Many SEO experts feel they know everything and probably they are right. But most rely on tools which tell them about what’s happening around their website rather than what’s happening within. Many are unaware that Google search algorithm pays attention to factors which depend on visitor behavior. Google Analytics is a tool which tells you more about visitor behavior than any other.
Bounce Rate and Google Analytics
Bounce rate refers to the percentage of visitors who visit a web page and leave the website without clicking on any other page link. The reasons why a visitor may do this are many. One important reason is that he doesn’t find the information he is looking for. He doesn’t find answers to the query which he is searching for. What would happen if this visitor doesn’t get answers consistently? Obviously this visitor would stop using Google. If this happens, it would be disastrous for Google. It therefore factors in bounce rate while calculating rank of a page. Google Analytics provides detailed information on visitor behavior – from where they come, which pages they visit and the way they leave a website. By analyzing this behavior you can reduce bounce rate. This would further optimize your site.
Bounce rate also impacts directly on fulfillment. What’s the purpose of great SEO if visitors don’t push the buy button? Fulfillment can only happen if your keywords strategy is in consonance with your content. For example, if my keywords are Flex Belt and Trx training, the links leading to my website should have information on the specific subject. Visitors would find the right content when they click on my link and would probably buy into my flex belt promo code and trx coupon code. If the keywords lead to unrelated content the bounce rate will be high and both would be losers – Google and I.
Designing web pages which convert into sales
Some time back, I found that I had many visitors, low bounce rate but the conversion was not good. Using Google Analytics I tried to find out the reason. You would not believe but I found that the buy button was not prominent enough. I changed the design and made the buy button large and visible. This did the trick. Suddenly purchases went up to the level which was satisfactory. I could do this because of Google analytics. No other tool can uncover design deficiencies like this tool.
Playing around with Google Analytics
This tool has so many features that one post won’t suffice. It’s like a surgical tool which can slice through a website and dissect it. You can optimize your website for search engines as well as for fulfillment. The best part is that it’s free. You only need to register with Google and you are on your way.
Website owners would do well to use Google Analytics. Bloggers must also use this tool to enhance overall productivity. Get Google Analytics and get going.
About the guest author: S Srinivasan is a tech blogger who loves to write on technology related to health and fitness. He is presently offering trx coupon code and flex belt promo code on his website that offers discounts and coupons for weight loss products. Besides, he also writes reviews on flex belts and trx training, two programs that help in fitness and weight loss.
This is an original article published on SEO Desk with exclusivity.
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