The latest Google algorithm update that has caused the most buzz second to Google panda is the Penguin Update. Like its predecessor update, it also has greatly affected online marketing and has brought considerable change in the rankings of websites.
The primary areas hit by Penguin update include:
- Paid links with exact match anchor text
- Guest posting on non-authentic websites
- Comment spam
- Links from dangerous websites
However, a majority of providers of internet marketing services in USA have come across several other factors that might be responsible for the website being hit from Penguin update, the lines below discuss the primary factors.
1. Anchor Text Keyword Optimization:
One of the major possible reasons why a website might get hit from Penguin update is the back links based on anchor text keywords, and that too without any diversity. Google prior to Penguin was targeting websites that had anchor text for keywords in the back links, however, after Penguin; the diversity in anchor text has become a must for a website.
According to a study conducted:
- Websites that had 65% or more keyword for anchor text were hit by Penguin update.
- Websites with less than 50% keyword for anchor text were not affected by the update and their back links looked natural.
2. Links from Same Niche Sites:
The two factors that Google weighs in a link are its relevancy and quality. The links from other than your niche low quality websites are one of the causes of website being hit by Penguin. When building links, try to make sure that the links are from authoritative websites, as links from such sources show that your website is relevant to the niche.
The primary reason why Google emphasis on quality links from authoritative sources is that, the manipulation of links from such sources is not as easy as is the case with anchor text, therefore, the authenticity of the website that receives links is unquestionable.
3. Link Pruning:
The primary reason for performing link pruning is of being caught by Penguin update. If your website is hit by Penguin update, then you need to perform link pruning and remove spammy or unnatural links from your links profile.
The other reason for link pruning being necessary is the competitors. Due to the obvious nature of Penguin update, chances are that the competitors might try directing back links from weak or low quality sources towards your website. in such case, by performing link pruning every month or so, you can identify the ill links, and remove them from your profile. For this purpose, you can avail complete link building services from a good link building service provider.
4. Duplicate Content:
The affect of links on the website being hit by Penguin is obvious; however, the other factor, which you might be ignoring, is the duplicity of the content that can result in a decline in rankings. There are chances that other websites might have copied your content and possibly be using the content to link back to you, which would result in raising red flag for your website. Therefore, try to utilize different tools, find the duplicate content, and have it removed.
In short, besides the obvious factors of link spamming, the above mentioned are the non-obvious factors that might be discreetly causing your website to become a victim of Google’s Penguin update.
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