Search engine optimization, or SEO, can be a difficult, time consuming process. There are several elements to SEO that one needs to learn about and execute in order to make a well-rounded, complete SEO campaign.
Unless you are an SEO expert, it is highly unlikely that you know about all of the things that go into determining search engine rankings. To many people SEO is just about leaving links and using keywords; these folks don’t even know about the other numerous SEO elements and techniques that they really should take into consideration to get the most out of their SEO efforts.
One factor that you may be ignoring is domain age. Some experts disagree on whether or not it has any impact. If it does have even the slightest bit of significance when it comes to SEO, however, you may be better off putting your efforts in with an older, existing site instead of starting from scratch with a new one.
Anecdotal evidence
There are webmasters who say yes, domain age does matter for SEO because they have seen it play a factor. These webmasters with high-ranking young sites have switched the content to low-ranking older sites and claim that their old sites suddenly surged ahead in the search results. No one seems to be presenting concrete evidence or statistics of these experiments, however.
Just one factor of the equation used to determine search result ranking
SEO is made up of many factors, as was already discussed. It seems that with most factors, quality is looked for over quantity. This seems to ring true when talking about almost every element of SEO, like links and keywords. It would seem that Google may have a teeny tiny bit of preference for an established site, but one year or ten years may not make that big of a difference.
Spammers don’t stick around long
Those who say that domain age plays a big role in SEO point often bring up spammers and scammers. These nefarious types who are trying to make a quick buck in an often very illegitimate manner will start up a site, but it will fizzle out quickly once folks (and the search engines) start to catch on to what they are up to. A site that has been around for some time is definitely legitimate, so it is more likely to be bumped up to the top of the search results.
Conclusion
It seems that despite flimsy evidence and no hard proof as to how much weight is put into domain age when determining search result rankings, it is definitely an element of SEO. While there is not much you can do about it, it may encourage you to keep working with an established site instead of starting up a new domain from scratch.
As an element of SEO, it shouldn’t be ignored. To make your SEO campaign as complete and well-balanced of possible, you should try to think of ways to bolster you SEO in any way you can.
Written by Frank Jobsonn who likes seo, web-site promotion, android applications, flash templates and wordpress.
This is an original article published on SEO Desk with exclusivity.
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