Have you noticed a sudden drop off in your search engine optimization results for your website? If you have, chances are you’ve incurred a small or large penalty either automatically or manually entered into Google’s search engine algorithm.
Google has unofficially acknowledged ratings ranging in scale from -6 to -950 positions in the search engine results. The -6 penalty means that a site ranking 1st on Google’s search results will now rank 7th. The -950 penalty will mean it finally shows up around page 95. What kind of SEO practices will earn your page a ranking penalty?
The -6 penalty is an automatic penalty for poor content and excessive keyword optimization. When Panda was put into place, many site owners, including major article marketing sites like EzineArticles, reported their site dropping by six places in the search results. This is an effort on Google’s part to encourage high quality, relevant content, not SEO-driven article marketing. Typically, you can reverse a -6 penalty fairly easy after adding better content and submitting a reconsideration request.
The -30 penalty is typically the result of affiliating or linking to Google’s blacklisted sites, spam sites, or doorway pages. It can also result from noncompliance with Google’s suggested guidelines for websites or by reciprocal link building with low-quality or low-traffic websites. It can be applied manually or automatically by Google’s algorithm.
Typically, this is the final warning before being completely banned from the index. Sites that buy and sell links or PageRank will be hit with a -950 penalty. Google expects that this will destroy their business model of offering links from a high-ranking site, making link farms untenable. One old method of SEO might be particularly likely to garner -950 ratings for all of its pages: site networks. This practice involves building a number of similar, interlinking pages on different domains. If none of these sites have worthwhile content, probably anywhere under 3,000 words, they will probably get slapped with a -950 before they earn any real income for the marketer. If you’ve used a link network in the past for your unrelated sites, it’s time to remove it.
This is part one of a two-part article. To read the second part of the article about how to get out of Google’s penalty box, click here.
This is a unique article published on SEO Desk with exclusivity.
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