Content marketing has caught on in recent years and is clearly here to stay. It’s one of the best ways of convincing visitors because it’s useful before it sells anything. Great content and blogs also display thought leadership and prowess of the writer in his/her field. However, not everyone writes posts that really matters. Therefore, this short guide about how to write blog posts and articles that really, really matter to your audience.
1) Start with researching your target audience
You need to understand a lot about your target audience. Who are you writing for? What are their problems? What irritants do they face in their everyday lives? What business and personal problems are they regularly trying to solve? What kind of language makes sense to them? What is the jargon that your target audience use day in and day out?
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Essentially, walk in their shoes and experience all their pain points. Once you do, you’ll easily be able to come up with posts that are valuable to them because you help them solve a problem.
2) Create a title that just screams “super useful”
Many people assume that they can start writing the post first and come to the title later. That’s the wrong approach. Your title sets the tone of your post and not the other way round because of one simple reason: your readers will first see the title.
Titles must communicate the value of your post in one single sentence. Try and also create them using words and phrases that your target audience regularly uses. This way, you can be sure that you’re creating something that gets searched for a lot.
3) Think of what problems you’re solving or what answers you’re providing
Blog posts that get shared and referred to in the future are those that provide value. Value isn’t just some big word thrown around. It means you’re providing a solution to people’s problems. You’re answering questions that they might have had for a very long time. Your posts must do that. They must consistently and regularly answer questions, provide a way out, show how to get a particular problem solved, and all of these must resonate with your readers.
4) Start by creating an emotional connect
Some really extensive research about humans shows that we while we might profess to be only swayed by reason and facts, most of us in fact connect with emotion and stories. That’s why you must start with a story that reflects what your target audience experience. Try and bring out the problem you’re solving as not a problem, but as something that causes an emotional experience when it occurs.
Let’s take an example. People who want to know how to write a great blog don’t actually want to write great blogs. They want to solve that situation where they put in a lot of effort over something and then receive no comments, no shares on social media, no one telling them how useful it is. Why? Because it hurts. It pains to put in effort and get no recognition or acknowledgement in return.
5) And finally, provide the answer in the post
And don’t just provide the answer, provide it with depth. Give the reasons behind your answer with reason and why it works. Your aim should not be just to provide an answer, but to give the reader a framework or thought process that will help them through similar situations in the future.
This also serves on a very emotional level in making your reader a bit of an expert on that topic. When she interacts with her peers or colleagues and they love her for the insights she provides, she’ll love you and your writing because you are enabling her to be that.
About the guest author: Siddharth Deswal works at Visual Website Optimizer, the world’s easiest A/B testing software. He’s been involved with web development for about 8 years and actively looks to help online businesses discover the value of Conversion Rate Optimization. He tweets about A/B testing, landing pages and effective marketing tips on @wingify
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