How to Fundraise Online

If you have a nonprofit organization or are trying to raise money for a cause, you should extend your efforts to include fundraising online. The Internet allows us to connect with so many people, so it is an amazing tool for nonprofits with a limited budget. Fundraising requires the creation of awareness in your local community about your cause. No one will donate if they don’t know you are looking for help in the first place. The Internet maximizes your ability to connect with potential donors. If you want to begin taking your fundraising efforts online, there are many ways to go about it. Here are some ways you can start.

Website

First, you should create a website for your cause. This will serve as a home base for information related to the cause. Use your website to educate people about what you’re raising money for and encourage them to donate. Be as personal as you can rather than just posting general information. People like to know exactly where their money is going and what it will do. Have someone who is good at web design make your page look as appealing and professional as possible.

You can solicit direct donations on your website by setting up a donations account with PayPal. Along with your account you will receive a button that says “Donate Now” along with the PayPal logo. PayPal is a payment option that most people trust. Display the button prominently so it is easy for people who want to donate to do it quickly. If you don’t elect to have a PayPal account, make sure people know exactly where and how to send their donations.

You may also consider selling products to raise money. You can use CafePress to design things like T-shirts or mugs. For each one that sells, you pay the base price and keep your markup. You can use an affiliate program, too, like Amazon or CommissonJunction, and encourage visitors to make their purchases through a site that will earn you a commission, which in turn you will use for your cause.

Social Platforms

There are many websites that make fundraising easier for you, and you might want to sign up with some of them in addition to creating your own website. Most of the sites require you to be a nonprofit organization, but not all. You create your profile or cause page and account on the website, and people can donate through there. Most sites will take a very small portion of the donations you receive, but there are many benefits. Donors might trust the host site more than your own personal web page, and the platforms offer a lot of tools and services for you. You can connect with more people, other charities, coordinate volunteer efforts, circulate a petition, and generally organize your campaign more easily. Some examples of these sites are Causes, Crowdrise, DonateNow, FirstGiving, and GIvezooks! There are also specialized charity sites, like DonorsChoose, which fundraises for classroom projects. There are also sites that allow you to create a page as an individual for almost any fundraising effort, regardless if it is by a nonprofit or not, like GoFundMe.

Network

Once you have set up places people can go to donate to your cause, network as much as possible. Post links to your page on your social networking sites, and encourage your friends and supporters to do the same. Ask them to notify all of their friends or email contacts about your cause. Comment on blogs the relate to the topic of your cause so boost traffic to your site. Take any opportunity you find to tell people about your fundraising efforts.

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