Human Language and SEO
There are two main types of SEO: off-page an on-page. I’m going to tackle the on-page portion here. And more specifically the linguistic aspect of the on-page SEO. Implementing the tips from the post will help you boost your SERP rankings.
The point is that Google and the other search engines are not that illiterate in terms of language as they were back in the day (like 10 years ago or so). In our day and age, they are making use of – among other things – Natural Language Processing (aka NLP). And it all boils down to the interesting fact that engines can figure out the relations between your target keyword, other keywords in the text (such as synonyms) and the text itself on the whole.
This method (word stemming aka conflation) is the process of removing prefixes and suffixes from the root word. Doing so the major search engines can see the relevance between words in the text.
So you need to make sure that you use your keyword in all sorts of possible forms such as plurals, verbs, etc. This stuff happens automatically when we write an article for an actual user but not just a bot like Googlebot or Rogerbot for that matter. Though the last one is a pretty neat one. I’m a big fan of it but let’s get back to our topic.
I’ll give you a few examples of the concept so that you can better understand how to use the info about word stemming for your benefit. Let’s say you’re trying to target the ” how to make a website ” key phrase. Taking into account what we’ve just learned, you need to make sure that you use the following variations of the key-phrase:
- how to make websites,
- how to make sites,
- how to make web-sites,
- how to make a web-site.
Again, just write your article as though you’re explaining something to your friend. And it’ll just happen naturally that you’ll have keywords or keyphrases with the root word. And those keywords will be diversified. Again, Google loves specialties with such a sauce.
Using synonyms is very important because it makes your content look authentic. And again, if you write an article with a real user (reader) in mind, it should happen by default. It also helps if you work with old and established sites. In case such a site has pages that are not properly optimized in terms of on-page SEO, make sure to pay attention to synonyms in your pages’ texts because adding just a bunch of them can drastically improve your target keyword rankings.
Spelling errors and their temptations
You may be tempted to use misspelled keywords in your content to get extra views and consequently visitors for your site, but that’s a bit (at least) counterproductive and the fact that only about 10% per cent of searches are misspelled shows that adding misspellings isn’t exactly worth it. It’s better to concentrate on the actual quality of your content.
Plus that obvious trend of the major search engines to take into account usability more and more provides another evidence that even if such a method works now, the odds are that it ain’t gonna last long. Some experiences SEO gurus say that if you keep in mind usability and prioritize that in your SEO strategies you do it in a future-proof way because Google goes that route as well. Though we should take it with a grain of salt, it really looks that it does make sense.
Using synonyms and different forms of your target keyword along with the relevance of the text they are in make sure that your text is as SEO optimal as possible. With that said, ensure that your stuff is not over optimized because the white and black fluffy animal (Panda) will definitely pay attention to it and say its frightening “NO!”. And you actually want it to stay speechless all the time.
About the guest author: Kenneth von Rauch is about about web design and web development. He’s with WebDesy.com as CEO and SEO.
This is a unique article published on SEO Desk with exclusivity.