If you have read anything about SEO and don’t live in some type of cave or underground bunker, you know the success to any SEO campaigns hinges on inbound links to your website. While the idea of getting links is known, it is not fully understood. In a mad drive to get links, webmasters have a history of engaging in questionable activities to get SEO gold. These activities include buying links, trading links with unrelated websites, posting on random forums, commenting on un-monitored blogs and guestbook’s. Don’t try to lie and say you have never done any of these (yeah, I’m talking to you). While certain techniques are effective, there are those which are not. They may not necessarily hurt your website, but they won’t help.
If someone claims to have “quick SEO” figured out, they are lying. There is no one method or trick which will get you to the top. SEO is time consuming and really a way of life. SEO is really about engaging and contributing to a larger internet community while getting attention directed to your website as an authority. As far as inbound linking goes, this is really the essence of community contribution. If you are trying to get a quick fix, don’t be fooled by emails promising high PR back links or instant back links – there is no such thing. Well, let me clarify, there is certainly such thing but there is no guarantee they will help your site (they may even get your site labeled as a nasty piece of the internet). Buying links and other “tricks” may have worked for the old Google algorithm, but not so much anymore. Following are some new methods for building quality inbound links:
• Guest Blog Posting: If you are reading this post, then you are reading a guest blog that I wrote for searchengineisland.blogspot.com. Writing a good post will get accepted by the blog owner and will get you a link back to your own website. Keep in mind, while it is good to guest blog, it is better to guest on blogs that are relevant to your subject matter.
• Article Posting: This is nothing new. Do a search for article websites and you will find thousands. Rather than post your article to every website, try to post to those which have the best Alexa ranking. With these, I don’t look for high PR; I’d rather get the sites that get the most traffic as they are more likely to get your article used on other sites. What good is a high PR article site with only 500 visitors per month? I would rather have a PR0 website that gets a million unique visitors per month. With the article sites, don’t post the article on your own site & the article websites – keep it unique. Also, if you do post articles on your own website, make sure people know they can use the content if they link back to your site.
• Buy Links: Just kidding, this is a test for anyone reading this.
• Make Your Own Blog: Create a blog about the subject matter of your site. Advertise the blog the same as you would your own master website. Host that blog somewhere other than your website hosting account and on a different class C IP address. Make sure the blog links to your website.
As search engine manipulation evolves, all of the tricks we used to do will be history. The best way to build links is naturally and using methods that are friendly and will not be considered spam. Stick to the methods above & don’t cheat!
This blog post has been provided by Nicolas DAlleva (TWITTER: @specialtyanswer). Nicolas is the owner of Specialty Answering Service, a high volume answering service for businesses in the US and Canada. The answering service company is able to answer calls for businesses experiencing spikes in their inbound call volume because of any successful SEO or adword marketing campaign.
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