Until sometime back, the main source of getting information on paid links was human. In other ways, Google relied a lot on people or webmasters reporting suspicious links to them and further “looking into the matter”.
However, the problem here was that people could:
- Mislead the search engine even for genuine links
- Lot of paid links could go unnoticed
- Human intelligence in web space cannot be completely relied on (Yeah! It’s true that man made technology, but man can’t really track everything that’s on the web because it’s too vast and too advanced.)
Enter That Google Algorithm That’s Set To Make All The Possible Difference:
- It shall monitor black hat SEO
- It shall monitor back door linking
- It shall monitor hidden linking
However There Are Questions Arising Due To The Change:
1. Are advertising links incorrect / invalid?
The major problem here is that the very purpose of having a advertising and marketing link is to get more traffic and improve page rank. However, with the new algorithm, the purpose may be defeated as Google shall view such a link as a “paid link”.
2. The other major concern is competitor sabotage.
This is a concern that has been quite prominent since the beginning. For instance, one company that wants to sabotage it’s competitor’s site can easily get paid links to link to his competitor’s website and on the other hand, can report it Google as a “suspicious link”.
Google will have to form stronger norms to regulate linking, back linking and link building. The algorithm will have to be strong enough to check unnatural links but at the same time, there needs to be a clear cut and well tested way to check the authenticity of reports.
Nevertheless, reports say and state that there shouldn’t be problems as long as the buying and selling of links is organic and natural. The problem arises when people let money come in the way of these network building methods on the internet. It’s like paying someone for writing a testimonial for you; getting them to endorse you in a way that you wish to be talked about. Now, all though this may look good on your profile, it isn’t going to work in improving your popularity.
Also, it’s interesting to note that paid links may only get you a ranking on SERP (and only for a brief period before the search engine finds out); it still may not win people over to your site. So, why not work in a way to win people as well as SEO? Should work better for your business!
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