Making a Business of Your Writing Skills

You’ve always loved to write, and you think you’ve got good skills, some creativity, and solid understanding of the various types of writing.  Now, you’ve decided to make a living doing it.  Good for you!  There is a great career in store for you as a freelance writer if you do it right, build your business with care, and commit to the responsibilities that it entails.

Getting Started – Take Anything!

A plumber, starting his own business, takes any job s/he can find, no matter how simple and no matter how small the payment may be.  You must begin the same way, finding and taking any writing task you can find.  There are a few things that you can do to be pro-active, however:

  1. Perform a Google search for freelance writing opportunities.  You will find a lot of writing clearinghouses that want you to pay a registration fee.  They will promise you the “moon,” but don’t believe it.  Find the sites that allow you to register and establish a basic profile.  Usually you will then be sent opportunities, upon which you may bid.  Do some research on typical pay for novice freelancers (usually a few cents per word) and bid accordingly.  Many people have begun this way and have developed rather permanent relationships with clients.
  2. Take the time to complete applications and take the examinations that many writing clearinghouse sites will require.  You need to have your name on as many of these sites as possible.  Some will publish writing opportunities daily, and you simply accept the ones you want and complete them with professionalism and according to the deadline.
  3. Check Craigslist regularly.  They have two categories for writing/editing, and you should apply for any opportunity for which you may be qualified.
  4. Over time, you will “pick up” writing opportunities by referral.  Always take the assignments offered, and be willing to put in long hours to meet any client’s deadline.  You can always sleep when the job is completed.  Many of your clients may be foreign – they don’t care about your time zone.  Work with theirs!

Train Yourself – Become More Marketable

Given the wide variety of web-based writing opportunities, you need to embark on an independent learning process.  Familiarize yourself with all of the current writing platforms and tools that online businesses and organizations use – for directory articles, for blogs, for site content, etc.  You cannot learn enough, and this learning must be on-going.  Are you familiar with WordPress and Tumblr? Do you know how social media can be utilized to promote businesses? Do you understand content marketing?  If not, you have a lot to do in between writing jobs!

Time Management – How Organized are You?

It is really enticing to think that you can just work in your PJ’s all day.  Think of the freedom and independence!  If you are not careful, however, it becomes too easy to turn on that television, to check your Facebook page, to retire for a nap, etc.  You cannot compromise your schedule for these things.  A few tips follow:

  1. Have a physical space set aside in your residence for your work – a space that has the “feel” of an office.  You need the psychological mindset of being “at work.”
  2. Set up a schedule that provides for work and for breaks.  Follow that schedule.  If you decide that you will take a break every two hours, stick to it!  And, if you experience downtime, without a writing task, take the time to do some research, enhance your skills, or seek out new business.
  3. Accept the fact that your schedule may be totally uprooted.  A client may have an urgent or rush order.  If that client is important to you, then you must meet the deadline, without exception.  You must be committed to long hours when necessary, even if it means cancelling social engagements.  This is the life of a small business owner!

Payment Options

Your clients may have a variety of methods of payment – check, automatic deposit, etc.  Whenever possible, choose PayPal.  The beauty of PayPal is that, at the end of each year, you can obtain a full detailed accounting of all that you have earned.

Income Reporting for Taxes

Keep careful records of payments, and plan to set aside the appropriate amount for income and payroll taxes.  But do not forget the multitude of deductions that are available to individuals who work out of their homes.  You need to research all of the tax law and regulations that relate to your situation or find a tax preparer that is really skilled in self-employment tax preparation.

A Final Word

Freelance writing can be wonderfully rewarding and can provide the variety that you so want.  If you are careful and steadily build your business, you can enjoy independence and an income that will sustain you quite well!

Bio: Eileen Archer is currently a chief editor at Essay Planet and has researched and written on a number of topics affecting secondary and university students. After obtaining a Masters in English language she decided to dedicate her time to creative writing as well as providing assistance to students.

Top 5 SEO Musts for Local Business

Before you spend a ton of money on search engine optimization meant to connect you to the entirety of the global economy, it’s a good idea to take a moment to contemplate the scope of your current business model, as well as your short- and long-term goals. When you run a local business, chances are good that you have neither the resources nor the inclination to cater to a global community of consumers. In truth, you might not even be able to, especially if you work in a service industry. So if you really want to use the internet to your best advantage when it comes to increasing targeted traffic, your best bet is to focus your SEO efforts on your immediate geographic area. Here are just a few musts when it comes to SEO for your local business.

  1. List with local directories. City pages, the Chamber of Commerce, and other local directories offer you a great opportunity to be found by members of the local community. Just like you might list your business with the Yellow Pages, making your contact information (phone, web address, etc.) available through these targeted online sources can help interested parties to find you. If you run a business that caters to a local community, like a coffee shop, a tanning salon, or a dry cleaning service, just for example, chances are that you’re not looking to attract consumers from other cities, states, and countries anyway. So why waste your time with directories meant for these crowds?
  2. Scout out local search engines. Search engines like Google and Bing are definitely widely used, but considering that you’re competing against literally millions of other sites like yours, chances are you’re not going to be the top dog. Instead, consider putting your effort into more localized options like the Yellow Pages, Yelp, or Angie’s List. Although these sites attract a wide audience, most people utilize them in search of local services.
  3. Use trending keywords, but not exclusively. Trending keywords are an acceptable way to increase traffic, but unless they actually pertain to your business in some way they’re not going to bring in the targeted visitors you’re seeking. So use them sparingly as a means of supplementing your broader keyword strategy.
  4. Utilize your location in text. Keywords, meta tags, anchor text, and so on are designed to bring in targeted traffic. So if you’re trying to boost your local business it pays to use your location as part of your SEO strategy. For example, the first thing you’ll want to do is find a way to slip in both your business name or type and the location in which you operate. You might try keyword phrases like “dry cleaning New York”, for example, or “Elegant Cleaners Los Angeles”. When you think about how local patrons might look online for services like yours, this is likely the exact type of wording they would use as a search term.
  5. Local ad campaigns. While you can certainly participate in launching online marketing efforts on a national or global scale, the truth is that certain businesses are not suited to handle this kind of traffic. If you run a dry cleaning business, for example, it’s not exactly like you can offer your services to anyone outside your local area. Even if your goal is to appeal to visitors to your fair city, you’re better off striking a deal with local hotels rather than hoping visitors will find you online. So hook up with local city pages to get listed and post ads as a way to attract local clientele in the online arena.


This is an original article published on SEO Desk with exclusivity.

How to Create a Photo Book for Your New Business Launch in 2013

We are off celebrations and it’s time to embrace the goals we have set for the New Year. Many of us made several resolutions for this year; some are determined to stare clear of their past mistakes and make 2013 a better year while for others, it’s time to take action and launch a business. Whichever group you belong, there is no better time to start pursuing your dreams than the first month of the New Year. Now you are about launching a business, and think you have planned everything. But let me ask this, have you created a photo book for the launch?

Why a photo book, you may ask? It’s simple, if you want to showcase your products in an enticing manner, with such descriptions that can get a potential customer transfixed and want to own the item; a photo book is a must for your launch. Perhaps you haven’t created a photo book before, but if you want to see your business to great heights and make the most of this year, you need to leave no stone unturned. You may have seen a personalized photo book album before, but may never know how much value it can add to your business.

That said, here, I want to show you how you can create a matching photo book for your new business launch this New Year.

Start With a Sketch
Sketch out what you’d like the photos to look like. This should be your starting point because taking shots off your products without a pre-determined style or pattern you’d like to show customers may lead to a wasted labor. Hence it is important that you take the time to sketch out a map to follow for your photo book which will guide you towards getting exactly what you want the photos to look like. You don’t have to be an artist to make a nice sketch. It is a draft you will use, so just make something that suits you best.

Take a Few Practice Shots
Now it’s time for the actual thing. Get your camera, and with the guidance of the sketch you created in step one, take a few practice shots. This will help you understand how to adjust the camera to better capture whatever view of the product you want, how to zoom in and zoom out, etc. The idea of this step is to make sure you don’t waste your time adjusting cameras or trying to find the best settings while taking the actual shots.

Take Many Shots off a View
If you are using a digital camera, which I advice you use for obvious reasons, you understand that with a good memory card, you don’t have to worry about storage space and stuff like that. You can actually take as many shots as you would like off a view of each product. Remember you will be using these pictures to promote your business, so it is necessary you choose the ones to use carefully. Personally, I like taking a minimum of two shots off each view, and as you may never expect, I have come to find that there may still be slight differences between the shots and thus helping me choose the best.

Print Your Photos
Once you are done taking the shots and are satisfied with the views you took, it’s time to print them out. First you will need to:

  • Upload the photos from your digital camera to your computer. Most digital cameras come with a USB cable with which you can easily connect them to a computer for file exchange. So you won’t have a hard time with this.
  • Select the shots to use. Go through the photos and select the ones that will be part of your photo book. The computer should aid you in viewing and comparing these photos.
  • Print your photos. You may have to purchase the right paper and get the right printer for this purpose. There are different paper qualities out there, but since it’s your first time, at least as we are assuming, you may want to make a decision that will both match your budget and the use. On the other hand, you can also send your photos to a printing center with some instructions on the quality you need. From experience, I’ve found that full color shots work best in creating the ‘wow’ factor that will make the product look amazing to potential clients.

Put the Photo Book Together
Again, if you don’t have this skill, or perhaps you are doing it for the first time, I will advice you delegate it to professionals. You can also use one of the best online photo book creation tools that will allow you to choose the best theme for your book, provide you the tools to custom create one, organize your images and descriptions in the way you want and choose the quality of the final product you will get. Whichever option you choose, make sure you are getting something that will help in achieving a successful new business launch.

So, this is pretty much it. Does it sound like something that requires a huge financial and time budget? Not at all; the last photo book I created took just 48 hours without leaving a big hole in my wallet. I am certain you can create a perfect photo book before the day of your new business launch. It’s a new year, and a new business of yours is getting born, think big!


This is an original article published on SEO Desk with exclusivity.

How to Improve AdWords Campaign in Tight Budget?

Many companies, especially the smaller ones have a limited budget to venture into the world of online advertising through Google AdWords. They just could not afford to have the huge surplus of money in their AdWords account and are only concerned with getting a better return on investment. If you are a small-business owner and desire to generate more business, then with the help of the following tips, you can undertake a successful advertising campaign to realize desired goals:

Ad Scheduling

You can use the ad scheduling tool to have better control on the timings over when the ads should be visible on the search engine. With the help of this tool, you have the option to increase or decrease the bidding of the keywords during the particular times of the day. That is not all; you can even have your ads displayed between the fixed hours. When you have a little amount left in your AdWords account, then it is imperative that you have your ads visible during a particular time of the day that can result in the high conversion rates. So, it is pivotal to devote your attention on utilizing the limited resources towards those advertising campaigns that provide the positive results.

Optimized Geo-Targeting

Just like scheduling your ads to be visible on the particular time of the day, you can also target a specific geographical area such as the state, city, town, etc around the location of your company to display the ads. If your main motive is to generate more sale leads, then it will be perfect for you to display the ads targeting the city people. If you are into an ecommerce business, then it will be suitable for you to display the ads in the prominent states where there are high chances of lead generation. By optimizing the keywords according to the specific geographical locations, you can quite easily gain quick information on the areas that offer the good conversion rates.

Ad Positioning

The position of the ads also plays a pivotal role in the success of your business, especially when you have a limited budget. The best position of the ads goes a long way determining the success of the AdWords advertising campaign and their conversion rates. You can position your keywords in the Google at the top, side and bottom of the search engine result page. It is quite obvious that the ads displayed on the top have the higher conversion rates, and it is imperative; you must use a good keyword phrase that is much relevant to your advertisement campaign.

There may be the chances that you may not possess a good know-how about the pivotal PPC techniques. In such a situation, you can seek the services of a professional PPC marketing company that can a successful advertisement campaign.

Therefore, with the help of these essential tips, you can not only boost the performance of your AdWords account, but also guarantee that the right customers click on the ads. This will ensure you save some extra bucks and help you to expand business, if you are on a limited budget.


About the guest author: Deepak Gupta is a successful online blogger who uses to share his experience about latest internet marketing trends and tips. He is associated with an internet marketing company in India, specialize in pay per click advertising, search engine marketing and social media marketing.

This is a unique article published on SEO Desk with exclusivity.

SEO Tools to Measure Success of Small Businesses

Measuring the health of your business requires more acumen than being successful itself. Success can come if you do some savvy tricks or invest big in a targeted campaign. More important than short term success however is more about staying where you have got to. For most, analysis simple means looking at the profits and feeling satisfied, but that there was enough profit this year doesn’t mean it is going to be that way the next year or the year after. Measuring success is there for a constant process, just as important as marketing and profitability itself is.

Measuring success is not only about comparing numbers and figures and charts, but also about knowing where your small business is heading. In enterprise level organization, special teams of experts take care of that, and helping in their endeavor are dozens of others from within and outside. As a small business owner, you cannot expect to employee or hire services of that caliber. Often you will have to depend on hunches and guess work, or even depend on word of mouth to take your business further.

However, there are some tools that you can use to make a near perfect analysis of where your business is heading. Some tools are free and can be downloaded and installed on your computer, for the other ones you will have to pay for the software or services, though they might cost you only the minimum. Here are some tools you may want to try.

  1.  One of the most widely used SEO tool for measuring is Google’s Webmasters Tools. You can gain access to it at . Once you are this site log in with your Google ID and password and ever feature will be made available for you to use. The key sections comprise health, Traffic and optimization. The learning curve is longer but worth the time you have to spend. The notable feature that makes Google’s Webmasters Tools the most preferred is it is constantly updated.
  2. Next in order is the Bing Webmaster Tools. It is a little more user friendly than the other. Like Google’s tool, Bing too has a learn curve, though not so demanding. You will find the resources at Bing really great. If you want a deep understanding on how you want to use them, then try the FAQ section first. Before you delve deeper, first read the webmaster guide and then the other sections. The forums and blogs at Bing will also be helpful. You will find the tool at .
  3. Another tool you may want to try is Screaming Frog SEO Spider. Though a free analyzer, Screaming Frog is full of utilities. But what you may not like however is that you will have to be a mathematical genius to do the deciphering. However, if you can do that, or get it done by someone else, SEO optimization will become easier than ever before for you. You can get a copy of the user guide at . FAQ is available at . Good support is available for Screaming Frog. For downloading the free version go to .
  4. This lot of tools is especially useful for Inbound Links & Keyword Rankings. You can use them in conjunction with the other tools, though you will not find them helpful individually.
    1. Bread and Butter of SEO at
    2. Open Site Explorer:
    3. Majestic SEO:
    4. Raven Tools:
    5. Advance Web Rankings:

Tools, remember, to be effective must be used judiciously. It is always good to consult a professional before you decide on any changes to your website.


About the guest author: Andrea Walters, a freelance writer for – The Nation’s Lowest All-Digital Price Provider. with dish packages

This is a unique article published on SEO Desk with exclusivity.

Sure-fire SEO Tips for Small Businesses

If you are a small business owner, then what you want for your site is exposure to the several thousands of people, who are keen on buying your product. When people with an interest in the product you offer, visit your site at the right time, it converts to sales and thus revenue. Whether you are a brick and mortar establishment with an online presence or operate exclusively online, the importance of getting the top rankings on Search Engines such as Google, Yahoo, Bing, and the like will hit upon you only when you are aware of the three factors, listed below:

  • Comscore, an Internet analytics company says that 90% of commercial web searches end up in sales at establishments outside the web space.
  • According to the statistics from Kelsey Group, we come to know that 74% searches on search engines are localized.
  • Out of the total local searches done, the output from 61% are direct purchases says Comscore.

Structure Your Website Well

Having a website structure that is technically sound is the foundation for making your small business website search ready. If your website is custom built and not based on a platform, then you should take note of the design, content placement and linking and align it to Search Engine requirements. Good SEO requires genuine websites with real content, and developing a style statement is only a secondary objective.

Search Engines prefer clear content rather than content being represented in flash. Include a site map and make the navigation easy to use. When a person on the lookout for a product comes to your business site and reads the information, the navigation process should breeze the visitor through the necessary details and prompt him or her to make the purchase or walk-in to your store, immediately.

If your business calls for a localized search optimization, registering with Google Places is a good idea. This brings visibility in localized searches and adds to the local flavor of your business. Manage your Google Places page by building the right local network and getting reviews that leave a mark.

Get Your Keyword Strategy Right

  • Brainstorm with partners, friends, family and analyze market data to come up with keywords that indicate your business and that which interested people will search. This is step one in arriving at a set of keywords.
  • Generate keywords after running experimental search queries. If the keyword chosen is ranked lower, but has very low competition, then that should be a good target. You can also get some that rank higher but relate well to your business.
  • Great care should be taken when including keywords in the content. Priority should be given to clear, precise, readable content and not stuff it with the keywords. This is a sure fire tip for higher Search Engine rankings. Keep in mind the latest Google Panda updates for developing a high quality website.

Create a Social Media Space for Your Business

Being active in Social media and involving your business in Social media marketing efforts will prove beneficial in the long-run. It also adds up to creating social signals that help improve the reputation of your business.

Google Plus, Facebook, Pinterest and YouTube are great places to start socializing with customers, partners, affiliates and the general public. Keep track of any comments and posts on your business, encourage conversations, and moderate. Get your satisfied customers to write testimonials and reviews about the products and services offered by you and the also about their experiences in doing business with you.

Increase the credibility of your Small Business by strengthening your online presence. This will not only help you get a good Search Engine ranking it would also result in increased brand awareness amidst your customer segment.


About the guest author: Andrea Walters, a freelance writer for – The Lowest-Priced Satellite TV in America. with dish network channels

How to Brand Your Blog and Stand Out in Your Niche

When the word “brand” comes to mind, you might think about companies like Coca Cola, Nike, and Apple, just to name a few. And the average consumer can provide you with hallmarks associated with each of these popular companies, from the fire-engine red of Coke cans to the famous Nike swoosh to the sleek, white cases that characterize Apple’s mobile devices. So how does your little blog fit in to the wide world of products and services that enjoy consumer recognition thanks to their branding efforts? How do you compete? Is it even worth the effort to try? Well, let’s just start by saying that if your blog is your business, you’d better start thinking very seriously about how to brand yourself, because anybody who wants to compete in the online arena needs to find ways to stand out within their niche, and branding is part of that strategy.

That said, branding is no easy undertaking, and it will require some thought and effort on your part. For starters, you might want to come up with a mission statement. Certainly you are already well aware of the focus and purpose of your blog. Perhaps you want to keep your readers up-to-date on the latest advances in green technology, health and fitness, or the real estate market. And if you’re monetizing your blog then you are no doubt looking to increase traffic and raise your page rank in order to attract the interest of advertisers and affiliates.

But it’s also important to understand the goals and ideals that inform your operation. What exactly are you trying to provide to the public at large and how do you plan to do it better than everyone else? What sets you apart? Is it your honesty, integrity, and devotion to telling the truth? Is it your desire to improve the lives of your readers through your posts? What do you believe in? What are you committed to? These are the questions you need to answer before you can create your mission statement and start down the road to branding your blog.

Once you have managed to suss out your core values you can begin to tackle tasks associated with creating your brand image, such as designing a logo, creating a visual theme for your virtual platforms, and perhaps even coming up with a slogan. These images and ideas associated with your brand will make it easier for customers to remember and recognize you, reinforcing your efforts towards company branding. And this, in turn, will help you to stand out within your niche and essentially become more popular than your competitors.

In a way, branding is a self-fulfilling prophecy. When you create an image for your company, it informs the public of how you would like to be seen, and when they start to see you a certain way, that can help to reinforce the brand image you have presented, allowing your online presence to grow. You might not think that this is important for a simple blog, but if your ultimate goal is to reach as many people as possible in order to spread the message embodied in your blog, then branding is an essential step that will help you to remember the core values that are the basis of your undertaking, as well as relay them to your audience.


This is an original article written by Sarah Harris and published on SEO Desk with exclusivity.

How To Climb The Professional Sales Ladder

What does it take to move up in your sales career? Meeting the numbers is a good beginning, but with increased competition and competitiveness in the field can make it difficult to stand out. But how do you move from an assistant, to a team leader, to management and beyond? Here’s how you can begin moving up the ladder toward the career you want.

image source

Make yourself invaluable

Become a vital part of your sales team. Be the person who can do what no one else can do. This involves a lot of learning, accumulating knowledge, and knowing your industry inside and out. If you can find a niche and fill it, you can make yourself into the person your sales team can’t live without, and set yourself apart from the people for whom it is “just a job.” Don’t just show passion and drive — demonstrate it every day.

Learn to ask questions

Questions are the key to learning. Don’t let fear or ego keep you from always trying to educate yourself. This is one area where “fake it until you make it” can be a very bad idea. Don’t be afraid to admit your ignorance on a topic — ask questions, get informed, and come to the next assignment armed with what you’ve learned.

Broaden your skills

Even if your area of expertise is very specialized, always be looking for opportunities to develop your skill set in new ways. The broader your range of expertise, the better your chances of moving up. Bring in what you’ve learned from other jobs and experiences and put that knowledge to work.

As you move up to a sales management position, the requirements, and your skills, will begin to change. You will have to learn a new way of working if you want to get promoted further.

Hone your communications skills

Once you’re in a position of managing other people, effective communication becomes vital to your success. Show strong leadership. Stay in touch frequently. Learn to give effective feedback and criticism. Learn to identify and deal with problems as they arise. Learn to increase your sales team’s performance, and they’ll do their jobs better — meaning you can do your job better.

Recruit the best people

A good sales team starts with the right people. Garner a reputation for hiring only the best, and create a strong foundation for your sales team. Most of all, know when it’s time to replace a person — either to increase your sales team’s efficiency, or to promote the best talent upward.

Keep learning

The self-education doesn’t stop when you reach management level. At this stage, learning new facets of your job isn’t enough — you’ll have to learn to think and solve problems creatively and efficiently. Technology and the internet are always impacting and evolving how we do business, and you can’t afford to fall behind.

Manage your time effectively

Your biggest enemy at this level is time. Even when you put in the hours, there are only so many of them in a day, and learning how to use them effectively will be one of the most powerful tools in your arsenal and jumping ahead to success.

image source

Getting promoted takes patience and drive, and standing out from the crowd can be difficult. But armed with knowledge of your field and the dedication to follow through will guarantee your climb up the sales ladder.


Many successful Sales Careers have been found on the Telegraph Jobs board, now it is your turn to find one and climb the ladder!

This is an original article published on SEO Desk with exclusivity.

How Cloud Computing Can Help Grow Your Small Business

Small business owners have a lot to gain by moving to cloud computing.  In the past years, one of the major hurdles for small businesses trying to get up and running and compete in a high tech economy was the technology barrier.  As businesses began to move online for marketing and customer support as well as build out complex ecommerce platforms, it was very hard for small businesses to compete. Often small business owners would pay individual IT consultants to build out their applications, which could lead to disastrous results.  In some cases the IT developer was not skilled enough, so even if he or she charged much lower than the market price for development costs, it was a challenge to get what you really wanted in an acceptable amount of time.  Going with a more established IT firm was a good option to make sure you get what you want at the end of the day, but the prices were often astronomical.

Cloud computing can significantly lower the cost of entry for small businesses to get into the technology game.  Because much Software as a Service (SaaS) vendors will charge based on actual usage with very minimal setup costs, small businesses can pay for their technology solutions as they utilize them instead of putting out large cost expenditure up front.

Cloud computing solutions are very convenient for employees since they are available through a standard web browser.  This makes it much easier to utilize a mobile employee staff that can work remotely, saving you the cost of facility rental and computer equipment.

Cloud computing solutions such as cloud storage offer greater collaboration abilities than other traditional technology solutions.  With cloud storage, for instance, you can securely store and share files such as price quotes, presentations, or even source code between project teams, customers, and business to business partners.

Managing your own datacenter has a number of headaches that can be avoided with cloud computing.  For instance, backup and recovery procedures for your data can be very costly and require great expenditures of time and resources to set up.  Cloud computing solutions will typically have a solution for this basic data center functionality built into your contract.

Many people have sited security concerns when asked about why they have not moved their data to the cloud.  While there are certain instances where security could be a concern, by and large most small businesses will find a huge boost in their data’s security and compliance when moving to the cloud.  Many small businesses will start with small file based databases that are hosted on file servers such as a spreadsheet or MS Access.  Due to the insecure nature of file based data, this could lead to compliance issues, security issues and exposure to data loss if regular back up procedures are not in place.  Cloud based programs make it easy to keep your data in a secure and resilient network storage location at the cloud vendor’s site.

Performance and scalability are two other major growth factors for small businesses utilizing cloud computing.  Growth for your business online is often directly related to the technical ability of your site to scale to the demand needed in order to support all of your customers.  If you have a single server hosting your ecommerce site and it can only support ten or so visitors at the same time, your business will be severely limited.  Since cloud computing is typically based on a Service Level Agreement (SLA), you will not have this problem as you pay for as much scalability as you need as you use it.


About the guest author: This post is shared by Jason Phillips. He is a professional freelancer specializing in Web Designing, Web Hosting, erp hosting, etc..

This is an original article published on SEO Desk with exclusivity.

Increased Sales and Lowered Turnover

I must say, I was surprised by the immediate results of the training.

I and three of my lowest performing reps took a phone etiquette training. Honestly, I wasn’t expecting to learn so much and this was a last chance act of kindness for the employees before I told them it just wasn’t working out.

Well, let me just say, the three reps I sent ended up being among the top six performers of all the departments. They worked hard to get there so I use a lot of their calls for new hires as further motivation to keep doing what they’re doing.

I have been in this business for a long time and of course one thinks they are well seasoned after doing something for so long. I must say, I learned a wealth of information from the course.

I am well equipped to implement short training sessions and “tighten up” bad habits that permeated the office. This program is going to change the way we handle calls, from sales to customer retention. We plan on incorporating this into our new hire training from the beginning before reps have a chance to develop bad habits.

I believe this will do wonders for any business with a high turnover rate. I think employees respond better when they receive outside training as opposed to in-house training that can become stale and repetitive. The constant compliments from customers motivate our employees to continue to deliver top notch service. We basically went from a call center just getting along, to a high energy, happy environment.