Long tail keywords refer to the terms of less popularity or competition but which you can make use of to start ranking for and to quickly generate traffic and sales. The use of carefully-chosen specific keywords shows a deeper desire to buy on the part of the customer and this advantageously leads to higher sales conversions which is the objective. People who look for specific information are more apt to become buyers.
The long tail in keyword research is primarily an expanded form of a central, generic, and high-volume keyword phrase to create a number of combinations and permutations of the keywords and their related or relevant phrase which when taken individually can be capable of generating only a couple of hits per month but when considered collectively, can get thousands of high-quality visitors to the site.
The long tail keywords generated for the domain come from the current search engine marketing campaigns. You may ask why is there a need to aim for hundreds or thousands of keywords which generate small traffic only. It is simply because of the less competition for it so the possibility of you to rank on the first page of Google for long tail keywords is not remote. If you aim for lots of long tail keywords, you can get lots of easy traffic. It is hard to rank highly for highly competitive keywords but it is easy to rank for long tail keywords.
Another advantage for using long tail keywords is that site visitors convert overwhelmingly to sales and ad clicks because they know precisely what they are looking for with optimism that you can provide such need or want. This then translates into an increase in conversions and sales.
It is to your best interest to have a few pages sending you large amount of less targeted traffic or a large number of pages with each sending you small amount of highly targeted traffic. A long tail keyword phrase can be an instrument for driving significant levels of website traffic. A thorough keyword research is very much needed especially in launching a new website. Take into consideration the stiff competition you have to face in the marketplace with all the network effects working against you. Thus, to benefit immensely and achieve a more profitable bottom line, you have to utilize long tail keywords in your content approach for easier rankings, higher and faster sales conversions, and more pages indexed in Google.