SEO, like every other industry and process, is prone to some misconceptions and myths. People who have little knowledge of the process, or read about some phenomena on some forum take it as the final word, and continue on believing on it without doing any research.
In the field of SEO, only a well-established and seasoned online marketing company would know the difference between the prevailing common misperception or myth from reality. The lines below give the major misconceptions and myths that have been encircling the SEO arena.
1. It’s a Black Art:
Novice and amateur businesses who step into the online marketing arena, regard SEO as a black art, where there are secret link buying and selling, hidden keyword stuffing, and many more. This is a major misconception. Although a web marketers don’t have the search engine algorithm at hand, but they have the general idea about its working and what things to avoid in order to be safe from search engine penalty.
If you still don’t understand the technicalities of SEO then you can take help from:
- Google Webmaster Tools
- Webmaster Guidelines
- Renowned Search Related Blogs
2. One Time Activity:
The other major misconception about SEO is that it is a onetime activity, which outwardly is wrong. Like any other activity that takes place in the market, SEO also is subjected to changes, where in order to be and remain on top you need to be agile and adaptive. You cannot simply do the optimization of the website once, and then leave it there to grow on its own. The factors that require constant changes are:
- Link building
- Development of quality content
- Leveraging the PR activity
3. A Design Killer:
Most of the businesses and even professionals involved in SEO think that in order for the SEO process to work efficiently, the design of the website must be sacrificed, and it should turn into something full of headings, text, and with minimal design aspects. This is also a wrong myth. With a competent designer on board, a business can easily create a website that is both aesthetically pleasant as well as search engine friendly. While designing your website just be moderate in use of flash.
4. Paid Keyphrases Improving Organic Rankings:
New webmasters think that by bidding on keywords in paid search, they can improve their ranking in organic listings, which is also a misconception. Although Google wants to make money, but it would never be on the cost of quality results. Therefore, the keywords that are paid have no correlation with the organic search engine marketing process. However, both PPC and SEO can complement each other a great deal.
5. Only Links Count:
Webmasters performing the SEO of a website focus all their energies on link building, and regard it as the only factor affecting the rankings. No denying the fact that link building is one of the most important factors for rankings, but its not the only factor. Over time, search engines have evolved, now we have social media, and social media optimization is increasingly becoming an influential factor on rankings.
6. Ignoring On-Page SEO:
Most of the web marketers only work on building of links or on the dissemination of content on social media platforms. In all this, they ignore the crucial factor of on-page SEO, which mainly deals with:
- Web content
- Site structure
- Internal linking
All these on-page factors also contribute the organic rankings, besides helping in conversion optimization.
Its not a strange thing to associate myths with SEO and misconceive its concept. The SEO quacks, and companies hit by black hat SEOs make the SEO process susceptible. The above given information can help in doing away with the general misconception related to SEO and higher rankings.
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