How To Fully Promote Your Own Blog Posts

It’s great having an awesome piece of content for your site and putting the effort into producing expert, well written and informative content that can’t be found elsewhere, but if you’re just starting up a new blog or site, how will anyone even know that content is there? Sure, if you’ve got the SEO structure of the content right, you’re going to possibly pick up some long tail key term traffic but if you REALLY want to secure that traffic, you need to be going the right way about building a community and seeding out your content for search engine optimisation benefit.

Social Media

Social signals are becoming increasingly important, we all know that. So for every blog post you publish, you should tailor a comment to post that blog on each one of your social sites. Unique to the site you are posting on. Obviously make sure that you’ve got Facebook and Twitter covered and then go for sites such as YouTube, Quora, Pinterest etc.. as many as you can! Use Hootsuite or Tweetdeck to schedule in Tweets for your post a few times a week and try and schedule the posts for peak social media time (during the lunch hour and just after work).

Social Bookmarking

As soon as you’ve produced a post, make sure you get out there on sites such as Digg and StumbleUpon and post your article. But for the best social bookmarking benefit, ensure you’re not using your social bookmarking accounts just for your own material. Social signals are becoming an increasingly more important search engine optimisation ranking factor. Participate and build up a following based on your own work and other stories that you share. That way, when you do eventually post your own work, people will be more inclined to read it and you’re gradually build up a far greater reach.

Link Building

Now if you really want to secure that long tail traffic, you might be able to do it with just a couple of links, built by yourself to that post. Consider writing one or two snippet articles alongside your social bookmarking. Remember, a lot of the real long tail key term traffic are for pages which have very few links built to them. You can secure position 1 on Google for a huge number of key terms if you just take an extra 10 minutes or so building a couple of links yourself to the post.

RSS Feed Submissions

RSS feed submission sites are still a great way to get people sharing your content and feeding through to your blog. They are particularly useful for people who are blogging every day. Submit your RSS feed to a number of RSS submission sites and you might pick up a few visits in the process. It really doesn’t take very long and might be that extra step to get ahead of your competition.

Email Marketing

At the end of each month (or week) depending on how frequently you are blogging, you can roll up all of your blog posts into a nice little email package and then distribute this to your subscriber list. This will inform and update anyone who might have missed your post via other forms of promotion and is that last attempt to really get everything out of that post as possible. It’s a great way of getting a last little boost out of your content, picking up a few extra visits and maybe those last drips of links and shares.

About the guest author: Scott is a writer who would suggest that keeping a simple spreadsheet and logging your methods of promotion for each blog post is a great way to stay organised and structure individual post promotion.

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