Of the many factors that go into search engine optimization, many often forget about the importance of backlinks, which is a shame given that industry experts have estimated that backlinks could account for as much as 80 percent of the weight search engine ranking algorithms give websites. If you’ve gone through the effort to create new content and gotten external sites to link back to it and your site, why are you not taking the extra step to track these backlinks? And how can regularly tracking backlinks build your reputation and your brand?

It may seem …

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In three words, Neil Young captured an eternal truth in the title of his multi-platinum 1979 album, “Rust Never Sleeps.” The same thing goes for search engine rankings. They are always changing, and that makes mobile SEO apps critically important.

Here are 7 free SEO apps your office should be using. Both iOS and Android apps are included.

1. Website SEO Analyser
Just enter the domain name and this free app will give you details on age, location, number of indexed pages, on-page SEO including, alt tags, headings and meta data. Add it all up …

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Raven Tools is an internet marketing platform that has everything an internet marketer needs for SEO promotion, website research and analysis, link building and management, social media marketing, and content and blog management. It has a variety of tools that makes it the ideal online manager for all our online marketing needs. It is especially very useful if you are working with a team in your online venture. You can manage and designate tasks to your teammates using Raven Tools, and your teammates can do the same. Raven Tools is easy to use and user-friendly, …

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If you have invested online, you are running a home based or affiliate marketing business, getting at the top of search results in the search engines is definitely your dream. However, this can be challenging especially if you are not internet savvy. Luckily, you can now get back your peace of mind since SEO Elite V4.0 is designed with the latest technological innovations to help you acquire the top search results position within only seven days. If you have been using the older version of the software, the new edition by Brad Callen is updated …

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In this day and age, the needs and wants of people constantly change. A person wants something as long as it’s buzzing in his brain. This effect can be prolonged if you focus on that thought and use it to your advantage. Web analytics allow you to do just that.

Web analytical tools allow you to monitor what people are looking at on your website, what sections are they visiting and how many people are coming to your site.

Better Profits

For an e-commerce website, it is not enough to just have a site and sell your product, …

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There are two important lessons I have learnt in my SEO career. Don’t invent new ways to do things and follow the leader. These are two infallible strategies which are simple, straight and produce desired results. The one great tool which lets me do both these things is Alexa.

Alexa website ranking tool

This is a free tool which I recommend for all website owners. Downloading the tool is simple and can be done in a jiffy. It’s available as a download for all browsers including IE, Firefox and Chrome. What it does is provide information on …

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Many SEO experts feel they know everything and probably they are right. But most rely on tools which tell them about what’s happening around their website rather than what’s happening within. Many are unaware that Google search algorithm pays attention to  factors which depend on visitor behavior.  Google Analytics is a tool which tells you more about visitor behavior than any other.

Bounce Rate and Google Analytics

Bounce rate refers to the percentage of visitors who visit a web page and leave the website without clicking on any other page link. The reasons why a visitor may …

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The internet is a massive playground and to leave your mark on it, you first need to be noticed. The best way to do this is through your own website, which has undergone extensive search engine optimization suited to meet your own as well as your site’s business needs.

As this is a lucrative business, many SEO companies often take a robust payment in advance, as well as sign you up for long term contracts. Several ordinary users have little choice other than hiring such companies as they need time to focus on their business.

A great solution to such an issue is RankPay. Their motto says it all- “If you don’t rank, you don’t pay”. This is a company…

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To be frank with content creation specialists, people in the social media realm, including bloggers and Facebook junkies, are getting rather bored reading rehashed renditions of news, science, sports, technology, and every other conceivable topic known to man. Content that is produced in the old days is strictly created off of viewpoints and whims rather than on a factual basis; this is perhaps the best reason that content is not getting shared or read as it should. Certainly, sites like Mashable and the Huffington Post get plenty of reach; however, again, most of their content is a rerun of what CBS or CNN already said a day or two ago. Our main issue today is fresh content that will be readable by the masses, and

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Most webmasters and bloggers can’t afford to higher and SEO firm to help their pages climb their way to the top of the search results, especially if you and your site is just getting started. This is why many folks choose a do-it-yourself approach to SEO.

The problem with taking on SEO is that it isn’t easy for most people. SEO can be tough to figure out and it can be time consuming. This makes it tempting to call a pro, but if help isn’t in your budget, what is a webmaster to do?

The following are …

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