Google is getting into the spirit of giving this season by rolling out a bevy of new features it hopes will add up to good cheer for Google+ users.
The updates are in response to feedback the company has received about Google+ personal pages as well as its brand and business pages (Google+ Pages), and the changes are already finding favor among fans since they started taking effect.
One big complaint about Google+ Pages was that page administration was restricted to only one person. Google has done away with that so users may now assign up to 50 administrators to a page, making it easier to delegate site management tasks. A new notification flow was also added so that multiple managers can communicate with one another, view updates and keep track of each others’ activity.
Google+ Pages users will also now be able to see an aggregated count of how many people visit the page. Page visitors will also be able to see how many others are interacting with the site, giving new depth of relevance to both parties.
The search giant also took a few notes out of Facebook’s playbook in its improvements to personal pages. As with Facebook, Google+ users are now able to adjust the “volume” of friends’ posts according to topic or frequency. The equalizer function is unique in its handling, but the effect is similar in that users can regulate their exposure to news they don’t want to get.
The new volume feature is accompanied by an update to the Google notification bar that allows users to see “+1s” their posts have received and also to see sneak previews of new content in a drop-down menu without having to click through to the content in the feed.
Finally, Google+ Photos has also been improved with a complete overhaul of Lightbox. Google revamped the photo tagging features to make it more legible, easier and more fluid, and has also provided users with some basic photo editing tools that can add quality and a dash of creativity to the image.
There is no doubt Google’s quick and clever response to user feedback will generate some buzz over the holidays, but it is still a babe in the woods of social media compared to Facebook and Twitter – both of which have rolled out updates of their own for the holidays. It remains to be seen whether Google+ will grow to similar heights, but this year’s gifts to users are a testament to Google’s commitment to make it a merry fight.
This article was written by James Madeiros, who writes for Sparkplug Digital, an online marketing company providing SEO services in Seattle, WA.
This is an unique article published on SEO Desk with exclusivity.
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