Web design and SEO are two terms that go hand in hand for every website. This is because you cannot possibly get customers if you have a great web design but do not have the required search engine optimization. This is because regardless of how impressive your design is, people will fail to find you. On the contrary, having great SEO will not help if the design of your website is a major let down. For example, if a user gets to a website through a search engine, he/she will not really be impressed if the resulting website is a confusing page clustered with information and advertisements. In order to come up with a successful website, therefore, a great web design is needed along with remarkable SEO.
During the SEO, however, there are several things that can go wrong. There are certain mistakes that can absolutely ruin the otherwise perfect SEO of your website. Here are some such blunders that must be avoided at all costs.
Using Flash for the Home Page – While Flash is an amazing software, it is not a great idea to use it on your landing page. This is because it is not entirely popular with search engines. Google can not decode Flash. It usually prefers SEO within the written content of a website. Using Flash to build your homepage, therefore, can be a major mistake. This is because you will not appear in the search results of the most popular search engines. Naturally, this means that you will receive the minimal traffic.
Creating Templates – Commonly known as it is, templates cannot be Meta tagged and this can make it extremely difficult for search engines to read websites created by templates. While the latter certainly costs you lesser than customized websites do, it is not a great option for the long-run. If you are a large business, you certainly should go for customized web design. This is extremely popular with search engines and ranks high among results. In order to make sure that your website is not buried in Google’s search results, therefore, you should prefer a customized website over a template.
Inefficient navigation – The navigation of a website is a major part of its SEO. A website that has a lot of tabs and no drop-down menus can be highly inconvenient and, therefore, can have a bad reputation with search engines. Popular search engines prefer websites that have efficient sub-pages instead of those with a lot of main pages. Therefore, you must make sure that you keep your main menu precise and include the details of the sub-pages by adding a drop-down menu. The resulting pages should also be perfectly optimized. By coupling up a great navigation system with perfectly optimized content, you can ensure a great reputation with search engines.
The SEO of a website, therefore, is highly important. It needs to be understood that SEO is not just limited to the written content of a website but can also be majorly effected by its design.
This is an original article published on SEO Desk with exclusivity.
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