Everyone is riding the fad. There is a Viagra beer created for Willy, a jellybean for Kate, and a strange cake for the royal couple. There is also the charity bandwagon trying to get the couple’s attention, hoping for wider public attention. Whoever gets the accreditation becomes an official charity for the said event; yet behind everything, is just a measly act of marketing- measly, yet effective.
So this is the fad. Prince William finally decided to marry a dainty commoner—a very common scenario to the Brits—and people from around the world decided to ride the bandwagon. And this is how they ride the fad- activist-artists will forget their advocacies and will sing an 80’s love song for the couple; business tycoon will set aside his hair issue and will donate millions of dollars to a charity chosen by the Prince, and everyone will try to learn—or at least cope—with an accent they consider annoying during regular days. And they are doing it for one reason- to take part of the fad.And so for mundane people like us—bloggers and Internet commoners—the only feasible and plausible thing we could do is to write and incorporate every Royal issue into our articles. I have seen blogs and websites that have Royal Wedding icons on their pages, and there are those sites that drastically replaced their headers with the balding prince’s recent picture. There is also obviously Wikipediad articles circulating on the Web, written just to tell the whole world how much they care for the Royal couple. Well, this is horrible, but we need to adjust our tags and keywords for us to get a share of the traffic and income.
If you are plain tired of the seem-to-be-endless royal wedding clichés, you can shift gears and tackle controversial topics on your blog. If you have the cojones to write about Charlie Sheen or Japan Radiation incident, then do it. You don’t have to be ultra-wise just to nail a decent article. If you are clever enough to know how the Internet works, you’ll find out that you can search for controversial topics using search engines.Kidding aside, we all know how important it is to be updated in this business. Internet marketing isn’t a classic game between kingdoms and their pawns and horses; it’s a game of controversies and fads. The core factor of our business is traffic, and without it, our blogs and websites will lie flat and dead, unnoticeable by search engines they say.
I am not saying that we have to fill our blogs and sites with gossip-related articles. Consider it as a breather, a time for your readers to temporarily step out of repetitive blogging tips and tricks, or how WordPress is essential to SEO, and all those stuff. For the record, I have gained most of my female readers and customers through breather articles. I remember writing about Michael Jackson’s death several years ago and started gaining female readers from that day onwards. The actual trick is once you gain a reader, take care of her by feeding her quality articles, and slowly convert her into a follower and consumer. Securing traffic, readers, followers and customers this way is more fashionable than doing an effective White Hat SEO
If you have just realized how important fad is in our lives as marketers, you can always look for high-end controversial topics aside from Royal weddings and happenings. In addition, if you missed the large piece of the William-Kate wedding craze, well, you can always wait for Prince Harry to marry his hot girlfriend Camilla Romestrand. Long way to go, mate. You can now start drafting your Internet marketing piece.
Warner writes about SEO, Blogging, and Web Development, enjoys learning and discovering everything new, and works for Endless Rise, who provides SEO services to SEO Resellers exclusively. You can become an seo reseller today.
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