Before you spend a ton of money on search engine optimization meant to connect you to the entirety of the global economy, it’s a good idea to take a moment to contemplate the scope of your current business model, as well as your short- and long-term goals. When you run a local business, chances are good that you have neither the resources nor the inclination to cater to a global community of consumers. In truth, you might not even be able to, especially if you work in a service industry. So if you really want …

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Having the best firm in the world will not do you any good if people cannot find you. Even though you’re not in retail or sales you are still selling your expertise. It is important to make sure that you have a marketing strategy that will make your firm stand out to potential clients. Below are a few tips for SEO that are sure to help you in the criminal defense market.

1. Check your site’s load time

Knowing your site inside and out is the only real way to determine how to make it more effective. …

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Unless you are already the top site in the search engines for all of your keyword phrases, chances are that you still need to do some work to help better your SEO and improve your rank. Choosing the right keywords to use on your site and in your content is going to be a rather important part of this. For some, finding the right keywords seems like an almost mystical experience and something that is difficult to do. The truth of the matter is far different. You will find that getting the right keywords can …

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The Penguin debacle, in which tons of websites were delisted from Google following the launch of an algorithm that demanded premium content over SEO prestidigitation, put the fear into many online operations. Google’s message was clear: my way or the highway. This left plenty of businesses scrambling to clean up their acts (and their linking strategies) in order to come into compliance before they found themselves slapped with penalties (or worse, a page rank of zero). Some failed miserably while others managed to squeak by, but the prevailing attitude that resulted from this madness was …

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Life moves quickly these days, which is probably why people are finding good reason to remove as many syllables from the English language as possible. But what do all the abbreviations mean? When we start a business, there are dozens of things going on in our heads, and many ‘to do’ lists that we have to juggle in order to ensure our company gets off the ground.  It is likely that a proportion of start-up costs will be dedicated to marketing of some description.

However, we already know that certain types of marketing are little less …

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Designers are known to be highly creative individuals. They have the skills required to create highly praised artworks, illustrations and print copies, corporate identity kits and of course, the layout of appealing websites. There’s no denying that web is coming into sight with more prominence every day. That’s the reason importance of web designing has been on the increasing side for last couple of years.

Everyone, related to the web industry is supposed to have idea about the basics of internet marketing. That includes web designers as well. Although their primary work is to create designs, …

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With search engine optimization taking a prominent role in online marketing, you need to spruce up your SEO techniques in order to become more effective. A clever mix of content in the form of text interspersed with carefully chosen images will enhance the quality and optimize your site a lot better. Google, as you may be aware, is adept at recognizing images and guessing what the content should be. However, only images cannot produce the desired results as far as search engines are concerned. The primary source is and will always remain text and keywords …

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This is a trend I have been watching for long. The web design guys do their job and SEO theirs – the twain never meet. As a result, the website turns out to be neither here nor there. Many elements of good design are missing and SEO seems to be an afterthought. What needs to be done is to embed SEO into web design.

Creating a design template

Let’s be frank. Most of us fear Google than…

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Link building can be considered a key factor for getting a decent Google PageRank.  No matter how good your website’s content and on-site optimization is, without links from authority websites you can say goodbye to good Google ranking positions for your keywords.

After Google let their wild animals, the Panda and the Penguin, out of their cages, SEO has become something not everyone can do. Yes, link building is a game for “big boys” now, and the times when you could simply buy 1,000 backlinks and easily rank at the top positions in Google and the …

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“You want to be found on the web. We want to help.”

Much of SEO feels like a game of outsmarting Google and other search engines. Just as your rankings go up, one false move can get you de-indexed and send you back to square one. However, the main page for Google’s Webmaster Tools is much more inviting. “We want to help.”

Instead of seeing Google as a beast to be conquered, site owners should start utilizing the tools Google offers to help their sites get noticed online. Here are a few SEO strategies you can implement …

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