Life moves quickly these days, which is probably why people are finding good reason to remove as many syllables from the English language as possible. But what do all the abbreviations mean? When we start a business, there are dozens of things going on in our heads, and many ‘to do’ lists that we have to juggle in order to ensure our company gets off the ground.  It is likely that a proportion of start-up costs will be dedicated to marketing of some description.

However, we already know that certain types of marketing are little less …

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Like many in online marketing I have a standard set of go-to tools that I use for my day to day tasks. Two of these tools in particular save me literally hours a day, meaning I can be much more productive for each of my clients.

The two tools in question are Screaming Frog and Link Detective. Screaming Frog I use on a daily basis for 101 different things, but one in particular is for link reclamation.

What I do is download all the inbound links from Google Webmaster Tools (you can use other sources too) and …

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The SEO industry today relies heavily on several different SEO tools to accomplish a range of tasks, such as keyword research, monitoring page rankings or even tracking backlinks. Today, there is a tool for everything. These tools not only save your time but also make sure that your job gets done in the smoothest and the most efficient manner. Getting your hands on the right SEO tools can make a huge difference as far as perfectly optimized web pages are concerned. At the same time, SEO tools and software come with a hefty price tag.

Today …

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Measuring the health of your business requires more acumen than being successful itself. Success can come if you do some savvy tricks or invest big in a targeted campaign. More important than short term success however is more about staying where you have got to. For most, analysis simple means looking at the profits and feeling satisfied, but that there was enough profit this year doesn’t mean it is going to be that way the next year or the year after. Measuring success is there for a constant process, just as important as marketing and …

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Everyone, it seems, has on online presence today. Businesses and individuals alike are all becoming part of the technological revolution, which has brought on numerous benefits as well as a few dangers. Many people are rightly concerned with their online reputations in this age of lightening fast communications. If you want to keep your name intact, try using these 5 free tools to monitor your online reputation.

1. Google Alerts
   By most accounts Google is the number one search engine in the world, and a major force on the web in many other ways. If …

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As a blog owner, it’s your prime duty to check the developments in your blog every now and then if you really want to do well. Google Analytics is the best tool to tell you where your blog stands in terms of its traffic or the number of visitors coming in.

Integrated to Google itself, there is no better tool to let you know how your blog or website is shaping up or where they stand when compared to other competitors in the market.

Get to know who is coming to your site and other detailed statistics …

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Search engine optimization is more than just an insider catch-phrase these days. Nearly everyone who wants to get ahead in the online arena realizes that SEO is an absolute necessity. It’s simply not enough to rely on stellar web design, word of mouth, and standard marketing strategies to grow site traffic and increase brand awareness. It is estimated that in 2011, anywhere from 250-300 million new websites were launched worldwide. That’s nearly a million a day if you average it out. And while you’re certainly not competing with all of these sites, or even a …

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Lurking on sidebars across the world, buried within widgets on business or personal blogs and floating mystically across the webpage horizons lurk the advertisement, a business’ attempt to lure one into buying an innovative frying pan or male enhancement products which are deemed to work. The invasion of the ads infested the internet ever since Amazon began pushing their offerings and well before that even yet. Why do many visitors contribute to high business website bounce rates? Listen to these main reasons in candid detail then apply to websites if and where applicable:

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There has been so much hype lately about using videos together with links as part of SEO marketing strategies. How much better would it be for SEO specialists and analysts if they can actually monitor how many visitors click on their video links.

Aside from video links for SEO, what about video links placed in e-mail marketing campaigns or social media sites? Wouldn’t it be swell if somehow the marketing specialists can also keep tabs on the exact count of clicks for their marketing analysis and monitoring?

I do research and writing for IT and techie sites …

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Blogging still rules as a premier method for publishing website content. With the sheer numbers of pages and sites online now, the need to practice up-to-date and competitive SEO on your blog is critical. It is vital for your SEO tactics to survive the seemingly constant changes in how search engines rank content. What then are 3 of the best SEO tools for bloggers?

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