As a blog owner, it’s your prime duty to check the developments in your blog every now and then if you really want to do well. Google Analytics is the best tool to tell you where your blog stands in terms of its traffic or the number of visitors coming in.
Integrated to Google itself, there is no better tool to let you know how your blog or website is shaping up or where they stand when compared to other competitors in the market.
Get to know who is coming to your site and other detailed statistics of visitors in your blog. Here is a guide to help you setup Google Analytics for your blog.
Setting up an account in Google Analytics
1) Create a Gmail account for yourself. Gmail is Google’s version of free webmail service.
2) Now, go to Google Analytics and select the ‘Create an account’ menu.
3) Sign in with your Gmail account ID that you have just created. If you want to use your existing Gmail account ID, you could do so.
4) Keep following the instructions and get signed up with Google Analytics.
5) Copy the tracking code that appears besides Web property ID. Make sure you have copied the correct ID.
6) Click the ‘Save’ option at the bottom of the display.
7) Now click on Settings -> Privacy in the dashboard and ensure that it is adjusted to “Allow search engines to index this site.”
8) Now, in your dashboard, go to settings -> Google Analytics.
9) Paste the tracking code you have just copied and select save changes.
10) It takes 24 hours before Google Analytics can start working.
How to get started with Google Analytics – various things you can do.
Here are some things you can do when you start working with Google Analytics.
- 1. Setting your goal
Know what you want to determine with your blog. You can determine various things like marketing initiatives, ad conversion rates, ecommerce and many more. To effectively promote your website, set goals for yourself based on the results.
- 2. Learning with different reports
Explore different options and learn how to read your basic data. As a beginner, you can do more with your Google Analytics account than what you think.
- Making use of advanced features
a) Using custom segments to analyze and isolate specific traffic driving strategy.
b) Create reports using the drag-and-drop interface with your preferred dimensions and metrics.
c) Customized email reporting by sending regular scheduled reports to shareholders within a company.
d) Simplified tracking using Adobe Flash, AS3 content and Flex.
- 4. Maximizing ecommerce and online advertising
a) Monitoring conversions, AdWord revenue and ROI.
b) Optimizing keywords to have better ranking and get the most of your advertising revenue.
c) Tracking email marketing, banner ads and helping yourself with other marketing initiatives.
d) Linking keywords with ecommerce performance and other marketing campaigns for ROI details and other information.
e) Do you have an AdSense account so that you can monetize your website? Want to link your Google Analytics accounts and AdSense account in order to get more insight into your website’s performance? Get to know which of your referrers and pages bring in most revenue and can optimize your site using Reports from AdSense.
All this in one single solution – Google Analytics.
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