Website builders make quality sites accessible to all

Taking this route to getting a site of your own isn’t just about making things quick and easy, it could also save you a sizable amount of money. Far from spending a large figure on hiring a designer, you’ll find that the best website builders offer a completely free service.

Free options often come with a select number of pre-designed templates for you base your new site design on, along with a good choice of tools that you can put to work in customising said templates to get a finished product you’re truly happy with.

Beyond that, you may find that you’ll need to lay down a small amount of money to access a greater number of tools, templates and additional extras.

In this day and age, most of us are pretty tech savvy to some degree. We log on, check our emails, post our Facebook updates and even use our high powered smartphones and tablets to interact with our favourite websites.

Yet when it comes to building a website of our own, many of us are still put of by the idea that doing so involves learning some over-complicated coding language and spending countless hours staring at a computer.

The only other option, or so it seems, is to spend a lot of money on paying a professional web developer to create a brand new site for us. Sure, we’d get an impressive looking site, but then even the best designer in the world couldn’t understand our business and our customers as well as we do. What we really need is a way that we can create a website ourselves whilst still retaining all the quality and flawless functionality of one designed by the pros.

For those of us with neither the time and enthusiasm for learning web design code, nor the cash to pay someone who does, there is a better way to build an attractive looking website that could easily stand tall against any created by the experts.

Making web design easy

Website builders have been around for just about as long as people have needed an affordable way to get their business online. Over the years, they’ve evolved from clunky, cumbersome programs that ate up space on our computer’s hard drives to powerful and dynamic online platforms that allow us to create rich, highly functional sites with just a few clicks of a mouse.

This means nothing to download, and the ability to manage and maintain our websites anywhere from any device with an Internet connection.

More than just web pages

We’re living in an interactive world, and as such, customers expect more from our business than just a few static web pages with words and pictures. Though this might be fine in some circumstances, for others, we need to add extra levels of functionality to our sites.

Visitors expect contact forms, online storefronts, blogs and more.

A good website builder makes including these in our new online presence as simple as clicking a few buttons, dragging and dropping things into place and customising them to suit our needs.

Again, some platforms may require you to pay more for things like eCommerce support, but even this costs far less time and money than either going it alone or outsourcing the job to a professional.

Combined with online tutorials helping us to make the most out of our site builder of choice, access to customer support and simple user interfaces. online website builders have come a long way in making quality website design accessible to all.

The Importance of Shopping Cart Design

Why Is The Online Cart Design Important?

Every business that wants to make money online needs to make sure it is using its shopping cart to lure customers. The shopping cart design is going to make the business look more attractive, but it is also going to make the shopping experience easier for the customer. The choices below will help the business make their website a nice place for people to be.

The Color

The color that is used on the shopping cart should be calming. Also, it should make it easy for the customer to read. When the customer cannot read their own items, they are not going to stay around for very long. It is best for the business owner to work with a designer who can show them a color that is going to make the most sense for their business.

The Font

The font on the shopping cart also needs to be easy to read. There are many lovely fonts on the market, but there are many that are very hard to read. The business owner needs to make sure they are choosing a font that their customers can read without trouble. When the font is too small or complicated, the customer will get frustrated with the business.

The Layout

The layout of the cart should make it easy for the customer to see what they have. Also, the layout should allow the customer to make changes to the cart easily. They should be able to make lists with all their products, and they need to be able to share these items. When customer can use their shopping cart to make shopping for gifts and other items easy, they are going to find that they can get holiday and birthday shopping done much more easily.

The best way to make customers come back is with a nice shopping cart. The carts that businesses use will influence when customers are buying, and they will help the business to make more money because their customers are happy with the experience they get when they are on the website.

5 Bare Essentials of SEO-friendly Web Design

Having web design that’s SEO-friendly is critical in today’s digital marketplace. Many online marketing experts will agree that what’s the point of having a website if no one can find it via search?

As more and more business realize the potential of SEO and search marketing, the importance of an SEO-friendly website design reigns even stronger.

In this article, I will share with you five essential elements that define a SEO-friendly web design. Keep in mind that these are the essentials, and that more technical considerations can be applied to further enhance the SEO potential of a website.

Develop a Seamless HTML Coding Structure

Although the HTML coding structure of a website is more on the development end, it’s a technical component that also overlaps into the general web design category. The HTML back-end of a website influences how fast a website loads (impacting usability and human interaction,) as well as how efficient a website can be crawled and indexed by search engine spiders (impacting SEO).

As a result, it’s important that the HTML coding structure of your website is optimized for faster load speeds. This is particularly important if your website is custom developed with certain media elements or complex linking and navigation. If you’re using a content management system (or “CMS,”) opt for SEO-friendly CMS platforms like WordPress or Exponent. These CMS options have been developed so that the HTML coding structure is well-suited for fluid crawling and indexing.

Optimize Robust Media Files

Parallel to having a seamless HTML back-end, there are a few common media files that can be quite heavy in terms of file size. Robust media files can slow down the load speed (and sometimes the crawl-ability) of a website.

When creating a SEO-friendly web design, it’s important to optimize (or shrink) the file size of heavy media files, such as large images, videos, or audio files. In addition to optimizing media files for faster website load speeds, you can also keyword optimize these media elements for greater SEO value. This includes naming the file with respect to your keywords, as well as populating file’s properties to be SEO-friendly.

Build a Complete HTML Sitemap

Most SEO experts consider the HTML sitemap to be the second most important page on a website (next to the homepage.) However, it’s not uncommon for web designers to neglect building a complete sitemap.

The sitemap is like the index to your website. And although it’s not a common reference for visitors, the HTML sitemap serves as a roadmap for search engine spiders. In short, sitemaps define all of the pages on a website that should be crawled and indexed. For this reason, it’s absolutely essential to include this important page on your website.

Integrate Website Calls-to-Action (or “CTA’s”)

It is imperative that your website has calls-to-action on the primary pages which users engage with. CTA’s are designed to promote conversions after a visitor has landed on your website. The idea is draw the attention of a visitor to the CTA with some kind of incentive and thus promote desirable action.

Integrating CTA’s in your web design takes SEO one step further. This practice is known as Conversion Rate Optimization or “CRO.” In essence, a CRO strategy is equally as important as a SEO strategy. By including short submission forms, clickable banners and buttons, and CTA’s on your website, you maximize the value of your visitor traffic.

Include a Header & Footer

This might seem like rudimentary web design practices, but it’s surprising to see how many websites out there are missing a header and/or footer. These web design elements are very important for SEO in that they typically withhold the website’s most important links – such links that should be included site-wide (on all pages.)

The footer is the most common web design element that gets forgotten about. This area is crucial, for it acts as a mini-sitemap. Here you can link the pages of your website that carry the greatest SEO value. One of these pages should most definitely be the HTML sitemap.

 

About the guest authorTyler Tafelsky is the lead SEO and Internet marketing analyst for Click Centric SEO Company, a professional provider of ecommerce SEO, PPC advertising, social media, and content marketing services. Tyler offers over five years of experience in the web marketing profession and is a strong advocate for socially-influenced SEO programs.

How Important Is Sensitive Web Design in SEO

Don’t you just hate it when you chance upon a website that’s filled with clutter and is hard to navigate? I mean, with how Google is bringing the whole SEO ball game on the user experience home court, you would think that the web designers would focus on user experience above all else. At least in my experience, it seems that that isn’t the case.

The thing with web designing is, it’s important that you understand how a user sensitive web design can help you immensely with your SEO.

If you’re wondering just how exactly does it work, let me share with you just a few reasons how a user sensitive web design is important for your site’s SEO.

But before I even share, I want you to think about your experience and your ideas on how a user sensitive web design can affect your SEO. If you have tips that you’d like to share, you can do so by posting it in the comments section below. The more ideas shared, the better!

Here are my 2 cents about it:

Dramatically decreases your bounce rate

What does a decrease in bounce rate mean for your site? It means that the visitors’ average time on your site increases!

If they aren’t bouncing then they’re definitely staying!

That said, you should build your web design in such a way that its user sensitive to help you with your SEO.

Be wary with your navigation. Aside from making sure that it makes sense to the users, you should avoid using too much JavaScript of Flash based navigation

It’s amazing how other web designers use too much Flash or JavaScript on their website just to make things look “flashy”.

I mean, a lot of users get turned-off with something like this. Most of the time, users are looking for information that’s why they’re on your website. You need to make sure that the users get what they want as fast and as easily as they can.

Distracting them with too much Flash and JavaScript will only annoy them plus, it’s going to hurt your SEO too. As you may already know, the Google spider can barely crawl or parse JavaScript or Flash based navigation, so avoid using em’.

Making use of Internal Links

Using internal links on your design is a powerful tool not only for your SEO but it also helps the users get to the information that they want that’s within your site FAST!

Internal links are a win win situation for web designers and for a site’s SEO team. That said, don’t disregard the power of using internal links. You’d be amazed at how much of an improvement your site’s stats will be if you emphasis on internal links.

A good web design doesn’t always have to be contradictory to your sites SEO and user experience. You can make these elements blend together by properly balancing your site’s on-page SEO and your site’s design. One way of balancing it is to refer back to your goals when you first started on the site. If you’ve already met your goals for the site, then doing additional tweaks for the design here and there should still be ok.

 

About the guest author: Aileen Galsim is a blogger for Showcase Creative a UK based printing company that provides Custom Presentation Folders, calendars, and other printed presentation products.

This is an original article published on SEO Desk with exclusivity.

8 bad XHTML/CSS Coding practices affecting your Online Business

There are several coding practices to take care of while writing xhtml and css code. Failure to follow any one of it can lead to bad user experience and website owner can  lose potential customers. In this article we are going to discuss the points which must be followed by html/css coder.

1. Unavailable or Unaccessible website

If you want to target a large amount of audience irrespective of its location, then you must be aware about the count and behavior of Internet population. As on March 31 2011, it counted to 6,930,055,154 as per Internet World Stats. What do you think that all of these are coming from a single place and using a single browser? The Internet population is scattered all around the globe and currently Asia Continent has the largest share in this online population.

Displaying the Internet users Statistics (Source: Internet World Stats)

One can reach at following observations easily after going through above statistics. The Internet population is coming

  • from different locations,
  • at different time zones,
  • using different browsers,
  • with different types of machines like Desktop, Laptop, Netbook, Tablets, Smart TVs, Game Consoles, Smartphones,  Mid-range Mobile Handsets etc.
  • at different types of operating systems such as Windows, Macintosh, Linux, Ubuntu, Solaris, Debian, Android, Symbian, iOS etc., and
  • with different Internet connection speeds.

Based on the above listed points, your website must be:

1. accessible from all over the world,

2. online at all the time,

3. browser and operating system compatible,

4. tested on all possible devices and

5.  fast loading .

If your Website does not target any of the above points then it surely losing potential online business opportunities. To ensure this: HTML coder must test the website on different browsers, operating system and on all possible devices.  HTML/CSS code should be fast loading.

2. No Cross Browser Compatibility

Open-source has provided a great extension to software and especially, browser development. The companies are free take advantages of an open-source code and create a browser on it. Let us take the example of WebKit open-source project as it empowers more than 30 browsers (including mobile browsers as well). This subsequently has leveraged us to install any number of Web browsers in our computer systems and other machines. Therefore, each Internet user has leverage to surf the Web from any browser.

There are numerous Desktop browsers are available, however, the major players are Microsoft Internet Explorer, Mozilla Firefox, Google Chrome, Apple Safari, Opera, and so on. Here is the usage statistics for the year 2013.

Year 2013 Internet Explorer Mozilla Firefox Google Chrome Safari Opera
March 13.0 % 28.5 % 51.7 % 4.1 % 1.8 %
February 13.5 % 29.6 % 50.0 % 4.1 % 1.8 %
January 14.3 % 0.2 % 48.4 % 4.2 % 1.9 %

Browser Usage statistics in 2013 (Source: W3C Browser Stats)

All the above major browsers are built with different framework, coding, practices and guidelines. Thus, their way of working is quite different from each other. It makes the Websites to appear and load different in each browser.

In addition, each browser has its subsequent releases to reach at an advanced stage today. With each release, the installation requirements for a browser changes and not everyone can meet continuously changing installation requirements for the latest or upcoming release of his/her favorite browser. This makes an Internet public to stick with that browser release which they’ve preferred in the past.

The feature of a Website to appear as-it-is in different or above major browsers is termed as Cross Browser Compatibility. If your Website is not cross-browser compatible and looks scattered in different browsers or its versions, then the visitors will close it instantly. This will increase the bounce rates and decrease the chances of order generation.

Its mandatory for html/css coder to test your Website in above major Web browsers. You can also make use of following tools to check the Cross Browser Compatibility of your Website:

3. Does not open similar or different Platforms

As discussed above, the Internet population is making use of different devices to be online and visit Websites. Even if you take the computer category then there are different types of operating systems. The major desktop & laptop Operating Systems are Windows, Macintosh and Linux. Let us have a look on their usage statistics.

2013 Windows 8 Windows 7 Windows Vista NT* Windows XP Linux Macintosh Mobile OS
March 6.7% 55.9% 2.4% 0.4% 17.6% 4.7% 9.5% 2.3%
February 5.7% 55.3% 2.4% 0.4% 19.1% 4.8% 9.6% 2.2%
January 4.8% 55.3% 2.6% 0.5% 19.9% 4.8% 9.3% 2.2%

Operating System Usage Statistics by Internet population (Source: W3C OS Platform Statistics)

The continuous inception of Web browsers and the Web add-ons (like Adobe Flash, Java Applets, JavaScript, Microsoft Silverlight and others) have let a large chunk of internet population to either use outdated browsers even on latest Operating Systems or have latest browsers on outdated OSs. For example, one cannot have Internet Explorer 9 on Windows XP Machine but can install latest browsers (Mozilla Firefox 6, Google Chrome 14, Apple Safari 5 and Opera 11.5) or outdated browsers (Firefox 3.3, Safari 3).

It’s necessary for HTML coders to test the website on different browsers. The tools we mentioned to test cross browser compatibility can also be used to test website on different Operating system.

Let us take another example where one have tested its Website on all browsers at Windows but not focused on Macintosh and Linux. If a user or a community browses that Website in a non-Windows platform like Mac then we’re sure the Website look scattered until & unless it has been optimized for Mac.

Therefore, we advise you to make your Website appear as-it-is at different Operating Systems.

No Options to Increase the Loading Speed of Website

Not only the Internet populations employ different browsers and operating systems but they also surf the Web at different connection speeds. Please have a look on the following image showing average Internet connection speeds worldwide.

Displaying Average Connection Speeds of Internet Users across the globe (Source: Pingdom Blog Post)

After seeing above image, you’ve a clear idea of different Internet connection speeds in use around the globe. If you’ve not optimized your Website as per Page Loading Optimization standards then it will load extremely slowly at more than different speeds.

Before having an idea about the average time spent by an online user on a Website, you must know how much options he/she have when he visits a Website directly or through search engines. Consider following two factors for more information.

  • As per WorldWideWeb Size, currently there are 9.6 billion pages indexed Web pages as on April 10, 2013.
  • If you search for any keyword on any major search engine like Google, Bing, Yahoo, Ask, or Blekko then it will return million of results within few seconds. For example, searching for ‘PSD to HTML’ on Google.com return about 80,100,000 results (0.33 seconds) as on April 10, 2013.

After combining both of the above factors, today an average Internet user have thousands of options, irrespective of his/her connection speed, to look for a particular piece of information. Therefore, a user wants to stay only for few seconds on a Web page just to have a glimpse for targeted information. If your Web page or site loads up in minutes then who will stay at it? The increased Page Loading Time of a Website directly results in to maximum bounce rates or loss in visitors’ traffic. This in turn reduces the expected amount of money generation from a Website.

Therefore, you should optimize your Website and make it lightweight to load instantly on users’ machine irrespective of Internet connection speed. One cannot visit all the geographical locations and test the Websites at different speeds; but one can make use some guidelines and standards to optimize the Page Loading Speed of a Website. You can follow the Yahoo YSlow Rules and Google Page Speed Standards in order to have faster loading times for your Website. We also suggest you to make use of following tools to test the Page Loading Speed of a Web page or site and know the suggestions how to improve it:

Does not work without JavaScript?

JavaScript has played a great in adding the automation or dynamism in the Websites. It has not only saved the time of programmers but also lets the browsers to open and surf the Websites faster. Nowadays, whether it is a simple Website or has some special effects everyone make use of JavaScript. Numerous applications are made or supposed to be launched on the base of JavaScript.

Few famous JS applications are jQuery, Facebook Plugins, Google JS API, Adobe Active Content, Yahoo Active Content and others. As per BuiltWith.com Trends for JavaScript, 728,540 out of Top-visited One Million Websites employ JavaScript to add any application or facility for the users.

On the contrary, there is also good amount of users or browsers having JavaScript turned off and most of them are listed herein below,

  • Screen readers for disabled people
  • Accessible browsers for blind people
  • Mobile Web browsers
  • Out-dated browsers
  • Search Engine Robots like GoogleBot, BingBot, AskJeeves, ScoutJet and so on
  • Command-line browsers & simulators like Lynx, Xenu, GSiteCrawler
  • Server Administrator CUI browsers without any graphical interface

Let us have a look on the studies carried out in the last year 2010 to have an idea about the number of Internet users with disabled JavaScript.

  • In December 2010 WebAIM.org has conducted a survey to know the Website Accessibility through Screen Readers. It has reported that 1.6% of total respondents have JavaScript disabled while browsing the Web.
  • According to Punkchip.com, “If you take The Guardian as an example, the current average visitors per day is around 2,200,000. 1.3% of that is 28,600 users browsing without Javascript. Per day.”
  • In addition, Yahoo has conducted a research to have an idea of JavaScript Enabled and Disabled users of its Yahoo Sites in October 2010. Following figure shows a list of JavaScript disabled users categorized on the basis of their locations:

Statistics of JavaScript Disabled Users of Yahoo Sites in October 2010 (Source: Yahoo Developer Blog Post)

From the above points, we just want to iterate that JavaScript disabled users still exists even if they are small in numbers. It is not a big fight to make a Website work even if the JavaScript is turned off. However, few JavaScript applications may not work. We suggest you to test your Website at least in one or two browsers after turning of the JavaScript.

No Compatibility with Different Screen Resolutions

The days were gone when a Website used to have a logo, “Best Viewed in 800×600 pixels resolution”. Today, the Internet users around the globe have different types of machines and monitors. In addition, a latest monitor or display unit allows selecting any resolution from its settings. Let us have a look on screen resolutions statistics of the Internet population.

Screen Resolutions

Percentage of Users in Jan 2011

640×480

0%

800×600

0%

1024×768

14%

1152×864

1.50%

1280×1024

14.80%

1280×800

14.40%

1360×768

1.30%

1366×768

10.10%

1440×900

9.90%

1600×900

2.50%

1680×1050

9.20%

1920×1080

6.20%

1920×1200

4.50%

Other high resolutions

10.70%

Different Screen Resolutions in usage as in January 2011 (Source: W3C Browser Display Statistics)

If you are coding a Website to work only one or two screen resolutions available in your team then it will not open adequately in other screen resolutions. In nutshell, the Website is losing a large amount of Internet users having higher or lower screen resolutions than your preferred one. Therefore, we suggest you to have a pixel-perfect code & design of your Website, which opens as-it-is at all screen resolutions. You can make use of following tools to test your Website at different resolutions:

Invalid Code

World Wide Web Consortium (W3C) has laid down the standards for coding in Markup and CSS languages. If you are just coding without following the standards then it may cause a problem. You can test your code and get it validated at W3C Markup Validation and W3C CSS Validator. These validation services also show the suggestions to improve your existing code. You can improve it as per requirements and have a proof of code genuineness. Do not forget:

  • Even if the major browsers do not consider the W3C validation process, still it provides you the industry-standard code helping to perform cross-browser compatibility in less timing.
  • Major search engines may not give more ranking to the W3C-validated code; still W3C Validation process helps you to have search-engine friendly code.
  • Search Engine gives points to validated code when your Website has higher competition for top positions in rankings.

Inaccessible by disabled

More than 20 countries have made it a law that a Website should be accessible by disabled people. The most common conventions of making a Website accessible are governed by W3C WCAG Guidelines – Version 1 and Version 2. In addition, Government of United States has also passed the Section 508 instructing all US-based sites to be accessible by disabled. If you do not care about these guidelines and Accessibility law in your country there is no worry, just be ready to lose potential visitors and have a loophole for not following the law.

If you want to follow the Website Accessibility law in your country or WCAG guidelines to have the attention or business from disabled Internet users then you should make the Website accessible. You can make use of following tools to test your Website for Accessibility Guidelines and have suggestions to improve it:

Conclusion

Nowadays, most of the Webmasters checks above points before launching their Websites into public domain. You can also follow above parameters to have expected online business from your site. We invite our readers to pass on their valuable comments about this article and mistakes to avoid while coding a Website.

 

About the guest author: Ajeet Yadav is associated with WPIntegration offering services like PSD to WordPress theme conversion , WordPress Integration and other wordpress theme design services.(Its a specialized division of Ipraxa – A web design and development company). Follow us on Google+ , for updates on WordPress conversion and Integration service.

This is a unique article published on SEO Desk with exclusivity.

The Relevance Of Responsive Web Design To Your Online Business

Responsive web design enables you to attract smartphone and tablet users and expand your online exposure.

Proponents of responsive web design herald it as an end to having to create multiple versions of the same website for display on different screen sizes and device types. While the technology isn’t without its critics or its challenges, it is proving very useful for developers but also for marketers that are looking to maximise the exposure they gain in the search engines. Fluidity is key to responsive design and this does mean that some websites may still benefit from a site that is created for specific devices.

The Mobile Market

The mobile market continues to expand and many more people now access the Internet on a range of smaller devices. Desktops and laptops may remain the main area of focus when conducting extensive work but location based, local, app based, and quick searches are increasingly likely to be conducted using smartphones, tablet computers, and even mp3 and media players. You can tap into this market using responsive web design.

The Social Market

The mobile market is especially popular with social users. Social media websites like Twitter and Facebook have reported significant volumes of mobile users including those on smartphones and handheld devices. With a responsive web design and good marketing you can attract social media traffic to your website, especially useful if these users are among your target market.

Responsive Web Design And Cost Savings

One of the greatest benefits of responsive design is the potential cost savings it offers. Having websites developed for desktops, tablets, smartphones, TVs, and other devices means paying multiple development costs and this quickly adds up. While large organisations with massive online budgets may be able to warrant this kind of spend, it is unlikely that a small to medium sized business will warrant the same level of spend.

Responsive design, on the other hand, requires a single site be developed and while it may cost more than a single, standard web design, the costs are considerably lower than paying for five development projects.

A Cautionary Note On Page Load Times

One challenge presented by responsive design is the resulting speed of the website. Page load speed is a critical factor to the search engine rankings and therefore to an SEO campaign. Compliant coding and sensible use of bandwidth heavy applications will ensure that page load time is kept to a minimum but this is something to keep your eye on when your site is being developed. Check that your development company, or department, manage page load times on your site regardless of whether they implement designs for multiple sites or a single responsive design.

Your Target Market

Consider whether your existing target market predominantly uses a single screen size. For example, if you sell or give away a mobile app then it may not be necessary to offer a desktop but don’t assume that this is the case. Some users may research using a desktop and download using their mobile. Also consider that some mobile devices are gargantuan in size when compared to other devices and this can make a big difference.

User Experience And Responsive Web Design

User experience should be at the forefront of all development projects. An increasing number of Internet users are accessing the web using mobile devices including smartphones and tablet PCs as well as other devices. You should ensure that you offer all of these potential users easy access to your website so that they can benefit from your marketing message. Consider the pros and cons of using separate website entities compared to the use of responsive web design, especially considering user experience and costs.

 

About the guest author: SEOWorks provides a range of high quality and effective SEO services and Internet marketing services for clients of all sizes. Enjoy high quality work and measurable performance with our organic SEO campaigns.

This is a unique article published on SEO Desk with exclusivity.

Four Things to Remember When Redesigning a Website

Sometimes, subtle tweaks to a website are not enough to reverse declining numbers or fundamental design flaws. When no amount of editing can fix a problem, it is time to take more aggressive actions. Starting over is an effective measure when every other option has failed, but it can’t be done on a whim. A disastrous renovation will lose readers and leave the loyal remainders angry and confused. These are four steps to consider before pulling the plug.

Have a Plan

First, decide on the extent of the changes being made. Some business owners go through every page to tighten SEO, update pages or make the layout more attractive. Others switch to a new domain name or start the entire site over from scratch. It is often wise to begin with the smaller efforts and progress as needed. Doing too much too quickly can actually harm a site if customers are intimidated by the change.

Identify Weaknesses

If you are considering a new website, you probably already have some issues in mind. Customers and employees may complain about a difficult layout that makes it hard to find basic information. A business that sells products or services online might be unsatisfied with its conversion ratio. In other cases, a host or publishing platform with poor customer service prompts the new direction.

No matter what the cause, write down every area that needs improvement and start brainstorming solutions. The new website should primarily focus on solving these problems, but don’t be surprised if it will take some experimentation to get right.

Remember Your Strengths

At the same time, it is important to maintain the parts of a website that are working well. Too many webmasters have completely overhauled a domain, only to hear complaints about a lost favorite feature. Don’t let disappointment overshadow a month’s hard work, and don’t take on more than is necessary. How much of a website is left intact depends upon the scope of the redesign, but there is no need to throw away functional content.

Check the Competitors

The most successful businesses in a field usually have a strong Web presence and offer valuable insight into how to communicate with customers. Find the top competitors in your area and examine what they emphasize in their design and SEO efforts. Pay attention to keyword phrases, topics, blog subjects and any other information or features on display. Assess what works and what doesn’t from the perspective of a customer, and then adapt all of their best traits using your own unique spin, along with anything they may have missed.

Be Prepared

Finally, there’s nothing worse than shutting down a website to begin the renovation and realizing that something is wrong. Every hour spent down or non-functional is a potential loss, and it damages credibility. To avoid this embarrassing fiasco, test the new website on a secondary domain. Ensure that each interactive items works properly and go over the process beforehand to guarantee a smooth transition. Once the new site is up and running, check every page once again and give customers an email address or phone number to report bugs. It’s almost impossible to catch everything, but some preparation beforehand can save you hours of headaches later on.

 

About the guest author: Paul Teitelman has shown hundreds of businesses how to rise to the top of the search engine rankings. To learn more about Paul and his SEO consulting services, visit www.paulteitelman.com.

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Tips from SEO Expert in Web Designing Industry

Designers are known to be highly creative individuals. They have the skills required to create highly praised artworks, illustrations and print copies, corporate identity kits and of course, the layout of appealing websites. There’s no denying that web is coming into sight with more prominence every day. That’s the reason importance of web designing has been on the increasing side for last couple of years.

Everyone, related to the web industry is supposed to have idea about the basics of internet marketing. That includes web designers as well. Although their primary work is to create designs, having knowledge in SEO and internet marketing doesn’t hurt; it only makes their work easier. Analysis by SEO expert shows that web designing is directly as well as indirectly related to SEO. The direct relationship needs to be discussed first;

Not all websites have SEO friendly structure. It falls into the task list of a web designer to create a website with a search engine friendly structure. When the website design is ongoing, search engine friendliness should be looked after at the same time. Search engines such as Google, Yahoo and Bing release programmes, which are known as crawlers. These crawlers have some predefined ways to crawl a particular website. Meta properties of a website are created not for the users but solely for search engine crawlers. Designers can frame a website in such a way that SE crawlers can scan it in a better way. Experts advise designers to use routing framework. Use of quality routing framework results in better quality design, both for the users and for search engines.

SEO related requirements aside, better screen compatibility is a very important thing that every web designer needs to consider. The website must properly fit with the screen. To make it happen, designers need to have an idea on different screen resolutions; screen dimensions of desktop computers as well as mobile devices should be taken into account.

Designers must know when to use Flash and when not to. Use of flash could slow a website down and that’s why, its use requires prudence. At the same time, SEO friendliness of a website also largely depends on the use of flash. As per the suggestions by SEO experts, one needs to keep in mind few things, when he is using flash on a website. The first is that the designer shouldn’t include important content in flash. Secondly, even if flash is used, it shouldn’t be used as navigation and finally, the entire shouldn’t be included into one page. The enhancement of the web fonts is very important. Designers need to keep in mind that flash only styles the HTML content, doesn’t replace those content. That’s why, search engine programmes can read the HTML titles. All these specifications should be kept in mind, because only then, the designer could create eye-catching websites with SEO friendly structure.

It’s important for the client to hire a web design company, which could offer quality design work. All companies claim that they could offer the best design; in reality however, many of them only offer substandard work. That’s why, a web designing agency, which has spot-free track record of delivering end-to-end web designing services, should be hired by the client. This way, he gets quality service.

Summary – Importance of web designing has been increasing for last few years. Nowadays, there are so many things that a web designer needs to keep in mind for delivering quality web design service. They should also follow the tips delivered by SEO expert because that’ll make the site search engine friendly.


This is an original article published on SEO Desk with exclusivity.

Why do you Need Web Design?

Let’s say you have a great brick and mortar business in Long Island and now want to expand into a website based business model as well. You know that search engines dominate the commercial part of the net and thus take effort to make sure your site stays search engine friendly. However when it comes to the website design, you and many like you often tend to underplay its importance. When in reality custom website design and SEO should go hand in hand at all times.

New website owners often opt for a web design which is a template used by many. They do not take into consideration the perceptions and perspectives of their targeted customers. The customer’s approximate age, gender, location, likes and dislikes all play a very crucial part in making a successful website design. Apart from these, factors such as the theme of the site, the features of the site and its user interface play a huge part in forming the basic idea and initial stages of a customized website design.

For good companies in Website Design Long Island has become an upcoming hub for talent and networking. These good firms often know exactly what type of design your customers are expecting even before your customer visits the site. The logic behind a customized website design is simple: You may love a restaurant for its food, but it is not well maintained and looks poor. Won’t you want to bring your friends and family here if only they refurbish the place and upgrade its design? Ambience makes and effect on everything in your physical life, it’s just common sense that web design should be very important in the virtual world as well.

 

This is a unique article published on SEO Desk with exclusivity.