with its depth talking about content. Jon Cooper, an owner of Point Blank SEO, has an observation on a couple of his niche sites where all the articles are 800+ words and he claims it is working. This is the way to separate your website from another suspicious quality sources.

Optimized user experience is your guarantee to rank better in the SERP! High quality content doesn’t mean that there should be a lot of content, the amount in most of the cases doesn’t mean quality. Make sure you have even fewer but quality relevant to the content pages on your site and pay attention to the keyword targeting. Each user should be finding the perfect match for a query otherwise you will be just skipped. To have good Reachability, another new future ranking factor released this year, make sure your page links out to sources like social networks, Wikipedia, etc. as well as the linking anchor text should be also relevant, since the in-content links are vital for the ranking of your website. Clear structuring and extra stuff removal will provide the chance to the users to operate faster and easier with your website. Your site should not look spammy and analyze how the visitor navigates it. You can find online very useful articles about the best ways to implement authorship including different methods and have a look at the author stats in Google Webmaster Tools.  So, yes, Google likes structured data and real content.

Last but not least vital factor are becoming the social signals. The most you are shared or “liked” the better for you. So those are a must to integrate into your on-site SEO. Include a “like” button, “tweet” button and any kind of social buttons or link to your business page on Facebook. If you don’t have one and don’t want to invest money in it, you can use the service of faceitpages.com which is free of charge.

In conclusion I’d say that top important things for the best SEO results may vary depending on the nature of your site. It is because different websites differ in technical SEO issues from the internal links’ architecture, content issues to poorly optimized tittle tags, etc. Although Google is changing its “mood” so often you can always find the way that would lead you to the top!

 

About the guest author: Veselina enjoys reading and learning the latest news and top trends about the SEO techniques. She also likes to share knowledge on her SEO blog.

This is an original article published on SEO Desk with exclusivity.

Is Duplicate Content Bad for SEO?

The role of duplicate content in SEO is one of the trickiest SEO elements according to many experts. According to some SEO’s Google has a duplicate content penalty, a claim Google engineers refute. These assertions have made a few site owners to lax in their lookout for duplicate content with catastrophic SEO results. This article looks at duplicate content in detail and tries to answer the question as to whether or not duplicate content is bad for SEO.

When duplicate content is bad for SEO

The best way to determine whether or not duplicate content is bad for SEO is the intention. When your intention is to get more views, higher SERPS or to manipulate the search engines into thinking you have awesome content, then it’s bad. It’s as simple as that.

In fact, according to Google, action can be taken against a website when the website is viewed to be manipulating itself into the top rankings. Also, the website can be acted against by the search engines when the content they display is intended for spamming purposes. Either way, the key for negatives in duplicate content lies in the manipulation intent.

The concerns of the search engines are their users. The search engine’s obligations are to create value for users. When users send queries to the users, their answers may not come. Google wants to give these users a variety of solutions. Duplicating content does not deliver this value.

When duplicate content is good for a website

Sometimes, duplicate content occurs on a website but leaves no SEO problems. For example, when different pages are accessed in different routes, the search engines can assume this incidence as accidental. Other duplicates for mobile sites and printer friendly versions of the website can also be ignored as accidental by search engines. All these instances are not exposed to the filters. The SEO losses are negligible in this case.

 What to do about duplicate content on the website

When your website has duplicate content issues, the following are some of the actions you can take to save the day.

  1. Using permanent redirects – the 301 redirect when implemented tells the search engines that a page has been moved to a new location. You can take a weaker version of the page and send it to the more authoritative version of the site.
  2. Linking to the index page the same way – when creating backlinks to the website index page, its best to use a uniform back linking strategy. It gives the algorithms insights into what you consider as important.
  3. Use a duplicate content checker like PlagSpotter to investigate duplicate content on the website and the entire web.
  4. Use noindex code on content that is phished or copied
  5. Avoid repeating the footer information in the website
  6. Expand the pages with similar content its good practice to create bigger pages than have more that are duplicates of each other. Combine pages that can be combined as much as possible.
  7. Provide and publish content that is unique on your website
  8. Use the relative canonical tag to specify preferred page URL’s

 

This is an original article published on SEO Desk with exclusivity.

Using Images – The New White Hat Seo

Using Images – The New White Hat Seo

Despite Google and Facebook interacting on hardly any level as far as page rankings go, it’s difficult to believe that data from Facebook has not influenced the mighty G in some way, even indirectly, when it appraises sites that feature user-friendly images as part of their SEO.

We’re not talking text images such as jpegs and pdfs that have reams of copy, although at this juncture it is probably worth noting that these may have greater influence in time as Google develops its OCR capability in searches.

No, we’re talking about pictures of things, images that make people go ‘ooh’ or ‘aah’ or are calls to action that make readers click through to access the accompanying text.

Data from Facebook has shown time and time again that posts with images receive twice as many likes and/or shares than text alone. Given the volumes that use Facebook, it would be folly of Google not to extract and implement relevant data that adds value to their own mission: delivering surfers what they want, when they want it and in the order that Google interprets is relevant to the search term.

Of course, it’s not taken bloggers (in the main) long to realise that using images correctly will aid their overall SEO effort. However, there is a fine line between using pictures in blogs relevantly and using images as spam.

After Penguin, anyone willingly stuffing their sites with keywords and poor-quality inbound links frankly deserve everything that Google throws at them. It is exactly the same for images.

None of those practises enhance Google’s reputation and are certainly of little use to Google’s end user – the surfer.

Best practices for using images in an optimisation strategy

Do not overuse – Unless you are a photographer, you should probably not have more images than text. Even if you do, you need to make sure single pages are not so overloaded with images that they slow down the loading speed of the website.

Overwhelming your audience with images – there are three reasons why you don’t want to overdo it with pictures:
• As we’ve stated above, there is an argument for spamming unless search engines recognise that your site’s sole purpose is to display images
• If you’re using someone else’s server, for example WordPress.com, you have a limited upload capacity
• Images are the magnet but people still want to read your blog – make sure that the images are in proportion to the textual content

Resize the image on your PC before uploading – compressing the image in Microsoft Office, for example, will help your image retain its clarity; you can also edit the colour, crop its borders and by doing so, you’re saving bandwidth that will ensure your site loads more swiftly for your followers and readers
ALT and <img alt=”” /> tags, along with a keyword-optimised title, will help web crawlers appraise the image more accurately. The ALT attribute is the words that appear on screen whilst the picture loads, thus describing the image to both readers and crawlers alike, the description of which is included within the <img alt=”” /> HTML code.

The image title is also an indication to a search engine of what the article, site or picture concerns. As with article titles themselves, try to omit stop words, such as ‘and’, ‘of’, ‘it’ and ‘are’ – these are commonly known as function words, have no descriptive value and thus add nothing to your SEO efforts. Rather, parse your keyword-optimised image title with hyphens, e.g. “wayne-rooney-scores-wembley-2012” to make best use of the title attribute.

By following these image best practises, you will ensure that Google, your server and your followers have eye-catching blogs that load quickly and are highly relevant to the keywords you’re targeting within any given niche.

 

About the guest author: Oliver Burrell is an SEO Internet Marketing expert and founder of SEO2SUCCEED. He has over 25 years experience in IT as a qualified software engineer.

This is an original article published on SEO Desk with exclusivity.

6 Landing Page Optimisation Tips

Whether you are embarking on an SEO project or are conducting your first PPC campaign you should first ensure that your landing pages are set up and ready to convert visitors to customers. There are many ways to do this and you should ensure that content is not only well written but is targeted and delivers on the promise that you make in your off-page content. Ensure your Call To Action is present and that it is clearly emphasised, remove any elements that may be distracting readers, enable sharing, and always test the changes that you make.

1 – Show Your Credibility

Visitors like to know that they are dealing with a credible business or website. Show your credibility off by posting and publishing relevant and targeted testimonials. You can display badges and logos for any competition wins or other such events that show further credibility. This will help develop trust with your readers which will, in turn, provide you with more return readers and greater sales.

2 – Emphasize Your Call To Action

The Call To Action should be on every page and not only should it be in a prominent position but you should also find some way to emphasis it even further. Those visitors that are interested in buying or progressing to the next step will be looking for this information and a more prominent and heavily emphasised CTA will help drive visitors to the most appropriate pages.

3 – Deliver On Promises You’ve Made

Whether you use targeted Pay Per Click or Search Engine Optimisation you should deliver on the promise that you make your visitors. With SEO you may not believe that you have specifically made a promise to your potential visitors but when your page appears at the top of the search results for a particular keyword you are effectively promising to deliver relevant content based on that keyword. By doing so, you ensure that your visitors are truly targeted and that you have the best chance of making a sale.

4 – Remove Distracting Elements

Consider your primary goal on a page. If that goal is to sell your own products then consider removing ads. If you believe it absolutely necessary to have them, then make sure that you aren’t losing out on sales because a visitor is clicking on those ads. Too many links in your content, sign up forms, and even the number of words on the page can act as a distraction to your readers and prevent you from making sales.

5 – Enable Sharing And Social Media Display

Most social media and social networking websites offer badges and buttons. These are not only great because they enable your readers to help spread the word about your site to their own network of contacts but they also offer another way to validate the quality of your site and show off your popularity to others. Visitors are naturally inclined to have more belief and trust in a website or service that attracts this trust from other users.

6 – Test Your Changes

Whatever changes you make, whether you attempt to reword the pages of your site or go for a total design overhaul, make the changes in manageable stages and test them as you go. This way if you find something that makes a difference you will know for future reference. By testing many elements you can be sure that you will enjoy the best possible conversion rates for your site.

 

About the guest author: Matt Jackson is a content writer and marketer for Ethical Link Building. We provide a range of services including content writing and development, guest blogging services, and more.

This is an original article published on SEO Desk with exclusivity.

Human Language and SEO

There are two main types of SEO: off-page an on-page. I’m going to tackle the on-page portion here. And more specifically the linguistic aspect of the on-page SEO. Implementing the tips from the post will help you boost your SERP rankings.

The point is that Google and the other search engines are not that illiterate in terms of language as they were back in the day (like 10 years ago or so). In our day and age, they are making use of – among other things – Natural Language Processing (aka NLP). And it all boils down to the interesting fact that engines can figure out the relations between your target keyword, other keywords in the text (such as synonyms) and the text itself on the whole.

Word Stemming

This method (word stemming aka conflation) is the process of removing prefixes and suffixes from the root word. Doing so the major search engines can see the relevance between words in the text.

So you need to make sure that you use your keyword in all sorts of possible forms such as plurals, verbs, etc. This stuff happens automatically when we write an article for an actual user but not just a bot like Googlebot or Rogerbot for that matter. Though the last one is a pretty neat one. :) I’m a big fan of it but let’s get back to our topic.

I’ll give you a few examples of the concept so that you can better understand how to use the info about word stemming for your benefit. Let’s say you’re trying to target the ” how to make a website ” key phrase. Taking into account what we’ve just learned, you need to make sure that you use the following variations of the key-phrase:

  • how to make websites,
  • how to make sites,
  • how to make web-sites,
  • how to make a web-site.

etc.

Again, just write your article as though you’re explaining something to your friend. And it’ll just happen naturally that you’ll have keywords or keyphrases with the root word. And those keywords will be diversified. Again, Google loves specialties with such a sauce.

Synonymy

Using synonyms is very important because it makes your content look authentic. And again, if you write an article with a real user (reader) in mind, it should happen by default. It also helps if you work with old and established sites. In case such a site has pages that are not properly optimized in terms of on-page SEO, make sure to pay attention to synonyms in your pages’ texts because adding just a bunch of them can drastically improve your target keyword rankings.

Spelling errors and their temptations

You may be tempted to use misspelled keywords in your content to get extra views and consequently visitors for your site, but that’s a bit (at least) counterproductive and the fact that only about 10% per cent of searches are misspelled shows that adding misspellings isn’t exactly worth it. It’s better to concentrate on the actual quality of your content.

Plus that obvious trend of the major search engines to take into account usability more and more provides another evidence that even if such a method works now, the odds are that it ain’t gonna last long. Some experiences SEO gurus say that if you keep in mind usability and prioritize that in your SEO strategies you do it in a future-proof way because Google goes that route as well. Though we should take it with a grain of salt, it really looks that it does make sense.

The conclusion

Using synonyms and different forms of your target keyword along with the relevance of the text they are in make sure that your text is as SEO optimal as possible. With that said, ensure that your stuff is not over optimized because the white and black fluffy animal (Panda) will definitely pay attention to it and say its frightening “NO!”. And you actually want it to stay speechless all the time.

 

About the guest author: Kenneth von Rauch is about about web design and web development. He’s with WebDesy.com as CEO and SEO.

This is a unique article published on SEO Desk with exclusivity.

3 Keyword Research Tips You Can’t Live Without

The entire world of online search revolves around keywords no matter how you look at it. Even if we are on a social site we still need to type in keywords to kind exactly what we are looking for. But for some crazy reason or another many people still don’t see the power of keyword research and how to implement it into their seo marketing.

In simple plan English is that a keyword or keyword phrase are a groups of words put together and people will do searches on those words. Doing these searches will bring back the results which should contain the keyword in the headline of the first search results and so forth. So for this reason many people will go after keywords of this nature to be able to capture those targeted people through what we call seo aka “search engine optimization”

Lets say your looking for the “best beauty shop in Atlanta GA.” Google will search through millions of websites and return to you those top 10 results which should be the best content for your search. This takes a matter on moments for the search engine to feed you the top content that will provide you what we like to call value.

So take a moment out of your busy day and check out some of my cool tips on how keyword research can be so fun and rewarding at the same time.

Best Keyword To Target

Some people say I’m ranked for this keyword or that keyword but for someone reason their not getting any traffic. The reason is that every keyword is not the same so you must target those that will bring you traffic and not those who just sits at #1 and do nothing but look good.

Realize that some one searching for “seo marketing versus someone searching for “seo marketing by john doe” Yea both are talking about seo but the one of “seo marketing” is getting lots more traffic then the other one which is very long which is what we call long tail keyword phrases.

What you should be targeting is what they call “search volume” which applies to the number of times a search term is put into the search engine. Obviously the greater the number of searches then the greater chance that keyword phrase will get tons of free traffic. So it all comes down to volume and not just that you can rank #1 for a generic keyword phrase.

With that volume comes a lot more head headache then you may have been looking for. Now that keyword “seo marketing” will have lots more competitions because of that high volume so your analysis of that term should bring back lots of traffic. So by knowing that you should understand that it will take a lot and I mean a lot more time to crack into the top 10 then the other keyword phrase “seo marketing by john doe

Doing The Keyword Research

There are many tools out there that will do a excellent job in given you the numbers you need to come to a conclusion on the search volume of a keyword. But to keep it simple and plus FREE of charge then I will say use the Google Keyword Tool which has been around for years.

The software is pretty easy to use because all you have to do is to Google a keyword you want and take the first search result you see. Plug that site url into the sites section and it will spit back the top keyword related to that site. From here you will be able to see the local and global searches to determine this fits your avenue or not. Most importantly it will give you the level of difficulty to rank for it if you choose to target it.

I say don’t let a little competitions scare you off because even though a keyword can take months to rank for. It may turn out to be the best three months or so of your life when it hits #1. The traffic will be so over whelming that it all will seem worth it.

Seo is the key to doing any sort of keyword ranking but its not going to be all you need. You will have to invest your time or money so be prepared to tackle this issue as it arise because this will be the difference in getting mega traffic or just getting a couple of visitors per day.

Implementing On-site

The next rock you should turn over is the on-site keyword implementing process. Its time to connect a few keywords to your home page and maybe a internal page you want to rank. But you must think about following these simple strategies first..

  1. Build pages around that chosen keyword and use it throughout that content.
  2. You want that keyword to be include in the Title, body and meta tags description for better seo performance.
  3. Make building your anchor text on other sites like article sites and web 2.0 sites a must. It should pointing back to your website and letting the search engines know that this keyword is connected to this page. This tells the good old search engines that this keyword is on this page and about that subject.

Yes this will take some time to implement over a Couse of a couple of months depending  on the competition level of that keyword. But I say don’t give up until it reaches #1 even if it take months because like they say “Good Things Comes To Those Who Wait”

 

About the guest author: Antonio Coleman’s seo marketing is what gets him out the bed in the morning times to bring the world better seo news and more. Hopefully you learn how to rank your website easier and the right way by following his simple to follow seo tips.

This is a unique article published on SEO Desk with exclusivity.

Image SEO: How to Write an Effective Alt Text

If you have been using images on the web, you probably have seen the ‘alt text’ space a number of times. However, most people ignore this not knowing that even when it is not widely talked about like other SEO factors like Panda and Penguin, it holds some value especially where there is need to get as much visitors as possible through the traditional search results on Image Search.

Alt text refers to the text that web browsers and other Web users that can’t see the content of images use to understand what an image is all about. It is therefore an important part of image SEO because it helps the search engines to thoroughly understand how to categorize an image and feature it in search results. To this end, alt text offers webmasters the opportunity to add SEO text to the descriptions surrounding their image and thus optimize the image in a way that it won’t be penalized.

What to Use as Alt Text

Alt text is not an opportunity to write what you should have written on a blog post; neither is it the place to show your vocabulary skill. Just like the image is for viewers, the alt text is the eyes of web browsers and search bots. Hence it is simply meant to tell them what they couldn’t see; say the same thing as the image.

Saying the same thing as the image shouldn’t be that difficult, but I guess you may get the wrong idea. Supposing you have a logo on your domain, say rankindays.com for instance, you can’t use “business logo”, “company logo” or “website logo” as the alt text of the logo, simply because it is the logo of your business domain. If am not mistaken, business logos are invariably understood as the business wherever they are seen, hence the alt text of your business logo should be your domain name or your company name. If you are using images on blog posts or any other place where it is meant to lay more emphasis on the topic being discussed, it is better to use the primary keyword of the page, which of course should also be on the title of the post.

In Addition

Yes, in addition to the above tip, alt text should be as short as possible. If you make it longer and more complicated, it will pose difficulties to the search bots and browsers. Despite this, keeping your alt text short will also facilitate the loading speed of the image and thus your page. For me, I prefer using about 5 to 15 words for alt text and have never had any problem with that.

Stop It

Yes! Stop it if you have been using blank alt text while using images on your site/blog. You could be losing out on image search traffic and I am sure you don’t want this, at least not at this post-panda/penguin era. Since I learnt the benefits of image SEO, I have continued to do it on my software review blog where I share tips, reviews and coupons on digital products like Mixbook and Pinnacle Studio. Guess what? The result has been amazing.

And remember to avoid over optimization. While using your keywords in alt texts, ensure that they don’t appear more than once. As you look to optimize your images and gain more from image search traffic, going over-board with your efforts might just attract some penalty.

 

About the guest author: Steven Papas is the editor at the VeryBestSoftware.Net and writes for many technology blogs where he shares his expertise on blogging techniques, online marketing and social media. At his site, Steven gives news and reviews for online services and software related to image sharing, photo booking and internet security.

This is a unique article published on SEO Desk with exclusivity.