When the word “brand” comes to mind, you might think about companies like Coca Cola, Nike, and Apple, just to name a few. And the average consumer can provide you with hallmarks associated with each of these popular companies, from the fire-engine red of Coke cans to the famous Nike swoosh to the sleek, white cases that characterize Apple’s mobile devices. So how does your little blog fit in to the wide world of products and services that enjoy consumer recognition thanks to their branding efforts? How do you compete? Is it even worth the effort to try? Well, let’s just start by saying that if your blog is your business, you’d better start thinking very seriously about how to brand yourself, because anybody who wants to compete in the online arena needs to find ways to stand out within their niche, and branding is part of that strategy.
That said, branding is no easy undertaking, and it will require some thought and effort on your part. For starters, you might want to come up with a mission statement. Certainly you are already well aware of the focus and purpose of your blog. Perhaps you want to keep your readers up-to-date on the latest advances in green technology, health and fitness, or the real estate market. And if you’re monetizing your blog then you are no doubt looking to increase traffic and raise your page rank in order to attract the interest of advertisers and affiliates.
But it’s also important to understand the goals and ideals that inform your operation. What exactly are you trying to provide to the public at large and how do you plan to do it better than everyone else? What sets you apart? Is it your honesty, integrity, and devotion to telling the truth? Is it your desire to improve the lives of your readers through your posts? What do you believe in? What are you committed to? These are the questions you need to answer before you can create your mission statement and start down the road to branding your blog.
Once you have managed to suss out your core values you can begin to tackle tasks associated with creating your brand image, such as designing a logo, creating a visual theme for your virtual platforms, and perhaps even coming up with a slogan. These images and ideas associated with your brand will make it easier for customers to remember and recognize you, reinforcing your efforts towards company branding. And this, in turn, will help you to stand out within your niche and essentially become more popular than your competitors.
In a way, branding is a self-fulfilling prophecy. When you create an image for your company, it informs the public of how you would like to be seen, and when they start to see you a certain way, that can help to reinforce the brand image you have presented, allowing your online presence to grow. You might not think that this is important for a simple blog, but if your ultimate goal is to reach as many people as possible in order to spread the message embodied in your blog, then branding is an essential step that will help you to remember the core values that are the basis of your undertaking, as well as relay them to your audience.
This is an original article written by Sarah Harris and published on SEO Desk with exclusivity.
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